The Transformation of TV
Luke Gaydon, VP of Media, EMEA
Brightcove
BRIGHTCOVE OVERVIEW 2014
6,300
in 70 countries
963M
Average Video Cloud monthly streams in 2013
$109.9M
in 2013
OUR MISSION is to Revolutionise the Way
Organisations Deliver Video Experiences
©2013 Brightcove Inc.
Trusted by Thousands of Media Companies Worldwide
4
©2013 Brightcove Inc.
What is the Marketplace Talking About?
©2013 Brightcove Inc.
Audience
Fragmentation
Content
Complexities
Performance
Monetization
Competition
6 | Confidential
Wh...
©2013 Brightcove Inc.
Audience: How
Do I Reach
Them Here?
7 | Confidential
Source: Tubefilter, December ‘13
©2013 Brightcove Inc.
Content: How Do I Maximize ROI?
Complex rights and windowing
Changing cost structures & experimentat...
©2013 Brightcove Inc.
Performance: How Does It Impact My Business?
In 2011, a 1% increase in buffering time in VOD content...
©2013 Brightcove Inc.
Monetization: What do the Latest Models & Trends Mean for Me?
10 | Confidential
Load: Long-form ad l...
©2013 Brightcove Inc.
Competition: My Distributors are My Competition Now…
11 | Confidential
©2013 Brightcove Inc.
…plus New New Media and New Old Media?
12 | Confidential
©2013 Brightcove Inc.
DEVELOPMENTS
©2013 Brightcove Inc.
300%+
Growth in mobile
video
consumption
Massive Changes In
Viewer Behaviour
©2013 Brightcove Inc.
69%
Smart TVs
now online
The Connected Living Room is Emerging
©2013 Brightcove Inc.
TV Companion Devices
Roku & Apple TV Make
Up 90% of OTT Box
Market Share
Source — Roku 2013
©2013 Brightcove Inc.
©2013 Brightcove Inc.
Live Video is Becoming Mainstream
Live content watched via Internet (i.e. sports, news, TV programs)...
©2013 Brightcove Inc.
©2013 Brightcove Inc.
THE FUTURE?
©2013 Brightcove Inc.
Rising Demand for Personalised Video Content
©2013 Brightcove Inc.
I WANT MY ME TV
©2013 Brightcove Inc.
ULTIMATE GOAL:
Reliable Cross-Platform
Monetisation &
Measurement
Thank you
lgaydon@brightcove.com
@brightcove
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Люк Гейдон, Brightcove

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  • Trusted by Thousands of Media Companies Worldwide
  • Audience FragmentationDevicesSocial Platforms Content: Increasing Complexity of ExecutionRightsMeasurement (Nielsen, comScore)DataMonetizationModelsCross-platform Advertising ProgrammaticCompetitionNew New Media & New Old MediaDistributors  Creators
  • 8MM Rokus sold in the US to date
  • Complex rights (TVE, Content Exchanges) and windowingChanging cost structures & experimentation3rd Party MeasurementEvolving viewing habits (i.e. bingeing), live linear up 27x from 2011Analytics: Data driven approaches for content acquisition, product and programming
  • Top show on YouTube?AOLYahoo
  • We have witnessed a massive change in viewer behaviour and smart phone video consumption – Last year, the growth in mobile video usage skyrocketed 300% compared to just 30% for desktop video growth.Consumers want to view content wherever they want, and mobile is a perfect medium for on-the-go consumption, especially with the development of high-speed mobile internet such as 4G becoming mainstream on all new mobile devices.
  • The connected living room is quickly becoming a reality with over 69% Smart TVs now connected to the internet 27% of new TVs shipped in 2012 are smart TVs with an embedded app platform.A quarter of Smart TV owners are watching streamed content daily (Source = YuMe).
  • All of this leads to the notion of consumers wanting to view content however they want to view it and whenever they want to view it thereby using different devices to consume different types of content at different times.
  • Rise in live streaming
  • Next up is Twitter Player CardsWhat is a Twitter card?Announce General Availability for all customers
  • VALUE OF AN AUDIENCE THROUGHOUT THE VIEWING LIFECYCLEVIABILITY OF CONTENT = NUMBER OF SCREENS, TIME TO CONSUMESUCCESS = CREATING VALUE FOR EACH VIEWER – TO NOT DO THIS IS A WASTE OF AN OPPORTUNITY
  • VALUE OF AN AUDIENCE THROUGHOUT THE VIEWING LIFECYCLEVIABILITY OF CONTENT = NUMBER OF SCREENS, TIME TO CONSUMESUCCESS = CREATING VALUE FOR EACH VIEWER – TO NOT DO THIS IS A WASTE OF AN OPPORTUNITYHOW?Data mining – create unique profiles for each audience member using your analytics infoDynamically adjust viewing based on this infoThink about the type of screen, the timing of the content and the geographic location of the viewer.
  • Viewers will ultimately go with the path of least resistance so in order to effectively monetise you need to ensure security and access to content for the viewer is both simple and painless. BC:Across Flash & HTML5 On-demand & LiveVideo Cloud Smart Players: Abstraction Layer Plug-in architecture APIs HLS playback for VOD & live Android 2.+ supportSeamless DRM integration Integrated advertising (FreeWheel, DoubleClick for Publishers)Integrated analytics (Omniture)Integrated audience measurement (comScore, Nielsen, Akamai Media Analytics) Closed captions
  • Люк Гейдон, Brightcove

    1. 1. The Transformation of TV Luke Gaydon, VP of Media, EMEA Brightcove
    2. 2. BRIGHTCOVE OVERVIEW 2014 6,300 in 70 countries 963M Average Video Cloud monthly streams in 2013 $109.9M in 2013
    3. 3. OUR MISSION is to Revolutionise the Way Organisations Deliver Video Experiences
    4. 4. ©2013 Brightcove Inc. Trusted by Thousands of Media Companies Worldwide 4
    5. 5. ©2013 Brightcove Inc. What is the Marketplace Talking About?
    6. 6. ©2013 Brightcove Inc. Audience Fragmentation Content Complexities Performance Monetization Competition 6 | Confidential What is the Marketplace Talking About?
    7. 7. ©2013 Brightcove Inc. Audience: How Do I Reach Them Here? 7 | Confidential Source: Tubefilter, December ‘13
    8. 8. ©2013 Brightcove Inc. Content: How Do I Maximize ROI? Complex rights and windowing Changing cost structures & experimentation 3rd Party Measurement Evolving viewing habits (i.e. bingeing) Analytics 8 | Confidential
    9. 9. ©2013 Brightcove Inc. Performance: How Does It Impact My Business? In 2011, a 1% increase in buffering time in VOD content resulted in a reduction of three minutes of viewing time. Today, that same 1% increase in buffering time cuts viewing time by eight minutes Viewers who experience re-buffer delays of 1% or more of a video’s total duration play 5% less of it compared to a similar viewers who experience no re-buffering*. Adaptive bitrates? CDN switching? Server Side! NextGen Player! 9 | Confidential *Conviva **Akamai
    10. 10. ©2013 Brightcove Inc. Monetization: What do the Latest Models & Trends Mean for Me? 10 | Confidential Load: Long-form ad loads grew 28.0% from Q1 2012 to Q1 2013, an increase from 7.4 ad units per content segment to 9.5 units Coverage: Consumption of digital video ads is increasing – 23% of the 39 billion content videos viewed in December included video ads, up from 14% the prior year Volume: Digital Video Monthly UVs 172MM in 12*, 191MM in 2014* CPMs New Ad Units and New Business Models *eMarketer “Digital Video,August 2013
    11. 11. ©2013 Brightcove Inc. Competition: My Distributors are My Competition Now… 11 | Confidential
    12. 12. ©2013 Brightcove Inc. …plus New New Media and New Old Media? 12 | Confidential
    13. 13. ©2013 Brightcove Inc. DEVELOPMENTS
    14. 14. ©2013 Brightcove Inc. 300%+ Growth in mobile video consumption Massive Changes In Viewer Behaviour
    15. 15. ©2013 Brightcove Inc. 69% Smart TVs now online The Connected Living Room is Emerging
    16. 16. ©2013 Brightcove Inc. TV Companion Devices Roku & Apple TV Make Up 90% of OTT Box Market Share Source — Roku 2013
    17. 17. ©2013 Brightcove Inc.
    18. 18. ©2013 Brightcove Inc. Live Video is Becoming Mainstream Live content watched via Internet (i.e. sports, news, TV programs) Source — Accenture Video Solutions Survey 2013
    19. 19. ©2013 Brightcove Inc.
    20. 20. ©2013 Brightcove Inc. THE FUTURE?
    21. 21. ©2013 Brightcove Inc. Rising Demand for Personalised Video Content
    22. 22. ©2013 Brightcove Inc. I WANT MY ME TV
    23. 23. ©2013 Brightcove Inc. ULTIMATE GOAL: Reliable Cross-Platform Monetisation & Measurement
    24. 24. Thank you lgaydon@brightcove.com @brightcove

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