Volkswagen ppt

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Customer awareness and preferring Volkswagen

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Volkswagen ppt

  1. 1. A presentation on Customer awareness and preferring Volkswagen cars Prepared for Volkswagen Lucknow By:-Swamit Gupta
  2. 3. Largest car producer in Europe Headquarters in Wolfsburg, Germany 44 manufacturing facilities in 18 countries Adolf Hitler owned one 14 million+ Passat on roads worldwide Passat awarded as Best Family Car
  3. 4. Volkswagen is a part of group made up of eight brands from six European countries . Including ……..
  4. 5. Commercial Vehicles
  5. 6. OBJECTIVE <ul><li>To know the effective factors of customer awareness and preferring Volkswagen cars. </li></ul><ul><li>To know which kind of offers can attract the new customers </li></ul><ul><li>To know whether the customers are satisfied with the offers given by the dealer. </li></ul>
  6. 7. RESEARCH METHODOLOGY <ul><li>AREA OF RESEARCH:- Lucknow & some parts near Lucknow </li></ul><ul><li>Research Design:- Descriptive </li></ul><ul><li>Sample Design:- Stratified sampling </li></ul><ul><li>Sample size:- 100 </li></ul><ul><li>Data collection:- Primary data through phone calling and direct communication and secondary data through internet magazines and newspaper </li></ul>
  7. 8. limitation <ul><li>We have to target only a particular segment (higher class & upper middle class) </li></ul><ul><li>Sometimes customers don’t give time. </li></ul><ul><li>Sometimes customers give fake information. </li></ul><ul><li>Customers like doctors don’t have much time to visit showroom for test drive so we have to go to them at the time at which they are free.  </li></ul>
  8. 9. On the basis of fuel
  9. 10. On the basis of features <ul><li>O </li></ul>
  10. 11. On the basis of offers from dealers
  11. 12. Important players
  12. 13. On the basis of after sale services
  13. 14. Service level of authorized dealer
  14. 15. Customer’s expectations & suggestions <ul><li>  </li></ul><ul><li>To increase the number of Service centers . </li></ul><ul><li>provide information about new cars along with their price lists at least once in 6 months. </li></ul><ul><li>Customer should be educated about the maintenance of the vehicle i.e. Maintenance tips should be provide. </li></ul><ul><li>Keep Service Stations at main locations of the city where many customers feel it easy to go to service centers. </li></ul>
  15. 16. Conclusion <ul><li>Merc and Skoda are the strongest competitors so Volkswagen is required to work on its weaknesses like offers at the time of convincing customers and giving various financial plans. </li></ul><ul><li>At last I would like to say that Volkswagen should maintain and improve its market share in U.P. by improving its services and providing customer satisfaction. </li></ul>

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