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Сергей Матвеюк, OMD MD | PHD GROUP
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Сергей Матвеюк, OMD MD | PHD GROUP

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Transcript

  • 1. Effective media communication in the multi-screen environment Sergey Matveyuk, Analytics & Insights Director BrandScience
  • 2. Simplexity Smart TV Connectivity Cloud services Kinetic War for talent Real time bidding Data protection Voice control Big data Convergence 3D media Mobility Consumer is in the center… …surrounded by changing media environment
  • 3. Tactical solutions for the changing media landscape 20132000 2007 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec THEMATIC TV SONY SCI-FI TLC SPORT 1 KARUSEL SONY (SET) DISCOVERY DOVERIE RU.TV ROSSIYA 24 EURONEWS DISNEY MOSKVA 24 ZVEZDA 2X2 DOMASHNY ROSSIYA 2 7 STOLITSA 3 KANAL U ROSSIYA K PERETZ FRIDAY TV TSENTR 5 KANAL TV-3 REN TV TNT STS M1 TV-6 NTV ROSSIYA 1 1 KANAL 75% 67% 55% 94% 83% 74% top 5 top 10 Follow TV viewing patterns – use wider channel mix Source: TNS, TV-Index, Moscow, All 25-45
  • 4. Media is changing rapidly…
  • 5. http://www.ijento.com/blog/omni-channel-is-replacing-multi-channel/ Omni Media Omni Communication Omni Channel…as consumer behavior does
  • 6. 8% Share of FMCG spends in digital PROCTER & GAMBLE DANONE MARS-RUSSIA UNILEVER L'OREAL PEPSI CO HENKEL GROUP MONDELEZ INTERNATIONAL NESTLE AVON BEAUTY PRODUCTS COMPANY
  • 7. Omnia mutantur nos et mutamur in illis *Everything changes, and we change with them

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