Offline Community Building &
Participatory Systems
--Sydney, Australia--
ideaction.co @MiA_Will
WHO AM I?
Michelle Williams
Twitter: @MiA_Will
Founder and CEO of Ideaction
ideaction.co @MiA_Will
• Communities engineered around interests
• Building movements - offline training
• Intentional commu...
ideaction.co @MiA_Will
OFFLINE COMMUNITY
MANAGEMENT
ideaction.co @MiA_Will
ENGINEERING
YOUR OWN
COMMUNITY
ideaction.co @MiA_Will
ideaction.co @MiA_Will
BUILDING
MOVEMENTS
ideaction.co @MiA_Will
SOCIAL INNOVATION
SYDNEY
ideaction.co @MiA_Will
GEOGRAPHICAL
COMMUNITIES
ideaction.co @MiA_Will
ideaction.co @MiA_Will
ideaction.co @MiA_Will
ideaction.co @MiA_Will
ideaction.co @MiA_Will
How to take
your online
community
offline?
ideaction.co @MiA_Will
Rapid paced
innovation
session
5X5
ideaction.co @MiA_Will
Personas
ideaction.co @MiA_Will
Persona
• Who is most likely to be a part of your community?
• Describe this person?
• Traits? Habi...
ideaction.co @MiA_Will
The community
• What is the objective for your
community?
• Describe how they connect as a
communit...
ideaction.co @MiA_Will
Ideation
• Brainstorm:
Tactics for building your offline
community?
• BIG and SMALL ideas
3
15 mins ...
ideaction.co @MiA_Will
ACTION
What are your 3 favourite ideas?
•Design basic prototypes for each
idea
(e.g, events, confer...
ideaction.co @MiA_Will
PLAN
1. Develop a 5 point action plan
2. Develop a song, poem,
performance to demonstrate
your idea...
ideaction.co @MiA_Will
PRESENT
• Favourite Idea
• Action Plan
ideaction.co @MiA_Will
THE NEW ECONOMY
ideaction.co @MiA_Will
Economy
& Financial
Systems
PoliticsEnvironment
ideaction.co @MiA_Will
ideaction.co @MiA_Will
“Every two days we now create as much
information as we did from the dawn of
civilisation up until ...
ideaction.co @MiA_Will
ideaction.co @MiA_Will
IS IT THE TECHNOLOGY
OR IS OUR
TECHNOLOGY USE
REFLECTING WHO WE
ARE RIGHT NOW?
ideaction.co @MiA_Will
INDIVIDUALISM
ideaction.co @MiA_Will
“People must be trained to desire, to
want new things even before the old
had been entirely consume...
ideaction.co @MiA_Will
IT’S ALL ABOUT ME
ideaction.co @MiA_Will
ideaction.co @MiA_Will
INDIVIDUAL
EMPOWERMEN
ideaction.co @MiA_Will
ideaction.co @MiA_Will
GOLDEN AGE
OF MUSIC
ideaction.co @MiA_Will
ideaction.co @MiA_Will
‘INDIVIDUAL EMPOWERMENT WILL
ACCELERATE SUBSTANTIALLY ....AND IS
A CAUSE AND EFFECT
OF MOST OTHER T...
ideaction.co @MiA_Will
“People with passion
can change the world
for the better”
Steve Jobs
ideaction.co @MiA_Will
Interconnected
Next evolution:
Social /
Participatory
Systems
Super Informed
Social Networks
ideaction.co @MiA_Will
COLLECTIVISM
&
COMMUNITY
ideaction.co @MiA_Will
ideaction.co @MiA_Will
Participation is the new consumption
It’s not what we consume,
it’s how we participate.
ideaction.co @MiA_Will
How do we
create real
value?
#01 Empowerment
#02 Participation
#03 Authenticity
ideaction.co @MiA_Will
Tools and
Trends
# Participatory Design
# Breaking down
hierarchies
# Start-ups &
Big Business/
Gov...
ideaction.co @MiA_Will
How do we
create real
value?
ideaction.co @MiA_Will
GRASSROOTS - COMMUNITY
ideaction.co @MiA_Will
ideaction.co @MiA_Will
SHARING -
COLLABORATIVE
CONSUMPTION
ideaction.co @MiA_Will
ideaction.co @MiA_Will
THE MAKERS - ETSY -
ideaction.co @MiA_Will
GOV 2.0
ideaction.co @MiA_Will
ideaction.co @MiA_Will
PARTICIPATORY DEMOCRACY
ideaction.co @MiA_Will
PLACE MAKING AND
TACTICAL URBANISM
ideaction.co @MiA_Will
ideaction.co @MiA_Will
ideaction.co @MiA_Will
DISCUSSION
THANKS
Michelle Williams
Twitter: @MiA_Will
Founder and CEO of Ideaction
ideaction.co @MiA_Will
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2013: Michelle Williams (Ideaction) - Offline Community Building & Participatory Systems

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As all community managers know, online engagement is more than Facebook and Twitter. As the methods of online participation continue to mature, we’re seeing a return to offline community, from Meetup to Etsy, providing far deeper engagement.

What are the opportunities and how can community managers best leverage?

Published in: Business, Technology
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2013: Michelle Williams (Ideaction) - Offline Community Building & Participatory Systems

  1. 1. Offline Community Building & Participatory Systems --Sydney, Australia--
  2. 2. ideaction.co @MiA_Will WHO AM I? Michelle Williams Twitter: @MiA_Will Founder and CEO of Ideaction
  3. 3. ideaction.co @MiA_Will • Communities engineered around interests • Building movements - offline training • Intentional communities around specific locations • The New Economy movement
  4. 4. ideaction.co @MiA_Will OFFLINE COMMUNITY MANAGEMENT
  5. 5. ideaction.co @MiA_Will ENGINEERING YOUR OWN COMMUNITY
  6. 6. ideaction.co @MiA_Will
  7. 7. ideaction.co @MiA_Will BUILDING MOVEMENTS
  8. 8. ideaction.co @MiA_Will SOCIAL INNOVATION SYDNEY
  9. 9. ideaction.co @MiA_Will GEOGRAPHICAL COMMUNITIES
  10. 10. ideaction.co @MiA_Will
  11. 11. ideaction.co @MiA_Will
  12. 12. ideaction.co @MiA_Will
  13. 13. ideaction.co @MiA_Will
  14. 14. ideaction.co @MiA_Will How to take your online community offline?
  15. 15. ideaction.co @MiA_Will Rapid paced innovation session 5X5
  16. 16. ideaction.co @MiA_Will Personas
  17. 17. ideaction.co @MiA_Will Persona • Who is most likely to be a part of your community? • Describe this person? • Traits? Habits? Interests? • How do these people feel? WHO IS THIS PERSONA? 1 25 mins left
  18. 18. ideaction.co @MiA_Will The community • What is the objective for your community? • Describe how they connect as a community already • Explore the environment, geography, barriers and opportunities for offline 2 20 mins left
  19. 19. ideaction.co @MiA_Will Ideation • Brainstorm: Tactics for building your offline community? • BIG and SMALL ideas 3 15 mins left
  20. 20. ideaction.co @MiA_Will ACTION What are your 3 favourite ideas? •Design basic prototypes for each idea (e.g, events, conference, networking session, maker community,) - What are the barriers? - How do you inspire action? - How do you drive long-term engagement? 4 10 mins left
  21. 21. ideaction.co @MiA_Will PLAN 1. Develop a 5 point action plan 2. Develop a song, poem, performance to demonstrate your idea 5 5 mins left
  22. 22. ideaction.co @MiA_Will PRESENT • Favourite Idea • Action Plan
  23. 23. ideaction.co @MiA_Will THE NEW ECONOMY
  24. 24. ideaction.co @MiA_Will Economy & Financial Systems PoliticsEnvironment
  25. 25. ideaction.co @MiA_Will
  26. 26. ideaction.co @MiA_Will “Every two days we now create as much information as we did from the dawn of civilisation up until 2003.” Eric Schmidt, Executive Chairman, Google
  27. 27. ideaction.co @MiA_Will
  28. 28. ideaction.co @MiA_Will IS IT THE TECHNOLOGY OR IS OUR TECHNOLOGY USE REFLECTING WHO WE ARE RIGHT NOW?
  29. 29. ideaction.co @MiA_Will INDIVIDUALISM
  30. 30. ideaction.co @MiA_Will “People must be trained to desire, to want new things even before the old had been entirely consumed. We must shape a new mentality in America. Man’s desires must overshadow his needs.” PAUL MAZUR OF LEHMAN BROTHERS
  31. 31. ideaction.co @MiA_Will IT’S ALL ABOUT ME
  32. 32. ideaction.co @MiA_Will
  33. 33. ideaction.co @MiA_Will INDIVIDUAL EMPOWERMEN
  34. 34. ideaction.co @MiA_Will
  35. 35. ideaction.co @MiA_Will GOLDEN AGE OF MUSIC
  36. 36. ideaction.co @MiA_Will
  37. 37. ideaction.co @MiA_Will ‘INDIVIDUAL EMPOWERMENT WILL ACCELERATE SUBSTANTIALLY ....AND IS A CAUSE AND EFFECT OF MOST OTHER TRENDS. POTENTIAL FOR GREATER INDIVIDUAL INITIATIVE AS KEY TO SOLVING MOUNTING GLOBAL CHALLENGES’
  38. 38. ideaction.co @MiA_Will “People with passion can change the world for the better” Steve Jobs
  39. 39. ideaction.co @MiA_Will Interconnected Next evolution: Social / Participatory Systems Super Informed Social Networks
  40. 40. ideaction.co @MiA_Will COLLECTIVISM & COMMUNITY
  41. 41. ideaction.co @MiA_Will
  42. 42. ideaction.co @MiA_Will Participation is the new consumption It’s not what we consume, it’s how we participate.
  43. 43. ideaction.co @MiA_Will How do we create real value? #01 Empowerment #02 Participation #03 Authenticity
  44. 44. ideaction.co @MiA_Will Tools and Trends # Participatory Design # Breaking down hierarchies # Start-ups & Big Business/ Government
  45. 45. ideaction.co @MiA_Will How do we create real value?
  46. 46. ideaction.co @MiA_Will GRASSROOTS - COMMUNITY ideaction.co @MiA_Will
  47. 47. ideaction.co @MiA_Will SHARING - COLLABORATIVE CONSUMPTION
  48. 48. ideaction.co @MiA_Will
  49. 49. ideaction.co @MiA_Will THE MAKERS - ETSY -
  50. 50. ideaction.co @MiA_Will GOV 2.0
  51. 51. ideaction.co @MiA_Will
  52. 52. ideaction.co @MiA_Will PARTICIPATORY DEMOCRACY
  53. 53. ideaction.co @MiA_Will PLACE MAKING AND TACTICAL URBANISM
  54. 54. ideaction.co @MiA_Will
  55. 55. ideaction.co @MiA_Will
  56. 56. ideaction.co @MiA_Will DISCUSSION
  57. 57. THANKS Michelle Williams Twitter: @MiA_Will Founder and CEO of Ideaction ideaction.co @MiA_Will
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