The Future of TV By Stuart W. Volkow, UCLA Extension, VentureDNA

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The Future of TV By Stuart W. Volkow, UCLA Extension, VentureDNA

  1. 1. Future of TVCopyright 2013, Stuart W. Volkow The Future of TV Stuart W. Volkow UCLA Extension Dept of The Arts and Entertainment Studies UCLA Office of Custom Programs svolkow@ucla.edu Strategist www.VentureDNA.com Financial Advisory Quiz • Describe at least one new business model for TV. • How is advertising changing worldwide and what impact is that having on TV business and programing? • What Are the New Competitive Threats to TV? • What are the future roles of broadcast journalists? • How Can Programmers Appeal toYoungerViewers Who are online, social and Mobile ? Future of TVCopyright 2013, Stuart W. Volkow ! "This instrument can teach, it can illuminate; yes, and even it can inspire. But it can do so only to the extent that humans are determined to use it to those ends. Otherwise, it is nothing but wires and lights in a box." Edward R. Murrow , 1958 Speech Future of TVCopyright 2013, Stuart W. Volkow The devices which science has given us are niether good nor evil in themselves. Their capacity for good or evil lies in the use we make of them. Thus, not in the laboratory, but in the human heart, in the realm of spirit, lies the challenge of the future. David Sarnoff , RCA, NBC, 1919-1970 TV is Changing in Fundamental Ways •From one-way to two-way •From one-to-many to Multi-Modal •From Scheduled to On-Demand •From Sequential “Windows” to Simultaneous •From Broadcast toVariable Quality (exponential growth in UGC) •From Channels to Markets
  2. 2. TV is Changing in Fundamental Ways • Unscripted is here to stay worldwide. • Networks struggle to find niches and ID. • Edgy, dark, fantasy, stylized shows lead. • More complexity all-around. • Gobalization: Where the growth is. Future of TVCopyright 2013, Stuart W. Volkow Challenges • Chord Cutting • Audience fragmentation • Internet advertising • Direct Internet distribution • New Producers: Netflix, Amazon, etc. • Audience behavior change. • Mobile Technology 8 “We all come together to ignore each other.” 1. Pay TV (CATV, Satellite Subs) 2. Advertising: Commercials, paid content 3. Pay PerView or rental: Blockbuster, Old Netflix, Red Box,Youtube,Vudu (Wallmart) 4. Pay to Own (sell through): DVD, Downloads: iTunes,Amazon 10 Traditional TV Business Models 1. Brand Integration: VuGuru, Electus, Revision 3,Youtube, Crackle, Hulu, Blip TV, Funny or Die, L-Studio, Xfaxtor,American Idol etc. 2. Online Only Content Networks: Revision3, Machinima,Outrigger, Maker 3. Direct to Audience Subscription: HBO GO, ABC, Xfinity, MLB, NFL. 4. Pay to Download: iTunes,Amazon 5. OTT Subscriptions: Netflix, Amazon Prime, Hulu+ 6. Transactions / Direct Sales 11 Emerging TV Business Models Future of TVCopyright 2013, Stuart W. Volkow PWC Global E & M Outlook 2013-2017 • Global E & M spending will rise from $1.6 tn in 2012 to $2.2tn in 2017, an 11.9% CAGR (from 2.7% over the last 5 yrs). • U.S. gains will underperform the worldwide trend, with the domestic entertainment and media market growing 1.2% CAGR to $495 billion in 2013 • Digital revenue will account for 45% up from 25% in 2012 • TV advertising is declining 0.6%, with recorded music expected to drop 4.7% on a compound annual basis. 12
  3. 3. Future of TVCopyright 2013, Stuart W. Volkow BRIC + N 11 • 70% of world’s pop is BRIC + N11 • Large young populations • Debt : GDP ratios changing 13Jim Oneill, Ex Chair Goldman Sachs “Istanbul is the most interesting city in the world.” “Vietam is the new China” PwC E&M Report 2013-2017 Structure of the U.S. TV Business $70 Billion / YR U.S. TV Advertising Revenue >20 Billion to major Networks Google’s Ad Revenue 2013 $50 Billion** 16 Global Advertising 2011=$500 Billion at 4.5% CAGR* Global Digital Advertising 2011=$80 Billion at 13% 5 Yr CAGR** $34 Billion Pay TV Advertising Share (CPG and Auto are largest) Global Pay TV 2012=$172 bn at 4.3% 5 Yr CAGR** Future of TVCopyright 2013, Stuart W. Volkow • Broadcast Networks • CATV Networks • DBS Networks • Owned and Operated Independent Stations • Affiliate Stations • Station Groups • Production Companies 17 US TV Industry by Market Cap.
  4. 4. US Media & Entertainment Industry Future of TVCopyright 2013, Stuart W. Volkow 20 The US Broadcast Networks Future of TVCopyright 2013, Stuart W. Volkow Los Angeles Network Owned and Operated (o&Os) 21 Future of TVCopyright 2013, Stuart W. Volkow There are 1600 TV Broadcasters Licensed in the USA Future of TVCopyright 2013, Stuart W. Volkow Station Groups 23 Text 23 Stations 29 television and two radio stations six ABC-affiliated stations, three NBC affiliates and one independent. Future of TVCopyright 2013, Stuart W. Volkow US Pay TV Landscape 24 all numbers in millions Subs Comcast (CMCSA) 24 Time Warner (TWC) 14 Cox 5.9 Charter (CHTRQ) 5.7 Cablevision (CVC) 3 Sub Tot CATV 52.6 SatelliteSatellite DirecTV (DTV) 22.2 DISH (DISH) 14 Subtot DBS 31.9 TOTAL 84.5
  5. 5. Future of TVCopyright 2013, Stuart W. Volkow 25 Future of TVCopyright 2013, Stuart W. Volkow CATV Largest MSOs >80% subs 26 ‣US CATV Revenue: 86 Billion USD ‣26 Billion USD in Advertising ‣Source: NCTA.com Future of TVCopyright 2013, Stuart W. Volkow 27 DBS 32 million subs Future of TVCopyright 2013, Stuart W. Volkow T e l c o s 28 Future of TVCopyright 2013, Stuart W. Volkow T r i p l e P l a y 29 30 P a y T V N e t w o r k s
  6. 6. Future of TVCopyright 2013, Stuart W. Volkow 31 Future of TVCopyright 2013, Stuart W. Volkow 32 TV RebornCopyright 2008, Stuart W. Volkow 33 The Bust ‣Disney ‣News Corp ‣Comcast ‣Time Warner ‣CBS 2006-2011 Future of TVCopyright 2013, Stuart W. Volkow 34 Global TV Biz Company Profiles
  7. 7. Stuart Wayne Volkow, Copyright 2013 37 $106 Bln Comcast (NASDAQ:CMSCA) http://corporate.comcast.com/ •18 million Internet subs; #1 •24 million CATV subs •4.6 million Phone subs; #4 •250 Digital Channels •>10,000 VOD programs Stuart Wayne Volkow, Copyright 2013 ✦Universal Studios ✦Them Park ✦Universal Music Group ✦NBC Television Network ✦Cable Networks ✦Digital Properties..... NBC Uni (Comcast) Stuart Wayne Volkow, Copyright 2013 Hulu is J.V. With NewsCorp and $100 million for 10% from $21 billion Providence Equity Partners Stuart Wayne Volkow, Copyright 2013 $14B Sumner Redstone Exec Chair of Board Leslie Moonves President and CEO WSJ Interview with Les Moonves Les Moonves on his Job http://youtu.be/Ypiq6JMdMiY http://youtu.be/rd4-NtAIWR8 Stuart Wayne Volkow, Copyright 2013  29 CBS Television Stations  The CW (with TWX)  140 CBS Radio stations  Smithsonian, TMC
  8. 8. Stuart Wayne Volkow, Copyright 2013 Last.fm 56m/visitors/Mo Stuart Wayne Volkow, Copyright 2013 $27.9 bln Sumner Redstone, Chairman Shari Redstone, Non-Executive Vice Chair of the Board Stuart Wayne Volkow, Copyright 2013 Stuart Wayne Volkow, Copyright 2013 Robert A. Iger President and Chief Executive Officer ✦Media Networks ✦Parks and Resorts ✦Studio ✦Consumer Products ✦Lucas Films ✦Pixar ✦Marvel ✦Bollywood (UTV) ✦Music Group ✦Interactive (games,sites) Disney Stuart W. Volkow Disney ABC Walt Disney World Resort Magic Kingdom Epcot Disney’s Animal Kingdom Disneyland Anaheim Tokyo Disneyland Resort Disneyland Paris Disney Cruise Line Disney Stores Disney Studio Facility: production, distribution, facilities, finance Disney Studios Walt Disney Television Touchstone ABC Family Channel Fox Kids Europe, Latin America ABC TV Network ABC Radio Network Buena Vista Television Miramax Film Corp. Hearst Communications ESPN ESPN Classic ESPNEWS Disney Channel E! Entertainment Television (part owned) A&E Television Networks (part owned) Toon Disney SoapNet Stuart Wayne Volkow, Copyright 2013 48
  9. 9. Stuart Wayne Volkow, Copyright 2013 49 Beginning with its 2016 theatrically released feature films, new Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios and Disneynature titles will be made available for Netflix members to watch instantly in the pay TV window on multiple platforms, including television, tablets, computers and mobile phones. Also included in the agreement are high-profile Disney direct-to-video new releases, which will be made available on Netflix starting in 2013. Separately, Disney and Netflix have reached agreement on a multi-year catalog deal that today brings to U.S. Netflix members such beloved Disney movies such as "Dumbo," "Pocahontas" and "Alice in Wonderland." Disney’s NETFLIX Deal Stuart Wayne Volkow, Copyright 2013 $28.6 B James Murdoch News Corp James Murdoch, Deputy Chief Operating Officer Chairman and CEO International News Corp Newscorp Owns 52.5% of..... Stuart Wayne Volkow, Copyright 2013 •2005 acquisitions: •$580 Million for Intermix Media, aka MYSPACE. •$650 million for IGN Entertainment, Inc, a leading community based Internet media and services company for video games and other forms of digital entertainment. •Scout Media, Inc., the parent company of Scout.com, the country’s number one independent online sports network, and Scout Publishing, producer of 47 of the most widely read local sports magazines in the U ( www.scout.com ) WebMD/The Health Network Newscorp’s strategic moves.....
  10. 10. Stuart Wayne Volkow, Copyright 2013 ✦Classic Film and Animation Library ✦Time Inc. – 64 magazine titles ✦Time-Warner Trade Publishing Inc. ✦Warner Books ✦Little Brown (publishing) $38 bln Jeffery L. Bewkes CEO 34,000 Employees Stuart Wayne Volkow, Copyright 2013 56 Stuart Wayne Volkow, Copyright 2013 TBS, Inc. is based in Atlanta, GA, and employs some 11,000 people worldwide. Stuart Wayne Volkow, Copyright 2013 America's most successful premium television company, Home Box Office delivers two 24- hour pay television services—HBO® and Cinemax®—to over 40 million U.S. subscribers. 40+ million HBO and Cinemax subscribers in the U.S. as of December 31, 2009 Stuart Wayne Volkow, Copyright 2013 Time Warner Interactive Units http://www.timewarner.com/corp/aboutus/digital_initiatives/index.html Howard Stringer Kazuo Hirai Sony doubled their annual 2011 losses to $2.9 billion... CEO Switch Panasonic reporting over a $10 bln 2011 loss!!!
  11. 11. •Sony-BMG Music (with Bertelman) •Sony Pictures Entertainment •Columbia Pictures •Sony Pictures Classic •Screen Gems •TriStar Pictures •Sony Pictures Releasing •Part owner of MGM Studios (along with Comcast), which is part owner of United Artists (Tom Cruise and Paula Wagner). •American Movie Channel - part owned •Bravo - part owned •Independent Film Channel - part owned •WE: Women’s Entertainment - part owned Stuart W. Volkow Sony •Sony Electronics •Sony Broadcast Media Co. Sony Pictures Home Entertainment •Sony Pictures Television •Sony Pictures Television International Stuart W. Volkow Sony Digital and Interactive Facilities DVD Authoring Center Worldwide Product Fulfillment Gameshow Network (joint owner) Movielink (joint venture) Crackle.com Sony Pictures Digital Sony Pictures Imageworks Sony Pictures Animation SonyPictures.Com Sony Online Entertainment Sony Pictures Digital Stuart W. Volkow $2 Billion / yr on content 1 B Hrs / month 30 million subs $10 B Here you go, fans of Pawn Stars, Storage Wars and Dance Moms: A+E Networks programming — including some unscripted series that Netflix dropped last fall — will be available to people who pay $79 a year for Amazon’s Prime service. It announced today a licensing deal to offer previous seasons of shows from channels including A&E, bio, History and Lifetime. “We remain focused on adding TV episodes and movies to Prime Instant Video that we think our customers will enjoy,” says Amazon’s Director of Digital Video Content Acquisition Brad Beale. Devices capable of playing the videos include the Kindle Fire HD (of course); Apple’s iPad, iPhone, and iPod touch; Roku; Xbox 360; PlayStation 3; and the Wii U. The retailer says that Prime customers now can watch more than 33,000 movies and TV shows at no additional cost. No word on financial terms for the deal with A+E. The Decline of Broadcast TV? 66
  12. 12. 67 IAB Global Mobile Report Copyright 2013 Stuart W. Volkow The Pilot System $400/$400 mln/yr Pilot Picked/Series 2012 113 35/13 2013 146 56/? Copyright 2013 Stuart W. Volkow Copyright 2013 Stuart W. Volkow •The$audience$wants$control.$We$have$learned$the$lesson$ the$music$industry$didn’t.$Give$the$people$what$they$want.$ We$can$take$a$bite$out$of$piracy •Quality$and$artistic$freedom$is$more$important. •We$need$networks$/$studios$to$be$pro>itable. •TV$is$NOT$the$only$place$to$go. •Put$talent$at$the$heart$of$everything.$Take$chances.$ Audiences$don’t$know$what$they$want$until$they$see$it. HoC$went$out$to$every$Network$but$wanted$a$pilot.$ Our$story$would$take$a$long$time$to$tell.$A$sophisticated$multiGlayered$story$ with$complex$characters$that$would$take$a$long$time$to$develop,$to$reveal$ themselves.$Their$relationships$would$play$out.$ Ne>lix$was$the$only$network$that$said$we$believe$in$you.$We$have$run$our$data$ and$we$know$our$audience$will$watch$this$series.$You$don’t$need$to$make$a$ pilot. The First Golden Age
  13. 13. Second Golden Age The Third Golden Age Writer as King of TV http://vimeo.com/70064188 • Julian Fellows, Downton Abbey • Alex Gansa, Homeland, • Vince Gilligan, Breaking Bad,AMC • Mike Kelly, Revenge,ABC • Glen Mazzara,Walking Dead,AMC • Terence Winter, Boardwalk Empire, HBO • Mathew Wiener, Mad Men,AMC • Kurt Sutter, Sons of Anarchy, FX Copyright 2013 Stuart W. Volkow, The Future of TV The Future is Mobile (And Local) The Economist, Oct 2012, Special Report on Technology and Geography Mobile Broadband Subs in Billions (Source, Ericson) 2017 2012 .9.3 .7 3.1 Tablets / Smartphones By 2017, 85% of ALL U.S.Adults will own Smartphones and 60% will own tablets.
  14. 14. Copyright 2013 Stuart W. Volkow Tablets are replacing print Copyright 2013 Stuart W. Volkow •700 Million iOS devices Sold! •5 year anniversary of App Store 2013 •50 billion downloaded •$10 billion distributed ($ 5 billion in 2012) •900,000 Apps in store •375,000 for iPad •575 million credit cards on file! Tim Cook’s Brag List Copyright 2012 Stuart W. Volkow, www.stuartvolkow.com 700 million iOS Devices Have Been Sold as of Sept 2013 140 Mln iPads sold with >80% market share 9 million sold first wknd Copyright 2013 Stuart W. Volkow 356 million Copyright 2013 Stuart W. Volkow http://www.zdnet.com/apple-q2-2013-hardware-sales-by-the-numbers-7000014459/ Copyright 2013 Stuart W. Volkow http://www.digitaltrends.com/mobile/smartphone-sales-android-ios-blackberry-q1-2012/
  15. 15. Copyright 2013 Stuart W. Volkow Android Fragmentation Service Penetration, Market v. iPhone Owners, 21% 14% 8% 6% 5% 32% 88% 74% 31% 51% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Playing Games Browsing Music Video Social Network/Blogs Percent Phone Owners Using Service in Month iPhone Market The iPhone Changes Behavior Copyright 2013 Stuart W. Volkow Copyright 2012 Stuart W. Volkow,The Future of TV Watching a Sikh band performing at a temple in Badalona, a city in Catalonia, which is considering separating from Spain. By RAPHAEL MINDER Published: October 30, 2012, NYT, International Herald Tribune Copyright 2013 Stuart W. Volkow, The Future of TV Proprietary and Confidential Long-Term Market Trends  2012 connected CE devices statistics • 47% smartphones • 18% tablets • 65% laptops • 17% connected TVs • 37% gaming consoles • 24% streaming media players – 840 million connected devices in operation in the US by 2016 • 10 per BB HH  The future is more on-demand, personal viewing of video – 47% of purchased video content is viewing alone  Most content will be consumed in the home – Only 3% of tablets are configured for 3G – 83% of consumers use their tablets primarily in the home 2 Copyright 2012 Stuart W. Volkow,The Future of TV 90 Everything Can Be Measured. But what does it mean? When, where, how and why we watch is changing.
  16. 16. Copyright 2012 Stuart W. Volkow,The Future of TV Nielsen http://youtu.be/UizO9XjaHCA 17 May 2012 Nielsen: half of Shanghai consumers engage in multi- screen media consumption while watching TV http://cn.en.nielsen.com Nielsen 3 Screen Report Vol #8 Q1 2010 Highlights: • The amount of time spent watching television is increasing: viewers watched two more hours of TV per month in Q1 2010 than in Q1 2009 • Average time spent simultaneously using TV and Internet in the home grew 9.8%, to 3 hours and 41 minutes per month • The number of people who are timeshifting has grown 18% since last year to 94 million, with the average user now timeshifting 9 hours and 36 minutes per month • The mobile video audience grew 51.2% year-over- year, surpassing 20 million users for the first time • 52.7% of US homes now have HDTVs and receive HDTV signals
  17. 17. 98 F A I L Revue just wasn't hitting the sales targets Logitech originally set; after the company dropped the Revue down to $199 in May, they decided to drop another $100 off this week. Engadget, 7/28/2011 Internet-Enabled Televisions (IETVs) set to rise by a factor of six by 2013 and to 148 million by 2012. iSuppli Corp. 99 Google TV 2.0 ? 100 http://www.google.com/tv/apps.html http://www.google.com/tv/ 102
  18. 18. 103 Copyright 2012 Stuart W. Volkow, The Future of TV Google TV 2.0 ? 105 http://www.google.com/tv/apps.html http://www.google.com/tv/ Movies start at $2.99 to rent and $9.99 to own, and you can download TV series for even less. And don’t worry about filling up your hard drive and not having room for games. The PlayStation®3 system is the only console that lets you save all your movies and TV to an external drive. 106 107 108
  19. 19. The BigWorry for PayTV Cord Cutting Reed Hastings - Netflix - CEO - Q3 2010 Earnings Report ...on cord cutting we still see no evidence that our subs cut cords at greater rates than the general population, and it's something we survey now and then on. On your personal experience, you know, it is all over the map. We have tons of anecdotes of people who -- the streaming stimulates the uses of other formats for, like you said streaming meets most of their entertainment needs. So, quite a lot of variety with 17 million members. 109 Cost of Traditional TV ✦ Comcast Digital Premier Package: $136.93 per month, 1,632 per year. Includes 200 digital cable channels, with premium movie channels, a sports package, on- demand movies and shows, local programming, and DVR service. ✦ Satellite TV, per year: $1,463.88 DirecTV Premier Package: $121.99 per month. Includes 285-plus digital channels, with premium movie channels plus HD channels and HD DVR with service. Cable, per year $1,643.16 Cost to Replace Traditional TV Digital antenna (over-the-air local channels and sports) $50 Hulu Plus, per year ($9.99/month) $119.88 Joost, YouTube, TV.com, network Web sites (ABC, NBC, CBS, FOX)free Netflix Instant, per year: ($8.99/month) $107.88 Cost for Roku box, $79.99 (free if you have an Xbox, TiVo, Wii, or PS3) Apple TV: Cost for box $229 $1.99 Cost for one premium show per weeknight for a year = $517.40 OR Amazon Video on Demand: Standard-def episodes $1.99 Cost for one show per weeknight for a year $517.40 Cost of Traditional TV ✦ Comcast Digital Premier Package: $136.93 per month, 1,632 per year. Includes 200 digital cable channels, with premium movie channels, a sports package, on- demand movies and shows, local programming, and DVR service. ✦ Satellite TV, per year: $1,463.88 DirecTV Premier Package: $121.99 per month. Includes 285-plus digital channels, with premium movie channels plus HD channels and HD DVR with service. Cable, per year $1,643.16 First year (includes equipment costs) $1,104.15 Beats cable by $539.01 Beats satellite by $359.73 Second year (no equipment costs) $745.16 Really beats cable and satellite ($898.00; $718.72) 110 TV A p p s / Widgets 111 Apps as a Medium Billions of Apps Downloaded
  20. 20. 115 VUDU Apps - The applications platform for connected TVs and Blu-ray players 116 117 Google TV Apps Copyright 2013 Stuart W. Volkow, The Future of TV http://connectedtv.yahoo.com/services/tv-widgets/119 http://connectedtv.yahoo.com/services/tv-widgets/120
  21. 21. 121 M o b i l e 122 Strategy Question ✦What TV Content Should be Made Available Over The Internet (fixed/mobile)? ✦UnderWhatTerms? ✦Pricing? ✦What Content Should Be Kept Exclusive for Broadcast? ✦What New Business Models Will Work With Which Audience? 123 Copyright 2013 Stuart W. Volkow, The Future of TV P S-VOD and Premium TV Are Net You othe intro orig prog Net redu cus 60% con wou pre sep pay Movie studios might create a limited-time premium TV release window to leverage greater market competition T V O v e r T h e T o p ( O T T ) U.S. Platforms ‣Hulu ‣Netflix ‣Vudu ‣Amazon ‣Film ON ‣iTunes 125 Stuart W.Volkow 2007
  22. 22. 127 128 129 ✦ 23 million Subscribers ✦ > 20,000 Instant Streaming Films and TV Shows ✦ Releases often before Blu-Ray ✦ $2 Billion on Movie Rights by 2011 ✦ Epix ✦ Trouble with STARZ and other Producers ✦ 200 plus Netflix enabled products that will resulting in 60 million plus devices sold in 2010-2011 130 131 This isn’t a subscription service. It’s on-demand with rentals available from $1 to $5.99 and purchases starting at $4.99. new pricing, variations on old models 132
  23. 23. 133 iTunes 134 135 Amazon 136 137 US Networks Hedge The Internet
  24. 24. 140 Copyright 2011 Stuart WayneVolkow. Xtropia Partners Internet Original Content Networks MAKER STUDIOS EQAL VEVO 142 SPORTS OVER THE INTERNET 143 144 http://www.nba.com/leaguepass/broadband/index.html
  25. 25. 145 Stuart W.Volkow 2007 Subscriptions Advertising 146 Stuart W.Volkow 2007 Commerce 147 Youtube Stars/Channels/Originals/Networks 148 Medialink CEO Michael Kassan (2nd from left) moderates "CSI"-creator Anthony Zuiker; Machinima CEO Allen DeBevoise; Google VP of marketing Lucas Watson; GroupM North America CEO Rob Norman; and T-Mobile VP of advertising Peter DeLuca. 18,914,654,949 Network Video Views 76,624,785 Network Subs $200 Million Invested in Content!! 150
  26. 26. 151 152 153 154 155 Branded Media http://2020.trendmicro.com/
  27. 27. Copyright 2013 Stuart W. Volkow, The Future of TV T r a n s m e d i a Social TV And Second Screen Apps Copyright 2013 Stuart W. Volkow, The Future of TV “About half of Americans visit social networks while watching TV, and one in six Americans posts comments about shows during their broadcasts.... ....people in some countries like China and India are even more active in their chatter.”
  28. 28. 163 Over 66 million US consumers are simultaneously using a PC while watching TV. Copyright 2013 Stuart W. Volkow, The Future of TV 2nd Screen Applications Copyright 2013 Stuart W. Volkow, The Future of TV Parks Associates and iMediashare & Ooyala VIdeo Q1 2013 Report We Love Our Devices •Personal •Convenient •Private (sort of) •Always There •Discovery •Social •Gamified •Next Gen •10% of all viewing •Live and Longer Copyright 2013 Stuart W. Volkow, The Future of TV Nielsen 2012 Social Media Report We Love to Share •1/3 U.S.Twitter users tweet about TV •Social TV is Global http://www.youtube.com/watch?v=-P0tkjkSO20&feature=player_embedded 168
  29. 29. IntoNow Social Checkin 170 http://youtu.be/GmEiE4qcV3k 171 Copyright 2013 Stuart W. Volkow, The Future of TV Copyright 2013 Stuart W. Volkow, The Future of TV Copyright 2013 Stuart W. Volkow, The Future of TV
  30. 30. Copyright 2013 Stuart W. Volkow, The Future of TV Copyright 2013 Stuart W. Volkow, The Future of TV 177 178 TV RebornCopyright 2008, Stuart W. Volkow 179 Copyright 2013 Stuart W. Volkow, The Future of TV P G A D e f i n i t i o n • A Transmedia Narrative project or franchise must consist of three (or more) narrative storylines existing within the same fictional universe • NOT the same as repurposing material from one platform to be cut or repurposed to different platforms • Transmedia producers also create and implement interactive endeavors to unite the audience of the property with the canonical narrative and this element should be considered as valid qualification for credit as long as they are related directly to the narrative presentation of a project
  31. 31. “Already more than half of Americans are watching TV and surfing the Web simultaneously. But another trend--giving connectivity to the device itself--is going to fundamentally change the business models around television and the way we consume and interact with content.” Adam Ostrow, 10.12.10 181 182 According to Nielsen, over 70% of tablet owners and 68% of Smartphone owners say they use their devices while watching TV – much of the time to look up content about a show, piece of news, that they are watching. Copyright 2013 Stuart W. Volkow, The Future of TV 184 185 186
  32. 32. 187 188 http://twitter.com/ betty_draper Social Games Broadcast Journalism Copyright 2012 Stuart W. Volkow, www.stuartvolkow.com Stuart W.Volkow 2007 Unintended Negative Consequences of Web 2.0 Video? ruTE,'-E--F"*'.lnHrtr-JHfuj.ffitr$#fl: ;h".,n{gg *-hH Ri$_:ru"ilFfl_*He-'q"-F j tk "$.; -ffi"ft"".*dh.""+".R S--**fs* ;' E TVnewssaclip fob ByhavingJokgrpupwiththesenrutio-rulimpactofYouTtrbe,television reportinghasbeaorire ";;iilrtrl*a ofimig.rtightoniournalisticvalue “Not a day goes by without some new revelation that calls into question the reliability, accuracy, and truth of the information we get from the Internet.” 192
  33. 33. Copyright 2012 Stuart W. Volkow, www.stuartvolkow.com The Echo Effect Should the Internet be A Primary Source? Copyright 2012 Stuart W. Volkow, www.stuartvolkow.com Responsible for the accurate reporting of news stories. Will set up, shoot, write and edit packages written in a clear and concise manner while meeting deadlines. Will do live shots, sometimes consisting of extended live coverage, in breaking news situations. Produces news segments as needed. Submits ideas for news reports, covers news stories assigned by management and will often be asked to report on non-breaking informational subject matter for sweeps or other KTLA programming. Possess ability to gather information for news stories, using beat sources, contacts and leads. Must have a general knowledge of subjects appropriate to covering the community as applicable to their assignment. Delivers news reports, including live reports, demonstrating energy, confidence, professional appearance and voice quality. Ability to combine video, audio and graphics to tell the story effectively. Demonstrates proficiency at multi-tasking and must have the ability to prioritize and make decisions. Candidate will be available to appear at community events, speaking engagements, promotions, and other KTLA functions, and as such, represents KTLA to the public. Answers all http://karenbrowntv.com/ http://www.nytimes.com/video/ http://www.vice.com/news
  34. 34. http://current.com/shows/vanguard/ Personalization and Recommendation Sifting Through Endless Choice 200 201 202 203 Jim Lanzone, Founder-CEO Clicker 1 million TV episodes and 2 million monthly visitors. "We were looking at the next 50 years of television, and how it was merging with the Internet," says Lanzone, Clicker's CEO and co- founder. "How would you navigate all of that? A daily calendar wouldn't cut it anymore, which is what programming guides were in the previous 50 years. ... It would need to be a lot more like a search engine." 204

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