Audience FragmentationDevicesSocial Platforms Content: Increasing Complexity of ExecutionRightsMeasurement (Nielsen, comScore)DataMonetizationModelsCross-platform Advertising ProgrammaticCompetitionNew New Media & New Old MediaDistributors Creators
8MM Rokus sold in the US to date
Complex rights (TVE, Content Exchanges) and windowingChanging cost structures & experimentation3rd Party MeasurementEvolving viewing habits (i.e. bingeing), live linear up 27x from 2011Analytics: Data driven approaches for content acquisition, product and programming
Top show on YouTube?AOLYahoo
We have witnessed a massive change in viewer behaviour and smart phone video consumption – Last year, the growth in mobile video usage skyrocketed 300% compared to just 30% for desktop video growth.Consumers want to view content wherever they want, and mobile is a perfect medium for on-the-go consumption, especially with the development of high-speed mobile internet such as 4G becoming mainstream on all new mobile devices.
The connected living room is quickly becoming a reality with over 69% Smart TVs now connected to the internet 27% of new TVs shipped in 2012 are smart TVs with an embedded app platform.A quarter of Smart TV owners are watching streamed content daily (Source = YuMe).
All of this leads to the notion of consumers wanting to view content however they want to view it and whenever they want to view it thereby using different devices to consume different types of content at different times.
Rise in live streaming
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VALUE OF AN AUDIENCE THROUGHOUT THE VIEWING LIFECYCLEVIABILITY OF CONTENT = NUMBER OF SCREENS, TIME TO CONSUMESUCCESS = CREATING VALUE FOR EACH VIEWER – TO NOT DO THIS IS A WASTE OF AN OPPORTUNITY
VALUE OF AN AUDIENCE THROUGHOUT THE VIEWING LIFECYCLEVIABILITY OF CONTENT = NUMBER OF SCREENS, TIME TO CONSUMESUCCESS = CREATING VALUE FOR EACH VIEWER – TO NOT DO THIS IS A WASTE OF AN OPPORTUNITYHOW?Data mining – create unique profiles for each audience member using your analytics infoDynamically adjust viewing based on this infoThink about the type of screen, the timing of the content and the geographic location of the viewer.
Viewers will ultimately go with the path of least resistance so in order to effectively monetise you need to ensure security and access to content for the viewer is both simple and painless. BC:Across Flash & HTML5 On-demand & LiveVideo Cloud Smart Players: Abstraction Layer Plug-in architecture APIs HLS playback for VOD & live Android 2.+ supportSeamless DRM integration Integrated advertising (FreeWheel, DoubleClick for Publishers)Integrated analytics (Omniture)Integrated audience measurement (comScore, Nielsen, Akamai Media Analytics) Closed captions
Люк Гейдон, Brightcove
The Transformation of TV
Luke Gaydon, VP of Media, EMEA
BRIGHTCOVE OVERVIEW 2014
in 70 countries
Average Video Cloud monthly streams in 2013
OUR MISSION is to Revolutionise the Way
Organisations Deliver Video Experiences