Mobile Entertainment

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This is my first keynote about Mobile Entertainment. This keynote was created for a presentation at my school. (Technical University of West-Flanders, Belgium)

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Mobile Entertainment

  1. Mobile entertainment<br />http://www.flickr.com/photos/nichollsphotos/2906834393/<br />
  2. A few statistics to consider…<br />http://www.flickr.com/photos/sicnarf/3183288543/<br />
  3. <ul><li>More then 4.3 billion mobile phone subscribers
  4. US:
  5. 265 mobile subscribers
  6. 115 million subscribe the mobile web
  7. 49.7 million use the web each day</li></ul>http://www.flickr.com/photos/gasi/348050813/<br />
  8. Using<br />Not<br />Worldwide population using mobile phones<br />http://www.flickr.com/photos/baboon/64507089/<br />
  9. 1.50<br />1.00<br />0.50<br />2008<br />2007<br />2004<br />2005<br />2006<br />2009<br />Mobile web<br />http://www.flickr.com/photos/krazydad/4992355/<br />
  10. 3.00<br />3g<br />2.00<br />1.00<br />wap<br />gprs<br />2008<br />2007<br />2004<br />2005<br />2006<br />2009<br />Mobile web<br />http://www.flickr.com/photos/krazydad/4992355/<br />
  11. Mobile Phones<br />(million)<br />3000<br />2000<br />PCs<br />1000<br />Devices in use<br />http://www.flickr.com/photos/31269254@N04/3996063056/<br />
  12. Mobile Phones<br />(million)<br />1200<br />800<br />400<br />PCs<br />Sales 2008<br />http://www.flickr.com/photos/31269254@N04/3996063056/<br />
  13. In 2013:<br /><ul><li>Expected growth on mobile internet users
  14. More then 134 million mobile users
  15. Worldwide SMS volumes grow to 5.5 trillion</li></ul>http://www.flickr.com/photos/widdowquinn/2665444580/<br />
  16. Why? <br />
  17. http://www.flickr.com/photos/will-lion/2653316109/<br />
  18. Who? <br />http://www.flickr.com/photos/94693506@N00/2560890511/<br />
  19. Everyone <br />http://www.flickr.com/photos/olliesphotos/333193604/<br />
  20. Standalone /application<br />Internet banners &<br />textlinks<br />Browser<br />SMS & MMS<br />Games<br />Proximity/ <br />Location based<br />F.L.U.I.<br />Device customization<br />Commerce<br /> Opportunities? <br />Screensavers/<br />Wallpapers<br />Rich media<br />(video, audio…)<br />http://www.flickr.com/photos/vaxzine/291221889/<br />
  21. Restrictions <br />http://www.flickr.com/photos/didmyself/3881324761/<br />
  22. Restrictions <br /><ul><li>CPU
  23. Memory
  24. Screen size
  25. Color depth
  26. Data input methods
  27. Security
  28. Bandwith
  29. Connectivity
  30. Distribution and Development</li></ul>http://www.flickr.com/photos/10822427@N04/3007384757/<br />
  31. How? <br />http://www.flickr.com/photos/29881930@N00/2085857313/<br />
  32. I think I am on to something <br />http://www.flickr.com/photos/ieshraq/2537467671/<br />
  33. Usability<br />“People want sites to get to the point,<br />they have very little patience… I do not think sites appreciate that yet…They still feel that their site is interesting andspecial and people will be happy aboutwhat they are throwing at them.” <br />Jakob Nielsen<br />http://www.flickr.com/photos/mprove/298823151/<br />
  34. Optimization<br />http://www.flickr.com/photos/dhammza/110422065/<br />
  35. Distribution<br />http://www.flickr.com/photos/12905355@N05/3966411614/<br />
  36. Future?<br />http://www.flickr.com/photos/maistora/1537267928/<br />
  37. “The time to get serious about mobile is now:Brands need to embrace mobile or get left behind.”<br />Richard Ting,VP, executive creative director, mobile and emerging media/ application at R/ GA<br />The mobile-wireless environment is going to create a whole new set of brands.Brands around devices, brands around the experiences, and also brands around the way people are connecting and researching on the internet.Motorola CMO, Kenneth C. &quot;Casey&quot; Keller Jr<br />http://www.flickr.com/photos/stewied/177591151/<br />
  38. Thanks!<br />http://www.adobe.com/mobile<br />http://www.adobe.com/go/4it<br />http://www.adobe.com/devnet<br />http://www.flashmobilegroup.org<br />http://www.flashmobileforum.org<br />http://www.mobileportland.com<br />http://www.flashmobilebook.com<br />http://www.groups.yahoo.com/group/Flashlite<br />http://www.flickr.com/photos/kamshots/193501258/<br />

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