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Can You Hear Me Now
Can You Hear Me Now
Can You Hear Me Now
Can You Hear Me Now
Can You Hear Me Now
Can You Hear Me Now
Can You Hear Me Now
Can You Hear Me Now
Can You Hear Me Now
Can You Hear Me Now
Can You Hear Me Now
Can You Hear Me Now
Can You Hear Me Now
Can You Hear Me Now
Can You Hear Me Now
Can You Hear Me Now
Can You Hear Me Now
Can You Hear Me Now
Can You Hear Me Now
Can You Hear Me Now
Can You Hear Me Now
Can You Hear Me Now
Can You Hear Me Now
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Can You Hear Me Now

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Can You Hear Me Now? by Catherine Connor at Silicon Valley Product Camp 2012

Can You Hear Me Now? by Catherine Connor at Silicon Valley Product Camp 2012

Published in: Business, Technology
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  • 1. Can You Hear Me Now? L!#SVPCamp! ©2012 Rally Software Development
  • 2. Your Speaker! •  Catherine Connor –  Rally Software –  Boulder, CO –  catherine@rallydev.com •  Roles –  Product Manager at Rally Software –  Product Owner at Rally Software –  Product Owner at Borland –  Requirements Evangelist at IBM Rational (RequisitePro) –  Sales Engineer at Rational •  Passion –  Providing customers with real solutions –  Helping product managers adopt Agile principles –  “How product management must change to enable the agile enterprise”
  • 3. Agile Manifesto!
  • 4. Why This Talk?! •  Social networks •  Ideation products •  Experience report !
  • 5. Types of Ideation Products! •  Short-term use •  Long-term use ©2012 Rally Software Development
  • 6. Long-Term Use Examples! ! ! ! !
  • 7. Our Original Goal! ! ! ! !
  • 8. Experience Report! •  Rally’s own adoption of Rally Idea Manager (Oct’10- March’12) •  “Rally Ideas” is an idea site for Rally users (ideas.rallydev.com) ! ! !
  • 9. “Rally Ideas” Idea Site! •  Continuous flow of user input •  Announcements •  One source of input for product backlogs
  • 10. One of Many Input Sources! •  Vision, strategy & roadmap! •  Customer on-site visits! •  Customer dialogs at events! •  Sales & support input! •  Customer development interviews! •  “Lean Startup for non-Startups” session at 11am!!
  • 11. Experience Report: Gains! ©2012 Rally Software Development
  • 12. Gains for Product Managers! •  Central place for users’ ideas •  Feature design input •  “Vocal customers with unique needs” •  “Why” behind feature requests •  “Voice of the customer” to development •  Business value quantification
  • 13. Feature Design Input!
  • 14. “Voice of the Customer”! ! ! !
  • 15. Gains for Users! •  You can hear me now! J –  Access to product managers for all users •  Stay informed on product plans –  what’s coming soon –  which ideas are being implemented •  Communicate with peers –  Am I the only one thinking it’s a good idea? –  Learn tips, workarounds & limitations
  • 16. Experience Report: Challenges! ©2012 Rally Software Development
  • 17. Challenges for Product Managers! •  Administration overhead •  SMEs coaching •  “Suggestion box” syndrome •  Managing duplicate ideas •  Marketing the site
  • 18. Challenges for Users! •  Spend time commenting/voting not resulting in my ideas being implemented ! !
  • 19. Lessons Learned & Tips! ©2012 Rally Software Development
  • 20. Fears of Adoption! •  Amount of ideas to triage –  Tip: Categorization limits amount to the pertinent SMEs •  What if our product plans change? –  Tip: Users value transparency over missed commitments! •  Users will expect all ideas to be implemented –  Tip: Clearly state the site goal •  We will have to implement the top voted ideas –  Tip: Be transparent why a top voted idea is not planned
  • 21. Plan Ahead! •  Clearly communicate the site goal –  Internally –  Externally •  Define the site scope –  One site per product or many products in one site –  Reasonable number of idea categories •  Allocate adequate resources to keep site active –  Site owner (1/2 FTE) –  SMEs (4 days/month) •  Clearly communicate “rules of engagement” to SMEs –  Be honest –  Keep dialog open (“working on this idea next, after we release Y”)!
  • 22. Minimize Maintenance! •  Assign clear SME ownership –  By product or product areas •  Select intuitive idea categories –  Not too many –  Meaningful to users •  Select maintainable idea statuses –  Avoid specific dates –  Reflect your delivery intent •  Guide users –  Search before posting a new idea –  One idea per post –  Collect WHY on the submission form
  • 23. Thank You! ©2012 Rally Software Development

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