Situation Normal, FOWA Dublin

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General introduction into the subject of cloud & commoditistion from FOWA Dublin.

General introduction into the subject of cloud & commoditistion from FOWA Dublin.

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  • 1. Situation Normal, Everything Must Change
  • 2. Simon Wardley
  • 3. ubuntu
  • 4. DANGER! Will Robinson DANGER!
  • 5. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
  • 6. Pain
  • 7. Pain No. Slides
  • 8. Pain 20 slides OK No. Slides
  • 9. 303 slides Severe Pain risk of harm OK No. Slides
  • 10. photos/videoplacebo/3481780379/
  • 11. Cloud?
  • 12. What is cloud computing?
  • 13. http://www.flickr.com/photos/fimbrethil/
  • 14. It’s like computers on the internet, innit.
  • 15. http://www.flickr.com/photos/radioflyer007/
  • 16. http://www.flickr.com/photos/radioflyer007/ http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
  • 17. http://ftp.arl.army.mil/ftp/historic-computers/png/brlescII1.png
  • 18. “Online” http://ftp.arl.army.mil/ftp/historic-computers/png/brlescII1.png
  • 19. It’s like computers on the internet, innit.
  • 20. http://www.flickr.com/photos/rainbowproject/3928445074/
  • 21. £10,000 please. http://www.flickr.com/photos/rainbowproject/3928445074/
  • 22. Image from Oliver Twist
  • 23. It’s like SaaS or Software as a Service, and infrastructure provision and PaaS, that’s Platform as a Service and utility computing being provided in public clouds, which is different from private clouds which aren’t cloud computing, unless of course you’re talking about hybrid clouds which sort of are and it’s hype and lock-in and did I mention infrastructure?
  • 24. http://www.flickr.com/photos/mharrsch/160253695/
  • 25. Cloud = Product http://www.flickr.com/photos/mharrsch/160253695/
  • 26. Cloud = Profit http://www.flickr.com/photos/mharrsch/160253695/
  • 27. 67 definitions
  • 28. Cloud?
  • 29. 303 slides Severe Pain risk of harm OK No. Slides
  • 30. 1. On-demand self-service Internet infrastructure where you pay-as-you-go and use only what you need, all managed by a browser, application or API. Cloud computing is broken up into multiple segments including: Cloud Infrastructure, Cloud Platforms and Cloud Applications. (see "Cloud Pyramid")
  • 31. 2 . Note 1: Cloud computing is still an evolving paradigm. Its definitions, use cases, underlying technologies, issues, risks, and benefits will be refined in a spirited debate by the public and private sectors. These definitions, attributes, and characteristics will evolve and change over time. Note 2: The cloud computing industry represents a large ecosystem of many models, vendors, and market niches. This definition attempts to encompass all of the various cloud approaches. Definition of Cloud Computing: Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three service models, and four deployment models. Essential Characteristics: On-demand self-service. A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service’s provider. Broad network access. Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, laptops, and PDAs). Resource pooling. The provider’s computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand. There is a sense of location independence in that the customer generally has no control or knowledge over the exact location of the provided resources but may be able to specify location at a higher level of abstraction (e.g., country, state, or datacenter). Examples of resources include storage, processing, memory, network bandwidth, and virtual machines. Rapid elasticity. Capabilities can be rapidly and elastically provisioned, in some cases automatically, to quickly scale out and rapidly released to quickly scale in. To the consumer, the capabilities available for provisioning often appear to be unlimited and can be purchased in any quantity at any time. Measured Service. Cloud systems automatically control and optimize resource use by leveraging a metering capability at some level of abstraction appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts). Resource usage can be monitored, controlled, and reported providing transparency for both the provider and consumer of the utilized service. Service Models: Cloud Software as a Service (SaaS). The capability provided to the consumer is to use the provider’s applications running on a cloud infrastructure. The applications are accessible from various client devices through a thin client interface such as a web browser (e.g., web-based email). The consumer does not manage or control the underlying cloud infrastructure including network, servers, operating systems, storage, or even individual application capabilities, with the possible exception of limited user-specific application configuration settings. Cloud Platform as a Service (PaaS). The capability provided to the consumer is to deploy onto the cloud infrastructure consumer-created or acquired applications created using programming languages and tools supported by the provider. The consumer does not manage or control the underlying cloud infrastructure including network, servers, operating systems, or storage, but has control over the deployed applications and possibly application hosting environment configurations. Cloud Infrastructure as a Service (IaaS). The capability provided to the consumer is to provision processing, storage, networks, and other fundamental computing resources where the consumer is able to deploy and run arbitrary software, which can include operating systems and applications. The consumer does not manage or control the underlying cloud infrastructure but has control over operating systems, storage, deployed applications, and possibly limited control of select networking components (e.g., host firewalls). Deployment Models: Private cloud. The cloud infrastructure is operated solely for an organization. It may be managed by the organization or a third party and may exist on premise or off premise. Community cloud. The cloud infrastructure is shared by several organizations and supports a specific community that has shared concerns (e.g., mission, security requirements, policy, and compliance considerations). It may be managed by the organizations or a third party and may exist on premise or off premise. Public cloud. The cloud infrastructure is made available to the general public or a large industry group and is owned by an organization selling cloud services. Hybrid cloud. The cloud infrastructure is a composition of two or more clouds (private, community, or public) that remain unique entities but are bound together by standardized or proprietary technology that enables data and application portability (e.g., cloud bursting for load-balancing between clouds).Note: Cloud software takes full advantage of the cloud paradigm by being service oriented with a focus on statelessness, low coupling, modularity, and semantic interoperability.
  • 32. Point 1 Cloud computing is still an evolving paradigm.
  • 33. We don’t know what “cloud” is yet. http://www.flickr.com/photos/rainbowproject/3928445074/
  • 34. “The real thing to do today is to capture, what are the dimensions of the thing that literally, I will tell you, we’re betting our company on, and I think pretty much everybody in the technology industry is betting their companies on” Microsoft CEO, Steve Ballmer
  • 35. We don’t know what “cloud” is yet http://www.flickr.com/photos/rainbowproject/3928445074/
  • 36. We don’t know what “cloud” is yet but bet your company on it http://www.flickr.com/photos/rainbowproject/3928445074/
  • 37. We don’t know what “cloud” is yet but bet your company on it everybody else is. http://www.flickr.com/photos/rainbowproject/3928445074/
  • 38. “open up exciting new prospects for the employment of computers in ways and on a scale that would have seemed pure fantasy only five year ago”
  • 39. “The challenge of the computer utility” Douglas Parkhill 1966
  • 40. http://www.flickr.com/photos/radioflyer007/ http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
  • 41. http://ftp.arl.army.mil/ftp/historic-computers/png/brlescII1.png
  • 42. “Online” http://ftp.arl.army.mil/ftp/historic-computers/png/brlescII1.png
  • 43. +44 years
  • 44. Computer Utility Cloud Computing
  • 45. Economics
  • 46. Economics What is cloud?
  • 47. Economics What is cloud? Why now?
  • 48. Economics What is cloud? Why now? Benefits & Risks
  • 49. Economics What is cloud? Why now? Benefits & Risks Myths
  • 50. Tell me your secrets! Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
  • 51. Ubiquity
  • 52. Ubiquity Certainty
  • 53. Ubiquity TV’s, Phones & VCRS Certainty
  • 54. Ubiquity TV’s, Phones & VCRS Certainty
  • 55. Ubiquity Innovation Certainty
  • 56. Ubiquity Commodity Certainty
  • 57. Ubiquity Innovation of early lists, 1980. Certainty
  • 58. Ubiquity Custom built, DB Marketing Mid 80s Certainty
  • 59. Ubiquity Product Early 90s Certainty
  • 60. Utility Services Ubiquity of Salesforce Certainty
  • 61. Ubiquity Utility Services Commodity Product Custom built Innovation Certainty
  • 62. Ubiquity Innovation of Z3, 1941 Certainty
  • 63. Ubiquity Custom Built LEO, 1946 Certainty
  • 64. Ubiquity Products IBM 650, 1954 Certainty
  • 65. Ubiquity Commodity Hardware Certainty
  • 66. Utility services Ubiquity of Amazon EC2 Certainty
  • 67. Ubiquity Innovation of W. H. Wollaston, 1821 Certainty
  • 68. Ubiquity Early Products, Hippolyte Pixii, 1830s Certainty
  • 69. Utility Services Ubiquity of the National Grid Certainty
  • 70. Electricity Accounts Ubiquity Infrastructure Payroll CRM HR systems ERP Web Portal Search Engines Enterprise 2.0 Information market VRM Certainty
  • 71. Ubiquity io n at it is o d m m Co Certainty
  • 72. http://www.flickr.com/photos/privatenobby
  • 73. http://www.flickr.com/photos/billege
  • 74. http://www.flickr.com/photos/billege/
  • 75. Ubiquity Demand (user competition) Certainty
  • 76. http://www.flickr.com/photos/privatenobby
  • 77. http://www.flickr.com/photos/mush2274
  • 78. http://www.flickr.com/photos/mush2274/
  • 79. Ubiquity Demand (user competition) Improvement (supply competition) Certainty
  • 80. Ubiquity Demand (user competition) io n at it is o d m m C o Improvement (supply competition) Certainty
  • 81. Economics What is cloud?
  • 82. Ubiquity Certainty
  • 83. Ubiquity Certainty
  • 84. Ubiquity Widespread (Demand) Feature Complete (Improvement) Certainty
  • 85. Ubiquity Certainty
  • 86. Application Database Framework Messaging Operating System Virtualisation CPU Memory I/O
  • 87. Application Framework Messaging Operating System Virtualisation Memory I/O
  • 88. Application Framework Messaging Operating System Virtualisation Infrastructure Memory I/O
  • 89. Application Framework Messaging Platform Operating System Virtualisation Infrastructure Memory I/O
  • 90. Application Software Framework Messaging Platform Operating System Virtualisation Infrastructure Memory I/O
  • 91. Ubiquity Software ... as a Platform Service Infrastructure ... as a Product Certainty
  • 92. Economics What is cloud? Why now?
  • 93. What is Industrial Revolution?
  • 94. It’s like mechanised horses, innit.
  • 95. 43 definitions
  • 96. 1. Broad socioeconomic and technological changes starting in the early 18th century.
  • 97. 2. Rapid development of industry in the early 19th century.
  • 98. No definition
  • 99. + 200 years
  • 100. Cloud? Hang on, let’s look at Google. http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
  • 101. Not a thing
  • 102. Transition
  • 103. http://www.flickr.com/photos/21734563@N04/2179722280/
  • 104. Concept
  • 105. Concept Suitability
  • 106. Concept Technology Suitability
  • 107. Attitude Concept Technology Suitability
  • 108. Attitude Concept Industrial Technology Revolution Suitability
  • 109. Industrial = Product Revolution http://www.flickr.com/photos/mharrsch/160253695/
  • 110. Cloud = Product Computing http://www.flickr.com/photos/mharrsch/160253695/
  • 111. Concept
  • 112. Concept Suitability
  • 113. Concept ? Technology Suitability
  • 114. Gerald J. Popek (1947-2008)
  • 115. Attitude Concept ? Technology Suitability
  • 116. Paul Strassmann http://www.strassmann.com/
  • 117. Nick Carr
  • 118. Ubiquity g in ue h l is va in c im gi D e ra t st Certainty
  • 119. Payroll HR Systems CRM ERP Sales Automation Infrastructure Finance & Accounting
  • 120. Ubiquity HR Payroll Certainty
  • 121. Ubiquity HR Payroll Why are we spending $600M p.a. on customising stuff has no strategic value? Certainty
  • 122. Gain competitive advantage by customising your payroll system http://www.flickr.com/photos/rainbowproject/3928445074/
  • 123. Ubiquity Way back when ... Certainty
  • 124. Ubiquity Now Way back when ... Certainty
  • 125. Ubiquity Standardised Service! Certainty
  • 126. Ubiquity Standardised Service! Marketplace Certainty
  • 127. Attitude Concept Technology Suitability
  • 128. Ubiquity Software ... as a Platform Service Infrastructure ... as a Product Certainty
  • 129. Recap
  • 130. Ubiquity Utility Services Commodity Product Custom built Innovation Certainty
  • 131. Demand Ubiquity (user competition) Improvement (supply competition) Certainty
  • 132. Ubiquity Widespread (Demand) Feature Complete (Improvement) Certainty
  • 133. Attitude Concept Technology Suitability
  • 134. Ubiquity Software ... as a Platform Service Infrastructure ... as a Product Certainty
  • 135. Economics What is cloud? Why now? Benefits & Risks
  • 136. Ubiquity Early Utility Westinghouse, 1890s Product Hippolyte Pixii, 1830s Certainty
  • 137. Ubiquity Economies of scale (volume operations) Certainty
  • 138. Ubiquity Economies of scale (volume operations) Focus on core (outsource) Certainty
  • 139. Ubiquity Economies of scale (volume operations) Focus on core (outsource) Pay per use (utility) Certainty
  • 140. Ubiquity Economies of scale (volume operations) Focus on core (outsource) Pay per use (utility) Speed (Self Service) Certainty
  • 141. The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)
  • 142. The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)
  • 143. Creative Destruction Joseph A. Schumpeter (1883 - 1950)
  • 144. Ubiquity lu e Va in g o d E r Certainty
  • 145. Ubiquity lu e Va in g o d E r Enables Innovation Certainty
  • 146. Ubiquity Internet Electricity Hardware Certainty
  • 147. Ubiquity Internet Electricity Hardware Enable Innovation Search Certainty
  • 148. Ubiquity Software Platform Infrastructure Certainty
  • 149. Ubiquity Software Platform Infrastructure Enable Innovation Certainty
  • 150. Previous Time (mins) New server 72,000 64 node 130,000 cluster
  • 151. Previous Cloud Time Time (mins) (mins) New server 72,000 7 64 node 130,000 15 cluster
  • 152. Theory of Hierarchy Componentisation Herbert A. Simon (1916 - 2001)
  • 153. Rate of evolution of a system is dependant upon the organisation of its subsystems. Herbert A. Simon (1916 - 2001)
  • 154. Application
  • 155. Application Database Framework Messaging
  • 156. Application Database Framework Messaging Operating System Virtualisation CPU Memory I/O
  • 157. Application Database Framework Messaging Operating System Virtualisation CPU Memory I/O
  • 158. Application Orders of Magnitude CPU
  • 159. Ubiquity Software Platform Infrastructure Accelerated Innovation Certainty
  • 160. Henry Maudslay (1771 - 1831)
  • 161. Standards Matter Henry Maudslay (1771 - 1831)
  • 162. Ubiquity Innovation Flemming Valve, 1904 Certainty
  • 163. Ubiquity Products Intel 4004, 2300 Transistors, 1971 Certainty
  • 164. Busicom
  • 165. Busicom MCS-4
  • 166. Busicom Co-Evolution MCS-4
  • 167. > 1,000,000,000,000,000,000 Greater consumption 1
  • 168. 0.0002c $700 Reduced cost per unit
  • 169. “Jevons Paradox” Technological progress that increases the efficiency with which a resource is used, tends to increase the rate of consumption of that resource. William Stanley Jevons, 1865
  • 170. Ubiquity Economies of scale (volume operations) Focus on core (outsource) Pay per use (utility) Speed (Self Service) Certainty
  • 171. Ubiquity Accelerated Innovation (componentisation) Certainty
  • 172. Ubiquity Accelerated Innovation (componentisation) Greater consumption (componentisation, co- evolution, price elasticity) Certainty
  • 173. Economics What is cloud? Why now? Benefits & Risks
  • 174. Ubiquity Disruptive ... as a Product Certainty
  • 175. Transition Ubiquity Certainty
  • 176. Transition Ubiquity Confusion Certainty
  • 177. Transition Ubiquity Confusion Governance Certainty
  • 178. Transition Ubiquity Confusion Governance Trust Certainty
  • 179. Transition Ubiquity Confusion Governance Trust Security Certainty
  • 180. Transition Ubiquity Confusion Governance Trust Security Transparency Certainty
  • 181. Outsourcing Ubiquity Certainty
  • 182. Outsourcing Ubiquity Suitability Certainty
  • 183. Outsourcing Ubiquity Suitability Competition Certainty
  • 184. Outsourcing Ubiquity Suitability Competition Lock-in Certainty
  • 185. Outsourcing Ubiquity Suitability Competition Lock-in Second Source Certainty
  • 186. Outsourcing Ubiquity Suitability Competition Lock-in Second Source Control Certainty
  • 187. Transition Outsourcing Ubiquity Confusion Suitability Governance Competition Trust Lock-in Security Second Source Transparency Control Certainty
  • 188. You have choice! http://www.flickr.com/photos/rainbowproject/3928445074/
  • 189. Ubiquity Market You Certainty
  • 190. Ubiquity Market Competitive Gap You Certainty
  • 191. Ubiquity Market Pay per use Focus on core Economies of scale Speed to market Accelerated innovation You Reduced cost Certainty
  • 192. http://www.flickr.com/photos/privatenobby
  • 193. http://www.flickr.com/photos/billege
  • 194. http://www.flickr.com/photos/giddygoose/
  • 195. “Red Queen Hypothesis” The need to constantly evolve in order to stand still relative to a surrounding ecosystem Prof. Van Valen
  • 196. Ubiquity Market re ssu Pre You Prof. Van Valen “Red Queen Hypothesis” Certainty
  • 197. Benefits vs Risks
  • 198. Ubiquity Marketplace Certainty
  • 199. Ubiquity Private Marketplace Certainty
  • 200. Ubiquity Hybrid Certainty
  • 201. Ubiquity Transitional Risks Security of supply, governance, trust ... Hybrid Certainty
  • 202. Ubiquity Certainty
  • 203. Only public cloud is cloud computing! http://www.flickr.com/photos/rainbowproject/3928445074/
  • 204. variety of models Consumer Provider
  • 205. ubuntu
  • 206. Standards Matter Henry Maudslay (1771 - 1831)
  • 207. Ubiquity Transitional Risks Security of supply, governance, trust ... Hybrid Certainty
  • 208. Public cloud Amazon EC2 Ubuntu on EC2 (April’09)
  • 209. Private cloud Ubuntu Enterprise Cloud Eucalyptus VM Web UI KVM Hyp. (April ’09) Cloud Node Controller Controller Ubuntu Server Edition Physical (bare bones)
  • 210. Public cloud Private cloud Amazon EC2 Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller Ubuntu Server Edition Physical (bare bones)
  • 211. Public cloud Private cloud Amazon EC2 Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller EC2 & S3 API Ubuntu Server Edition Physical (bare bones)
  • 212. > 10,000 private clouds based on UEC
  • 213. We inserted the Ubuntu Server CD, selected Ubuntu Enterprise Cloud, and drank energy drinks.
  • 214. ubuntu.com/cloud
  • 215. Recap
  • 216. Ubiquity Utility Services Commodity Product Custom built Innovation Certainty
  • 217. Ubiquity Software ... as a Platform Service Infrastructure ... as a Product Certainty
  • 218. Attitude Concept Technology Suitability
  • 219. Ubiquity Economies of scale (volume operations) Focus on core (outsource) Pay per use (utility) Speed (Self Service) Certainty
  • 220. Ubiquity Disruptive ... as a Product Certainty
  • 221. Ubiquity Market re ssu Pre You Prof. Van Valen “Red Queen Hypothesis” Certainty
  • 222. Knitted by Nana’s. http://www.flickr.com/photos/21734563@N04/2179722280/
  • 223. Benefits vs Risks
  • 224. Ubiquity Transitional Risks Security of supply, governance, trust ... Hybrid Certainty
  • 225. Public cloud Private cloud Amazon EC2 Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller EC2 & S3 API Ubuntu Server Edition Physical (bare bones)
  • 226. Economics What is cloud? Why now? Benefits & Risks Myths
  • 227. Only public cloud is cloud computing! http://www.flickr.com/photos/rainbowproject/3928445074/
  • 228. Only public cloud is cloud computing! You have choice! http://www.flickr.com/photos/rainbowproject/3928445074/
  • 229. Only public cloud is cloud computing! You have choice! Standards don’t matter http://www.flickr.com/photos/rainbowproject/3928445074/
  • 230. Cloud is Green. It’ll reduce your IT spend. http://www.flickr.com/photos/rainbowproject/3928445074/
  • 231. Ubiquity Software Platform Infrastructure Pay per use (utility) Economies of scale (volume operations) Certainty
  • 232. Ubiquity Software Platform Infrastructure Accelerated Innovation (componentisation) Pay per use (utility) Greater consumption Economies of scale (componentisation, co- (volume operations) evolution, Jevons paradox) Certainty
  • 233. efficiency
  • 234. consumption efficiency
  • 235. It’s an Innovation Oh, Yes it is. http://www.flickr.com/photos/rainbowproject/3928445074/
  • 236. Ubiquity Standardised Service! Marketplace Certainty
  • 237. Innovation = Profit http://www.flickr.com/photos/mharrsch/160253695/
  • 238. Ubiquity Profit! Branding Innovation Certainty
  • 239. Ubiquity Market Profit! You Certainty
  • 240. Ubiquity Profit! Why are we spending so much on stuff that has no strategic value? Certainty
  • 241. All IT is the same! http://www.flickr.com/photos/rainbowproject/3928445074/
  • 242. Ubiquity IT Certainty
  • 243. Ubiquity Certainty
  • 244. Ubiquity Infrastructure Certainty
  • 245. Ubiquity Infrastructure Collective Accelerates Intelligence Certainty
  • 246. Ubiquity provided as .. built on ... Certainty
  • 247. One size fits all http://www.flickr.com/photos/rainbowproject/3928445074/
  • 248. Ubiquity Certainty
  • 249. Ubiquity Dynamic Certainty
  • 250. Ubiquity Dynamic Uncertain Certainty
  • 251. Ubiquity Dynamic Uncertain Deviation Certainty
  • 252. Ubiquity Dynamic Uncertain Deviation Differential Certainty
  • 253. Ubiquity Dynamic Uncertain Deviation Differential Worth Certainty
  • 254. Ubiquity Certainty
  • 255. Ubiquity Static Certainty
  • 256. Ubiquity Static Defined Certainty
  • 257. Ubiquity Static Defined No Deviation Certainty
  • 258. Ubiquity Static Defined No Deviation Standard Certainty
  • 259. Ubiquity Static Defined No Deviation Standard Cost Certainty
  • 260. Ubiquity Different Characteristics Certainty
  • 261. Ubiquity Utility Services of Salesforce 90’s Early Product Custom built, DB Marketing Innovation of early lists Certainty
  • 262. Ubiquity No Magic Bullets Certainty
  • 263. Ubiquity Six Sigma Agile Certainty
  • 264. Ubiquity Six Sigma Certainty
  • 265. Ubiquity Six Sigma Certainty
  • 266. Ubiquity Six Sigma Certainty
  • 267. The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)
  • 268. Ubiquity Agile Certainty
  • 269. Ubiquity Agile Certainty
  • 270. Ubiquity Agile Certainty
  • 271. Ubiquity Market re ssu Pre You Prof. Van Valen “Red Queen Hypothesis” Certainty
  • 272. Ubiquity Competitive Efficiency (Survival Today) Future Wealth (Survival Tomorrow) Certainty
  • 273. Innovation Paradox Survival today requires ‘coherence, coordination and stability’. Survival tomorrow requires the replacement of these erstwhile virtues. Salaman & Storey
  • 274. Ubiquity Software Platform Infrastructure Accelerated Innovation Certainty
  • 275. Summary
  • 276. Ubiquity Software ... as a Platform Service Infrastructure ... as a Product Certainty
  • 277. Ubiquity Disruptive ... as a Product Certainty
  • 278. variety of models Consumer Provider
  • 279. Public cloud Private cloud Amazon EC2 Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller Common Management Tools Ubuntu Server Edition Physical (bare bones)
  • 280. All IT is the SLAs are same! what count! It’s green! Standards It’s about don’t matter technology Cloud is an Only public cloud is cloud Innovation computing! http://www.flickr.com/photos/rainbowproject/3928445074/
  • 281. Ubiquity Market re ssu Pre You Prof. Van Valen “Red Queen Hypothesis” Certainty
  • 282. Henry Maudslay (1771 - 1831)
  • 283. consumption efficiency
  • 284. Ubiquity IT Certainty
  • 285. Ubiquity Competitive Efficiency (Survival Today) Future Wealth (Survival Tomorrow) Certainty
  • 286. Attitude Concept Technology Suitability
  • 287. “The challenge of the computer utility” Douglas Parkhill 1966
  • 288. Innovation = Profit http://www.flickr.com/photos/mharrsch/160253695/
  • 289. Why?
  • 290. We don’t know what “cloud” is yet but bet your company on it everybody else is. http://www.flickr.com/photos/rainbowproject/3928445074/
  • 291. http://www.flickr.com/photos/8078381@N03/3979391704/
  • 292. ubuntu.com/cloud @swardley
  • 293. Change
  • 294. Electricity Accounts Ubiquity Infrastructure Payroll CRM HR systems ERP Web Portal Search Engines Enterprise 2.0 Information market VRM Certainty
  • 295. Electricity Accounts Ubiquity Infrastructure Payroll CRM HR systems ERP Web Portal Search Engines Enterprise 2.0 Information market VRM Certainty
  • 296. Lifecycle
  • 297. # Lifecycle
  • 298. # Lifecycle
  • 299. Electricity # Accounts Infrastructure Payroll CRM HR systems ERP Lifecycle
  • 300. Linear # Procedural Predictable Outsourcing Lifecycle
  • 301. # Chaotic Emergant Gamble Collaboration Lifecycle
  • 302. http://www.flickr.com/photos/fatdeeman/2879894647
  • 303. Linear Procedural Predictable Outsourcing http://www.flickr.com/photos/fatdeeman/2879894647
  • 304. ? http://www.flickr.com/photos/fatdeeman/2879894647
  • 305. http://www.flickr.com/photos/privatenobby
  • 306. One size fits all http://www.flickr.com/photos/rainbowproject/3928445074/
  • 307. Ubiquity HR Payroll Why are we spending $600M p.a. on customising stuff has no strategic value? Certainty
  • 308. Ubiquity Six Sigma Certainty
  • 309. Ubiquity Software Platform Infrastructure Accelerated Innovation Certainty
  • 310. Situation normal, everything must change