I am excited to be in Greenwood tonight. I’ve recently decided to focus full time on Swamp Fox to help people define and capture some of the immense new opportunities that are all around us. I developed this presentation specifically for tonight to outline for you how to do that —how to learn to do different in the new modern world. In 1932, Eric Hoffer noted, In a time of drastic change, it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.
After seeing our planet from this famous perspective, a fragile ball floating quietly in the universe, it is impossible for us to see the world or ourselves the same way ever again. But it can be hard to truly accept how radically challenging reality is to our obsolete paradigms. [Click to change perspective.]
This is earthrise as it was framed by Will Anders, the astronaut who took the photograph, in the way that made the most sense to him at the time from space. This perspective makes us very anxious, because it literally undermines the solid foundation on which we believe we walk. As you sit there, you can hardly resist wanting to make the horizon fit your paradigm of what horizontal is. We know that on this small planet, people have connected themselves together with cheap, ubiquitous telecommunications. As a result, ironically Thomas Friedman has famously observed that the world is flat —a flat world where impediments to global competition are falling rapidly —a flat world where rugged, adaptable entrepreneurs will excel —a flat world where the weak will fall farther behind, and the gap will continue to widen.
Let’s walk through a simple example to illustrate an important concept about why and how we should collaborate. To survive, I need Food, Shelter, and Clothing. I spend 1/3 of a day acquiring each, so they are of equal value to me.
Now assume that there are three of us in our city. And each of us has the same needs and spends the same time in acquiring them. How can we reorganize ourselves so we are all more prosperous? I’ll focus on making Food. I develop specialized skill and specialized tools, and I don’t need to change jobs. I become so productive I can make a unit of Food in ¼ day, so at the end of the day I end up with 4 units instead of 3. You focus on making Shelter, and someone else focuses on Clothing, each ending up with 4 units too. So now we trade. Notice how each of us ends up meeting our needs, and we have units left over. That is how wealth is created.
This is actually a 2400 year ago example that Plato used in The Republic . One man is a husbandman, another a builder, one a weaver. There are diversities of natures among us adapted to different occupations. All things are produced more plentifully and easily and of a better quality when one man does one thing which is natural to him and leaves other things. Harvard Professor Michael Porter promotes the idea of industrial clustering, which has become all the rage in economic development circles in SC. The concept of diverse people creating wealth by specializing to become more productive is an ancient idea.
Fast forward a millennium. The Rose window in Chartres cathedral was build around 1170. The cathedral had pictures because the people could not read. The church was created on the paradigm that the priest was an intermediary between the faithful and God because the people couldn’t read the book.
The in 1455, Johann Gutenberg's Bible became the first substantial book printed with movable type. In the next seventy years, a thousand printers throughout Europe empowered many thousands of people to become readers of mass-produced, printed material.
Western civilization blossomed during the Renaissance. Like our world, Leonardo da Vinci’s was one of immense change. He had an admonition we’d do well to follow today. Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.
62 years after Gutenberg, Martin Luther’s 95 theses were printed and broadly distributed to newly literate communities across Europe. People’s perception of themselves fundamentally changed, to the point that they no long needed the priest as an intermediary with God. Why? They could read the book themselves. The blazing infernos of the Renaissance and the Reformation define the beginning of &quot;modern.“ We see before that as “medieval” and after that as “modern.” People of the Enlightenment that think like us and have modern sensibilities. We can sympathize with the village priest in 1455, whose world just became obsolete.
We can sympathize because our world is rapidly becoming obsolete too. John Seely Brown was the former director of the Palo Alto Research Center, which created such things as windows, the computer mouse, and laser printers. He noted: During times of accelerating change, the lifetime value of knowledge shrinks rapidly because it becomes obsolete more quickly. Now the game is using it to connect more rapidly and effectively with others to gain access to broader knowledge flows, rather than jealously protecting existing stocks of knowledge. We’re uncertain how to tap into ” broader knowledge flows” at Clemson or USC. We’re more uncomfortable when they’re in Austin or Silicon Valley, because we’re not sure we can play in that game.
We are downright frightened for our future when the broadest knowledge flows in the world are in Bangalor or Shanghai.
Vannevar Bush said We are bogged down today by the findings and conclusions of thousands of others which we cannot find time to grasp, much less to remember. A memex stores an individual’s books, records, and communications and so they may be consulted with exceeding speed and flexibility. What’s amazing about this is that he said it in 1945.
[Pause] The memex has arrived
And it’s started to come in different flavors. How many of you have ever seen You Tube? You Tube was started 19 months ago and was just sold to Google for 1.6 billion.
Tim Berners-Lee was inspired by Vannevar Bush’s memex to invent the World Wide Web in 1991. I know you’re thinking that was Al Gore. Gore invented the Internet. What will the world look like 62 years later in 2053? We’ve got no clue... but just as printed literature redefined “modern” in the fifteenth century, the Internet is redefining “modern.” today. It is fundamentally changing our perception of ourselves and out relationships with others around the globe. We’re living at the beginning of the new modern.
Let’s look at another fundamentally important concept. The concept of the longtail. We all understand that there is an 80/20 rule to most things —80% of the volume comes from 20% of the variety. When we access markets physically, say in a store or at a conference, we can only access so much because physical space and getting to physical space is expensive.. But technology can enable us to cheaply reach much more of the market. The difference between what we can reach with technology, and what we can reach without it, is called the longtail.
This isn’t a strictly modern phenomena. Romans roads allowed Roman armies to travel deep into Europe, causing the Roman Empire to blossom. Driving the last spike in the intercontinental railroad at Promontory Point in 1869, transformed the United States from an east coast power into a continental empire.
The typical Barnes and Noble carries 50,000 titles. But there are over 1 million titles published each year. 50% of Amazon.com’s revenue comes from the same 50,000 titles carried in Barnes and Noble. 10% comes from the next 50,000 titles. 10% comes from the next 150,000 titles. And 30% comes from the books that are below 250,000 on the best sellers list. I published a book, Swamp Fox Insights, and this is where my book is! Thank goodness for Amazon.com!
This is all well and good, but I what I want to spent the next few minutes discussing is what you do different about it when you get to work in the morning —how to learn to do different in the new modern world. I suggest that you learn to tap into power available to you in five ways. The power of purpose The power of trust The power of diversity The power of process The power of the longtail
Jim Anthony, Founder of The Cliffs Communities, was a lineman for the phone company when he founded one of the most successful resort development companies in the country. Ok, I asked him, you’re going to have to tell me how you did that. He focused on his passion as his key to successful. He said: If you are passionate about the land, then you want it to be a beautiful. It comes back to taking the gift. I have the gift of visualizing land down to the roads, the house, sitting on the front deck with a glass of tea. I can see it all to the roses. Jim Collins in Good to Great said Great Companies identify first who, then what. A project will get taken in the direction of the passion, expertise, and relationships of leader and the team, so choose very carefully. This is particularly true of emerging things. The best entrepreneurs are not blind risk takers, but are acting on well developed, informed intuition that is not easy to clearly articulate or document.
First invested in 1997 when one store in Asheville, NC Chairman from 2000 to 2005, during period of most significant growth. Story of meeting Earth Fare People passionate about organic foods. ½ customers are vegetarians. Customers not well served by conventional competitors.
I also Interviewed Virginia Uldrick, Founder, founder of the SC Governor’s School for the Arts and Humanities Virginia is an out-of-the-box thinker, who surrounded herself with other out-of-the-box thinkers. That’s great, I asked her, but how did she got anything done. She said, “ You take what they think out of the box and make it fit into what is required.” I asked, “ You’re going to take out-of-the-box people and put them in the box? You hired a dance teacher who won an award that only Baryshnikov and Nureyev won. Are you going to tell him how to teach dance?” She said, ‘ Absolutely not. He is going to tell me how to teach it.” Then she told me on of the most profound things I’ve ever heard. She said “ I am going to give him the rules of the agency, and we have to live within those rules. Then I will make it possible for him to do what he does at the highest level.” This is the key to accomplishing great new things. Surround yourself with outstanding people. Define what is essential that everyone has to contribute towards. Then free them to create and innovate at the highest level.
Rick Warren’s is the author of the mega best seller, The Purpose Driven Life and founding pastor of Saddleback Church in Southern California’s. Warren has spread his message around the world with the concept of the Cellular Church —the longtail of religion . In observing how successful Warren’s cellular church is, Malcolm Gladwell notes, Membership in a small group is a better predictor of whether people volunteer or give money than how often they attend church, whether they pray, whether they’ve had a deep religious experience, or whether they were raised in a religious home. In other words, people don’t act because of what they believe. The act because they are part of a small social group of peers that act.
Founded in 1992 Organized a small group of 15 business leaders By leveraging what they knew and who they knew, grew it to $14 million from 150 wealthy individuals Our most successful investment was Earth Fare. Among best performance of a southeastern venture capital fund
You must embrace diversity. And I’m not talking about political correct diversity, but diversity that drives learning and innovation. In a world of immense change, you’re only hope of being successful, and perhaps even of surviving, is to get as many inputs from as many different perspectives as possible. Frans Johansson said The intersection of disciplines or cultures is a vibrant place for creativity because bringing together very different concepts from very different fields sets off an explosion of ideas.
So did I do different in the morning? I created a conference called InnoVenture, which by design brings together extremely bright, creative people from diverse organizations, cultures, and disciplines. The theme of InnoVenture is Sparks will fly!
Here’s a great example of sparks flying. Walk through slide
What’s the vision that excites people? Jim Collins, author of Good to Great, asks What are we deeply passionate about? What can we be best in the world at? What drives our economic engine? Who’s the customer, and what’s his problem? Harvard professor Clayton Christenson says to ask: What are jobs that a customer is trying to do and finding all their available options expensive, difficult or inconvenient? What capabilities are required? What is 100% of what is required to deliver this solution that completely satisfies the customer? What are achievable milestones? Who’s going to do what and when? What resources are required? How much is this going to cost and where’s it coming from?
So the key to accomplishing great new things is beginning with a passionate champion. This either needs to be you, or it needs to be a champion you have identified and are supporting. And then that person defines success, and surrounds himself with outstanding people. Methodically he learns who they know and what they know that can contribute to success. And then to learns what they know and who they know. The Internet can allow us to tap into a longtail of relationships that extends around the globe almost as easily as we can reach out to people next door. This opens to door to incredible opportunity for us.
Virginia Uldrick left me with one final thought. She said Its incredible to me what people don’t do with what they have; how much they have and what they don’t ever develop. This is what we instill in children at the Governor’s School. Tell me what you want to be, and I will show you the way. That is what a teacher has to be. That is what a leader has to do. What potential do you have that you haven’t developed? What opportunity is in front of you that you haven’t realized?
I’ve quoted a lot of people tonight. Let me leave your one final thought, which is the opening sentence of my book. Ours is a time of profound change that holds the seeds of almost unlimited opportunities for those with the vision, courage, and ability to seize them. I’d like to find a way to work with each of you to help you define and seize the significant opportunities that are all around you. Thank you.
Learning to learn with notes final
Learning to do different in the new modern world [email_address] 864-561-6609
Explosion of knowledge Nano-sized "carbon dots glow brightly when exposed to light Show promise for applications such as cancer detection Developed at Clemson University Licensed by pharmaceutical executive who found them at InnoVenture
The Longtail Variety Volume The Longtail Access in a physical location, such as a store or a conference Technology enhanced access Chris Anderson, "The Long Tail," Wired , October 2004
Longtails in History 1869 Longtail 312 BC Longtail
2007 Longtail Source: “Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers,” Erik Brynjolfsson, Michael D. Smith, Yu (Jeffrey) Hu, November 2003, Management Science/ % of Sales 50% 10% 10% 30% 171 13 Flatbed scanners 128 16 MP3 Players 213 36 Digital cameras 18,000 1,500 DVDs 250,000 15,000 CDs 2,300,000 50,000 Books
What do you do different in the morning? <ul><li>Learn to Leverage </li></ul><ul><li>The power of purpose </li></ul><ul><li>The power of trust </li></ul><ul><li>The power of diversity </li></ul><ul><li>The power of process </li></ul><ul><li>The power of the longtail </li></ul>
InnoVenture Anchors Production Partners Sponsors Elliott Davis - GSA Business Fuji Photo - BMW Manufacturing Corp. - Carolina First - Design Strategies - Nelson Mullins - Washington Group - Watermark Advisors Dority and Manning - Coca Cola Bottling Co. Consolidated - emedia group, inc - PR Newswire - TechJournal South AFL Telecommunications - SCANA - Carolinas Recycling Group - Greenville Area Development Corp. - Ellison Kibler and Associates SC Chamber of Commerce - The Capital Corporation - Wyche Burgess - Needle & Rosenberg - Tatum Partners Key's Printing Co. - Thomas Creek Brewery - Tony Smith Photography - Upstate Alliance ORANGECOAT Our
Explosion at the Intersection <ul><li>Vickie Vance </li></ul><ul><li>Professor of Biological Sciences </li></ul><ul><li>Tobacco farmers grow nicotine. GeoGenetics may make it possible for tobacco farmers to grow drugs other than nicotine </li></ul>Ralph Hulseman Director of External Research Rubber grows slightly above and below the equator—in Thailand, Indonesia, and Malaysia. Rubber is an organic compound. Can you grow rubber in tobacco plants?
Create Process US Constitution US Declaration of Independence
Leverage Small Groups Tap Into The Longtail of Relationships Champion Define Success Who she knows What they know Who he knows What they know Who she knows What they know Who he knows What they know Who she knows What they know Who she knows What they know Who he knows What they know Who he knows What they know Who she knows What they know Who she knows What they know