The Top 12 Product Management Mistakes  – And How To Avoid ThemMartin Cagan, Silicon Valley Product Group                 ...
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Product Management MistakesNumber 1: Confusing Customer Requirements with Product Requirements                            ...
Product Management MistakesNumber 2: Confusing Innovation with Value                              4
Google         5
Product Management MistakesNumber 3: Confusing Yourself with Your Customer                              6
Product Manager’s Bookshelf• Alan Cooper  – The Inmates Are Running the Asylum                                         7
Product Management MistakesNumber 4: Confusing the Customer with the User                              8
Product Management MistakesNumber 5: Confusing Features with Benefits                              9
Product Management MistakesNumber 6: Confusing Building Right Product with Building Product Right                         ...
Danger’s Sidekick II                       11
Product Management MistakesNumber 7: Confusing Good Product with Good Business Model                              12
TiVo       13
Product Management MistakesNumber 8: Confusing Inspiring Features with “Nice-to-Have” Features                            ...
Apple’s iPod               15
BMW Motorcycles                  16
Product Management MistakesNumber 9: Confusing Adding Features with Improving Product                              17
18
Product Management MistakesNumber 10: Confusing Impressive Specifications with an Impressive Product                      ...
Product Management MistakesNumber 11: Confusing Complete Product with a Sellable Product                              20
Product Management MistakesNumber 12: Confusing Product Launch with Success                              21
Looking for More Info?   www.svproduct.com     Blog  and Newsletter     Articles and White Papers:      • “Behind Every...
Looking for Training?   Product Manager Training     Customized     for:       •   Your Products and Market       •   Yo...
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The Top 12 Product Management Mistakes - And How to Avoid Them

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The Top 12 Product Management Mistakes - And How to Avoid Them by Martin Cagan at SVPMA Monthly Event February 2005

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The Top 12 Product Management Mistakes - And How to Avoid Them

  1. 1. The Top 12 Product Management Mistakes – And How To Avoid ThemMartin Cagan, Silicon Valley Product Group 1
  2. 2. 2
  3. 3. Product Management MistakesNumber 1: Confusing Customer Requirements with Product Requirements 3
  4. 4. Product Management MistakesNumber 2: Confusing Innovation with Value 4
  5. 5. Google 5
  6. 6. Product Management MistakesNumber 3: Confusing Yourself with Your Customer 6
  7. 7. Product Manager’s Bookshelf• Alan Cooper – The Inmates Are Running the Asylum 7
  8. 8. Product Management MistakesNumber 4: Confusing the Customer with the User 8
  9. 9. Product Management MistakesNumber 5: Confusing Features with Benefits 9
  10. 10. Product Management MistakesNumber 6: Confusing Building Right Product with Building Product Right 10
  11. 11. Danger’s Sidekick II 11
  12. 12. Product Management MistakesNumber 7: Confusing Good Product with Good Business Model 12
  13. 13. TiVo 13
  14. 14. Product Management MistakesNumber 8: Confusing Inspiring Features with “Nice-to-Have” Features 14
  15. 15. Apple’s iPod 15
  16. 16. BMW Motorcycles 16
  17. 17. Product Management MistakesNumber 9: Confusing Adding Features with Improving Product 17
  18. 18. 18
  19. 19. Product Management MistakesNumber 10: Confusing Impressive Specifications with an Impressive Product 19
  20. 20. Product Management MistakesNumber 11: Confusing Complete Product with a Sellable Product 20
  21. 21. Product Management MistakesNumber 12: Confusing Product Launch with Success 21
  22. 22. Looking for More Info? www.svproduct.com  Blog and Newsletter  Articles and White Papers: • “Behind Every Great Product” • “How To Write a Good PRD” • “Dirty Dozen Product Pitfalls” 22
  23. 23. Looking for Training? Product Manager Training  Customized for: • Your Products and Market • Your Product Development Process • Your Organizational Structure • Your Company Culture E-Mail:  cagan@svproduct.com 23

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