Grow Your Business With Facebook

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This presentation is an entry level Facebook seminar designed for the Eldon Chamber of Commerce. Attendees will learn: 1) Elements every Facebook page should have; 2) What kind of content to post; 3) Tools to make your posts visual; 4) How to access and read Insights; and 5) How to promote individual posts and Facebook page to quickly build your fan base and expand your social reach.

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Grow Your Business With Facebook

  1. 1. Mike & Sandy Waggett Owners
  2. 2. A Quick Bit About Us! • Website Design, Hosting, SEO & Social Media Company • 15 Years in this Business (which is ancient!) • Team of 7 employees • 800+ website clients across the country • 40+ social media clients • Own and operate a large online bridal store with a large social media presence and almost 10K Facebook fans • Conduct workshops regularly
  3. 3. GROW YOUR BUSINESS WITH FACEBOOK 1. Elements EVERY Facebook Page Should Have 2. What Kind of Content to Post 3. Tools To Make Your Posts Visual 4. How to Access and Read Insights 5. Promote individual posts & your page TODAY YOU WILL LEARN
  4. 4. Techniques and tools used by the pros to build a social media presence that will leave your Competition in the dust! GROW YOUR BUSINESS WITH FACEBOOK TODAY YOU WILL LEARN
  5. 5. You already have a Facebook business page created. GROW YOUR BUSINESS WITH FACEBOOK ASSUMPTION If you do not, go here: https://www.facebook.com/about/pages Facebook guides you through the process step by step!
  6. 6. Is Facebook Still King? • 1.3 Billion users • 680 Million mobile users • Average time a day on FB – 28 min • 22% increase in FB users from 2012-2013 • Average FB users “Likes” 80 pages • Every 20 minutes on Facebook, 1 million links are shared • It is the largest Social Media network on the planet
  7. 7. YOUR BUSINESS NEEDS TO “DO” FACEBOOK AND IT NEEDS TO DO IT WELL!
  8. 8. “The more you hold back from BUSINESS social media, the more your competition will kick your ass.”~ Jeffrey Gitomer ~ FACT
  9. 9. Facebook (as well as other social channels) is always changing … so get used to it, and be ready for it. FACT
  10. 10. A Quick Tour of the Facebook Business Page Landscape
  11. 11. Current Business Page Layout
  12. 12. NEW Business Page Layout
  13. 13. ELEMENTS EVERY FACEBOOK PAGE SHOULD HAVE A great cover photo & branded profile photo! Profile Image 180x180 is the Min Size Square Crops Work Best Cover Image 851x315 pixels Hi-Resolution Looks Best (because Facebook compresses the image)
  14. 14. ELEMENTS EVERY FACEBOOK PAGE SHOULD HAVE A great cover photo & branded profile photo!
  15. 15. FREE TOOLS TO HELP YOU CREATE a great cover photo & branded profile photo! PicMonkey.com Fotor.com
  16. 16. PicMonkey.com EASY & FREE!
  17. 17. ELEMENTS EVERY FACEBOOK PAGE SHOULD HAVE … a COMPLETE business profile! Contact info Email Website Hours Location Short Description Company Overview Description General Info Products
  18. 18. ELEMENTS EVERY FACEBOOK PAGE SHOULD HAVE … a COMPLETE business profile!
  19. 19. ELEMENTS EVERY FACEBOOK PAGE SHOULD HAVE … appropriate general settings!
  20. 20. OTHER “STUFF” YOU SHOULD KNOW
  21. 21. Advanced stuff … Apps : Things you can install to make your Facebook page more interactive (Pinterest, Twitter, Blog, Sweepstakes, and more! Suggested Edits: The audience of your Page can make suggestions to improve your Page's information. You can review and accept or decline the suggestions here. Featured: You can feature “Likes” and “Page Owners” Mobile: Facebook gives you an email address to send images to that automatically post to your page from your mobile device. Banned Users: Creepers you’ve banned from your page.
  22. 22. WHAT KIND OF CONTENT TO POST ON FACEBOOK FOR BEST RESULTS
  23. 23. WHAT KIND OF CONTENT NOT TO POST In your face selling. I am the best. My competition is bad. Just a web address. Polarizing topics. “Stolen” content.
  24. 24. WHAT KIND OF CONTENT TO POST Useful information. Company news. Inspiring messages. Testimonials. Industry news. Sales and specials.
  25. 25. *USE IMAGES For best visibility, use images that are 600 x 315 pixels Facebook reports that photos, photo albums, and videos get 120%, 180%, and 100% more engagement than text-only posts * Most engagement occurs on a photo (LIKES & SHARES) * Text-only posts generate more comments * SOCIAL MEDIA IS SOCIAL Have conversations with your fans * Fill in the blank, caption this photo, ask a question * Link to your website when appropriate * Don’t auto-post A FEW TIPS FOR GREAT POSTS
  26. 26. A FEW TIPS FOR GREAT POSTS Manual post with link, call to action, and great graphic. Auto-post from blog tied to Facebook page vs.
  27. 27. IMAGE SITES TO HELP YOU CREATE a great posts with graphics & video! Shutterstock.com istockphoto.com
  28. 28. FREE TOOLS TO HELP YOU CREATE a great posts with graphics & video! PicMonkey.com & Fotor.com
  29. 29. Animoto.com
  30. 30. SO WHO SEES MY POSTS?
  31. 31. FACEBOOK EDGERANK Edgerank … what Facebook decides that you see in your newsfeed, Based on a mathematical formula, but in a nutshell, it shows more of what it thinks you like Big change this year to reduce “spam” in feeds. How to be seen? Content Origination Good, “Original” content will increase your visibility!
  32. 32. FACEBOOK EDGERANK CHANGE
  33. 33. HOW TO OVERCOME EDGERANK? BOOST A GREAT POST!
  34. 34. HOW TO BOOST A POST
  35. 35. MORE WAYS TO GROW FANS & REACH
  36. 36. MORE WAYS TO GROW FANS & REACH Facebook Ads are great because you can really control the budget and tightly target the right audience for your business.
  37. 37. 20% text rule - https://www.facebook.com/ads/too ls/text_overlay (FB grid tool) “You’d be crazy to suggest that Facebook Ads have no discernible value to marketing goals. The cost is low. The exposure is high. All you have to do is decide what the right content is that you need to be spending those dollars on.” ~Phil Davis, Ciceron
  38. 38. USE INSIGHTS TO SEE WHAT’S WORKING Time & $$$ are limited resources, so use insights to make smart decisions.
  39. 39. USE INSIGHTS TO SEE WHAT’S WORKING Sorted by “Clicks” on Post Sorted by “Likes” & “Shares”
  40. 40. 1. Elements EVERY Facebook Page Should Have 2. What Kind of Content to Post 3. Tools To Make Your Posts Visual 4. How to Access and Read Insights 5. Promote individual posts & your page What we covered today! Action Items 1. Go LIKE our Facebook page http://www.Facebook.com/putthewebtowork 2. Go make at least ONE improvement to your business Facebook page today 

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