39. ... what we would expect ... Cloud Inertia Disruption Data Next Emerging Growth
40. ... and also new forms of organisation ... Web 2.0 Traditional Next
41. ... with different Traditional Next Gencharacteristics ... Structure Departmental Cell Focus Proﬁt Disruptive Open source Cost reduction Weapon Scaling Scale-up Distributed Resilience N+1 Design For Fail Failure Disaster Rec. Chaos Engine Learning Analysts Ecosystem Infrastructure Enterprise Commodity
42. Of importance ... Ecosystem ...Innovate Leverage Commoditise
43. ... and use of open as a competitive weapon ... Open Technology (open source, open data, openhardware, open standards, open APIs, open process)
44. Open Technology1. Drive adoption2. Drive innovation (as in feature completeness)3. Drive innovation (genesis higher order systems)4. Drive efﬁciency5. Undermine competitors barrier to entry6. Enable formation of an ecosystem (ILC)7. Protect an existing value chain ... numerous strategies in the wild ...
45. Open Technology9. Prevent competitors differentiating around a corerevenue stream (Tower & Moat)10. Retention and recruitment of talent11. On ramp to another product or service (open core)12. Overcome an obstacle (insertion strategy)13. Encourage formation of a competitive market(interoperable play)14. Avoid transition costs (standards play)
46. Open Source & the Next Age ... this will also matter in the next age...
47. ... critical is understandUbiquity evolution ... Utility Commodity Product Service Custom Built Genesis Certainty
48. ThreatValue Chain Barrier ... understand the landscape ... Evolution
49. Competing in an Open World Please complete oursurvey - bit.ly/opensurvey