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The Journey of Mobile Computing
The Journey of Mobile Computing
The Journey of Mobile Computing
The Journey of Mobile Computing
The Journey of Mobile Computing
The Journey of Mobile Computing
The Journey of Mobile Computing
The Journey of Mobile Computing
The Journey of Mobile Computing
The Journey of Mobile Computing
The Journey of Mobile Computing
The Journey of Mobile Computing
The Journey of Mobile Computing
The Journey of Mobile Computing
The Journey of Mobile Computing
The Journey of Mobile Computing
The Journey of Mobile Computing
The Journey of Mobile Computing
The Journey of Mobile Computing
The Journey of Mobile Computing
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The Journey of Mobile Computing

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The Journey of Mobile Computing – Yesterday, Today, and Tomorrow by Anthony Yung at SVPMA Monthly Event November 2011 …

The Journey of Mobile Computing – Yesterday, Today, and Tomorrow by Anthony Yung at SVPMA Monthly Event November 2011

Go to link below for notes from this event
http://svpma.org/2011/11/november-2011-event/

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Transcript

  • 1. The Journey of Mobile Computing Anthony Yung November 2, 2011
  • 2. My ExperienceProduct Marketing / PlanningPCs, DevicesMarket Research ConsultingIT MarketsDesign / Product EngineeringWorkstations, ServersMBAEECS
  • 3. Today’s Plan Share Observations Look at Case Studies Spot Common Themes Consider Possibilities
  • 4. “Big History” Source: Professor David Christian, Big History Project
  • 5. “Big History” of Mobile Computing1971 1981 1983 1978 1982 1984 1996 1999 20021991 2006 2007 2010 /2011 Source: Computerworld, March ’11, Companies’ Web Sites, Bureau of Labor Statistics
  • 6. Computing in pocket “Big History” of Mobile Computing First portable Computer on-the-go 1971 1981 1983 Mass market computer Handheld computer computer toy First clamshell 1978 1982 1984Palmtop computer Mass Market PDA Wi-Fi Consumer laptop Early Convertible 1996 1999 Smart 2002 1991 phone Ultraportable Touch Smartphone Mass Market Netbook 2006 2007 2010 /2011 Tablet Source: Computerworld, March ’11, Companies’ Web Sites, Bureau of Labor Statistics
  • 7. “Big History” of Mobile ComputingInflation Adjusted Prices $4480 $3186 1971 1981 1983 $19160 1978 1982 1984 $432 $2179 1996 1999 2002 1991 2006 2007 2010 /2011 Source: Computerworld, March ’11, Companies’ Web Sites, Bureau of Labor Statistics
  • 8. Early TV = Radio with VisualRadio Experience Early TV Experience
  • 9. VIDEOEarly Mobile Devices = Fixed Devices That Can Move Same Basic Experience, with Compromises
  • 10. Then What? Mitigate / Eliminate Compromises Add Functionalities that Exists in (and Cannibalize?) Other Devices Add New Functionalities Evolve / Revolutionize A Better and Broader Experience
  • 11. Case Studies Focus = Mobile Computing Devices Experiences that the device aspires to deliver An analysis of the experience
  • 12. VIDEOCase Study 1
  • 13. AnalysisBaseline Mitigate / Add Add New Evolve /Experience Eliminate Functionalities Functionalities Revolutionize Compromises that Exist
  • 14. AnalysisBaseline Mitigate / Add Add New Evolve /Experience Eliminate Functionalities Functionalities Revolutionize Compromises that ExistPaper Notepad Tethered Send fax / email Handwrite Feel stylePaper & Pencil Form Factor Peer-to-Peer Draw / Sketch (IR)“Capture, Universal inboxOrganize, / outboxCommunicate” Connect to PC“Keep in touch” and Macintosh
  • 15. VIDEOCase Study 2
  • 16. AnalysisBaseline Mitigate / Add Add New Evolve /Experience Eliminate Functionalities Functionalities Revolutionize Compromises that Exist
  • 17. AnalysisBaseline Mitigate / Add Add New Evolve /Experience Eliminate Functionalities Functionalities Revolutionize Compromises that ExistVoice Call Instant On Music None?! Integration(Mentioned Last!) Form Factor Email Full Web Movie GPS Photos
  • 18. VIDEOPossibilities for Future -- Tops down  What we think people want (How often do we get that right?)
  • 19. Possibilities for Future -- Bottoms Up  How “stuff” gets into devicesBaseline Mitigate / Add Add New Evolve /Experience Eliminate Functionalities Functionalities Revolutionize Compromises that ExistSmartphone Form Factor Mobile Health Stereoscopic 3D SoLoMoLaptop HMI Holographic E-Wallet Gamificaition Display /… Performance Keyboard Context Aware Phone Cluster … Console Games Augmented … Reality … …
  • 20. Summary Mobile devices start with a baseline experience, with compromise Deliver a better and broader experience – Mitigate / Eliminate Compromises – Add Functionalities that Exists in (and Cannibalize?) Other Devices – Add New Functionalities – Evolve / Revolutionize Good Execution / Good Timing, or Redo

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