Tr a n s m e d i a                                  S tu a r t W. Vo l kow                                X t ro pi a Pa r...
My Clients:Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                          2
Tr a n s m e d i a             What are we talking about?Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com            ...
Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                        4
Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                        5
Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                        6
Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                        7
Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                        8
PGA Definition            • A Transmedia Narrative project or franchise                 must consist of three (or more) na...
9 Tr e n d s S h a p i n g                   Tr a n s m e d i aCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com      ...
Ubiquity of Mobile Broadband               Connected Internet DevicesCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com...
Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                        12
“In 10 years there will      be 50 billion devices      connected to the web”   Ericsson President and   CEO Hans Vestberg...
15 Billion                                                      Connected Devices                                         ...
More fun factsCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                       ...
Apple has more cash than the U.S. Treasury        Apple is sitting on a pile of money thats bigger than the Treasurys dwin...
Apple 2Q 2011                      •27 mln iPads forecast to sell in 2011                      • 200 mln iPad, iPhone, iPo...
Apple         18.5%                                                Samsung          17.5%                                 ...
Smartphones outsold PCs                                                          in Q4 2010 > 100 Mln                     ...
350K New Android Activations / Day             50% U.S. Subs now on Smartphones            50x more web use with a Smartph...
Mobile App Stores to Take In $3.91 Billion for 2011         Total revenues will be up 65.4 percent; Apple App Store to acc...
Globalization, Uneven GrowthCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                         ...
23
24
PWCCopyright 2009, Stuart W. Volkow   Media Marketplace   25                                                            25
GameificationCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                        26
Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                        27
Zynga Valuation Soars Past Bigger Rival EA            WSJ, July 13 2011            Emily Chasan, Senior Editor            ...
Tablets Eclipse Laptops,                         Netbooks, and ReadersCopyright 2011 Stuart W. Volkow, www.stuartvolkow.co...
18 Mln sold 2010                                      Est. 45-60 Mln 2011                                                 ...
>90 new Tablets announced at CES 2011                                   31Stuart W. Volkow, Copyright 2009                ...
Total book revenue will fall to $22.7 billion in 2014, down     from $25.0 billion in 2010.           In 2014, e-books wil...
6 Screen Connected Visual LifeCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                       ...
Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                        34
Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                        35
Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                        36
Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                        37
Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                        38
Eve r yo ne i s a V i d eog rap herCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                  ...
YouTube = 22% of wireless bandwidth worldwide    Video = 39% of all mobile bandwidth worldwideCopyright 2011 Stuart W. Vol...
Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                        41
DSLR CinemaCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                        42
G e s t u r a l , N a t u r a l , U n i ve r s a l U ICopyright 2011 Stuart W. Volkow, www.stuartvolkow.com               ...
Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                        44
Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                        45
Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                        46
Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                        47
Locative MediaCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com                                                       ...
Piero GoliaCopyright 2009 Stuart Wayne Volkow. Xtropia Partners                                                       49
www.venturedna.comCopyright 2009 Stuart Wayne Volkow. Xtropia Partners                                                    ...
Copyright 2009 Stuart Wayne Volkow. Xtropia Partners                                                       51
Copyright 2009 Stuart Wayne Volkow. Xtropia Partners                                                       52
Copyright 2009 Stuart Wayne Volkow. Xtropia Partners                                                       53
I n s e c u r i t y                                                       Hacked Sony accounts top                        ...
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Transmedia trends2011

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Definitions of Transmedia and the global technology and social trends shaping it. Presented at Digital Hollywood 2011 and the Topanga Film Festival (www.topangafilmfestival.com) July 29 2011

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Transmedia trends2011

  1. 1. Tr a n s m e d i a S tu a r t W. Vo l kow X t ro pi a Pa r tn e r s www.stuartvolkow.com svolkow@gmail.comCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 1
  2. 2. My Clients:Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 2
  3. 3. Tr a n s m e d i a What are we talking about?Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 3
  4. 4. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 4
  5. 5. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 5
  6. 6. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 6
  7. 7. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 7
  8. 8. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 8
  9. 9. PGA Definition • A Transmedia Narrative project or franchise must consist of three (or more) narrative storylines existing within the same fictional universe • NOT the same as repurposing material from one platform to be cut or repurposed to different platforms • Transmedia producers also create and implement interactive endeavors to unite the audience of the property with the canonical narrative and this element should be considered as valid qualification for credit as long as they are related directly to the narrative presentation of a projectCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 9
  10. 10. 9 Tr e n d s S h a p i n g Tr a n s m e d i aCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 10
  11. 11. Ubiquity of Mobile Broadband Connected Internet DevicesCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 11
  12. 12. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 12
  13. 13. “In 10 years there will be 50 billion devices connected to the web” Ericsson President and CEO Hans VestbergCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 13
  14. 14. 15 Billion Connected Devices by 2015 One Billion Embedded Wireless Networking Devices and Counting Embedded WLAN products will hit billion-unit barrier in 2011 for the first timeCopyright 2011 Stuart2011Volkow, www.stuartvolkow.com April 28, W. JAGDISH REBELLO, PHD iSupply 14
  15. 15. More fun factsCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 15
  16. 16. Apple has more cash than the U.S. Treasury Apple is sitting on a pile of money thats bigger than the Treasurys dwindling balance. LA Times, David Sarno, 29 July 2011 U.S. Treasurys cash balance fell to $74 billion this week. Thats less than the $76 billion that Apple now has in cash. global smartphone sales of 467.6 million units this year, up 56% from 2010 WSJ, Martin Peers, 25 July 2011Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 16
  17. 17. Apple 2Q 2011 •27 mln iPads forecast to sell in 2011 • 200 mln iPad, iPhone, iPod •425K Apps •15 bln App downloadsCopyright 2009 Stuart Wayne Volkow. Xtropia Partners 17
  18. 18. Apple 18.5% Samsung 17.5% Nokia 15.2% 110 million units in the second quarter, up from 62.4 million a year earlier and representing about a 30% share of the overall cellphone market. Strategy Analytics (www.strategyanalytics.com) Global Smartphone Sales Forecast by Price Tier: 2003 to 2015 Global Smartphone Vendor Market Share: Q1 2011 Author: Alexander Spektor Publication Date: Apr 30 2011Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 18
  19. 19. Smartphones outsold PCs in Q4 2010 > 100 Mln Win 7 B iOS Android Blackberry Web OSCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 19
  20. 20. 350K New Android Activations / Day 50% U.S. Subs now on Smartphones 50x more web use with a Smartphone Google Best Practices Webinar, Elliott Nix, May 3 2011Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 20
  21. 21. Mobile App Stores to Take In $3.91 Billion for 2011 Total revenues will be up 65.4 percent; Apple App Store to account for 75 percent Total download revenue from games and other applications are projected to continue rising in the next few years, jumping to $5.72 billion in 2012, $7.12 billionCopyright 2011 Stuart$8.46 billion in 2014. in 2013 and W. Volkow, www.stuartvolkow.com 21
  22. 22. Globalization, Uneven GrowthCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 22
  23. 23. 23
  24. 24. 24
  25. 25. PWCCopyright 2009, Stuart W. Volkow Media Marketplace 25 25
  26. 26. GameificationCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 26
  27. 27. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 27
  28. 28. Zynga Valuation Soars Past Bigger Rival EA WSJ, July 13 2011 Emily Chasan, Senior Editor Private market trading has pushed online game maker Zynga Inc’s valuation as high as $17.5 billion ahead of its IPOCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 28
  29. 29. Tablets Eclipse Laptops, Netbooks, and ReadersCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 29
  30. 30. 18 Mln sold 2010 Est. 45-60 Mln 2011 12 Mln readers 2010 27 Mln 2011Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 30
  31. 31. >90 new Tablets announced at CES 2011 31Stuart W. Volkow, Copyright 2009 31
  32. 32. Total book revenue will fall to $22.7 billion in 2014, down from $25.0 billion in 2010. In 2014, e-books will represent 13 percent of total U.S. book publishing revenue, up from 3 percent in 2010Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 32
  33. 33. 6 Screen Connected Visual LifeCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 33
  34. 34. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 34
  35. 35. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 35
  36. 36. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 36
  37. 37. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 37
  38. 38. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 38
  39. 39. Eve r yo ne i s a V i d eog rap herCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 39
  40. 40. YouTube = 22% of wireless bandwidth worldwide Video = 39% of all mobile bandwidth worldwideCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 40
  41. 41. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 41
  42. 42. DSLR CinemaCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 42
  43. 43. G e s t u r a l , N a t u r a l , U n i ve r s a l U ICopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 43
  44. 44. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 44
  45. 45. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 45
  46. 46. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 46
  47. 47. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 47
  48. 48. Locative MediaCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 48
  49. 49. Piero GoliaCopyright 2009 Stuart Wayne Volkow. Xtropia Partners 49
  50. 50. www.venturedna.comCopyright 2009 Stuart Wayne Volkow. Xtropia Partners 50
  51. 51. Copyright 2009 Stuart Wayne Volkow. Xtropia Partners 51
  52. 52. Copyright 2009 Stuart Wayne Volkow. Xtropia Partners 52
  53. 53. Copyright 2009 Stuart Wayne Volkow. Xtropia Partners 53
  54. 54. I n s e c u r i t y Hacked Sony accounts top 100 million Lawsuit filed over Apple tracking Facebook slapped with class-action privacy lawsuit Egypt Cuts Off Most Internet and Cell Service China Cuts Off Internet Access After Riots Questions linger about Amazon outage45.7 million credit and debit cards stolen by hackers who accessed TJX’scustomer information in a security breach (March 2007)Copyright 2009 Stuart Wayne Volkow. Xtropia Partners 54
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