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Short on cycles, long on storage

From swardley, 9 months ago

Talk on commoditisation, commodification, ducks and patration.

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Slideshow transcript

Slide 6: http://www.flickr.com/photos/pingnews/508717757/

Slide 7: http://www.flickr.com/photos/mybloodyself/545449147/

Slide 8: http://ftp.arl.army.mil/ftp/historic-computers/png/brlescII1.png

Slide 9: Commoditisation of IT

Slide 10: http://www.flickr.com/photos/fensterbme/253251657/

Slide 11: http://www.flickr.com/photos/thesheriff/475310842/

Slide 16: +

Slide 20: +

Slide 21: +

Slide 22: http://www.flickr.com/photos/10684091@N02/1321291453/

Slide 23: http://www.flickr.com/photos/mybloodyself/545449147/

Slide 24: Commoditisation

Slide 25: Commoditisation Today

Slide 26: Commoditisation Today Fundamentals

Slide 27: Commoditisation Today Fundamentals Drivers

Slide 28: Commoditisation Today Fundamentals Drivers Future

Slide 29: DANGER! Will Robinson DANGER!

Slide 30: http://bancomicsans.com/home.html

Slide 31: 30 minutes

Slide 32: http://flickr.com/photos/angermann/54282399/

Slide 33: 300 Slides

Slide 34: http://www.flickr.com/photos/wiseacre/361506038/

Slide 35: > : 4 8 15 16_

Slide 36: http://www.flickr.com/photos/inkytwist/364224409/

Slide 37: END OF WARNINGS

Slide 38: Kent

Slide 39: Environment Open Source People Genetics Commoditisation Patents Politics Ducks Football Maths Perception Freedom Information Tech. Printing Electronics

Slide 40: Environment Open Source People Genetics Commoditisation Patents Politics Ducks Football Maths Perception Freedom Information Tech. Printing Electronics

Slide 43: http://www.flickr.com/photos/beatdrifter/317495338/

Slide 44: Environment Open Source People Genetics Commoditisation Patents Politics Ducks Fotango Football Maths Perception Freedom Information Tech. Printing Electronics

Slide 45: Screenshot taken from web of the Spice Girls (scary was my favourite!)

Slide 46: Screenshot taken from web http://en.allexperts.com/e/m/mi/michael_j._fox.htm (p.s. it ain’t me)

Slide 47: Screenshot taken from web of a youthful Tony Blair

Slide 48: Environment Open Source People Genetics Commoditisation Patents Football Politics Maths Perception Freedom Information Tech. Printing Electronics

Slide 49: No Pond

Slide 50: change from monopolistic to perfect competition

Slide 51: Yesterday’s Today’s hot stuff boredom

Slide 52: Screenshot taken from web of a more recent Tony Blair

Slide 53: http://www.flickr.com/photos/ latitude13/12109077/

Slide 54: 1890’s Electricity

Slide 55: 1890’s Electricity

Slide 56: Screenshot taken from web at http://www.sandowplus.co.uk/index2.htm

Slide 57: Screenshot taken from web at http://padovacultura.padovanet.it/homepage-6.0/Oliver%20twist%204.JPG

Slide 58: 1890’s 1930’s National Electricity Grid

Slide 59: Novel

Slide 60: Rare

Slide 61: New

Slide 62: New Ubiquitous

Slide 63: New Distributed

Slide 64: New Common

Slide 66: Power New Internet CPU.

Slide 67: Power Google Internet CPU.

Slide 68: The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)

Slide 69: The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)

Slide 70: Creative Destruction Joseph A. Schumpeter (1883 - 1950)

Slide 71: New Common Competitive Advantage

Slide 72: New Common Cost of doing business

Slide 73: Wanted Web Wizard nyc.jobs.misc, 1996

Slide 74: http://www.flickr.com/photos/xrichx/332238555/

Slide 75: http://www.flickr.com/photos/xrichx/332238555/

Slide 77: Screenshots taken from web at http://www.strassmann.com/

Slide 78: Screenshots taken from web at http://www.flickr.com/photos/79155248@N00/59880012/

Slide 79: Screenshots taken from web at http://xsetera.com/MY_SPACE/Picturz/Kitten%20Gun.bmp

Slide 80: Modified screenshot taken from web

Slide 81: New New Thing Blog

Slide 82: Leading New New Thing Edge Consultants

Slide 83: Leading New New Thing Products Edge Moveable Type

Slide 84: Leading Utility New New Thing Products Edge Service Typepad

Slide 85: PRESSURE Leading Utility New New Thing Products Edge Service

Slide 86: PATENTS Leading Utility New Thing New Products Edge Service

Slide 87: BRANDING Leading New New Thing Products Edge

Slide 88: PRICING STRATEGY Leading Utility New New Thing Products Edge Service

Slide 89: PRESSURE Leading Utility New New Thing Products Edge Service

Slide 90: As IT becomes ubiquitous ... it has no strategic value Nick Carr

Slide 91: http://www.flickr.com/photos/wiseacre/361506038/

Slide 92: Commodification!

Slide 93: > : 4 8 15 16_

Slide 95: COMMODITISATION New Common

Slide 96: software as a service utility computing

Slide 97: web 2.0

Slide 98: web 1.0

Slide 99: http://www.flickr.com/photos/xrichx/332238555/

Slide 103: Creative Destruction Joseph A. Schumpeter (1883 - 1950)

Slide 104: New Common Cost of doing business

Slide 105: Screenshot taken from web at http://www.pda.org.uk/leaflets/15/no15-print.htm

Slide 106: Screenshot taken from web at http://en.wikipedia.org/wiki/Server_farm

Slide 107: Salesforce Ning Amazon EC2

Slide 108: XaaS

Slide 109: Software as a Service

Slide 110: User Software as a Your Data Service

Slide 111: User Provider Software as a Your Data Application Service Framework Machine

Slide 112: Application as a Service

Slide 113: AaaS

Slide 114: SaaS Framework as a Service

Slide 115: User Your Data SaaS Your Framework as a Application Service

Slide 116: User Provider Your Data SaaS Your Framework as a Framework Application Service Machine

Slide 117: SaaS FaaS Hardware as a Service

Slide 118: User Your Data SaaS Your Application FaaS Your Hardware as a Framework Service

Slide 119: User Provider Your Data SaaS Your Application FaaS Your Hardware as a Machine Framework Service

Slide 120: SaaS FaaS HaaS

Slide 121: Screenshot taken from web at http://www.sandowplus.co.uk/index2.htm

Slide 124: Provider SaaS Application Framework Machine

Slide 125: Provider FaaS Framework Machine

Slide 126: Provider HaaS Machine

Slide 127: Screenshot taken from web at http://en.wikipedia.org/wiki/Server_farm

Slide 130: http://www.flickr.com/photos/mybloodyself/545449147/

Slide 131: http://www.flickr.com/photos/thesheriff/475310842/

Slide 132: Your Your Your Your Application Application Application Application Your Your Your Your Application Application Application Application

Slide 133: Screenshot taken from web at http://www.sandowplus.co.uk/index2.htm

Slide 134: Software as a Service Google SalesForce Zoho 37 Signals ADP Microsoft Live

Slide 135: Framework as a Service BungeeLabs Ning App Exchange CogHead

Slide 136: Hardware as a Service XCalibre Flexiscale HP Microsoft (FCS) (cloud infrastructure) Amazon (EC2 & S3) VMWare (VSPP)

Slide 137: Your Application

Slide 138: Your Application BOOM!

Slide 139: Your Application

Slide 140: Provider SaaS Application Framework Machine

Slide 141: Provider SaaS BOOM! Application Framework Machine

Slide 142: http://www.flickr.com/photos/wiseacre/361506038/

Slide 143: BOOM! Application Framework Machine

Slide 144: Screenshot taken from web at http://www.sandowplus.co.uk/index2.htm

Slide 145: Your Application

Slide 146: instead of using words which already have common uses, we should dig up archaic words which might or might not have related meaning and just use those, since no one knows what they mean anyway and it makes you sound erudite to use them. Robert “r0ml” Lefkowitz

Slide 147: PATRATION The freedom and portability to move from one service provider to another without hindrance and boundaries.

Slide 148: http://www.flickr.com/photos/wiseacre/361506038/

Slide 149: instead of using words which already have common uses, we should dig up archaic words which might or might not have related meaning and just use those, since no one knows what they mean anyway and it makes you sound erudite to use them. Robert “r0ml” Lefkowitz

Slide 150: http://bancomicsans.com/home.html

Slide 151: PATRATION The freedom and portability to move from one service provider to another without hindrance and boundaries.

Slide 152: Your Application

Slide 154: Federated Grid

Slide 155: Your Application

Slide 156: Your Your Application Application

Slide 157: Your Application Your Application

Slide 158: Your Your Application Application

Slide 159: Competitive Utility Market

Slide 160: User Your Data Your Application Your Framework

Slide 161: User Your Data SaaS Your Application FaaS Your Framework HaaS

Slide 162: User Standard Open Your Data SaaS Application Your Open Application FaaS Framework Your Open Framework HaaS Machine

Slide 163: User Providers Your Data SaaS Your Application FaaS Your Framework HaaS

Slide 164: Your Your Your Your Application Application Application Application Your Your Your Your Application Application Application Application

Slide 166: Your Your Your Your Your Your Your Your Your Application Application Application Application Application Application Application Application Application Your Your Your Your Your Your Your Your Your Application Application Application Application Application Application Application Application Application Your Your Your Your Your Your Your Your Your Application Application Application Application Application Application Application Application Application

Slide 172: Open Sourced Standards

Slide 173: SaaS, FaaS, HaaS

Slide 174: OVF Open Virtual Machine Format

Slide 175: http://www.flickr.com/photos/inkytwist/364224409/

Slide 176: New Common

Slide 177: New Common

Slide 178: Joseph A. Schumpeter Nick Carr (1883 - 1950)

Slide 179: SaaS FaaS HaaS

Slide 180: Hardware as a Service Amazon (EC2 & S3) Microsoft (cloud XCalibre infrastructure) Flexiscale HP VMWare (Flexible computing (VSPP) service)

Slide 181: SaaS, FaaS, HaaS

Slide 182: SaaS BOOM! Application Framework Machine

Slide 183: Competitive Utility Market

Slide 184: PATRATION The freedom and portability to move from one service provider to another without hindrance and boundaries.

Slide 185: Your Application Your Application

Slide 186: Commodification!

Slide 187: DANGER! Will Robinson DANGER!

Slide 188: Liberty ++

Slide 189: COMMODITISATION New Common

Slide 190: New Common

Slide 191: New

Slide 192: Innovation

Slide 193: ? Innovation

Slide 194: It being that term which, I think, serves best to stand for whatsoever is the object of understanding when man thinks. John Locke (1632 - 1704)

Slide 195: Idea Innovation

Slide 196: Innovation is the first attempt to carry out [an idea] into practice. Professor Jan Fagerberg

Slide 197: Idea Innovation

Slide 198: Idea Innovation

Slide 199: Founder of the Humanist movement (Renaissance) Francesco Petrarca (1304 - 1374)

Slide 200: Invention Idea Innovation Discovery

Slide 201: Invention Idea Innovation Discovery

Slide 202: Invention Idea Innovation Discovery

Slide 203: Invention Idea Innovation Discovery

Slide 204: Externality

Slide 205: Externality Internal

Slide 206: Externality Internal Economic Value

Slide 207: Commodification

Slide 208: COMMODIFICATION Invention Idea Innovation Discovery

Slide 209: COMMODIFICATION Invention Idea Innovation Common Discovery COMMODITISATION

Slide 210: Creative Destruction Joseph A. Schumpeter (1883 - 1950)

Slide 211: Invention Idea Innovation Common Discovery

Slide 212: 1. Not a straight line

Slide 213: Power Google Internet CPU.

Slide 214: http://bancomicsans.com/home.html

Slide 215: Invention Idea Dis cov e ry In mo novat Co n m ion

Slide 216: Invention Idea Dis cov e ry In mo novat Co n m ion

Slide 218: Invention Idea Innovation Common Discovery

Slide 219: 2. Not just things

Slide 220: Invention Idea Electricity Discovery

Slide 221: Invention Idea Internet Discovery

Slide 222: Invention Idea Practice Discovery

Slide 223: 3. Not everything spreads

Slide 224: Invention Idea Innovation Discovery

Slide 225: 4. Acceleration

Slide 226: Everett M. Rogers (1931 - 2004)

Slide 227: Diffusion of Innovation Invention Idea Common Discovery

Slide 228: Positive Network Effects Invention Idea Innovation Common Discovery

Slide 230: STANDARDS Invention Idea Innovation Common Discovery

Slide 231: INTERNET Invention Idea Innovation Common Discovery

Slide 232: OPEN SOURCE Invention Idea Innovation Common Discovery

Slide 233: 5. Friend and Foe

Slide 234: Invention Idea Innovation Common Discovery Expensive

Slide 235: Invention Idea Innovation Common Discovery Cheaper

Slide 236: NON STRATEGIC COST Invention Idea Innovation Common Discovery

Slide 237: Screenshot taken from web at http://www.sandowplus.co.uk/index2.htm

Slide 240: Competitive Advantage

Slide 241: Reputation

Slide 242: Reputation Non-Strategic CODB

Slide 243: Reputation Distribution

Slide 244: Reputation Distribution

Slide 245: Reputation Distribution

Slide 246: Reputation Production

Slide 247: Competitive Advantage Non-Strategic Barrier to Entry CODB

Slide 248: Competitive Advantage Non-Strategic Barrier to CODB Participation

Slide 249: NON STRATEGIC COST Invention Idea Innovation Common Discovery

Slide 251: http://www.flickr.com/photos/inkytwist/364224409/

Slide 252: New Common

Slide 253: 1890’s Electricity

Slide 254: 1890’s 1930’s National Electricity Grid

Slide 255: SaaS FaaS HaaS

Slide 256: SaaS, FaaS, HaaS

Slide 257: SaaS BOOM! Application Framework Machine

Slide 258: Competitive Utility Market

Slide 259: Power Google Internet CPU.

Slide 260: Creative Destruction Joseph A. Schumpeter (1883 - 1950)

Slide 261: Invention Idea Innovation Common Discovery

Slide 262: Invention Idea Innovation Common Discovery

Slide 263: Invention Idea Practice Discovery

Slide 264: Invention Idea Innovation Discovery

Slide 265: STANDARDS Invention Idea Innovation Common Discovery

Slide 267: Future of Web Apps

Slide 268: SaaS FaaS HaaS

Slide 269: STANDARDS Invention Idea Innovation Common Discovery

Slide 270: Competitive Utility Market

Slide 271: PATRATION The freedom and portability to move from one service provider to another without hindrance and boundaries.

Slide 272: SaaS BOOM! Application Framework Machine

Slide 273: 1. XaaS will rapidly grow through standards and open source, creating competitive utility markets.

Slide 274: SaaS FaaS HaaS

Slide 275: Power innovations Internet CPU.

Slide 277: Invention Idea Innovation Common Discovery

Slide 278: 2. An increase in the rate at which innovative services and products are released to the web.

Slide 279: SaaS FaaS HaaS

Slide 280: NON STRATEGIC COST Invention Idea Innovation Common Discovery

Slide 281: Competitive Advantage Non-Strategic Barrier to CODB Participation

Slide 283: 3. More disruption in the information markets.

Slide 284: SaaS FaaS HaaS

Slide 285: Competitive Utility Market

Slide 287: Your Your Your Your Your Your Your Your Your Application Application Application Application Application Application Application Application Application Your Your Your Your Your Your Your Your Your Application Application Application Application Application Application Application Application Application Your Your Your Your Your Your Your Your Your Application Application Application Application Application Application Application Application Application

Slide 290: 4. Happier Ducks.

Slide 291: http://www.flickr.com/photos/thesheriff/475310842/

Slide 292: Thank you

Slide 293: Gone too far .... The other stuff to think about but I didn’t have time to explain.

Slide 294: OaaS PaaS DaaS Stack SaaS is FaaS Bigger HaaS

Slide 295: OaaS PaaS BPO DaaS SaaS FaaS HaaS

Slide 296: 3D PRINTING Invention Idea Innovation Common Discovery Commoditisation of Manufacturing Process ...

Slide 297: ... a huge change to industry.

Slide 298: OPEN “meme” Invention Idea Innovation Common Discovery ... is accelerating

Slide 299: PARTICIPATION EXPRESSION ENQUIRY Francesco Petrarca (1304 - 1374) ... this

Slide 300: Different Methodologies Invention Idea Innovation Common Discovery Competitive Advantage Cost of doing business

Slide 301: ... they are different classes of problem Invention Idea Innovation Common Discovery Dynamic Static

Slide 302: PATENTS Invention Idea Innovation Common Discovery ... have changed direction

Slide 303: Idea Innovation Repository Innovation X yrs > Independent Discovery ... because of this

Slide 304: Change ...

Slide 305: Competitive Advantage Re pu Makes ... tat nio Pro du ion ct

Slide 306: for an uncertain future ... http://www.geektronica.com/

Slide 307: Capitalism is the astounding belief that the most wickedest of men will do the most wickedest of things for the greatest good of everyone. John Maynard Keynes (1883 - 1946)