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Enhance your online presence with Social Media



Simon Ward
Social Media is…




Social Media describes the online technologies and practices
 that people use to share opinions, insi...
The conversation is powered by
Social Networks
News & Bookmarking
Blogs
Micro-blogging
Video Sharing
Photo Sharing
...
Supported by…




                                                                    Slide 4
                Copyright © ...
Embrace Social Media with other strategies



Web Strategy
Having a solid website is the foundation, it
should be the base...
Who is using the Social Media

 Social media sites are the fastest-growing category on the web,
 doubling their traffic ov...
Social Media is practical

    Learn what people are saying about you
    Create buzz for events & campaigns
    Increa...
Blogs


engage in dialogue with your
customers

improve your search engine
visibility

promote product launches
and eve...
Demonstration Blogs




                                                                          Slide 9
                ...
Blogs

 Do                                Don’t
  post on a regular schedule       write press releases – be real
      ...
Really Simple Syndication (RSS)




 RSS is a way for content publishers
 to make blog entries, news
 headlines, events, ...
RSS Feeds




                                                               Slide 12
            Copyright © 2008 Open Te...
Do
                                    Don’t
offer RSS feeds for your
website’s blog, news, events,       spam your subs...
Thank You

10 Keys to Social Media success
Experiment with social media
Make social media central
Listen before partici...
Thank You




                                                         Slide 15
      Copyright © 2008 Open Text Corporati...
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What is soical media

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Transcript of "ontent Days2008C Pp Template Pot 1"

  1. 1. Enhance your online presence with Social Media Simon Ward
  2. 2. Social Media is… Social Media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. Slide 2 Copyright © 2008 Open Text Corporation. All rights reserved.
  3. 3. The conversation is powered by Social Networks News & Bookmarking Blogs Micro-blogging Video Sharing Photo Sharing Message boards Wikis Virtual Reality Social Gaming Related: Podcasts Real Simple Syndication (RSS) Social Media Press Release Slide 3 Copyright © 2008 Open Text Corporation. All rights reserved.
  4. 4. Supported by… Slide 4 Copyright © 2008 Open Text Corporation. All rights reserved.
  5. 5. Embrace Social Media with other strategies Web Strategy Having a solid website is the foundation, it should be the baseline where customers get their news about the company and products Internet Marketing Strategy This is how companies reach out with traditional affiliate networks, advertising on other sites, pay per click, search ad, and press and media relationships online Social Media Strategy Leveraging relationships and networks. The power of networks, raw and open feedback, existing social networks tools that people use. Slide 5 Copyright © 2008 Open Text Corporation. All rights reserved.
  6. 6. Who is using the Social Media Social media sites are the fastest-growing category on the web, doubling their traffic over the last year. 73% of active online users have read a blog 45% have started their own blog 39% subscribe to an RSS feed 57% have joined a social network 55% have uploaded photos 83% have watched video clips *Universal McCann’s Comparative Study on Social Media Trends, April 2008. 17,000 respondents from 29 countries, *using internet at least every other day Slide 6 Copyright © 2008 Open Text Corporation. All rights reserved.
  7. 7. Social Media is practical Learn what people are saying about you Create buzz for events & campaigns Increase brand exposure Identify and recruit influencers to spread your message Find new opportunities and customers Support your products and services Improve your search engine visibility Gain competitive intelligence Get your message out fast Retain clients by establishing a personal relationship Be an industry leader – not a follower Slide 7 Copyright © 2008 Open Text Corporation. All rights reserved.
  8. 8. Blogs engage in dialogue with your customers improve your search engine visibility promote product launches and events gain expert status by providing useful tips Slide 8 Copyright © 2008 Open Text Corporation. All rights reserved.
  9. 9. Demonstration Blogs Slide 9 Copyright © 2008 Open Text Corporation. All rights reserved.
  10. 10. Blogs Do Don’t  post on a regular schedule  write press releases – be real about why something is exciting  encourage conversation by asking questions  let complaints go unanswered  respond to customers'  make users register to comment questions and concerns – they won’t bother  use a few bloggers from your company for more viewpoints  delete fair but critical comments  post product reviews from customers or industry experts Slide 10 Copyright © 2008 Open Text Corporation. All rights reserved.
  11. 11. Really Simple Syndication (RSS) RSS is a way for content publishers to make blog entries, news headlines, events, podcasts and other content available to subscribers. an effective way to distribute your content and lead users back to your website Slide 11 Copyright © 2008 Open Text Corporation. All rights reserved.
  12. 12. RSS Feeds Slide 12 Copyright © 2008 Open Text Corporation. All rights reserved.
  13. 13. Do Don’t offer RSS feeds for your website’s blog, news, events, spam your subscribers by and podcasts including excessive advertising in your RSS feed subscribe to RSS feeds relevant to your industry or go overboard – limit RSS feeds to interests content frequently updated include a title and description freak out when a splogger hijacks only so subscribers need to visit your content – this could actually your site for the full story help your search engine rank track your subscribers Slide 13 Copyright © 2008 Open Text Corporation. All rights reserved.
  14. 14. Thank You 10 Keys to Social Media success Experiment with social media Make social media central Listen before participating Be transparent & honest Share your content Be personal and act like a person Contribute in a meaningful way Learn to take criticism Be proactive Accept you can’t do it all yourself Slide 14 Copyright © 2008 Open Text Corporation. All rights reserved.
  15. 15. Thank You Slide 15 Copyright © 2008 Open Text Corporation. All rights reserved.
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