Cirque Du Soleil

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What is Cirque du Soleil all about

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Cirque Du Soleil

  1. 1. PRODUCCIONES RAKIMCHILE – CANADA [email_address] Sirope de Savia de Arce la miel de la Vida
  2. 2. <ul><li>Formed in 1984 : Le Club des Talons Hauts (The High-Heels Club) </li></ul><ul><li>Guy Laliberte : President and CEO </li></ul><ul><li>Grown from 73 employees in 1984 to 2100 employees in 2001 </li></ul><ul><li>Laliberte in charge of creative productions. </li></ul><ul><li>Daniel Gautier in charge of partnerships and financing. </li></ul><ul><li>Headquartered at Montreal </li></ul><ul><li>Founders philosophy: “I will never go public” </li></ul>
  3. 3. <ul><li>Opera and ballet with circus format, without the star performer and animals </li></ul><ul><li>Street performers, clowns, acrobats & gymnasts combine to present feats, create theatre and dance dramas </li></ul><ul><li>Music in a Latin-sounding language – designed to transcend cultural boundaries </li></ul><ul><li>Globalized to the core </li></ul><ul><ul><li>Staffing </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Audience </li></ul></ul><ul><ul><ul><li>1987 - Los Angeles Festival </li></ul></ul></ul><ul><ul><ul><li>1990 – Europe </li></ul></ul></ul><ul><ul><ul><li>1992 – Asia </li></ul></ul></ul><ul><li>Diversified its commercial activities </li></ul><ul><ul><li>1998 – Opened its first store in Florida </li></ul></ul><ul><ul><li>1999 – “Cirque du Soleil Images” released its first feature film and its first television special </li></ul></ul><ul><ul><li>2000 – Created an IMAX large-format film production, distributed by Sony Pictures Classics </li></ul></ul>
  4. 4. <ul><li>Oberacker, the conductor (-) </li></ul><ul><ul><li>Came from Broadway </li></ul></ul><ul><ul><li>Previous exposure – highly creative costuming, lighting and dance </li></ul></ul><ul><ul><li>Very low starting salary </li></ul></ul><ul><ul><li>12 hours of rehearsal every week without remuneration </li></ul></ul><ul><ul><li>Loved the central role in the performance every night </li></ul></ul><ul><li>Gonzalo Munoz, the clown (+) </li></ul><ul><ul><li>300% pay raise over his previous work </li></ul></ul><ul><ul><li>Valued the noneconomic benefits, such as Language Training </li></ul></ul><ul><ul><li>“ Cirque works hard to keep artists happy” : hired a master clown in New York to train </li></ul></ul><ul><ul><li>Trained in different places and techniques </li></ul></ul>
  5. 5. <ul><li>Company knew that if their employees are not happy, they cannot perform. </li></ul><ul><ul><li>Best possible training made available to them </li></ul></ul><ul><ul><li>Single artists never recruited. </li></ul></ul><ul><ul><li>Food given extra attention – to give the feeling of home. </li></ul></ul><ul><ul><li>Headquarters had all the latest facilities for the employees </li></ul></ul><ul><ul><li>Shuttle Services </li></ul></ul><ul><li>Customers was driving the business worldwide </li></ul><ul><ul><li>“ When a customer enters the big top, he will have an experience he will never forget” </li></ul></ul><ul><ul><li>Ticket prices always priced appropriately </li></ul></ul><ul><ul><li>Newer markets were identified, and the shows staged in front of them </li></ul></ul><ul><ul><li>Due to demand there are permanent as well as yearly shows all year around </li></ul></ul>
  6. 6. <ul><li>Positives </li></ul><ul><ul><li>“ Working for Cirque is like working for the Red Sox in Boston or Disney World in Orlando” </li></ul></ul><ul><ul><li>Shuttle service from house to work </li></ul></ul><ul><ul><li>Amazing kitchen – lavish with food served on tour </li></ul></ul><ul><ul><li>Best possible working conditions for everybody </li></ul></ul><ul><li>Negatives </li></ul><ul><ul><li>Historically, low on the pay scale compared with other companies </li></ul></ul><ul><ul><li>Now it has adjusted to the mean </li></ul></ul>
  7. 7. <ul><li>Strengths </li></ul><ul><ul><li>Employees wanted to work with them </li></ul></ul><ul><ul><li>Proactive top management </li></ul></ul><ul><ul><li>Generated ‘WOW’ feeling for the customers </li></ul></ul><ul><li>Opportunities </li></ul><ul><ul><li>The whole world was their market </li></ul></ul><ul><ul><li>Untapped talent potential </li></ul></ul><ul><ul><li>Potential to offer different formats </li></ul></ul><ul><li>Weaknesses </li></ul><ul><ul><li>Could not effectively replicate the offering across borders </li></ul></ul><ul><ul><li>Over dependence on one man (Guy Laliberte) </li></ul></ul><ul><ul><li>Lower than usual pay scales </li></ul></ul><ul><li>Threats </li></ul><ul><ul><li>Employee Turnover a perennial problem </li></ul></ul><ul><ul><li>Constant need for reinvention </li></ul></ul><ul><ul><li>Possibility of replication of offering by competitors </li></ul></ul>
  8. 8. <ul><li>Eliminated </li></ul><ul><ul><li>Star Performers or “ Key Players” </li></ul></ul><ul><ul><li>Animals from a circus </li></ul></ul><ul><ul><li>Traditional employee management policies </li></ul></ul><ul><li>Created </li></ul><ul><ul><li>Theme based entertainment </li></ul></ul><ul><ul><li>A global fan following </li></ul></ul><ul><ul><li>Feeling of Thrill and Excitement </li></ul></ul><ul><ul><li>Unique and distinct venues </li></ul></ul><ul><ul><li>Close knit culture amongst employees </li></ul></ul>
  9. 10. <ul><li>Cirque du Soleil an organization that </li></ul><ul><ul><li>has turned the old into new </li></ul></ul><ul><ul><li>has adhered to the founders vision all along </li></ul></ul><ul><ul><li>keeps its employees topmost priority </li></ul></ul><ul><ul><li>successfully manages growth and innovation </li></ul></ul><ul><ul><li>creates and captures new demand </li></ul></ul><ul><ul><li>manages its extraordinarily diverse workforce </li></ul></ul><ul><ul><li>creates “loyal employees” through “job satisfaction” </li></ul></ul><ul><ul><li>multiple themed touring and fixed shows all over </li></ul></ul><ul><ul><li>Is amongst Canada’s most valuable companies </li></ul></ul>

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