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Getting Promoted and Understanding The Next Job Up
 

Getting Promoted and Understanding The Next Job Up

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"Getting Promoted and Understanding The Next Job Up" by Rich Mironov at Silicon Valley Product Camp 2011

"Getting Promoted and Understanding The Next Job Up" by Rich Mironov at Silicon Valley Product Camp 2011

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  • Donald Rumsfeld
  • StrategyMaking product line succeed within portfolio and channelsCompeting product suites, adjacent productsPeople and OrganizationEncouraging cross-functional cooperation, helping peers identify talentMarket SensingHow do we educate Sales and learn what’s working?1-3 year technical and PL market trendsProcessesAdvocacy for process improvements (waterfall  agile)Delegate, avoid settling individual issuesAgilityRe-allocating PMs, focusing attention, shifting roadmaps
  • StrategyMaking product line succeed within portfolio and channelsCompeting product suites, adjacent productsPeople and OrganizationEncouraging cross-functional cooperation, helping peers identify talentRelentless promotion of own team and product lineMarket Sensing1-3 year technical and PL market trendsStrategic moves by competitors and partnersHow do we educate Sales and learn what’s working?ProcessesAdvocacy for process improvements (waterfall  agile)Delegate, avoid settling individual issuesAgilityRe-allocating PMs, focusing attention, shifting roadmapsRecruit partners and third party contributions
  • StrategyMaking product line succeed within portfolio and channelsCompeting product suites, adjacent productsPeople and OrganizationEncouraging cross-functional cooperation, helping peers identify talentRelentless promotion of own team and product lineMarket Sensing1-3 year technical and PL market trendsStrategic moves by competitors and partnersHow do we educate Sales and learn what’s working?ProcessesAdvocacy for process improvements (waterfall  agile)Delegate, avoid settling individual issuesAgilityRe-allocating PMs, focusing attention, shifting roadmapsRecruit partners and third party contributions
  • Some PMs would be better as Directors(and vice versa)

Getting Promoted and Understanding The Next Job Up Getting Promoted and Understanding The Next Job Up Presentation Transcript

  • Understanding the Next Job Up andGetting Promoted
    Rich Mironov
  • About Rich Mironov
    CEO of a stealth startup
    Veteran product manager/strategist/executive
    Business models, pricing, agile
    Organizing product organizations
    “The Art of Product Management” and Product Bytes blog
    Organized first Product Camp
  • Roles and Promotions
    PM role is different from Director and VP PM
    The promotion funnel is narrow
    Not an entitlement
    Not (just) by being the best at your current job
    Do you demonstrate skills/scope beyond your current role
    Do you want that next job?
  • Product
    Management
    Executives
    Development
    What Does Product Management Do?
    strategy, forecasts, commitments, roadmaps,competitive intelligence
    budgets, staff,
    targets
    market information, priorities,
    requirements, roadmaps, MRDs,
    personas, user stories…
    Field input,
    Market feedback
    Mktg & Sales
    Markets & Customers
    software
    Segmentation, messages, benefits/features, pricing, qualification, demos…
  • Mythical PM Organization
    VP Products
    Dir PM
    Dir PM
    Pricing
    Analyst
    Sr PM
    PM/PMM
    Sr PM
    Sr PM
    PM
    Product Owner
    PM/PO
    Competitive Analyst
    Channel/Partner PM
  • Starting Bottoms-Up
    Product Managers focus on single-productcontent and planning
  • PM as Individual Contributor
    Knows more about product, market, roadmap, competition, use cases, personas, trade-offs than anyone else
    Talks benefits with customers; tech with engineers
    Relentless communicator of the truth
    Timeline: Next 2-4 quarters
    Get it done with what you have
  • "You build your product with the development team and cross-functional organization you have --not the team you might want or wish to have at a later time.”
    8
  • Director of Product Management
    Focus on processes, resources and teams
    Cross-functional cooperation and priorities
    PLM-level trends and market input
    Standardization and simplification
    Mentor your replacement
    Scope
    Next 6 quarters
    Broad product strategy and budget
    Keep the trains running
  • WWDD?
    thinking & acting like a director
  • VP Products
    Focus on aligning strategy, organization and products
    Is the company succeeding? Is PM succeeding?
    Company-wide issues and disconnects
    Market success ($ales)
    Scope
    3 year trends
    Thoughtful member of exec team
    How do we build organizational support to do the right things?
  • WWVPD?
  • Example: Agile Adoption
    VP
    “Our competitors using Agile are out-developing us by 30-60%. We need a 12-month executive commitment to invest in Development and PM improvements”
    Director
    “Here are training and coaches and processes and metrics and tools to move us toward Agile.”
    PM
    “Let’s review roadmaps, personas, user stories, backlog, acceptance criteria for my product.”
  • Take-Aways
    • Organizational levels do different things
    • Demonstrate skills one level up
    • Decide what you want
  • Contact Information
    +1-650-315-7394
    rich@mironov.com
    www.mironov.com
    @RichMironov
    www.linkedin.com/in/richmironov