Strategy to execution

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Strategy to Execution in These Trying Times
Barbara Nelson at SVPMA Monthly Event May 2010

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Strategy to execution

  1. 1. Pragmatic Marketing Barbara Nelson, Pragmatic Marketing, Inc.© 1993-2010 Pragmatic Marketing, Inc. Page 1
  2. 2. Pragmatic Marketing l have a vision. Our product is for everybody, anywhere, anytime.© 1993-2010 Pragmatic Marketing, Inc. Page 2
  3. 3. Pragmatic Marketing Why is it taking so long? lt doesn’t look that hard to me!© 1993-2010 Pragmatic Marketing, Inc. Page 3
  4. 4. Pragmatic Marketing 1. Are you familiar with the companys strategy? 2. Do you know what you need to do in your position to move the company forward? Vision Product Release Tasks© 1993-2010 Pragmatic Marketing, Inc. Page 4
  5. 5. Pragmatic Marketing Jeff Bezos, Amazon© 1993-2010 Pragmatic Marketing, Inc. Page 5
  6. 6. Pragmatic Marketing ls there a gap? Strategy Execution Or worse? Executives© 1993-2010 Pragmatic Marketing, Inc. Page 6
  7. 7. Pragmatic Marketing Strategy Execution Product Management© 1993-2010 Pragmatic Marketing, Inc. Page 7
  8. 8. Pragmatic Marketing© 1993-2010 Pragmatic Marketing, Inc. Page 8
  9. 9. Pragmatic Marketing© 1993-2010 Pragmatic Marketing, Inc. Page 9
  10. 10. Pragmatic Marketing© 1993-2010 Pragmatic Marketing, Inc. Page 10
  11. 11. Pragmatic Marketing Vision Product Release Tasks Vision Product Release Tasks Distinctive Product Persona Positioning Competence Roadmap Problems© 1993-2010 Pragmatic Marketing, Inc. Page 11
  12. 12. Pragmatic Marketing What did we say we were going to do last time? What did we do? What’s next? What are the barriers?© 1993-2010 Pragmatic Marketing, Inc. Page 12
  13. 13. Pragmatic Marketing Market Problems Market Problems© 1993-2010 Pragmatic Marketing, Inc. Page 13
  14. 14. Pragmatic Marketing YOU, strategic product manager Strategy Execution Peter Drucker© 1993-2010 Pragmatic Marketing, Inc. Page 14
  15. 15. Pragmatic Marketing bnelson@pragmaticmarketing.com linkedin.com/barbaragnelson twitter.com/barbaragnelson© 1993-2010 Pragmatic Marketing, Inc. Page 15

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