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7.05 - 7.30 : Lightning Talks

7.30 - 8.30 : Unpanel

8.30 - 9.30 : Beer & Pizza

9.30+ : Go Home.
Situation Normal,
Everything Must
     Change
IT Strategy
Evolve ?
Ubiquity



                                                  Utility


                                              Commodity
                     Product
                                                 Service



                               Custom Built
           Genesis

                                                 Certainty
Ubiquity




                                  ti on
                         iti sa
                  m od
           C om




                                          Certainty
Ubiquity




           User

                                         ti on
                                iti sa
                         m od
                  C om




                                                 Supply

                                                          Certainty
Product               Utility


Genesis             Commodity




                                Evolution
Value Chain


              growth




                       Evolution
Componentisation
 Herbert Simons
Screw Cutting
     Lathe
Henry Maudsely
     1800
Product   Utility
Recap ...
Impacts
Creative
Destruction
              + Efficiency




              $$
    + Value
Componentisation
                   + Efficiency




    + Agility


    + Value
Jevons
                 + More
Paradox
               + Efficiency




   + Agility


    + Value
Cloud will save
  you money
∆ Practices
∆ Activities
Product
Novel




        Product
better hardware
Best




Product
Best




Product

                 Utility
Utility




Novel
better software
Utility




Best
Best




Product

                 Utility




           Best
The end
 of cloud
is nigh ...
Shouldn't
    our
architecture
 evolve as
   well?
Burn
him!   Heretic
Best




Product

                            Utility

      + Transition


                      Best
Inertia
Inertia



+ Past Success
Peace / Margin   Inertia
Inertia
Inertia




growth
Peace / Margin




                     War / Disruption


Build / Growth
Carlotta Perez
The Industrial
     Age
The Mechanical
     Age
Peace / Margin
Technology Diffusion

                                               Maturity

                                       Synergy


                                                War /
            Build / Growth
                              Frenzy          Disruption

                       Eruption
                                                 Time
Technology Diffusion




Time
       Organisations
Best




Product

                        Utility
 Organisations

                  Best
Growth
Emerging



Growth
New
         Emerging



Growth
Disruption


                                 New
         Emerging



Growth
Inertia

                    Disruption


                                           New
         Emerging



Growth
Inertia

                      Disruption
Data
                                             New
           Emerging



  Growth
The Age of Electricity
CC-SA
Wikipedia : Ironie
G. Westinghouse,
     1886
Thomas Edison




  AC is
rubbish ...
Stop My
Competitors
    Act
"Father of
the AC utility"
dreams of
  magic
The Mechanical
    Age ?
Mechanical
                          Components

                                   Inertia

                      Disruption
Data
                                             American
           Emerging                           System



  Growth
The Internet
    Age
Means of mass
                         communication

                                   Inertia

                      Disruption
Data
                                             Web 2.0
           Emerging



  Growth
Cloud ?
Cloud


                                   Inertia

                      Disruption
Data
                                             Next
           Emerging



  Growth
The next Age ?
Manufacturing


                                   Inertia

                      Disruption
Data
                                             Next Next
           Emerging



  Growth
Recap ...
Inertia

                      Disruption
Data
                                             Next Next
           Emerging



  Growth
Situation Normal,
Everything Must
     Change
Today ...
Cloud


                                   Inertia

                      Disruption
Data
                                             Next
           Emerging



  Growth
Web 2.0




'Traditional'



                          Next
Traditional       Next Gen

    Structure    Departmental          Cell

        Focus        Profit          Disruptive

Open source      Cost reduction      Weapon

       Scaling       Scale-up      Distributed

   Resilience         N+1         Design For Fail

       Failure   Disaster Rec.    Chaos Engine

     Learning       Analysts        Ecosystem

Infrastructure     Enterprise      Commodity
Traditional       Next Gen

    Structure    Departmental          Cell

        Focus        Profit          Disruptive

Open source      Cost reduction      Weapon

       Scaling       Scale-up      Distributed

   Resilience         N+1         Design For Fail

       Failure   Disaster Rec.    Chaos Engine

     Learning       Analysts        Ecosystem

Infrastructure     Enterprise      Commodity
API
Innovate
Commoditise
Innovate
           Leverage




                      Commoditise
Value Chain




              Infrastructure


                               Evolution
Value Chain




              Infrastructure


                               Evolution
Value Chain




              Hadoop




                       Infrastructure


                                        Evolution
Value Chain




              Hadoop




                       Infrastructure


                                        Evolution
Value Chain




                               EMR




              Infrastructure


                                     Evolution
Value Chain




                               EMR




              Infrastructure


                                     Evolution
Value Chain

              growth




                  Infrastructure


                                   Evolution
IT
Strategy?
Buy some
technology
Buy our
technology!
Buy our
advice!
Today         Tomorrow

    Structure    Departmental          Cell

        Focus        Profit          Disruptive

Open source      Cost reduction      Weapon

       Scaling       Scale-up      Distributed

   Resilience         N+1         Design For Fail

       Failure   Disaster Rec.    Chaos Engine

     Learning       Analysts        Ecosystem

Infrastructure     Enterprise      Commodity
Today               Tomorrow

    Structure       Departmental
                                            il sCell

                                         t a
                                     e
        Focus           Profit                Disruptive

Open source
                            l D
                    Cost reduction            Weapon

       Scaling
                         n a
                        Scale-up            Distributed

   Resilience
                     ti oN+1               Design For Fail

                   ra
                 e
       Failure      Disaster Rec.          Chaos Engine

            p          Analysts              Ecosystem
       O
     Learning

Infrastructure        Enterprise            Commodity
It's like in chess: First, you
strategically position your pieces
and when the timing is right you
               strike.
Value Chain




Evolution
Value Chain




              Payment

                        Evolution
Value Chain




              Payment

                        Evolution
Value Chain

              Genesis




                        Payment

                                  Evolution
Value Chain

              Genesis




                  Financial ERP




                         Payment

                                   Evolution
Value Chain

              Genesis




                  Financial ERP




                         Payment

                                   Evolution
Value Chain

              Genesis




                  Financial ERP




                         Payment

                                   Evolution
Yum,
Brave Souls ....
"Nuke 'em, let's nuke the bastards"
        Francine Bennett,
"Nuke 'em, let's nuke the bastards"
                 Francine Bennett,

'Forget the fat lady, you're obsessed with the fat lady.
                 Just get us out of here'
                       Chris Swan
"Nuke 'em, let's nuke the bastards"
                 Francine Bennett,

'Forget the fat lady, you're obsessed with the fat lady.
                 Just get us out of here'
                       Chris Swan

           'W-what do you mean ... oops?'
                 Dr Alex Mikhalev
"Nuke 'em, let's nuke the bastards"
                  Francine Bennett,

 'Forget the fat lady, you're obsessed with the fat lady.
                  Just get us out of here'
                        Chris Swan

            'W-what do you mean ... oops?'
                  Dr Alex Mikhalev

"You don't actually think they spend $20k on a hammer"
                     James Governor
"Nuke 'em, let's nuke the bastards"
                  Francine Bennett,

 'Forget the fat lady, you're obsessed with the fat lady.
                  Just get us out of here'
                        Chris Swan

            'W-what do you mean ... oops?'
                  Dr Alex Mikhalev

"You don't actually think they spend $20k on a hammer"
                     James Governor

          "Using EC2 to hack mobile phones"
           Former News of World Executive
"Nuke 'em, let's nuke the bastards"
                  Francine Bennett,

 'Forget the fat lady, you're obsessed with the fat lady.
                  Just get us out of here'
                        Chris Swan

            'W-what do you mean ... oops?'
                  Dr Alex Mikhalev

"You don't actually think they spend $20k on a hammer"
                     James Governor

          "Using EC2 to hack mobile phones"
           Former News of World Executive

           Special Guest Appearance ...
Shanley Kane, Ian Pratt, Kyle McDonald, Artur Bergman

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