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Why (B2B) brands (should) love LinkedIn

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More than 200 Million professionals love LinkedIn. But how many (B2B) brands? This is my #LinkedInlove message to all (B2B) Marketers, especially those in Belgium. Discover top 10 reasons why your …

More than 200 Million professionals love LinkedIn. But how many (B2B) brands? This is my #LinkedInlove message to all (B2B) Marketers, especially those in Belgium. Discover top 10 reasons why your (B2B) brand should be (inter)active on LinkedIn.

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  • 1. Sources: Belgian Social Media Monitor, 04/01/2013 (bvlg.blogspot.be) – LinkedIn, 30/09/2012 (press.linkedin.com/About)
  • 2. Source: Belgian Social Media Monitor, 04/01/2013 (bvlg.blogspot.be)
  • 3. Source: LinkedIn, 30/09/2012 (press.linkedin.com/About)
  • 4. Source: LinkedIn, Survey of 1,900 LinkedIn members, 5/2012
  • 5. Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011
  • 6. Source: LinkedIn, 30/09/2012 (press.linkedin.com/About)
  • 7. Source: LinkedIn, Survey of 1,900 LinkedIn members, 5/2012
  • 8. Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011
  • 9. Source: LinkedIn, Survey of 1,900 LinkedIn members, 5/2012
  • 10. Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011
  • 11. Sources: The 2012 State of the Inbound Marketing, Hubspot
  • 12. Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011
  • 13. Source: video, LinkedIn for Salesforce, “Close deals faster with insights for your pipeline” (2011)
  • 14. Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011
  • 15. www.belgonline.com, stefaan@belgonline.com, @svuylsteke
  • 16. www.belgonline.com, stefaan@belgonline.com, @svuylsteke
  • 17. www.belgonline.com, stefaan@belgonline.com, @svuylsteke
  • 18. www.belgonline.com, stefaan@belgonline.com, @svuylsteke
  • 19. TOP 10 REASONS 1. BEYOND CRITICAL MASS 2. HIGH VALUE AUDIENCE 3. CONNECTED AUDIENCE 4. LINKEDIN IS TRUSTED 5. PEOPLE LIKE LINKEDIN 6. LINKEDIN OFFERS QUALITY DATA 7. TARGETED MEDIA 8. BRANDS CAN (EVEN) INTERACT 9. STRONG B RAND REFERENCES 10. SUPPORT FROM LINKEDIN EXPERTSwww.belgonline.com, stefaan@belgonline.com, @svuylsteke

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