Situation Normal Everything Must Change

1,047 views
932 views

Published on

A very short and codensed version of the pres

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,047
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
22
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Situation Normal Everything Must Change

  1. 1. Situation Normal,Everything Must Change
  2. 2. EvolutionImpacts Cycles TodayStrategy
  3. 3. Diffusion, a common concept ...
  4. 4. Evolve ?... doesnt explain evolution ...
  5. 5. However, theres a nonUbiquity time based process of evolution ... Utility Commodity Product Service Custom Built Genesis Certainty
  6. 6. ... which we call commoditisationUbiquity User ti on iti sa m od C om Supply Certainty
  7. 7. ... which helpsexplain the whole story.
  8. 8. Map evolution against ... Custom CommodityGenesis Product Evolution
  9. 9. ... value chain. We can useValue Chain this to explain how industry changes ... Evolution
  10. 10. ... creating a cycle ofcommoditisation driving higher order systems.
  11. 11. Hence Cloud ... Product Utility
  12. 12. Chaotic As things evolve, their characteristics change ...
  13. 13. Chaotic Linear Six Sigma... which is why one size fits all methods dont work.
  14. 14. Evolution Impacts Cycles Today... this cycle also has Strategy standard impacts ...
  15. 15. Creative Destruction + Efficiency $$+ Value
  16. 16. Componentisation + Efficiency+ Agility+ Value
  17. 17. Jevons + More + Efficiency+ Agility+ Value
  18. 18. ... and its not just activities (what we do)that evolve but also practices (how we do things) ... ∆ Practices ∆ Activities
  19. 19. ... through a similar process. Novel Emerging Good BestGenesis Custom Product Commodity
  20. 20. Often practices co-evolve with activities ... Best Product Utility Best
  21. 21. ... creating inertia to change ... Best Product Utility + Transition Best
  22. 22. ... or a least one of the forms of inertia ... Inertia
  23. 23. ... which also occurs in vendors ... Inertia + Past Success
  24. 24. ... leading to three economic eras ... Peace / Margin War / Disruption Build / Growth
  25. 25. Carlotta Perez... which appear in every age ...
  26. 26. Peace / Margin Technology Diffusion Maturity Synergy War / Build / Growth Frenzy Disruption Eruption... e.g. .... Time
  27. 27. Technology Diffusion Organisations ... each state of war is associated with new organisational forms ... Time
  28. 28. ... those organisations beingbased on the new practices ... Best Product Utility Organisations Best
  29. 29. ... hence we have a common cycle of change ... Inertia Disruption New Emerging Growth
  30. 30. ... for every age ... Mechanical Components Inertia Disruption American Emerging System Growth
  31. 31. ... ditto ... Means of mass communication Inertia Disruption Web 2.0 Emerging Growth
  32. 32. ... ditto ... Cloud Inertia Disruption Next Emerging Growth
  33. 33. ... ditto ...The next Age ?
  34. 34. 2004
  35. 35. ... ditto ... Manufacturing Inertia Disruption Next Next Emerging Growth
  36. 36. ... also we see increases in unmodelled data ... Inertia Disruption Data New Emerging Growth
  37. 37. ... which evolves ... Algorithms Unmodelled Modelled ∆ Practices ∆ Activities
  38. 38. So what is happening today? Today ...
  39. 39. ... what we would expect ... Cloud Inertia Disruption Data Next Emerging Growth
  40. 40. ... and also new forms of organisation ... Web 2.0 Traditional Next
  41. 41. ... with different Traditional Next Gencharacteristics ... Structure Departmental Cell Focus Profit Disruptive Open source Cost reduction Weapon Scaling Scale-up Distributed Resilience N+1 Design For Fail Failure Disaster Rec. Chaos Engine Learning Analysts Ecosystem Infrastructure Enterprise Commodity
  42. 42. Of importance ... Ecosystem ...Innovate Leverage Commoditise
  43. 43. ... and use of open as a competitive weapon ... Open Technology (open source, open data, openhardware, open standards, open APIs, open process)
  44. 44. Open Technology1. Drive adoption2. Drive innovation (as in feature completeness)3. Drive innovation (genesis higher order systems)4. Drive efficiency5. Undermine competitors barrier to entry6. Enable formation of an ecosystem (ILC)7. Protect an existing value chain ... numerous strategies in the wild ...
  45. 45. Open Technology9. Prevent competitors differentiating around a corerevenue stream (Tower & Moat)10. Retention and recruitment of talent11. On ramp to another product or service (open core)12. Overcome an obstacle (insertion strategy)13. Encourage formation of a competitive market(interoperable play)14. Avoid transition costs (standards play)
  46. 46. Open Source & the Next Age ... this will also matter in the next age...
  47. 47. ... critical is understandUbiquity evolution ... Utility Commodity Product Service Custom Built Genesis Certainty
  48. 48. ThreatValue Chain Barrier ... understand the landscape ... Evolution
  49. 49. Competing in an Open World Please complete oursurvey - bit.ly/opensurvey

×