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Application of entrepreneurial practices in marketing and distribution


MANLIBNET 2013,Application of Entrepreneurial Practices in Marketing and Distribution of Library Products and Services.International Conference on Entrepreneurial Approaches to Librarianship to be …

MANLIBNET 2013,Application of Entrepreneurial Practices in Marketing and Distribution of Library Products and Services.International Conference on Entrepreneurial Approaches to Librarianship to be held during December 26-28, 2013 at the Entrepreneurship Development Institute of India, Ahmedabad.

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  • 2.  Library marketing - thinking outside of book…We don’t sell things but we provide service after all . --Jill Stover  Library Marketing is finding out what people really wants and providing them a proper product or services which satisfy there needs or wants.
  • 3. WHY MARKET LIBRARIES AND DOCUMENTATION CENTRE?   Two important reasons to market Library : Sound judgment describe that in this condition of increasing users choices, librarian needs to advertise what libraries offer.  Yesterday’s social support for libraries and documentation centre falters with today’s new economic preferences, social modification and technological innovation. Librarians must know what users want and let them know their needs can be met through their libraries.
  • 4. WHY MARKETING IS REQUIRED TO PROMOTE LIBRARY SERVICES  With the introduction of Information communication technology (ICT), the approach and request of the users has suddenly changed.  Today’s users of library are showing a very mature approach.  By the start of internet, any user can’t wait for long to access to any information.  Institutes/Universities are paying huge amount on subscribing to many electronic resources.  In India, the user is not very much alert about the services offered by the library  To bring the notice of government agencies towards the library.  To boost the status and position of library professionals.
  • 5. WHAT INVOLVED IN LIBRARY SERVICES PROMOTION OF  Know the use of the library .  Categories the core business of the library.  Value the varying connection between the library and its immediate and Broader situations  Identify sufficient information about library patrons to establish significant and equally useful relationship with them.  Evaluate and keep an eye on the information needs of library clientele from time to time.  Establish the relationship between products and services that would best meet the information needs of customers.  Plan and design identified products and services within the limits of accessible resources.
  • 6. 4 PS MODEL FOR LIBRARY MARKETING  Libraries and documentation centre in India adopt following methods to design and promote marketing mix for ensure a impulse role in the modern information society.  Product  Place  Promotion of Information  Price
  • 7.  Once upon a time, before the rise of the Internet and the emergence of hundreds of television channels, the library was where people went for both information and entertainment.  But then the library became a victim of rapidly changing lifestyles, and was on the verge of being wiped out. That is until it rediscovered itself in a new avatar: the online library.  Knowledge of technology, internet tools and innovative way of thinking has made possible to market library product and services online.
  • 8. INNOVATIVE PRACTICES IN MARKETING LIBRARY PRODUCTS AND SERVICES  and is one of the innovative and Entrepreneurial practices in Marketing and distribution of library products and services  First online libraries in India and was founded in Mumbai in 2007 by Hiten Turakhia and Hiten Dedhia,  Members can choose from the various plans available on the website and have books delivered to their homes.  Librarywala .com is one of the great models of innovative library services.  Librarywala has a collection of 30,000 unique titles and approximately 11,000 active members across Mumbai, Bangalore and Pune.
  • 9.  People can register online after paying registration charges .  They can choose from different plan, browse catalogue and make a list of books they want to read Depending on the availability of books.   Books delivered at doorsteps. No late fees or charges for home delivery and books can be kept as long as we want.  A same model is followed by doorstep books. Com, a Kolkatabased start-up. One step further - by delivering books to cities in West Bengal using courier services.
  • 10. CONCLUSION  Marketing is very useful in information society. The 21st century is age of continues development of new technology. Earlier in library focus was on the preservation of reading material but now concept of focusing mainly on marketing of library products and services. In today’s age library is consider as the market place for the Information seeker. The survival of the library of the future depends very much on the marketing.