Marketing Innovation How the Web is Changing Business Jason Mogus, Michael Martin, Pam Chalout, & Andy Shalal

We Live in Times of Massive Systemic Change The Web & Networks are Creating New Models

Changing Audiences Citizens are over-marketed to. They aren’t listening. They expect more from our orgs. Faster. In real time. 24/7. They demand authenticity. They are waking up. Seeing interconnections. They seek meaning & involvement.

Citizens are over-marketed to. They aren’t listening.

They expect more from our orgs.

Faster. In real time. 24/7.

They demand authenticity.

They are waking up. Seeing interconnections. They seek meaning & involvement.

Social Mission Orgs Inspiring visions + passionate thought leaders. Authentic stories of action that you do every day to unlock + share. Customers who love you + want to help. Involved with a compelling movement. The world is looking for our leadership.

Inspiring visions + passionate thought leaders.

Authentic stories of action that you do every day to unlock + share.

Customers who love you + want to help.

Involved with a compelling movement.

The world is looking for our leadership.

The Web Today & Tomorrow Emerging Web Traditional Web Conversations Self-organize Meaningful Participation Reach where they are

Emerging Web

Traditional Web

Hear people. Respond to community need. Build relationships. Match needs with means. Build community. Get out of the way. Tell real stories. Promote solutions. Be open & transparent. Ask for help. Meaningful involvement. Mass-mobilize response. Web Values storytelling connecting listening participation