Situation Normal,
Everything Must
     Change
Simon
Wardley
DANGER!
Will Robinson
 DANGER!
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
Pain
Pain




       No. Slides
Pain    30 slides




       OK
                    No. Slides
373 slides



            Severe
Pain




            risk of
             harm
       OK
                      No. Slides
photos/videoplacebo/3481780379/
Cloud Computing?
http://www.flickr.com/photos/fimbrethil/
It’s like
computers on the
  internet, innit.
http://www.flickr.com/photos/radioflyer007/
http://www.flickr.com/photos/radioflyer007/
                                    http://upload.wikimedia.org/wikipedia/en/5/5...
Disruptive shift of
  the computing
  stack to online
     services.
It’s like
computers on the
  internet, innit.
http://www.flickr.com/photos/rainbowproject/3928445074/
£10,000 please.

http://www.flickr.com/photos/rainbowproject/3928445074/
Image from Oliver Twist
It’s like SaaS or Software as a Service, and
   infrastructure provision and PaaS, that’s
 Platform as a Service and utili...
67 definitions
373 slides



            Severe
Pain




            risk of
             harm
       OK
                      No. Slides
1.   On-demand self-service Internet
infrastructure where you pay-as-you-go
     and use only what you need, all
  managed...
No definition
Our
Cloud =
        Product
NIST
(National Institute of
Science & Technology)
Version 15
National Institute of Standards and Technology, Information Technology Laboratory


Note 1: Cloud computing is still an ev...
Note 1:
Cloud computing is
still an evolving
paradigm.
We don’t know
      what “cloud” is yet.




http://www.flickr.com/photos/rainbowproject/3928445074/
3 service models
  4 deployment models
5 essential characteristics
Trains have wheels,
they move along a track
and are run by public &
   private operators




              http://www.flick...
Why trains?




              http://www.flickr.com/photos/oddsock/322932213
“The real thing to do today is to capture,
what are the dimensions of the thing that
literally, I will tell you, we’re bet...
We don’t know
       what “cloud” is yet




http://www.flickr.com/photos/rainbowproject/3928445074/
We don’t know
       what “cloud” is yet



                                           but bet your
                      ...
We don’t know
       what “cloud” is yet



                                           but bet your
                      ...
“open up exciting new
     prospects for the
employment of computers in
 ways and on a scale that
 would have seemed pure
...
“The challenge of the
  Computer Utility”
   Douglas Parkhill
       1966
“The challenge of
  the Computer
     Utility”
 Douglas Parkhill
      1966
“The challenge of
  the Computer
     Utility”
 Douglas Parkhill
      1966
“The challenge of   Public & Private
  the Computer
     Utility”
 Douglas Parkhill
      1966
“The challenge of   Public & Private
  the Computer
                     Elastic Supply
     Utility”
 Douglas Parkhill
  ...
“The challenge of   Public & Private
  the Computer
                     Elastic Supply
     Utility”
 Douglas Parkhill   ...
“The challenge of   Public & Private
  the Computer
                     Elastic Supply
     Utility”
 Douglas Parkhill   ...
+44 years
Computer Utility
Cloud Computing
Private cloud isn’t
            cloud computing




                                                         Yes, it is


...
process engineering
secure
          Web 2.0         adaptable
 show ROI
                Outsource        flexible
 innovat...
Economics
Economics
What is cloud?
Economics
What is cloud?
 Why now?
Economics
 What is cloud?
   Why now?
Benefits & Risks
Economics
 What is cloud?
    Why now?
Benefits & Risks
Private or Public?
Economics
 What is cloud?
    Why now?
Benefits & Risks
Private or Public?
      Myths
Economics
 What is cloud?
    Why now?
Benefits & Risks
Private or Public?
      Myths
      Ubuntu
Diffusion of
 innovation
Everett Rogers
( 1931 - 2004 )
Technology Adoption
Market Share %
Technology Adoption
Shapes of curves of diffusions for innovations that spread over
                             various periods of time

    ...
% of ownership




                 Number of years (1=year invented)
% of Ownership
Ubiquity
Ubiquity




Time
Ubiquity




           Early

                   Time
Ubiquity




             Laggards




           Early

                        Time
Ubiquity




           “New and Improved”



                                Time
Ubiquity




           Early

                   Time
Ubiquity




           Laggards




                      Time
Ubiquity
           “New and
           Improved”




                       Time
Disruptive
Ubiquity

            Change




                        Time
Disruptive
Ubiquity

                                  Change




           Clayton Christensen



                      ...
Ubiquity

                   Laggards




           Early

                              Time
Ubiquity




           More defined, feature complete &
                  better understood


                            ...
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
Ubiquity
Ubiquity




           Certainty
Ubiquity




           TV’s, Phones &
           VCRS




                   Certainty
Ubiquity




           TV’s, Phones &
           VCRS




                   Certainty
Ubiquity




           Innovation
                        Certainty
Ubiquity



           Commodity




             Certainty
Ubiquity




           Innovation of
           early lists, 1980.
                           Certainty
Ubiquity




           Custom built,
           DB Marketing
           Mid 80s
                      Certainty
Ubiquity




            Product
           Early 90s




                       Certainty
Utility Services
Ubiquity

              of Salesforce




                              Certainty
Ubiquity
                                   Utility Services


                                      Commodity

          ...
Ubiquity




           Innovation of Z3, 1941
                           Certainty
Ubiquity




           Custom Built LEO, 1946

                      Certainty
Ubiquity




             Products
           IBM 650, 1954




                           Certainty
Ubiquity



           Commodity
            Hardware




                       Certainty
Utility services
Ubiquity

           of Amazon EC2




                              Certainty
Ubiquity




           Innovation of W. H.
           Wollaston, 1821
                            Certainty
Ubiquity




           Early Products,
           Hippolyte Pixii, 1830s



                      Certainty
Utility Services
Ubiquity

           of the National
                  Grid




                              Certainty
Ubiquity




           Certainty
Ubiquity




                                       io n
                                  at
                          it...
http://www.flickr.com/photos/privatenobby
http://www.flickr.com/photos/billege
http://www.flickr.com/photos/billege/
Ubiquity

           Demand
           (user competition)




                                Certainty
http://www.flickr.com/photos/privatenobby
http://www.flickr.com/photos/mush2274
http://www.flickr.com/photos/mush2274/
Ubiquity

           Demand
           (user competition)




                                Improvement
                ...
Ubiquity

           Demand
           (user competition)

                                            io n
              ...
Economics
What is cloud?
Ubiquity




           Certainty
Ubiquity




           Certainty
Ubiquity


           Widespread
            (Demand)


                        Feature Complete
                         ...
Ubiquity




           Certainty
Application


Database      Framework       Messaging


           Operating System

             Virtualisation

  CPU   ...
Application


   Framework       Messaging


Operating System

  Virtualisation

    Memory            I/O
Application


   Framework       Messaging


Operating System

  Virtualisation               Infrastructure

    Memory  ...
Application


   Framework       Messaging      Platform


Operating System

  Virtualisation               Infrastructure...
Application                    Software


   Framework       Messaging      Platform


Operating System

  Virtualisation ...
Ubiquity
             Software
                                 ... as a
             Platform            Service
        ...
Economics
What is cloud?
 Why now?
What is
Industrial
Revolution?
It’s like
mechanised
horses, innit.
43 definitions
1. Broad socioeconomic and
technological changes starting
            in the
     early 18th century.
2. Rapid development of
    industry in the
  early 19th century.
No definition
+ 200 years
Cloud? Hang
                               on, let’s look at
                                   Google.




http://www.flic...
Not a thing
Transition
http://www.flickr.com/photos/21734563@N04/2179722280/
Concept
Concept




          Suitability
Concept                 Technology




          Suitability
Attitude




Concept                 Technology




          Suitability
Attitude




Concept
          Industrial      Technology
          Revolution

            Suitability
Industrial = Our
Revolution Product
Cloud  =  Our
Computing Product
Cloud
Computing
Concept
Concept




          Suitability
Concept
                  ?     Technology




          Suitability
Gerald J. Popek
 (1947-2008)
Attitude




Concept
           ?            Technology




          Suitability
Paul Strassmann   http://www.strassmann.com/
Nick Carr
Ubiquity




                        g
                      in ue
                     h l
                   is va
     ...
Ubiquity




           Competitive
           advantage


                         Certainty
Cost of doing
Ubiquity


                business




                           Certainty
Payroll
    HR Systems
       CRM
        ERP
 Sales Automation
   Infrastructure
Finance & Accounting
Cost of doing
Ubiquity

                           HR   Payroll
                business




                             ...
Cost of doing
Ubiquity

                            HR   Payroll
                business
           Min. Strategic
      ...
Ubiquity

                         HR       Payroll




            Why are we spending
           $600M p.a. on customisi...
Gain
   competitive advantage
    by customising your
        payroll system




http://www.flickr.com/photos/rainbowprojec...
Ubiquity
               Now




           Way back
           when ...

                 Certainty
Ubiquity




           Standardised
             Service!




                          Certainty
Ubiquity




           Standardised
             Service!

                          Marketplace




                    ...
Attitude




Concept                 Technology




          Suitability
Ubiquity
             Software
                                 ... as a
             Platform            Service
        ...
Recap
% of ownership




                 Number of years (1=year invented)
Ubiquity
                                   Utility Services


                                      Commodity

          ...
Demand
Ubiquity

           (user competition)


                                            io n
                        ...
Ubiquity


           Widespread
            (Demand)


                        Feature Complete
                         ...
Attitude




Concept                 Technology




          Suitability
“The challenge of   Public & Private
  the Computer
                     Elastic Supply
     Utility”
 Douglas Parkhill   ...
Ubiquity




           Standardised
             Service!

                          Marketplace




                    ...
Ubiquity
             Software
                                 ... as a
             Platform            Service
        ...
It’s like SaaS or Software as a Service, and
   infrastructure provision and PaaS, that’s
 Platform as a Service and utili...
What is cloud?
   Why now?
Benefits & Risks
Ubiquity
               Early Utility
               Westinghouse,
                  1890s


              Product
       ...
Ubiquity

           Economies of scale
           (volume operations)




                                 Certainty
Ubiquity

           Economies of scale
           (volume operations)

           Focus on core
           (outsource)


...
Ubiquity

           Economies of scale
           (volume operations)

           Focus on core
           (outsource)

 ...
Ubiquity

           Economies of scale
           (volume operations)

           Focus on core
           (outsource)

 ...
The fundamental impulse
                       that sets and keeps the
                       capitalist engine in motion
...
The fundamental impulse
                       that sets and keeps the
                       capitalist engine in motion
...
Creative
                       Destruction

Joseph A. Schumpeter
    (1883 - 1950)
Ubiquity




                             lu e
                           Va
                    in   g
              o   ...
Ubiquity




                             lu e
                           Va
                    in   g
              o   ...
Ubiquity
           Internet
                           Electricity

                      Hardware




                  ...
Ubiquity
                    Internet
                                    Electricity

                               Hard...
Ubiquity
             Software
             Platform


           Infrastructure




                              Enable
...
Previous
             Time
             (mins)


 New
server     72,000

64 node
           130,000
 cluster
Previous   Cloud
             Time     Time
             (mins)    (mins)


 New
server     72,000       7

64 node
      ...
Theory of Hierarchy
                    Componentisation


Herbert A. Simon
  (1916 - 2001)
Rate of evolution
                     of a system is
                    dependant upon
                    the organisat...
Application
Application


Database   Framework     Messaging
Application


Database      Framework       Messaging


           Operating System

             Virtualisation

  CPU   ...
Application


Database      Framework       Messaging


           Operating System

             Virtualisation

  CPU   ...
Application




        Orders of
        Magnitude

CPU
Ubiquity
             Software
             Platform


           Infrastructure




                            Certainty
Ubiquity
             Software
             Platform


           Infrastructure




                            Accelerat...
Henry Maudslay
 (1771 - 1831)
Ubiquity




           Innovation
           Flemming Valve, 1904
                        Certainty
Ubiquity




           Products
           Intel 4004,
           2300 Transistors, 1971



                     Certainty
Busicom
Busicom




MCS-4
Busicom




Co-Evolution
               MCS-4
> 1,000,000,000,000,000,000
                                Greater
                              consumption



   1
0.0002c




$700             Reduced cost
                   per unit
Pay per use =
          greater efficiency




                                  greater efficiency
                        ...
“Jevons Paradox”

                    Technological progress
                      that increases the
                   e...
Ubiquity

           Economies of scale
           (volume operations)

           Focus on core
           (outsource)

 ...
Ubiquity


           Accelerated
           Innovation
           (componentisation)




                   Certainty
Ubiquity


           Accelerated
           Innovation
           (componentisation)

           Greater
           consu...
Economics
 What is cloud?
   Why now?
Benefits & Risks
Ubiquity



           Disruptive


                         ... as a
                        Product




                ...
Transition
Ubiquity




                        Certainty
Transition
Ubiquity

           Confusion




                        Certainty
Transition
Ubiquity

           Confusion
           Governance




                        Certainty
Transition
Ubiquity

           Confusion
           Governance
           Trust




                        Certainty
Transition
Ubiquity

           Confusion
           Governance
           Trust
           Security




                 ...
Transition
Ubiquity

           Confusion
           Governance
           Trust
           Security
           Transparen...
Outsourcing
Ubiquity




             Certainty
Outsourcing
Ubiquity

           Suitability




              Certainty
Outsourcing
Ubiquity

           Suitability
           Competition




              Certainty
Outsourcing
Ubiquity

           Suitability
           Competition
           Lock-in




              Certainty
Outsourcing
Ubiquity

           Suitability
           Competition
           Lock-in
           Second Source




      ...
Outsourcing
Ubiquity

           Suitability
           Competition
           Lock-in
           Second Source
          ...
Transition     Outsourcing
Ubiquity

           Confusion      Suitability
           Governance     Competition
         ...
You have choice!




http://www.flickr.com/photos/rainbowproject/3928445074/
Ubiquity
             Market




           You




                      Certainty
Ubiquity
             Market


                      Competitive
                         Gap
           You




         ...
Ubiquity
             Market   Pay per use
                      Focus on core
                      Economies of scale
  ...
http://www.flickr.com/photos/privatenobby
http://www.flickr.com/photos/billege
http://www.flickr.com/photos/giddygoose/
“Red Queen Hypothesis”

                  The need to constantly
                  evolve in order to stand
              ...
Ubiquity
             Market




                         re
                     ssu
                 Pre
           You
...
Benefits   vs   Risks
Recap
Ubiquity
                                   Utility Services


                                      Commodity

          ...
Ubiquity

           Demand
           (user competition)




                                Improvement
                ...
Ubiquity
             Software
                                 ... as a
             Platform            Service
        ...
Attitude




Concept                 Technology




          Suitability
Ubiquity

           Economies of scale
           (volume operations)

           Focus on core
           (outsource)

 ...
Ubiquity


           Accelerated
           Innovation
           (componentisation)

           Greater
           consu...
Ubiquity




           Disruptive
                         ... as a
                        Product




                 ...
Transition
Ubiquity

           Confusion
           Governance
           Trust
           Security
           Transparen...
Outsourcing
Ubiquity

           Suitability
           Competition
           Lock-in
           Second Source
          ...
Transition     Outsourcing
Ubiquity

           Confusion      Suitability
           Governance     Competition
         ...
Ubiquity
             Market




                         re
                     ssu
                 Pre
           You
...
http://www.flickr.com/photos/21734563@N04/2179722280/
Benefits   vs   Risks
Economics
 What is cloud?
    Why now?
Benefits & Risks
Private or Public?
Consumer   Provider
Public Cloud




Consumer      Provider
Consumer   Provider
Private Cloud




Consumer       Provider
Private Cloud




Consumer       Provider
Private Cloud




Business      I.T. Dept
 Units
Ubiquity




           Certainty
Ubiquity

               Private




           Public




            Certainty
Ubiquity




           Hybrid




           Certainty
Ubiquity




           Transition
           Governance
             Trust      Hybrid

            Security


          ...
“The challenge of the
  Computer Utility”
   Douglas Parkhill
       1966
variety of models



Consumer   Provider
Economics
 What is cloud?
    Why now?
       Risks
Private or Public?
      Myths
Only public cloud is
     cloud computing!




http://www.flickr.com/photos/rainbowproject/3928445074/
Only public cloud is
     cloud computing!




                                          You have choice!




http://www.fl...
Only public cloud is
     cloud computing!




                                          You have choice!
Standards don’t ...
Cloud is Green.




                                        It’ll reduce your
                                            ...
Ubiquity
             Software
             Platform


           Infrastructure

                            Pay per use
...
efficiency
Ubiquity
             Software
             Platform


           Infrastructure   Accelerated
                           ...
consumption


efficiency
Image from Oliver Twist
Infrastructure = Code
      We can automate!




http://www.flickr.com/photos/rainbowproject/3928445074/
Infrastructure = Code
      We can automate!




                                      SysAdmin = 200 M
                  ...
Infrastructure = Code
      We can automate!




                                      SysAdmin = 200 M
                  ...
Operational
 Efficiency




              Ima
WORKLOAD

Operational
 Efficiency




                         Ima
It’s an Innovation




      Oh, Yes it is.


http://www.flickr.com/photos/rainbowproject/3928445074/
Ubiquity



           Standardised,
              low cost
               service
                           Marketplace
...
Innovation = $$$
Ubiquity




                        + $$$



           Innovation
                                Certainty
Ubiquity
                 Market




                          Competitive
                             Gap

           Yo...
All IT is the same!




http://www.flickr.com/photos/rainbowproject/3928445074/
Ubiquity




               IT

           Certainty
Ubiquity




           Certainty
Ubiquity




           Certainty
Ubiquity




           Dynamic




                     Certainty
Ubiquity




           Dynamic
            Uncertain




                        Certainty
Ubiquity




           Dynamic
            Uncertain
            Deviation



                        Certainty
Ubiquity




           Dynamic
            Uncertain
            Deviation
            Differential


                   ...
Ubiquity




           Dynamic
            Uncertain
            Deviation
            Differential
            Worth
   ...
Ubiquity




           Certainty
Ubiquity
           Static




                    Certainty
Ubiquity
           Static
             Defined




                      Certainty
Ubiquity
           Static
             Defined
             No Deviation




                       Certainty
Ubiquity
           Static
             Defined
             No Deviation
            Standard




                       C...
Ubiquity
           Static
             Defined
             No Deviation
            Standard
            Cost




       ...
Ubiquity




             Different
           Characteristics

                       Certainty
Ubiquity
                Utility Services
                   of Salesforce



                                 90’s Early ...
Ubiquity




                No
           Magic Bullets

                      Certainty
Ubiquity



                   Six Sigma


           Agile

                        Certainty
Ubiquity




           Six Sigma
                Certainty
Ubiquity




           Six Sigma
                Certainty
Ubiquity




           Six Sigma
                Certainty
The fundamental impulse
                       that sets and keeps the
                       capitalist engine in motion
...
Ubiquity




           Agile
              Certainty
Ubiquity




           Agile
              Certainty
Ubiquity




           Agile
              Certainty
Ubiquity
             Market




                         re
                     ssu
                 Pre
           You
...
Ubiquity


                                 Competitive
                                  Efficiency
                      ...
Innovation Paradox
   Survival today requires ‘coherence,
      coordination and stability’.
    Survival tomorrow require...
Ubiquity
             Software
             Platform


           Infrastructure




                            Accelerat...
http://www.flickr.com/photos/privatenobby
Ubiquity




           “One size fits all”



                          Certainty
Public cloud

Amazon EC2


               Ubuntu on EC2

                 (April’09)
Rapid Deployment.     Private cloud

                    Eucalyptus       VM

                     Web UI       KVM Hyp.

...
Rapid Deployment.     Private cloud

   On premise.      Eucalyptus       VM

                     Web UI       KVM Hyp.

...
Rapid Deployment.      Private cloud

   On premise.       Eucalyptus       VM

                      Web UI       KVM Hyp...
Rapid Deployment.      Private cloud

   On premise.       Eucalyptus       VM

                      Web UI       KVM Hyp...
Rapid Deployment.      Private cloud

   On premise.       Eucalyptus       VM

                      Web UI       KVM Hyp...
Private cloud

                    Eucalyptus       VM

                     Web UI       KVM Hyp.

Ubuntu Enterprise    C...
Public cloud     Private cloud

Amazon EC2     Eucalyptus       VM

                Web UI       KVM Hyp.

               ...
Public cloud                Private cloud

Amazon EC2                Eucalyptus       VM

                           Web U...
Public cloud                  Private cloud

Amazon EC2                 Eucalyptus        VM

                            ...
Public cloud                  Private cloud

Amazon EC2                  Eucalyptus       VM

                            ...
Public cloud                   Private cloud

Amazon EC2                   Eucalyptus       VM

                          ...
Public cloud     Private cloud

Amazon EC2     Eucalyptus       VM

                Web UI       KVM Hyp.

               ...
Public cloud     Private cloud




                                          Reference model
Amazon EC2     Eucalyptus    ...
> 8,000
private clouds
based on UEC
ubuntu.com/cloud
    24x7 Support
       Training
 Professional Services
      JumpStart
Summary
% of ownership




                 Number of years (1=year invented)
Ubiquity
                                   Utility Services


                                      Commodity

          ...
Ubiquity




                                       io n
                                  at
                          it...
Ubiquity

           Demand
           (user competition)

                                            io n
              ...
Our
Cloud =
        Product
Ubiquity
             Software
                                 ... as a
             Platform            Service
        ...
Ubiquity

           Economies of scale
           (volume operations)

           Focus on core
           (outsource)

 ...
Ubiquity
             Software
             Platform


           Infrastructure   Accelerated
                           ...
Transition     Outsourcing
Ubiquity

           Confusion      Suitability
           Governance     Competition
         ...
Ubiquity




           Disruptive
                         ... as a
                        Product




                 ...
variety of models



Consumer   Provider
Public cloud                Private cloud




                                                     Reference model
Amazon ...
Benefits   vs   Risks
All IT is the                SLAs are
                                        same!                   what count!
        ...
Ubiquity
             Market




                         re
                     ssu
                 Pre
           You
...
Henry Maudslay
 (1771 - 1831)
consumption


efficiency
WORKLOAD

Operational
 Efficiency




                         Ima
Ubiquity


                                 Competitive
                                  Efficiency
                      ...
Innovation = $$$
Ubiquity




           Hybrid




           Certainty
Attitude




Concept                 Technology




          Suitability
“The challenge of   Public & Private
  the Computer
                     Elastic Supply
     Utility”
 Douglas Parkhill   ...
You told me about
      business stuff




photos/videoplacebo/3481780379/
Ubiquity
             Software
                                 ... as a
             Platform            Service
        ...
Ubiquity
             Software
                                 ... as a
             Platform            Service
        ...
Ubiquity
             Software
                                 ... as a
             Platform            Service
        ...
We don’t know
       what “cloud” is yet



                                           but bet your
                      ...
Thank you
     ubuntu.com/cloud
simon.wardley@canonical.com
      twitter: swardley
Situation Normal - Presentation at NottTuesday
Situation Normal - Presentation at NottTuesday
Situation Normal - Presentation at NottTuesday
Situation Normal - Presentation at NottTuesday
Situation Normal - Presentation at NottTuesday
Situation Normal - Presentation at NottTuesday
Situation Normal - Presentation at NottTuesday
Situation Normal - Presentation at NottTuesday
Situation Normal - Presentation at NottTuesday
Situation Normal - Presentation at NottTuesday
Situation Normal - Presentation at NottTuesday
Situation Normal - Presentation at NottTuesday
Situation Normal - Presentation at NottTuesday
Situation Normal - Presentation at NottTuesday
Situation Normal - Presentation at NottTuesday
Upcoming SlideShare
Loading in...5
×

Situation Normal - Presentation at NottTuesday

945
-1

Published on

General introduction into the themes of activity lifecycle, cloud, chaos and order within organisations.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
945
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Situation Normal - Presentation at NottTuesday

  1. 1. Situation Normal, Everything Must Change
  2. 2. Simon Wardley
  3. 3. DANGER! Will Robinson DANGER!
  4. 4. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
  5. 5. Pain
  6. 6. Pain No. Slides
  7. 7. Pain 30 slides OK No. Slides
  8. 8. 373 slides Severe Pain risk of harm OK No. Slides
  9. 9. photos/videoplacebo/3481780379/
  10. 10. Cloud Computing?
  11. 11. http://www.flickr.com/photos/fimbrethil/
  12. 12. It’s like computers on the internet, innit.
  13. 13. http://www.flickr.com/photos/radioflyer007/
  14. 14. http://www.flickr.com/photos/radioflyer007/ http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
  15. 15. Disruptive shift of the computing stack to online services.
  16. 16. It’s like computers on the internet, innit.
  17. 17. http://www.flickr.com/photos/rainbowproject/3928445074/
  18. 18. £10,000 please. http://www.flickr.com/photos/rainbowproject/3928445074/
  19. 19. Image from Oliver Twist
  20. 20. It’s like SaaS or Software as a Service, and infrastructure provision and PaaS, that’s Platform as a Service and utility computing being provided in public clouds, which is different from private clouds which aren’t cloud computing, unless of course you’re talking about hybrid clouds which sort of are and it’s hype and lock-in and did I mention infrastructure?
  21. 21. 67 definitions
  22. 22. 373 slides Severe Pain risk of harm OK No. Slides
  23. 23. 1. On-demand self-service Internet infrastructure where you pay-as-you-go and use only what you need, all managed by a browser, application or API. Cloud computing is broken up into multiple segments including: Cloud Infrastructure, Cloud Platforms and Cloud Applications. (see "Cloud Pyramid")
  24. 24. No definition
  25. 25. Our Cloud = Product
  26. 26. NIST (National Institute of Science & Technology)
  27. 27. Version 15
  28. 28. National Institute of Standards and Technology, Information Technology Laboratory Note 1: Cloud computing is still an evolving paradigm. Its definitions, use cases, underlying technologies, issues, risks, and benefits will be refined in a spirited debate by the public and private sectors. These definitions, attributes, and characteristics will evolve and change over time. Note 2: The cloud computing industry represents a large ecosystem of many models, vendors, and market niches. This definition attempts to encompass all of the various cloud approaches. Definition of Cloud Computing: Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three service models, and four deployment models. Essential Characteristics: On-demand self-service. A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service’s provider. Broad network access. Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, laptops, and PDAs). Resource pooling. The provider’s computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand. There is a sense of location independence in that the customer generally has no control or knowledge over the exact location of the provided resources but may be able to specify location at a higher level of abstraction (e.g., country, state, or datacenter). Examples of resources include storage, processing, memory, network bandwidth, and virtual machines. Rapid elasticity. Capabilities can be rapidly and elastically provisioned, in some cases automatically, to quickly scale out and rapidly released to quickly scale in. To the consumer, the capabilities available for provisioning often appear to be unlimited and can be purchased in any quantity at any time. Measured Service. Cloud systems automatically control and optimize resource use by leveraging a metering capability at some level of abstraction appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts). Resource usage can be monitored, controlled, and reported providing transparency for both the provider and consumer of the utilized service. Service Models: Cloud Software as a Service (SaaS). The capability provided to the consumer is to use the provider’s applications running on a cloud infrastructure. The applications are accessible from various client devices through a thin client interface such as a web browser (e.g., web-based email). The consumer does not manage or control the underlying cloud infrastructure including network, servers, operating systems, storage, or even individual application capabilities, with the possible exception of limited user-specific application configuration settings. Cloud Platform as a Service (PaaS). The capability provided to the consumer is to deploy onto the cloud infrastructure consumer-created or acquired applications created using programming languages and tools supported by the provider. The consumer does not manage or control the underlying cloud infrastructure including network, servers, operating systems, or storage, but has control over the deployed applications and possibly application hosting environment configurations. Cloud Infrastructure as a Service (IaaS). The capability provided to the consumer is to provision processing, storage, networks, and other fundamental computing resources where the consumer is able to deploy and run arbitrary software, which can include operating systems and applications. The consumer does not manage or control the underlying cloud infrastructure but has control over operating systems, storage, deployed applications, and possibly limited control of select networking components (e.g., host firewalls). Deployment Models: Private cloud. The cloud infrastructure is operated solely for an organization. It may be managed by the organization or a third party and may exist on premise or off premise. Community cloud. The cloud infrastructure is shared by several organizations and supports a specific community that has shared concerns (e.g., mission, security requirements, policy, and compliance considerations). It may be managed by the organizations or a third party and may exist on premise or off premise. Public cloud. The cloud infrastructure is made available to the general public or a large industry group and is owned by an organization selling cloud services. Hybrid cloud. The cloud infrastructure is a composition of two or more clouds (private, community, or public) that remain unique entities but are bound together by standardized or proprietary technology that enables data and application portability (e.g., cloud bursting for load-balancing between clouds). Note: Cloud software takes full advantage of the cloud paradigm by being service oriented with a focus on statelessness, low coupling, modularity, and semantic interoperability.
  29. 29. Note 1: Cloud computing is still an evolving paradigm.
  30. 30. We don’t know what “cloud” is yet. http://www.flickr.com/photos/rainbowproject/3928445074/
  31. 31. 3 service models 4 deployment models 5 essential characteristics
  32. 32. Trains have wheels, they move along a track and are run by public & private operators http://www.flickr.com/photos/oddsock/322932213
  33. 33. Why trains? http://www.flickr.com/photos/oddsock/322932213
  34. 34. “The real thing to do today is to capture, what are the dimensions of the thing that literally, I will tell you, we’re betting our company on, and I think pretty much everybody in the technology industry is betting their companies on” Microsoft CEO, Steve Ballmer
  35. 35. We don’t know what “cloud” is yet http://www.flickr.com/photos/rainbowproject/3928445074/
  36. 36. We don’t know what “cloud” is yet but bet your company on it http://www.flickr.com/photos/rainbowproject/3928445074/
  37. 37. We don’t know what “cloud” is yet but bet your company on it everybody else is. http://www.flickr.com/photos/rainbowproject/3928445074/
  38. 38. “open up exciting new prospects for the employment of computers in ways and on a scale that would have seemed pure fantasy only five year ago”
  39. 39. “The challenge of the Computer Utility” Douglas Parkhill 1966
  40. 40. “The challenge of the Computer Utility” Douglas Parkhill 1966
  41. 41. “The challenge of the Computer Utility” Douglas Parkhill 1966
  42. 42. “The challenge of Public & Private the Computer Utility” Douglas Parkhill 1966
  43. 43. “The challenge of Public & Private the Computer Elastic Supply Utility” Douglas Parkhill 1966
  44. 44. “The challenge of Public & Private the Computer Elastic Supply Utility” Douglas Parkhill Utility basis 1966
  45. 45. “The challenge of Public & Private the Computer Elastic Supply Utility” Douglas Parkhill Utility basis 1966 Online
  46. 46. +44 years
  47. 47. Computer Utility Cloud Computing
  48. 48. Private cloud isn’t cloud computing Yes, it is Oh not it isn’t http://www.flickr.com/photos/rainbowproject/3928445074/
  49. 49. process engineering secure Web 2.0 adaptable show ROI Outsource flexible innovate Six Sigma Open source align to the SOA Agile business SAAS Enterprise 2.0 Cloud cost efficient REST Offshore good governance Organic ITIL focus on core KPIs Demand management
  50. 50. Economics
  51. 51. Economics What is cloud?
  52. 52. Economics What is cloud? Why now?
  53. 53. Economics What is cloud? Why now? Benefits & Risks
  54. 54. Economics What is cloud? Why now? Benefits & Risks Private or Public?
  55. 55. Economics What is cloud? Why now? Benefits & Risks Private or Public? Myths
  56. 56. Economics What is cloud? Why now? Benefits & Risks Private or Public? Myths Ubuntu
  57. 57. Diffusion of innovation Everett Rogers ( 1931 - 2004 )
  58. 58. Technology Adoption
  59. 59. Market Share % Technology Adoption
  60. 60. Shapes of curves of diffusions for innovations that spread over various periods of time Late adopters Innovation 1 Innovation 2 Innovation 3 Take-off Earlier Adopters Time
  61. 61. % of ownership Number of years (1=year invented)
  62. 62. % of Ownership
  63. 63. Ubiquity
  64. 64. Ubiquity Time
  65. 65. Ubiquity Early Time
  66. 66. Ubiquity Laggards Early Time
  67. 67. Ubiquity “New and Improved” Time
  68. 68. Ubiquity Early Time
  69. 69. Ubiquity Laggards Time
  70. 70. Ubiquity “New and Improved” Time
  71. 71. Disruptive Ubiquity Change Time
  72. 72. Disruptive Ubiquity Change Clayton Christensen Time
  73. 73. Ubiquity Laggards Early Time
  74. 74. Ubiquity More defined, feature complete & better understood Time
  75. 75. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
  76. 76. Ubiquity
  77. 77. Ubiquity Certainty
  78. 78. Ubiquity TV’s, Phones & VCRS Certainty
  79. 79. Ubiquity TV’s, Phones & VCRS Certainty
  80. 80. Ubiquity Innovation Certainty
  81. 81. Ubiquity Commodity Certainty
  82. 82. Ubiquity Innovation of early lists, 1980. Certainty
  83. 83. Ubiquity Custom built, DB Marketing Mid 80s Certainty
  84. 84. Ubiquity Product Early 90s Certainty
  85. 85. Utility Services Ubiquity of Salesforce Certainty
  86. 86. Ubiquity Utility Services Commodity Product Custom built Innovation Certainty
  87. 87. Ubiquity Innovation of Z3, 1941 Certainty
  88. 88. Ubiquity Custom Built LEO, 1946 Certainty
  89. 89. Ubiquity Products IBM 650, 1954 Certainty
  90. 90. Ubiquity Commodity Hardware Certainty
  91. 91. Utility services Ubiquity of Amazon EC2 Certainty
  92. 92. Ubiquity Innovation of W. H. Wollaston, 1821 Certainty
  93. 93. Ubiquity Early Products, Hippolyte Pixii, 1830s Certainty
  94. 94. Utility Services Ubiquity of the National Grid Certainty
  95. 95. Ubiquity Certainty
  96. 96. Ubiquity io n at it is o d m m Co Certainty
  97. 97. http://www.flickr.com/photos/privatenobby
  98. 98. http://www.flickr.com/photos/billege
  99. 99. http://www.flickr.com/photos/billege/
  100. 100. Ubiquity Demand (user competition) Certainty
  101. 101. http://www.flickr.com/photos/privatenobby
  102. 102. http://www.flickr.com/photos/mush2274
  103. 103. http://www.flickr.com/photos/mush2274/
  104. 104. Ubiquity Demand (user competition) Improvement (supply competition) Certainty
  105. 105. Ubiquity Demand (user competition) io n at it is o d m m C o Improvement (supply competition) Certainty
  106. 106. Economics What is cloud?
  107. 107. Ubiquity Certainty
  108. 108. Ubiquity Certainty
  109. 109. Ubiquity Widespread (Demand) Feature Complete (Improvement) Certainty
  110. 110. Ubiquity Certainty
  111. 111. Application Database Framework Messaging Operating System Virtualisation CPU Memory I/O
  112. 112. Application Framework Messaging Operating System Virtualisation Memory I/O
  113. 113. Application Framework Messaging Operating System Virtualisation Infrastructure Memory I/O
  114. 114. Application Framework Messaging Platform Operating System Virtualisation Infrastructure Memory I/O
  115. 115. Application Software Framework Messaging Platform Operating System Virtualisation Infrastructure Memory I/O
  116. 116. Ubiquity Software ... as a Platform Service Infrastructure ... as a Product Certainty
  117. 117. Economics What is cloud? Why now?
  118. 118. What is Industrial Revolution?
  119. 119. It’s like mechanised horses, innit.
  120. 120. 43 definitions
  121. 121. 1. Broad socioeconomic and technological changes starting in the early 18th century.
  122. 122. 2. Rapid development of industry in the early 19th century.
  123. 123. No definition
  124. 124. + 200 years
  125. 125. Cloud? Hang on, let’s look at Google. http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
  126. 126. Not a thing
  127. 127. Transition
  128. 128. http://www.flickr.com/photos/21734563@N04/2179722280/
  129. 129. Concept
  130. 130. Concept Suitability
  131. 131. Concept Technology Suitability
  132. 132. Attitude Concept Technology Suitability
  133. 133. Attitude Concept Industrial Technology Revolution Suitability
  134. 134. Industrial = Our Revolution Product
  135. 135. Cloud = Our Computing Product
  136. 136. Cloud Computing
  137. 137. Concept
  138. 138. Concept Suitability
  139. 139. Concept ? Technology Suitability
  140. 140. Gerald J. Popek (1947-2008)
  141. 141. Attitude Concept ? Technology Suitability
  142. 142. Paul Strassmann http://www.strassmann.com/
  143. 143. Nick Carr
  144. 144. Ubiquity g in ue h l is va in c im gi D e ra t st Certainty
  145. 145. Ubiquity Competitive advantage Certainty
  146. 146. Cost of doing Ubiquity business Certainty
  147. 147. Payroll HR Systems CRM ERP Sales Automation Infrastructure Finance & Accounting
  148. 148. Cost of doing Ubiquity HR Payroll business Certainty
  149. 149. Cost of doing Ubiquity HR Payroll business Min. Strategic value Certainty
  150. 150. Ubiquity HR Payroll Why are we spending $600M p.a. on customising stuff has no strategic value? Certainty
  151. 151. Gain competitive advantage by customising your payroll system http://www.flickr.com/photos/rainbowproject/3928445074/
  152. 152. Ubiquity Now Way back when ... Certainty
  153. 153. Ubiquity Standardised Service! Certainty
  154. 154. Ubiquity Standardised Service! Marketplace Certainty
  155. 155. Attitude Concept Technology Suitability
  156. 156. Ubiquity Software ... as a Platform Service Infrastructure ... as a Product Certainty
  157. 157. Recap
  158. 158. % of ownership Number of years (1=year invented)
  159. 159. Ubiquity Utility Services Commodity Product Custom built Innovation Certainty
  160. 160. Demand Ubiquity (user competition) io n at it is o d m m C o Improvement (supply competition) Certainty
  161. 161. Ubiquity Widespread (Demand) Feature Complete (Improvement) Certainty
  162. 162. Attitude Concept Technology Suitability
  163. 163. “The challenge of Public & Private the Computer Elastic Supply Utility” Douglas Parkhill Utility basis 1966 Online
  164. 164. Ubiquity Standardised Service! Marketplace Certainty
  165. 165. Ubiquity Software ... as a Platform Service Infrastructure ... as a Product Certainty
  166. 166. It’s like SaaS or Software as a Service, and infrastructure provision and PaaS, that’s Platform as a Service and utility computing being provided in public clouds, which is different from private clouds which aren’t cloud computing, unless of course you’re talking about hybrid clouds which sort of are and it’s hype and lock-in and did I mention infrastructure?
  167. 167. What is cloud? Why now? Benefits & Risks
  168. 168. Ubiquity Early Utility Westinghouse, 1890s Product Hippolyte Pixii, 1830s Certainty
  169. 169. Ubiquity Economies of scale (volume operations) Certainty
  170. 170. Ubiquity Economies of scale (volume operations) Focus on core (outsource) Certainty
  171. 171. Ubiquity Economies of scale (volume operations) Focus on core (outsource) Pay per use (utility) Certainty
  172. 172. Ubiquity Economies of scale (volume operations) Focus on core (outsource) Pay per use (utility) Speed (Self Service) Certainty
  173. 173. The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)
  174. 174. The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)
  175. 175. Creative Destruction Joseph A. Schumpeter (1883 - 1950)
  176. 176. Ubiquity lu e Va in g o d E r Certainty
  177. 177. Ubiquity lu e Va in g o d E r Enables Innovation Certainty
  178. 178. Ubiquity Internet Electricity Hardware Certainty
  179. 179. Ubiquity Internet Electricity Hardware Search Certainty
  180. 180. Ubiquity Software Platform Infrastructure Enable Innovation Certainty
  181. 181. Previous Time (mins) New server 72,000 64 node 130,000 cluster
  182. 182. Previous Cloud Time Time (mins) (mins) New server 72,000 7 64 node 130,000 15 cluster
  183. 183. Theory of Hierarchy Componentisation Herbert A. Simon (1916 - 2001)
  184. 184. Rate of evolution of a system is dependant upon the organisation of its subsystems. Herbert A. Simon (1916 - 2001)
  185. 185. Application
  186. 186. Application Database Framework Messaging
  187. 187. Application Database Framework Messaging Operating System Virtualisation CPU Memory I/O
  188. 188. Application Database Framework Messaging Operating System Virtualisation CPU Memory I/O
  189. 189. Application Orders of Magnitude CPU
  190. 190. Ubiquity Software Platform Infrastructure Certainty
  191. 191. Ubiquity Software Platform Infrastructure Accelerated Innovation Certainty
  192. 192. Henry Maudslay (1771 - 1831)
  193. 193. Ubiquity Innovation Flemming Valve, 1904 Certainty
  194. 194. Ubiquity Products Intel 4004, 2300 Transistors, 1971 Certainty
  195. 195. Busicom
  196. 196. Busicom MCS-4
  197. 197. Busicom Co-Evolution MCS-4
  198. 198. > 1,000,000,000,000,000,000 Greater consumption 1
  199. 199. 0.0002c $700 Reduced cost per unit
  200. 200. Pay per use = greater efficiency greater efficiency = less cost http://www.flickr.com/photos/rainbowproject/3928445074/
  201. 201. “Jevons Paradox” Technological progress that increases the efficiency with which a resource is used, tends to increase the rate of consumption of that resource. William Stanley Jevons, 1865
  202. 202. Ubiquity Economies of scale (volume operations) Focus on core (outsource) Pay per use (utility) Speed (Self Service) Certainty
  203. 203. Ubiquity Accelerated Innovation (componentisation) Certainty
  204. 204. Ubiquity Accelerated Innovation (componentisation) Greater consumption (componentisation, co- evolution, Jevons paradox) Certainty
  205. 205. Economics What is cloud? Why now? Benefits & Risks
  206. 206. Ubiquity Disruptive ... as a Product Certainty
  207. 207. Transition Ubiquity Certainty
  208. 208. Transition Ubiquity Confusion Certainty
  209. 209. Transition Ubiquity Confusion Governance Certainty
  210. 210. Transition Ubiquity Confusion Governance Trust Certainty
  211. 211. Transition Ubiquity Confusion Governance Trust Security Certainty
  212. 212. Transition Ubiquity Confusion Governance Trust Security Transparency Certainty
  213. 213. Outsourcing Ubiquity Certainty
  214. 214. Outsourcing Ubiquity Suitability Certainty
  215. 215. Outsourcing Ubiquity Suitability Competition Certainty
  216. 216. Outsourcing Ubiquity Suitability Competition Lock-in Certainty
  217. 217. Outsourcing Ubiquity Suitability Competition Lock-in Second Source Certainty
  218. 218. Outsourcing Ubiquity Suitability Competition Lock-in Second Source Control Certainty
  219. 219. Transition Outsourcing Ubiquity Confusion Suitability Governance Competition Trust Lock-in Security Second Source Transparency Control Certainty
  220. 220. You have choice! http://www.flickr.com/photos/rainbowproject/3928445074/
  221. 221. Ubiquity Market You Certainty
  222. 222. Ubiquity Market Competitive Gap You Certainty
  223. 223. Ubiquity Market Pay per use Focus on core Economies of scale Speed to market Accelerated innovation You Reduced cost Certainty
  224. 224. http://www.flickr.com/photos/privatenobby
  225. 225. http://www.flickr.com/photos/billege
  226. 226. http://www.flickr.com/photos/giddygoose/
  227. 227. “Red Queen Hypothesis” The need to constantly evolve in order to stand still relative to a surrounding ecosystem Prof. Van Valen
  228. 228. Ubiquity Market re ssu Pre You Prof. Van Valen “Red Queen Hypothesis” Certainty
  229. 229. Benefits vs Risks
  230. 230. Recap
  231. 231. Ubiquity Utility Services Commodity Product Custom built Innovation Certainty
  232. 232. Ubiquity Demand (user competition) Improvement (supply competition) Certainty
  233. 233. Ubiquity Software ... as a Platform Service Infrastructure ... as a Product Certainty
  234. 234. Attitude Concept Technology Suitability
  235. 235. Ubiquity Economies of scale (volume operations) Focus on core (outsource) Pay per use (utility) Speed (Self Service) Certainty
  236. 236. Ubiquity Accelerated Innovation (componentisation) Greater consumption (componentisation, co- evolution, Jevons paradox) Certainty
  237. 237. Ubiquity Disruptive ... as a Product Certainty
  238. 238. Transition Ubiquity Confusion Governance Trust Security Transparency Certainty
  239. 239. Outsourcing Ubiquity Suitability Competition Lock-in Second Source Control Certainty
  240. 240. Transition Outsourcing Ubiquity Confusion Suitability Governance Competition Trust Lock-in Security Second Source Transparency Control Certainty
  241. 241. Ubiquity Market re ssu Pre You Prof. Van Valen “Red Queen Hypothesis” Certainty
  242. 242. http://www.flickr.com/photos/21734563@N04/2179722280/
  243. 243. Benefits vs Risks
  244. 244. Economics What is cloud? Why now? Benefits & Risks Private or Public?
  245. 245. Consumer Provider
  246. 246. Public Cloud Consumer Provider
  247. 247. Consumer Provider
  248. 248. Private Cloud Consumer Provider
  249. 249. Private Cloud Consumer Provider
  250. 250. Private Cloud Business I.T. Dept Units
  251. 251. Ubiquity Certainty
  252. 252. Ubiquity Private Public Certainty
  253. 253. Ubiquity Hybrid Certainty
  254. 254. Ubiquity Transition Governance Trust Hybrid Security Certainty
  255. 255. “The challenge of the Computer Utility” Douglas Parkhill 1966
  256. 256. variety of models Consumer Provider
  257. 257. Economics What is cloud? Why now? Risks Private or Public? Myths
  258. 258. Only public cloud is cloud computing! http://www.flickr.com/photos/rainbowproject/3928445074/
  259. 259. Only public cloud is cloud computing! You have choice! http://www.flickr.com/photos/rainbowproject/3928445074/
  260. 260. Only public cloud is cloud computing! You have choice! Standards don’t matter http://www.flickr.com/photos/rainbowproject/3928445074/
  261. 261. Cloud is Green. It’ll reduce your IT spend. http://www.flickr.com/photos/rainbowproject/3928445074/
  262. 262. Ubiquity Software Platform Infrastructure Pay per use (utility) Economies of scale (volume operations) Certainty
  263. 263. efficiency
  264. 264. Ubiquity Software Platform Infrastructure Accelerated Innovation (componentisation) Greater consumption (componentisation, co- evolution, Jevons paradox) Certainty
  265. 265. consumption efficiency
  266. 266. Image from Oliver Twist
  267. 267. Infrastructure = Code We can automate! http://www.flickr.com/photos/rainbowproject/3928445074/
  268. 268. Infrastructure = Code We can automate! SysAdmin = 200 M SysAdmin = 20K VM http://www.flickr.com/photos/rainbowproject/3928445074/
  269. 269. Infrastructure = Code We can automate! SysAdmin = 200 M SysAdmin = 20K VM Reduce SysAdmins by 95%+ http://www.flickr.com/photos/rainbowproject/3928445074/
  270. 270. Operational Efficiency Ima
  271. 271. WORKLOAD Operational Efficiency Ima
  272. 272. It’s an Innovation Oh, Yes it is. http://www.flickr.com/photos/rainbowproject/3928445074/
  273. 273. Ubiquity Standardised, low cost service Marketplace Certainty
  274. 274. Innovation = $$$
  275. 275. Ubiquity + $$$ Innovation Certainty
  276. 276. Ubiquity Market Competitive Gap You Certainty
  277. 277. All IT is the same! http://www.flickr.com/photos/rainbowproject/3928445074/
  278. 278. Ubiquity IT Certainty
  279. 279. Ubiquity Certainty
  280. 280. Ubiquity Certainty
  281. 281. Ubiquity Dynamic Certainty
  282. 282. Ubiquity Dynamic Uncertain Certainty
  283. 283. Ubiquity Dynamic Uncertain Deviation Certainty
  284. 284. Ubiquity Dynamic Uncertain Deviation Differential Certainty
  285. 285. Ubiquity Dynamic Uncertain Deviation Differential Worth Certainty
  286. 286. Ubiquity Certainty
  287. 287. Ubiquity Static Certainty
  288. 288. Ubiquity Static Defined Certainty
  289. 289. Ubiquity Static Defined No Deviation Certainty
  290. 290. Ubiquity Static Defined No Deviation Standard Certainty
  291. 291. Ubiquity Static Defined No Deviation Standard Cost Certainty
  292. 292. Ubiquity Different Characteristics Certainty
  293. 293. Ubiquity Utility Services of Salesforce 90’s Early Product Custom built, DB Marketing Innovation of early lists Certainty
  294. 294. Ubiquity No Magic Bullets Certainty
  295. 295. Ubiquity Six Sigma Agile Certainty
  296. 296. Ubiquity Six Sigma Certainty
  297. 297. Ubiquity Six Sigma Certainty
  298. 298. Ubiquity Six Sigma Certainty
  299. 299. The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)
  300. 300. Ubiquity Agile Certainty
  301. 301. Ubiquity Agile Certainty
  302. 302. Ubiquity Agile Certainty
  303. 303. Ubiquity Market re ssu Pre You Prof. Van Valen “Red Queen Hypothesis” Certainty
  304. 304. Ubiquity Competitive Efficiency (Survival Today) Future Wealth (Survival Tomorrow) Certainty
  305. 305. Innovation Paradox Survival today requires ‘coherence, coordination and stability’. Survival tomorrow requires the replacement of these erstwhile virtues. Salaman & Storey
  306. 306. Ubiquity Software Platform Infrastructure Accelerated Innovation Certainty
  307. 307. http://www.flickr.com/photos/privatenobby
  308. 308. Ubiquity “One size fits all” Certainty
  309. 309. Public cloud Amazon EC2 Ubuntu on EC2 (April’09)
  310. 310. Rapid Deployment. Private cloud Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller Ubuntu Server Edition Physical (bare bones)
  311. 311. Rapid Deployment. Private cloud On premise. Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller Ubuntu Server Edition Physical (bare bones)
  312. 312. Rapid Deployment. Private cloud On premise. Eucalyptus VM Web UI KVM Hyp. Self Service IT. Cloud Node Controller Controller Ubuntu Server Edition Physical (bare bones)
  313. 313. Rapid Deployment. Private cloud On premise. Eucalyptus VM Web UI KVM Hyp. Self Service IT. Cloud Node Controller Controller Track EC2 / S3. Ubuntu Server Edition Physical (bare bones)
  314. 314. Rapid Deployment. Private cloud On premise. Eucalyptus VM Web UI KVM Hyp. Self Service IT. Cloud Node Controller Controller Track EC2 / S3. Ubuntu Server Edition Physical (bare bones) Best of Breed.
  315. 315. Private cloud Eucalyptus VM Web UI KVM Hyp. Ubuntu Enterprise Cloud Node Cloud Controller Controller Ubuntu Server Edition (April ’09) Physical (bare bones)
  316. 316. Public cloud Private cloud Amazon EC2 Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller Ubuntu Server Edition Physical (bare bones)
  317. 317. Public cloud Private cloud Amazon EC2 Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller EC2 & S3 API Ubuntu Server Edition Physical (bare bones)
  318. 318. Public cloud Private cloud Amazon EC2 Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller Common Management Tools Ubuntu Server Edition Physical (bare bones)
  319. 319. Public cloud Private cloud Amazon EC2 Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller Common Machine Images Ubuntu Server Edition Physical (bare bones)
  320. 320. Public cloud Private cloud Amazon EC2 Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller Bursting Easier Ubuntu Server Edition Physical (bare bones)
  321. 321. Public cloud Private cloud Amazon EC2 Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller Ubuntu Server Edition Physical (bare bones)
  322. 322. Public cloud Private cloud Reference model Amazon EC2 Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller Ubuntu Server Edition Physical (bare bones)
  323. 323. > 8,000 private clouds based on UEC
  324. 324. ubuntu.com/cloud 24x7 Support Training Professional Services JumpStart
  325. 325. Summary
  326. 326. % of ownership Number of years (1=year invented)
  327. 327. Ubiquity Utility Services Commodity Product Custom built Innovation Certainty
  328. 328. Ubiquity io n at it is o d m m Co Certainty
  329. 329. Ubiquity Demand (user competition) io n at it is o d m m C o Improvement (supply competition) Certainty
  330. 330. Our Cloud = Product
  331. 331. Ubiquity Software ... as a Platform Service Infrastructure ... as a Product Certainty
  332. 332. Ubiquity Economies of scale (volume operations) Focus on core (outsource) Pay per use (utility) Speed (Self Service) Certainty
  333. 333. Ubiquity Software Platform Infrastructure Accelerated Innovation (componentisation) Greater consumption (componentisation, co- evolution, Jevons paradox) Certainty
  334. 334. Transition Outsourcing Ubiquity Confusion Suitability Governance Competition Trust Lock-in Security Second Source Transparency Control Certainty
  335. 335. Ubiquity Disruptive ... as a Product Certainty
  336. 336. variety of models Consumer Provider
  337. 337. Public cloud Private cloud Reference model Amazon EC2 Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller EC2 / S3 Ubuntu Server Edition Physical (bare bones)
  338. 338. Benefits vs Risks
  339. 339. All IT is the SLAs are same! what count! It’s green! Standards It’s about don’t matter technology Cloud is an Only public cloud is cloud Innovation computing! http://www.flickr.com/photos/rainbowproject/3928445074/
  340. 340. Ubiquity Market re ssu Pre You Prof. Van Valen “Red Queen Hypothesis” Certainty
  341. 341. Henry Maudslay (1771 - 1831)
  342. 342. consumption efficiency
  343. 343. WORKLOAD Operational Efficiency Ima
  344. 344. Ubiquity Competitive Efficiency (Survival Today) Future Wealth (Survival Tomorrow) Certainty
  345. 345. Innovation = $$$
  346. 346. Ubiquity Hybrid Certainty
  347. 347. Attitude Concept Technology Suitability
  348. 348. “The challenge of Public & Private the Computer Elastic Supply Utility” Douglas Parkhill Utility basis 1966 Online
  349. 349. You told me about business stuff photos/videoplacebo/3481780379/
  350. 350. Ubiquity Software ... as a Platform Service Infrastructure ... as a Product Certainty
  351. 351. Ubiquity Software ... as a Platform Service Infrastructure ... as a Product Computing Utility Certainty
  352. 352. Ubiquity Software ... as a Platform Service Infrastructure Cloud ... as a Product Certainty
  353. 353. We don’t know what “cloud” is yet but bet your company on it everybody else is. http://www.flickr.com/photos/rainbowproject/3928445074/
  354. 354. Thank you ubuntu.com/cloud simon.wardley@canonical.com twitter: swardley
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×