Strategy to help a Cancer funding organisation to select the right patient,the right hospital and the process of operation. Expansionary policy and cancer awareness

2. Methods
to
Selec,on
of
deserving
candidates
Selec,on
of
the
right
hospital
Crea%ng
robust
process
for
documenta%on
&
follow
up.
Crea%ng
awareness
regarding
cancer
Expansionary
policy
ICS
was
founded
in
1951,
by
Dr.
D.
J.
Jussawalla
and
Mr.
Naval
Tata.
ICS
is
interna%onally
affiliated
and
recognized.
It
is
the
official
delegate
to
the
UICC
(Interna%onal
Union
against
Cancer)
in
Geneva.
It
is
Founder
Member
of
the
Asian
Federa%on
of
Cancer.
It
has
6
branches
and
28
affiliates
covering
various
regions
and
specializa%ons
throughout
India
.It
is
a
registered
Public
Trust
under
the
Bombay
Public
Trust
Act
1950
and
the
Socie%es
Registra%on
Act
of
1860.It
provides
food,
medicines,
transport,
prostheses,
colostomy
bags,
counseling
services,
social
welfare
and
job
placement
services
to
poor
cancer
pa%ents
The
dona%ons
received
from
the
investors
of
the
HDFC
Debt
Fund
for
Cancer
Cure,
have
been
used
to
grant
financial
aid
for
medical
treatment
to
521
pa%ents
aggrega%ng
to
Rs.12
Crores.
History
Of
ICS
Case
Brief
Candidates
Hospitals
Documenta%on
Awareness
Expansion
Case Brief

3. Selection of right candidates
Medical
Doctor’s
approval
Hospital
superintendent
approval
Diagnosis
and
reports
Criteria
Stage
of
cancer
Severity
of
disease-­‐lethal/
benign
Age
of
the
pa%ent
Financial
condi%on
House
visits
Audit
of
property
Approval
from
collectors,
BDO
office
Case
Brief
Candidates
Hospitals
Documenta%on
Awareness
Expansion

4. PARAMETERS
LEVEL-­‐1
LEVEL-­‐2
LEVEL-­‐3
LEVEL-­‐4
LEVEL-­‐5
Age
01-­‐10
11-­‐20
20-­‐30
30-­‐40
>40
Stage
4th
(Curable)
3rd
2nd
1st
Suspicion
Financial
BPL
3000
-­‐
10000
10000-­‐40000
40000-­‐80000
80000
-­‐100000
Nature
Deadly
Benign
Status
Sole
wage
earner
Not
dependent
Index Of Candidate
High
Index
Score
Low
Index
Score
Case
Brief
Candidates
Hospitals
Documenta%on
Awareness
Expansion

5. Selection of right hospitals
First
POC
• Goverment
hospitals
• Pvt
hospitals
by
approval
of
ICS.
• Provide
an
early
diagnosis
and
refer
to
feeder
hospitals
Feeder
hospitals
• Hospitals
which
are
found
in
small
towns.
• ICS
can
help
them
scale
up
their
infrastructure
to
set
up
dealer
processing
unit.
Control
hospitals
• Hospitals
which
have
facili%es
for
cancer
cure
• ICS
will
iden%fy
the
hospitals
which
can
provide
quality
and
economical
treatment
Case
Brief
Candidates
Hospitals
Documenta%on
Awareness
Expansion

6. Tata
Memorial
Pune
Sangli
Satara
Umbraj
Nashik
Dulhe
Nandurbar
Hospital Hierarchy
CANCER
TREATMENT
HOSPITAL
FEEDER
TOWNS
VILLAGES
Case
Brief
Candidates
Hospitals
Documenta%on
Awareness
Expansion

7. Documentation
Case
Brief
Candidates
Hospitals
Documenta%on
Awareness
Expansion
Document
collec%on
Approval
Uploaded
to
cloud
ICS
Officials
Doctors
Pa%ents
• Affidavit
of
consent
• Iden%ty
proof
• Passport
photo
•
Medical
documents
• Approval
from
financial
and
medical
team
Document
Checklist
• ICS
officials
• Doctor’s
office
• Audit
office
• Document
team
Approval
Team
• Will
consolidate
the
documents
and
upload
to
cloud.
• This
data
can
be
made
available
using
MIS
Digital
Team
YES
NO

8. Cancer Awareness
• Spread
awareness
by
roping
in
superstars
with
m a s s
a p p e a l
l i k e
A m i t a b h
B a c h c h a n
, S a c h i n
Tendulkar
,
Salman
Khan.
• Organize
Nukaad
Nataks
with
themes
of
Cancer.
• Hand
out
templates,fliers
through
CSC
• Run
awareness
programs
is
digital
,
print
and
TVC.
• Spread
awareness
in
schools
and
colleges.
• Rope
in
pa%ents
who
are
suffering
from
cancer
to
tell
their
stories
Case
Brief
Candidates
Hospitals
Documenta%on
Awareness
Expansion
AWARENESS
• Start
a
cancer
support
group
which
meets
weekly
and
helps
i n c r e a s e
m o r a l e
preven%ng
depression
• Assign
a
counselor
to
facilitate
smooth
t r e a t m e n t
a n d
a d d r e s s a l
o f
grievances.
• An
annual
out
bound
of
pa%ents
to
know
each
other
and
also
ICS
stakeholders.
PATIENT
SUPPORT

9. Case
Brief
Candidates
Hospitals
Documenta%on
Awareness
Expansion
Collabora%on
with
NGO’s
This
will
help
in
using
the
NGO’s
established
distribu%on
network
and
trust
factor.
NGO
who
have
exper%se
in
diseases
like
typhoid
,cholera
etc
to
facilitate
awareness
in
rural
areas.
Could
also
be
source
of
funds
from
dona%ons
received.
Collabora%on
with
corporates
Approach
corporates
and
encourage
them
to
par%cipate
as
part
of
their
mandatory
CSR
ac%vity.
Will
provide
ICS
with
more
funds
and
social
conscious
volunteers.
Help
the
cancer
pa%ents
get
jobs
and
be
rehabilitated
Scaling
up
Partner
with
more
hospitals
across
India
Take
ICS
interna%onal
and
approach
organiza%ons
like
Melinda
Gates
Founda%on.
Rope
in
pharma
companies
for
cancer
research
and
insurance
comapanies
Expansion Strategies