Initiating a Marketing
Accountability Program:

     Building for success




 Understand the past | Manage the present | ...
Agenda… or why stay when I can go to the beach?



   • Why is this so hard? (current situation)

   • What have we learne...
Why is this so hard?




   Understand the past | Manage the present | Realize the possible   3
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
P Brooks, Doug 071508
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P Brooks, Doug 071508

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This is the presentation done by Brooks at the ANA Marketing conference

Published in: Business, Technology
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P Brooks, Doug 071508

  1. 1. Initiating a Marketing Accountability Program: Building for success Understand the past | Manage the present | Realize the possible
  2. 2. Agenda… or why stay when I can go to the beach? • Why is this so hard? (current situation) • What have we learned? (lessons learned from the front lines) • What would you do? (Reinventing the marketing organization: advice to a newly minted CMO) Understand the past | Manage the present | Realize the possible 2
  3. 3. Why is this so hard? Understand the past | Manage the present | Realize the possible 3
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