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Experience Report! • Rally’s own adoption of Rally Idea Manager (Oct’10- March’12) • “Rally Ideas” is an idea site for Rally users (ideas.rallydev.com) ! ! !
“Rally Ideas” Idea Site! • Continuous flow of user input • Announcements • One source of input for product backlogs
One of Many Input Sources! • Vision, strategy & roadmap! • Customer on-site visits! • Customer dialogs at events! • Sales & support input! • Customer development interviews! • “Lean Startup for non-Startups” session at 11am!!
Gains for Product Managers! • Central place for users’ ideas • Feature design input • “Vocal customers with unique needs” • “Why” behind feature requests • “Voice of the customer” to development • Business value quantification
Gains for Users! • You can hear me now! J – Access to product managers for all users • Stay informed on product plans – what’s coming soon – which ideas are being implemented • Communicate with peers – Am I the only one thinking it’s a good idea? – Learn tips, workarounds & limitations
Fears of Adoption! • Amount of ideas to triage – Tip: Categorization limits amount to the pertinent SMEs • What if our product plans change? – Tip: Users value transparency over missed commitments! • Users will expect all ideas to be implemented – Tip: Clearly state the site goal • We will have to implement the top voted ideas – Tip: Be transparent why a top voted idea is not planned
Plan Ahead! • Clearly communicate the site goal – Internally – Externally • Define the site scope – One site per product or many products in one site – Reasonable number of idea categories • Allocate adequate resources to keep site active – Site owner (1/2 FTE) – SMEs (4 days/month) • Clearly communicate “rules of engagement” to SMEs – Be honest – Keep dialog open (“working on this idea next, after we release Y”)!
Minimize Maintenance! • Assign clear SME ownership – By product or product areas • Select intuitive idea categories – Not too many – Meaningful to users • Select maintainable idea statuses – Avoid specific dates – Reflect your delivery intent • Guide users – Search before posting a new idea – One idea per post – Collect WHY on the submission form