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Optimal Product Management and Product MarketingTM       Stump the Experts       Brian Lawley       CEO & Founder, 280 Gro...
AgendaPanelists• Rules• Let the games begin!
Seven Phase LifeCycle Book  -     Everyone gets a copy  -     www.tinyurl.com/freeoppbook  -     Please share!© 2012 280 G...
Audience Volunteer       Take notes       If written deposit in brown box at the       Information Desk.       If digital ...
Brian Lawley       Background       -   >25 years of PM/PMM experience       -   280 Group LLC President & Founder       -...
Helping companies deliver products that delight their                               customers and produce massive profits ...
Panel of Experts       Chris Kocher       Ivan Chalif       Michel Besner       John Cook       Phil Burton       Cindy F ...
Rules       Interactive & fun session!       Brian is the moderator       Questions asked by the audience       Ask any qu...
Competition & Special Bonus!       Experts versus audience       Tally the score       If audience wins everyone gets an e...
Let the games begin!© 2012 280 Group LLC.                    10
Thank you!              Download The Phenomenal Product Manager at:                        www.tinyurl.com/SVPCAMP© 2012 2...
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Stump the Experts

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Stump the Experts at Silicon Valley Product Camp 2012

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Transcript of "Stump the Experts"

  1. 1. Optimal Product Management and Product MarketingTM Stump the Experts Brian Lawley CEO & Founder, 280 Group© 2012 280 Group LLC.
  2. 2. AgendaPanelists• Rules• Let the games begin!
  3. 3. Seven Phase LifeCycle Book - Everyone gets a copy - www.tinyurl.com/freeoppbook - Please share!© 2012 280 Group LLC.
  4. 4. Audience Volunteer Take notes If written deposit in brown box at the Information Desk. If digital email to dave@platformd.com using the title of the presentation as the email subject.© 2012 280 Group LLC. 4
  5. 5. Brian Lawley Background - >25 years of PM/PMM experience - 280 Group LLC President & Founder - Whistle Communications Director of Product Management - Symantec Director of Java and C++ tools - Apple Computer Senior Product Manager, MacOS - Claris Corporation (FileMaker, Inc.) Marketing Specialist - Digidesign, Inc. (division of Avid) Manager Sales & Marketing Awards, Honors, etc. - Former President Silicon Valley Product Management Association - AIPMM Product Management Excellence Award – Thought Leadership - CNBC’s World Business Review - Silicon Valley Business Report - Silicon Valley Business Journal - Author of five best-selling books Optimal Product Process 42 Rules of Product Management Expert Product Management The Phenomenal Product Manager 42 Rules of Product Marketing - Writing: SD Forum, Softletter, Optimal PM Blog/newsletter, SVPMA© 2012 280 Group LLC.
  6. 6. Helping companies deliver products that delight their customers and produce massive profits ™ Assessment – Training – Certification – Consulting – Contractors – Templates – Mentoring – Books© 2012 280 Group LLC.
  7. 7. Panel of Experts Chris Kocher Ivan Chalif Michel Besner John Cook Phil Burton Cindy F Solomon Dan Torres Jennifer Berkley Jackson© 2012 280 Group LLC. 7
  8. 8. Rules Interactive & fun session! Brian is the moderator Questions asked by the audience Ask any question related to Product Management Panel answers question Audience votes Stump = win a book Note: Any ties/disagreements Brian has the final word.© 2012 280 Group LLC. 8
  9. 9. Competition & Special Bonus! Experts versus audience Tally the score If audience wins everyone gets an electronic copy of The Phenomenal Product Manager© 2012 280 Group LLC. 9
  10. 10. Let the games begin!© 2012 280 Group LLC. 10
  11. 11. Thank you! Download The Phenomenal Product Manager at: www.tinyurl.com/SVPCAMP© 2012 280 Group LLC.

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