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Stump the Experts


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Stump the Experts at Silicon Valley Product Camp 2012

Stump the Experts at Silicon Valley Product Camp 2012

Published in: Business, Career

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  • 1. Optimal Product Management and Product MarketingTM Stump the Experts Brian Lawley CEO & Founder, 280 Group© 2012 280 Group LLC.
  • 2. AgendaPanelists• Rules• Let the games begin!
  • 3. Seven Phase LifeCycle Book - Everyone gets a copy - - Please share!© 2012 280 Group LLC.
  • 4. Audience Volunteer Take notes If written deposit in brown box at the Information Desk. If digital email to using the title of the presentation as the email subject.© 2012 280 Group LLC. 4
  • 5. Brian Lawley Background - >25 years of PM/PMM experience - 280 Group LLC President & Founder - Whistle Communications Director of Product Management - Symantec Director of Java and C++ tools - Apple Computer Senior Product Manager, MacOS - Claris Corporation (FileMaker, Inc.) Marketing Specialist - Digidesign, Inc. (division of Avid) Manager Sales & Marketing Awards, Honors, etc. - Former President Silicon Valley Product Management Association - AIPMM Product Management Excellence Award – Thought Leadership - CNBC’s World Business Review - Silicon Valley Business Report - Silicon Valley Business Journal - Author of five best-selling books Optimal Product Process 42 Rules of Product Management Expert Product Management The Phenomenal Product Manager 42 Rules of Product Marketing - Writing: SD Forum, Softletter, Optimal PM Blog/newsletter, SVPMA© 2012 280 Group LLC.
  • 6. Helping companies deliver products that delight their customers and produce massive profits ™ Assessment – Training – Certification – Consulting – Contractors – Templates – Mentoring – Books© 2012 280 Group LLC.
  • 7. Panel of Experts Chris Kocher Ivan Chalif Michel Besner John Cook Phil Burton Cindy F Solomon Dan Torres Jennifer Berkley Jackson© 2012 280 Group LLC. 7
  • 8. Rules Interactive & fun session! Brian is the moderator Questions asked by the audience Ask any question related to Product Management Panel answers question Audience votes Stump = win a book Note: Any ties/disagreements Brian has the final word.© 2012 280 Group LLC. 8
  • 9. Competition & Special Bonus! Experts versus audience Tally the score If audience wins everyone gets an electronic copy of The Phenomenal Product Manager© 2012 280 Group LLC. 9
  • 10. Let the games begin!© 2012 280 Group LLC. 10
  • 11. Thank you! Download The Phenomenal Product Manager at:© 2012 280 Group LLC.