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Hollywood 101-volkow

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Full day intensive course on the workings of Hollywood with a historical perspective and analysis of trends.

Full day intensive course on the workings of Hollywood with a historical perspective and analysis of trends.

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  • SBC\nWSJ 11/23/04\nEdward E. Whitacre Jr. Chair and CEO SBC\nATT Wireless for 41 billion$\nVIDEO, Wireless, Wireline=$100/month, the triple play\nvideo rollout to 18 million (50% of subs) by 2007\n
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  • SBC\nWSJ 11/23/04\nEdward E. Whitacre Jr. Chair and CEO SBC\nATT Wireless for 41 billion$\nVIDEO, Wireless, Wireline=$100/month, the triple play\nvideo rollout to 18 million (50% of subs) by 2007\n
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  • SBC\nWSJ 11/23/04\nEdward E. Whitacre Jr. Chair and CEO SBC\nATT Wireless for 41 billion$\nVIDEO, Wireless, Wireline=$100/month, the triple play\nvideo rollout to 18 million (50% of subs) by 2007\n
  • SBC\nWSJ 11/23/04\nEdward E. Whitacre Jr. Chair and CEO SBC\nATT Wireless for 41 billion$\nVIDEO, Wireless, Wireline=$100/month, the triple play\nvideo rollout to 18 million (50% of subs) by 2007\n
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  • Maybe the lesson is taken from Cirque de Solei and Broadway where everything is sold at the event when awareness is highest.\n
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  • The most famous example is the Reese’s Cups in ET. Sales shot up! Bond films use lots of cars and watches. Sunglasses in the Matrix, diamonds, apparel, Apple computers etc. There are product placement agencies in Hollywood that specialize in such things like DAVIE BROWN.\n
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  • The most famous example is the Reese’s Cups in ET. Sales shot up! Bond films use lots of cars and watches. Sunglasses in the Matrix, diamonds, apparel, Apple computers etc. There are product placement agencies in Hollywood that specialize in such things like DAVIE BROWN.\n
  • In August 2008, the U.S. Department of Justice filed charges against 11 individuals who allegedly obtained identity information over wireless networks from nine major U.S. retailers, resulting in the theft and sale of more than 40 million credit and debit card numbers. The hackers apparently garnered tens of millions of dollars from a broad-based scheme that involved citizens of the United States, Estonia, Ukraine, China and Belarus. Attorney General Michael Mukasey said, "so far as we know, this is the single largest and most complex identity theft case ever charged in this country, which they then allegedly sold to others or used themselves. And in total, they caused widespread losses by banks, retailers, and consumers."\n\nThe hackers used a tactic known as "wardriving" that involves driving around with a laptop computer and trying to access wireless networks in the range of the car. After hacking into the networks, the hackers use programs to locate card numbers and PIN passwords that are then sent to servers in the U.S. and Eastern Europe for online sale. The stolen numbers are "cashed-out" by encoding them on magnetic strips of blank cards to steal money from ATMs.\n\nThe Identity Theft and Assumption Deterrence Act of 1998 (18 U.S.C.S. § 1028) makes identity theft a federal crime, carrying penalties of up to 15 years imprisonment and a maximum fine of $250,000. The December 2007 amendments to the above Act provide that a person whose identity was stolen is a "true" victim; previously, only the credit grantors who suffered monetary losses were considered victims. This recent revision of the legislation also allows an identity theft victim to seek restitution if there is a conviction, and it establishes the Federal Trade Commission as a central agency to act as a clearinghouse for complaints and to assist victims of identity theft. \n
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  • Transcript

    • 1. 1Stuart W. Volkow, Copyright 2011, www.stuartvolkow.com
    • 2. Hollywood 101 1Stuart W. Volkow, Copyright 2011, www.stuartvolkow.com
    • 3. Hollywood 101 Stuart W. Volkow Xtropia Partners Strategy and Technology Consulting www.stuartvolkow.com svolkow@ucla.edu 1Stuart W. Volkow, Copyright 2011, www.stuartvolkow.com
    • 4. My Clients:Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com
    • 5. A Brief History of HollywoodCopyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 6. “To me, the vapor of human existence is bestcaptured in film; it’s a molding of all the primary creative arts. Mel Brooks The Movie Business Book pg. 65 Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 7. IN THE BEGINNING, THE SEVEN MAJOR STUDIOS HAD DIRECTLY FINANCED, PRODUCED AND DISTRIBUTED THEIR OWN PRODUCT, ADDITIONALLY, THEY CONTROLLED TALENT, DIRECTORS AND PRODUCERS.Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 8. Daryl ZanuckSamuel Z. Arkoff Louis B Meyer Irving Thalberg Copyright 2009 Stuart Wayne Volkow. Xtropia Partners William Fox
    • 9. Now they control the $$$ Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 10. The MPAA Studios major studios finance, produce and distribute 84.7% of total gross B.O.Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 11. The First Indie?1919 2006
    • 12. “Mini Majors” or“Independents” 11% B.O. Gross
    • 13. Specialty, Art House, IndieCopyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 14. 1927 1928 The Jazz First talk movie Singer, first The Lights ofsound movie New York Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 15. May 16, 1929Roosevelt Hotel Hollywood CA
    • 16. Attendance releases screens 1929 4.9 bln 700 4,000 2010 1.3 bln 534 35,000In 1929 80% of the U.S. attended a movie weekly, in 2008 it was under 6%
    • 17. • 1940 Failed Consent Decree Paramount was on trial. The studios settled with antitrust to limit block booking• 1948 Antitrust forced the major studios, who had >70% of theater revenue, to divest exhibition and end block booking.
    • 18. Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 19. “If a writer is talented, his talent can open thedoor to directing. The director, in the end, is the real author of the movie. Mel Brooks The Movie Business Book pg. 65Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 20. Script Digital Distribution DVD Consumer SalesTalent Agency Consumer ConsumerActor Director Re- Re- Distribution (Theatre Hollywood 1.0 writes writes(Develo (Develo Release)pment) pment) Re- Producer writes (Production Re- Company) writes Production Consumer Re- (Develo Engagement writes pment) (Test Film) Re- (Develo Creative Marketi writes pment) Department Green ng Light Production Production Film Complete Studio Division © THE INSTITUTE FOR THE DEVELOPMENT OF ENHANCED PERCEPTUAL AWARENESS
    • 21. Deconstruction: © THE INSTITUTE
    • 22. Construction: © THE INSTITUTE
    • 23. IDEA CONSUMER DIGITAL DISTRIBUTION Hollywood 3.0BRANDS MARKETING (COMMUNITY) FILMMAKERS © THE INSTITUTE FOR THE DEVELOPMENT OF ENHANCED PERCEPTUAL AWARENESS
    • 24. NATO Statswww.natoonline.org Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 25. 100 million admissions per week in 1946Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 26. Movie Econ 101 Millions Box office 100• 50% Exhibitor• 30% of Producers Gross to Exhibitor 50 Distributor• - Print and Ad Expenses Distributor 15• - Net Points to Participants (Stars, P &A 40 Directors) Production Budg 75 Deficit $80 Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 27. TrendsCopyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 28. Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 29. 1. Who are the Gatekeepers? Crowdsourcing? Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 30. 1. Who are the Gatekeepers? Crowdsourcing?2. Globalization is Changing Everything Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 31. 1. Who are the Gatekeepers? Crowdsourcing?2. Globalization is Changing Everything3. The “Hollywood” and Media Power Structure is Changing Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 32. 1. Who are the Gatekeepers? Crowdsourcing?2. Globalization is Changing Everything3. The “Hollywood” and Media Power Structure is Changing4. The Internet is Becoming The Primary Medium For Media and Entertainment Distribution Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 33. 1. Who are the Gatekeepers? Crowdsourcing?2. Globalization is Changing Everything3. The “Hollywood” and Media Power Structure is Changing4. The Internet is Becoming The Primary Medium For Media and Entertainment Distribution5. Digital Distribution and 3D Will Increase Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 34. 1. Who are the Gatekeepers? Crowdsourcing?2. Globalization is Changing Everything3. The “Hollywood” and Media Power Structure is Changing4. The Internet is Becoming The Primary Medium For Media and Entertainment Distribution5. Digital Distribution and 3D Will Increase6. “Windows” are changing with Day and Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 35. Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 36. 6. Multi-Platform Production and Distribution is the economic key. 5 Screen World. Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 37. 6. Multi-Platform Production and Distribution is the economic key. 5 Screen World.7. Now, Everyone wants Everything On-Demand Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 38. 6. Multi-Platform Production and Distribution is the economic key. 5 Screen World.7. Now, Everyone wants Everything On-Demand8. Advertising and Brand Tie-Ins Are Becoming More Important to Film Marketing Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 39. 6. Multi-Platform Production and Distribution is the economic key. 5 Screen World.7. Now, Everyone wants Everything On-Demand8. Advertising and Brand Tie-Ins Are Becoming More Important to Film Marketing9. Piracy is an increasing global threat Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 40. G a t e ke e p e r s Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 41. Ta l e n t A g e n c i e sCopyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 42. Management Companies Asif Satchu, Mordicai Wicyk Media Rights CapitalCopyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 43. Going DirectCopyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 44. Crowd Financing?Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 45. GLOBALIZATIONCopyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 46. Media and Entertainment >$1 Trillion Worldwide • $613 Billion for USA (2005, iSuppli) total for all Media, Entertainment and Communications Content and Services • $188 Billion of that is in Ad Spending (2005)Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 47. Two thirds of the Worlds Pop. live in 15 Countries Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 48. Two thirds of the Worlds Pop. live in 15 Countries Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 49. Globalization of the Entertainment Marketplace and Digital Distribution11/13/2006 Copyright 2006 Stuart Wayne Volkow 36 34
    • 50. Globalization of the Entertainment Marketplace and Digital Distribution• More than 60% of Hollywood B.O. Gross is International11/13/2006 Copyright 2006 Stuart Wayne Volkow 36 34
    • 51. Globalization of the Entertainment Marketplace and Digital Distribution• More than 60% of Hollywood B.O. Gross is International• The entertainment industry is growing fastest in the Asia-Pacific region, which will see a 6.8% annual growth rate11/13/2006 Copyright 2006 Stuart Wayne Volkow 36 34
    • 52. Globalization of the Entertainment Marketplace and Digital Distribution• More than 60% of Hollywood B.O. Gross is International• The entertainment industry is growing fastest in the Asia-Pacific region, which will see a 6.8% annual growth rate• Asia Pacific has been the second TV market after North America for more than a decade.11/13/2006 Copyright 2006 Stuart Wayne Volkow 36 34
    • 53. Globalization of the Entertainment Marketplace and Digital Distribution Universal joins the $1 billion club. Third studio to reach international milestone in 08 Paramount International Pictures hit the mark on June 17, and 20th Century Fox International and Warner Bros. Pictures International joined on July 9 and July 19, respectively. THR, 14 August 0811/13/2006 Copyright 2006 Stuart Wayne Volkow 37 34
    • 54. Content and Hits Still Rule Hollywood Economics(in million $ US) Rec. Est. Rec. Gross Est. Gross Captured Release % Share Admissions Admissions CountUnited States: 769 769 $5,701 $5,701 100% 306 38.40%International: 891 1216 $5,814 $9,154 63.50% 2910 61.6%Total: 1661 1986 $11,516 $14,855 3216 11/13/2006 Copyright 2006 Stuart Wayne Volkow 38 34
    • 55. In 2006, six films accounted for nearly 30% of all the major studios’ international grosses11/13/2006 Copyright 2006 Stuart Wayne Volkow
    • 56. Blockbusters11/13/2006 Copyright 2006 Stuart Wayne Volkow
    • 57. 11/13/2006 Copyright 2006 Stuart Wayne Volkow
    • 58. 1. Stars are less important and less certain. 11/13/2006 Copyright 2006 Stuart Wayne Volkow
    • 59. 1. Stars are less important and less certain.2. Talent Agencies have lost some of their power. 11/13/2006 Copyright 2006 Stuart Wayne Volkow
    • 60. 1. Stars are less important and less certain.2. Talent Agencies have lost some of their power.3. Animation has become the most profitable type of movie. 11/13/2006 Copyright 2006 Stuart Wayne Volkow
    • 61. 1. Stars are less important and less certain.2. Talent Agencies have lost some of their power.3. Animation has become the most profitable type of movie.4. Family films are more profitable than R rated films 11/13/2006 Copyright 2006 Stuart Wayne Volkow
    • 62. 1. Stars are less important and less certain.2. Talent Agencies have lost some of their power.3. Animation has become the most profitable type of movie.4. Family films are more profitable than R rated films5. The market is saturated with over 5,000 films made / year. 11/13/2006 Copyright 2006 Stuart Wayne Volkow
    • 63. “Tentpole” Hits Are Still Hollywood’s Engine Domestic:-----$144,130,063---23.6% + Foreign:------$465,711,574---76.4% 2008 Domestic:Domestic:---$102,491,776---25.6% $533,345,358-----53.2%+ Foreign:----$298,636,863------74.4% + Foreign:= Worldwide: $401,128,639 $468,576,467-----46.8%2008 2009 11/13/2006 Copyright 2006 Stuart Wayne Volkow 42 34
    • 64. Domestic:--- $760,507,625----27.3%+ Foreign:-----$2,021,767,547---- 72.7%=========================Worldwide: $2,782,275,172Domestic SummaryOpening Weekend:$77,025,481(#1 rank, 3,452 theaters, $22,313 average)% of Total Gross: 10.3%> View All 34 WeekendsWidest Release: 3,461 theatersClose Date: August 12, 2010In Release: 238 days / 34 weeks Total Lifetime Grosses Domestic: $415,004,880-----39.0% + Foreign:-------$648,167,031------61.0% ========================== Worldwide:------$1,063,171,911 Domestic Summary Opening Weekend: $110,307,189 (#1 rank, 4,028 theaters, $27,385 average) % of Total Gross: 26.6% Widest Release: 4,028 theaters Close Date: December 2, 2010 In Release: 168 days / 24 weeks
    • 65. Domestic: $238,433,768---23.1%+ Foreign: $794,600,000-------76.9%=========================Worldwide: $1,033,033,768Opening Weekend:$90,151,958(#1 rank, 4,155 theaters, $21,697 average)% of Total Gross:37.8%Widest Release: 4,164 theatersIn Release: 73 days / 10.4 weeks
    • 66. Total Lifetime GrossesDomestic:--$338,838,869-----34.1%+ Foreign:---$655,876,900--------65.9%========================= Worldwide: ----$994,715,769Domestic SummaryOpening Weekend: $97,852,865 (#1 rank, 4,088 theaters, $23,937 average)% of Total Gross: 28.9%> View All 5 WeekendsWidest Release: 4,088 theatersIn Release: 34 days / 4.9 weeks
    • 67. Male FemaleYounger 4 Quadrant MoviesOlder
    • 68. Digital CinemaRick McCallum produced the last three Star Wars movies."I traveled to 60 cities across America,"McCallum says. "I went to small towns, I wentto big towns. I went to where ever the filmswere playing. And I was so dismayed, I was soappalled. I couldnt believe how truly bad itwas."March 21, 2007, NPR Stuart W. Volkow
    • 69. 11/13/2006 Copyright 2006 Stuart Wayne Volkow 48
    • 70. Electronic Projection DLP
    • 71. Electronic Projection DLP
    • 72. TextChristie Digital2048x1080
    • 73. •SONY CRXSONY SXRD 4 K Projector- Fantastic!!
    • 74. Stuart W. Volkow
    • 75. Digital Cinema Server with a Digital CinemaDistribution Master. 180 GB for “CASANOVA”
    • 76. Cinema Servers JUST HIT PLAY
    • 77. 11/13/2006 Copyright 2006 Stuart Wayne Volkow 55
    • 78. Christie 2K Digital Projection SystemAt The Entertainment Technology Center, Hollywood CA.
    • 79. Virtual Print Fee Financing Phase 2 deployment plan for up to 10,000 Digital Cinema Systems backed by major studios.11/13/2006 Copyright 2006 Stuart Wayne Volkow 57
    • 80. 3D Digital Cinema  CHICKEN LITTLE  MEET THE ROBINSONS  BEOWULF  JOURNEY TO THE CENTER OF THE EARTH  U2  HANNAH MONTANA & MILEY CYRUSConcerts andSports Events  FLY ME TO THE MOON  AVATAR  MONSTERS VS ALIENS  9 3D movies planned from Pixar/ Stuart W. Volkow
    • 81. New Uses for Theaters Stuart W. Volkow
    • 82. The Media ConglomeratesCopyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 83. From Fortune Magazines 25 most Powerful People In Business:Steve Jobs, AppleRupert Murdoch, News CorpBob Iger, DisneyJeff Imelt, GESchmidt, Page, Brin; Google 11/13/2006 Copyright 2006 Stuart Wayne Volkow
    • 84. $13.4B NASDAQ:CMSCA $30.9 B / 24 mm subs Viacom (NYSE:VIA) Disney ABCGeneral Electric $14B NYSE:GE CBS Corp. Time Warner (NYSE:CBS) (TWX) $28.6 B News Corp11/13/2006 Copyright 2006 Stuart Wayne Volkow (NYSE:NWS)
    • 85. 11/13/2006 Copyright 2006 Stuart Wayne Volkow 63
    • 86. Comcast (NASDAQ:CMSCA) $30.9 B•CATV •Other Interests: •24 million subs •MGM (with Sony) •13 million Internet subs •iN Demand •4.6 million Phone subs •FEARnet •250 Digital Channels •Music Choice •10,000 VOD programs•Content •VERSUS •Bull Riding!? •G4 •E! •Golf Channel •Style Stuart W. Volkow
    • 87. Comcast NBC-Uni•Universal Studio Facility: production,distribution, facilities, finance•Universal Studios•NBC Television Network•USA Network•CNBC•Sci Fi Channel With NewsCorp and $100•MSNBC million for 10% from $21• Bravo billion sized Providence Equity Partners Stuart W. Volkow
    • 88. Time Warner (TWX) •Adelphia •Classic Film and• HBO Animation Library Commuinication• Cinemax •Warner Music Group •Cartoon Network• TBS •Court TV •Warner-Elektra-Atlantic• CNN •Turner Classic (record distributors/• WB - The CW Movies marketers)• New Line •Boomerang •Warner/Chappel •American Online (publishing and music• CNN rights holders) •Time Inc. – 64 magazine titles •Time-Warner Trade Publishing Inc. Stuart W. Volkow •Warner Books
    • 89. Time Warner Interactive Units• AOL.com (announced it is spinning it out)• AOL Moviefone Turner• Netscape• Bebo.com • $850 million for 3rd largest social net • allow AOL to offer advertisers even greater reach Stuart W. Volkow
    • 90. Disney ABCDisney Studio Facility: production,distribution, facilities, finance Walt Disney WorldDisney Studios ResortWalt Disney Television Magic KingdomTouchstone EpcotABC Family Channel Disney’s AnimalFox Kids Europe, Latin AmericaABC TV Network KingdomABC Radio Network Disneyland AnaheimBuena Vista Television Tokyo DisneylandMiramax Film Corp. ResortHearst Communications Disneyland ParisESPNESPN Classic Disney Cruise LineESPNEWS Disney StoresDisney ChannelE! Entertainment Television (partowned)A&E Television Networks (part owned)Toon DisneySoapNet Stuart W. Volkow
    • 91. News Corp (NYSE:NWS) $28.6 B•Fox Filmed Ent. •34 pics in 07, 711 Home Ent. Titles •Searchlight, Fox Atomic, Animation •Twentieth Century Fox TV (TCFTV)•Fox TV: 35 Stations, 9 DMAs have 2, 25 FOX affiliates •FOX, 213 Affiliates •FX, FUEL, SPEED, Fox College Sports, Fox Movie Channel•STAR: International production in 53 Asian countrie, 10languages.•DBS, SKY•Publishing •145 daily newspapers •Dow Jones Stuart W. Volkow
    • 92. News Corp: Fox Interactive•2005 acquisitions:•$580 mln for Intermix Media, aka MYSPACE.•Sold MySpace for $30 mln•$650 million for IGN Entertainment, Inc, a leading community based Internet media and services company for video games and other forms of digital entertainment.•Scout Media, Inc., the parent company of Scout.com, the country’s number one independent online sports network, and Scout Publishing, producer of 47 of the most widely read local sports magazines in the U ( www.scout.com ) WebMD/The Health Network Stuart W. Volkow
    • 93. Chris DeWolfe Tom Anderson Rupert MurdochCopyright 2007 Stuart Wayne Volkow. Xtropia Partners 72
    • 94. Viacom (NYSE:VIA) $13.4B Sumner Redstone, Exec Chairman of the Board Film Studios SPIKE Paramount TV Land MTV Films Noggin Dreamworks Nickelodeon Nickelodeon TMC Films LOGO The CW The N UPN FLIX MTV Networks Sundance MTV 2 Comedy VH1 Central Stuart W. Volkow
    • 95. Viacom Interactive UnitsRhapsody JV between MTV and REAL NetworksSPIKE.com (Atom Films)Virtual WorldsXfire.com (7 million HHs)Shockwave.com Stuart W. Volkow
    • 96. $14B CBS Corp.(NYSE:CBS) Sumner Redstone, Founder, CEO Paramount Showtime Dreamworks TV Land CBS Television Noggin Stations (29) Nickelodeon CBS TV Distribution TMC FLIX CBS Paramount TV Sundance The CW (with TWX) Comedy Central CBS Outdoor Spike CBS Radio (140 stations) Stuart W. Volkow
    • 97. CBS Interactive Units • CBS Interactive • last.fm NEW YORK (AP)--Television stations owned by CBS Corp. (CBS) are launching an online advertising initiative with local bloggers and social media sites, the company announced Monday. March 12 (Bloomberg) -- CBS Corp.s Webcast of the U.S. national college basketball tournament will produce as much as $25 million in ad sales, more than double last years tally. Stuart W. Volkow
    • 98. Sony• Sony-BMG Music (with Bertelman)• Sony Pictures Entertainment • Sony Electronics • Columbia Pictures • Sony Broadcast Media Co. Son • Sony Pictures Classic Pictures Home Entertainment • Screen Gems • Sony Pictures Television • TriStar Pictures • Sony Pictures Television • Sony Pictures Releasing International • Part owner of MGM Studios (along with Comcast), which is part owner of United Artists (Tom Cruise and Paula Wagner).• American Movie Channel - part owned• Bravo - part owned• Independent Film Channel - part owned• WE: Women’s Entertainment - part owned Stuart W. Volkow
    • 99. DIGITAL PRODUCTIONCopyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 100. AD V ANTAG E S DISA D V A NTAGES/ Vs Fi l m Equipment may be initially Obscolescence, longevity of less expensive for lower equipment not as good as form a t s 35mm/16mm Lower cost of shootin g Formats and software glitches may create time consuming and therefore expensive problem s Variety of formats for every Incompatibility of formats Vs need universality of 35m m Easier editorial work flow, no May have problems with telecine needed, just digitize, digital transcoding and time or transco d e code if not careful No Telecine needed, Massive storage n e e d e d therefore eliminates a large expense and time proble m Small, lighter cam e r a s May not be as sensitive or as reliable as smaller 16mm cameras such as Bolex, and Arrifle x Digital formats offer flexibility Newer emulsions cancel this under variety of lighting advantage conditions What you see is what you get You never know exactly what monitoring you get until film is processed. New laptop tools get previews clos e r . Shoot longer, cheaper Mass storage devices needed No changing of reels after a and they can crash few min u t e s No optical work flow, saves time and mo n e y Color correction all digital Smaller colorsp a c e saves time and moneyCopyright 2009 No re-mastering for HD, SD, Stuart Wayne Volkow. Xtropia Partners Digital Master Format still not DVD, 35 standard
    • 101. Digital Cinema : AcquisitionRED 11/13/2006 Copyright 2006 Stuart Wayne Volkow 80 34
    • 102. HD Videography ENG, EFP, Movies, Games, VLOGs....Panasonic P2Sony HD CAM SRSony XD Cam
    • 103. DSLRs!Shane Hurlbut, ASC, Act of Valor
    • 104. Digital Post Production, Digital Intermediate,Automated Television Studios 11/13/2006 Copyright 2006 Stuart Wayne Volkow 84 34
    • 105. Digital Intermediate Equipmentand Workflow
    • 106. Digital Post Production, Digital Intermediate,Automated Television Studios 11/13/2006 Copyright 2006 Stuart Wayne Volkow 86 34
    • 107. Changing Distribution11/13/2006 Copyright 2006 Stuart Wayne Volkow 87
    • 108. 11/13/2006 Copyright 2006 Stuart Wayne Volkow 88
    • 109. Collapsing Release Windows “If this thing happens you know the majority of your theaters are closing, its going to crush you guys.”11/13/2006 Copyright 2006 Stuart Wayne Volkow 88
    • 110. Collapsing Release Windows “If this thing happens you know the majority of your theaters are closing, its going to crush you guys.” “When I sit down next to you at in a movie theater we become part of acollective soul, that’s the magic in the movies.”11/13/2006 Copyright 2006 Stuart Wayne Volkow 88
    • 111. M. Night Shyamalan at NATO East, 2005 Mark Cuban has pioneered this ideawww.bubblethefilm.com/about.html 11/13/2006 Copyright 2006 Stuart Wayne Volkow
    • 112. Release “Windows”11/13/2006 Copyright 2006 Stuart Wayne Volkow 90
    • 113. Home entertainment is (was?) over 50% ofthe studios bottom line 11/13/2006 Copyright 2006 Stuart Wayne Volkow
    • 114. 5 Screen Multi-Platform World 92Stuart W. Volkow, Copyright 2011, www.stuartvolkow.com
    • 115. Everything on DemandStuart W. Volkow, Copyright 2011, www.stuartvolkow.com 93
    • 116. VOD11/13/2006 Copyright 2006 Stuart Wayne Volkow 94
    • 117. C o m c a s t VOD: 368 million total views on its VOD platform in July, up 11% from last year. Comcast spokeswoman Jennifer Khoury11/13/2006 Copyright 2006 Stuart Wayne Volkow 95
    • 118. Long Tail Consumption 96Stuart Wayne Volkow, Copyright 2007
    • 119. Long Tail Economics Overturns Pareto’s Law Commonly Known As The 80/20 RuleCopyright 2006 Stuart Wayne Volkow 97 11/13/2006
    • 120. Long Tail Economics Overturns Pareto’s Law Commonly Known As The 80/20 Rule • “Hits” to the left of the curve are fewer as…Copyright 2006 Stuart Wayne Volkow 97 11/13/2006
    • 121. Long Tail Economics Overturns Pareto’s Law Commonly Known As The 80/20 Rule • “Hits” to the left of the curve are fewer as… • …the aggregate of all sales down the tail rises as the tail gets longer and more efficiently distributed.Copyright 2006 Stuart Wayne Volkow 97 11/13/2006
    • 122. Long Tail Economics Overturns Pareto’s Law Commonly Known As The 80/20 Rule • “Hits” to the left of the curve are fewer as… • …the aggregate of all sales down the tail rises as the tail gets longer and more efficiently distributed. • As the tail gets longer, filtering, browsing, searching and discovery become progressively more important.Copyright 2006 Stuart Wayne Volkow 97 11/13/2006
    • 123. The Long Tail On-Demand Business ModelsCopyright 2006 Stuart Wayne Volkow 98 11/13/2006
    • 124. The Long TailCopyright 2006 Stuart Wayne Volkow 99 11/13/2006
    • 125. TODAY DIGITAL DISTRIBUTION HAS TAKEN A COMPLETELY DIFFERENT COURSE WITH THE POPULARITY OF INTERNET SITES AND VIDEO ON DEMANDStuart W. Volkow, Copyright 2011, www.stuartvolkow.com 100
    • 126. 101
    • 127. Content with DistributionCopyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 128. VOD over the Internet11/13/2006 Copyright 2006 Stuart Wayne Volkow
    • 129. DVD Falling• Wal-Mart Scales Back DVD Displays – Wal-Mart no longer sees DVDs and Blu-ray discs as traffic drivers," J.P. Morgan analyst Imran Khan said.• The Digital Entertainment Group estimates that overall U.S. DVD retail sales fell 13.5% to $5.4 billion during the first half of 2009. At the same time, DVD rentals rose by 8.3% to $3.4 billion. Digital sales and rentals from services like Amazon.com Inc. and Apple Inc.s iTunes rose 21% to $968 million.11/13/2006 Copyright 2006 Stuart Wayne Volkow 104
    • 130. Redbox easy $1 a night DVD rentals. 22,000 redboxes in 15,000 locations NO TO RED BOX:FOX, UNIVERSAL, WB 11/13/2006 Copyright 2006 Stuart Wayne Volkow 105
    • 131. HDNET “Quality counts more than unlimited content.” • “Consumers will love HD and demand it once they get their sets.” – 29/29 Productions – Magnolia Home Entertainment – Landmark Theaters • Sony 4k Digital7/15/06 106 Copyright Stuart W. Volkow 2006
    • 132. New Release Windows: Combat Piracy Exploit AdvertisingMark Cuban has pioneered this ideawww.bubblethefilm.com/about.html 03/30/2007 Copyright Stuart W. Volkow 2006
    • 133. C o l l ap s i n g DV D W i n d ow TextCopyright 2009 Stuart Wayne Volkow. Xtropia Partners 108
    • 134. Digital Direct Distro As of 2007 iTunes sold > 50 TV eps at $1.99 1.3 Mln Features $9.99-$14.99Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
    • 135. Br and Integr ation and Tie-Ins T r a n s M e d i a Wo r l d s11/13/2006 Copyright 2006 Stuart Wayne Volkow 110
    • 136. Movies=Traditional Product Placement 111
    • 137. Stuart W. Volkow, Copyright 2011, www.stuartvolkow.com 113
    • 138. M&Ms Spot M & Ms GameDecepticon LG BK Spot 115
    • 139. PiracyIn August 2008, the U.S. Department ofJustice filed charges against 11 individualswho allegedly obtained identity informationover wireless networks from nine major U.S.retailers, resulting in the theft and sale ofmore than 40 million credit and debit cardnumbers.
    • 140. The Costs of Piracy (MPAA)• In 2005, the worldwide motion picture industry, including foreign producers, distributors, theaters, video stores, and pay-per-view operators, lost $18.2 billion as a result of piracy – $11.1 billion loss due to hard goods piracy – $7.1 billion due to Internet piracy – The major US motion picture studios lost $6.1 billion• Losses to US Economy – 141,030 lost jobs – $5.5 million in lost earning to US workers – $837 million in lost tax revenues *SOURCES: L.E.K., Stephen E. Siwek (“The True Cost of Motion Picture Piracy to the U.S. Economy” - Sept. 2006)
    • 141. Pirates are resourceful at satisfying consumer demand5 Antonio 5 Leonardo DiCaprio 6 Wesley SnipesBanderas movies movies movies
    • 142. 12 Movies on 1 Disc (Russian)

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