5 duval the key to loyalty_bluenove
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5 duval the key to loyalty_bluenove 5 duval the key to loyalty_bluenove Document Transcript

  • 07/12/2012 The key to loyalty Developing an ‘Open & Collaborative Innovation’ strategy and culture TOGETHER with Telecom customers December 2012, Moscowcontact@bluenove.com About bluenove…contact@bluenove.com 1
  • 07/12/2012 About bluenove• Started in 2008, now a leader in Change Management consulting and services through Open & Collaborative Innovation• Based in Paris (France), subsidiary in Montreal (Canada)• A team of 25 project managers/consultants, more than 120 projects delivered to more than 50 clients, major French and International Corporations• Some publications: the 1st study in France about ‘French major companies and Open Innovation’ in April 2011 and a white paper about ‘Open Data: issues and opportunities for the enterprise’ in October 2011(free to download on www.bluenove.com) …• Some academic partnerships with the Institute of Management and Research in Innovation(Paris Dauphine University)• After 2 years of R&D, launch in June 2012 of the Serious Game InnovNation to train people on collaborative innovation in enterprises, universities, and public services. > www.innovnation.eu The future is about ‘opening innovation’ and we are all about the .. ING !contact@bluenove.com our clients and referencescontact@bluenove.com 2
  • 07/12/2012 Our offers and services (1/3) ANALYSIS OF INNOVATIVE INNOVATION COMMUNITY STIMULATION OF INTERNAL ECOSYSTEMS MANAGEMENT INNOVATION Since 2008, more than 120 projets implemented for more than 50 clients …contact@bluenove.com Our offers and services (2/3) IMPLEMENTATION OF COLLABORATIVE SMART AND OPEN DATA PLATFORMS AND INNOVATION PROJECT STRATEGY MANAGEMENT SOFTWARE SOLUTIONS Since 2008, more than 120 projets implemented for more than 50 clients …contact@bluenove.com 3
  • 07/12/2012 Our offers and services (1/3) After 2 years of R&D, launch in 2012 of … TRAINING Since 2008, more than 120 projets implemented for more than 50 clients …contact@bluenove.com What we believe @bluenove …contact@bluenove.com 4
  • 07/12/2012• That in today’s world, customers and users want to get involved …• … not only to give opinions once new products and services have been launched and marketed …• … but also and more importantly much earlier in the development of new ideas and innovative projects !• Your customers want to contribute to the innovation process of your products and servicesand• Your customers want to feel and see proofs that your brand innovates in an ‘Open & Collaborative’ way as part of an ecosystemcontact@bluenove.com 07/12/2012 9 Developing an ‘Open & Collaborative Innovation’ culture and mindset in your company can boost Customer Loyalty !contact@bluenove.com 5
  • 07/12/2012 What we mean by Innovation …contact@bluenove.com • Only becomes an innovation when it gets in the hand of a large number of customers .. Otherwise it remains just an idea, a concept or a patent .. • Innovation can be technical, technological but it also broader and can be related to a process, an organization, a business model, etc.contact@bluenove.com 6
  • 07/12/2012 Open Innovation and collaborative innovation ?contact@bluenove.com Open Innovation ? Collaborative Innovation ? Some quotes rather than a definition …• ‘’ The smartest people always work for someone else” ,Bill Joy, co-founder of Sun Microsystems, 1991contact@bluenove.com 07/12/2012 14 7
  • 07/12/2012 The innovation ecosystem The innovation dynamics tackled by bluenove • bluenove leverages both the external ecosystem of partners and all the resources within the company to boost innovation through open and collaborative behaviours and mind-set Innovation Clients Start-ups ecosystem Suppliers Competitors Corporation HR External collaboration R&D Bus Dev Universities Internal Outside-in collaboration Players from other (M&A, JVs) Projets pilotes industries Marketing Legal et/ou prise de (blue Ocean) participation Procurementcontact@bluenove.com 07/12/2012 15contact@bluenove.com 8
  • 07/12/2012contact@bluenove.com Ask yourself … 1. Stage & Gate …at which stage or gate are we good at or not good enough at ? … and where should we become more ‘open & collaborative’ ?contact@bluenove.com 07/12/2012 18 9
  • 07/12/2012 Our framework: the 12 levers of Open & Collaborative Innovation (publication at ISPIM- Hambourg 2011) external ecosystem: start-ups, universities, customers, suppliers… 2.0 ‘Beta 2.0 2.0 2.0 testing’ Idea contest Partnership Corporate External Problem and / Innovation Open API / program with investment solving getting Challenge Open Data start-ups and fund feedback entrepreneurs Mix ‘Beta KM / Best Problem testing’ Idea contest practices / Intrapreneurship Spin-Offs / Internal solving and / Innovation Enterprise program Licensing getting Challenge Social feedback networks 2.0 2.0 2.0 2.0 Internal External employeescontact@bluenove.com 19 07/12/2012 CONFIDENTIEL Some exemples of client cases, projects and initiatives…contact@bluenove.com 07/12/2012 20 10
  • 07/12/2012 Our framework: the 12 levers of Open & Collaborative Innovation (publication at ISPIM- Hambourg 2011) external ecosystem: start-ups, universities, customers, suppliers… 2.0 ‘Beta 2.0 2.0 2.0 testing’ Idea contest Partnership Corporate External Problem and / Innovation Open API / program with investment solving getting Challenge Open Data start-ups and fund feedback entrepreneurs Mix ‘Beta KM / Best Problem testing’ Idea contest practices / Intrapreneurship Spin-Offs / Internal solving and / Innovation Enterprise program Licensing getting Challenge Social feedback networks 2.0 2.0 2.0 2.0 Internal External employeescontact@bluenove.com 21 07/12/2012 CONFIDENTIEL Innovation Community Management of Beta-Testers clients / userscontact@bluenove.com 07/12/2012 22 11
  • 07/12/2012 Innovation Community Management of Beta-Testers clients / users • Started in 2008 • More than 50,000 members • More than 100 testers • 25 000 comments • Now open to other companies from all sectors (in partnership with bluenove)contact@bluenove.com 07/12/2012 23 Also by Orange …contact@bluenove.com 07/12/2012 24 12
  • 07/12/2012 Our framework: the 12 levers of Open & Collaborative Innovation (publication at ISPIM- Hambourg 2011) external ecosystem: start-ups, universities, customers, suppliers… 2.0 ‘Beta 2.0 2.0 2.0 testing’ Idea contest Partnership Corporate External Problem and / Innovation Open API / program with investment solving getting Challenge Open Data start-ups and fund feedback entrepreneurs Mix ‘Beta KM / Best Problem testing’ Idea contest practices / Intrapreneurship Spin-Offs / Internal solving and / Innovation Enterprise program Licensing getting Challenge Social feedback networks 2.0 2.0 2.0 2.0 Internal External employeescontact@bluenove.com 25 07/12/2012 CONFIDENTIEL Involving students and universities …contact@bluenove.com 07/12/2012 26 13
  • 07/12/2012 Our framework: the 12 levers of Open & Collaborative Innovation (publication at ISPIM- Hambourg 2011) external ecosystem: start-ups, universities, customers, suppliers… 2.0 ‘Beta 2.0 2.0 2.0 testing’ Idea contest Partnership Corporate External Problem and / Innovation Open API / program with investment solving getting Challenge Open Data start-ups and fund feedback entrepreneurs Mix ‘Beta KM / Best Problem testing’ Idea contest practices / Intrapreneurship Spin-Offs / Internal solving and / Innovation Enterprise program Licensing getting Challenge Social feedback networks 2.0 2.0 2.0 2.0 Internal External employeescontact@bluenove.com 27 07/12/2012 CONFIDENTIELcontact@bluenove.com 14
  • 07/12/2012 Open APIs and Developer Community Managementcontact@bluenove.com 07/12/2012 29 Open APIs and Developer Community Managementcontact@bluenove.com 07/12/2012 30 15
  • 07/12/2012contact@bluenove.com 07/12/2012 31 Our framework: the 12 levers of Open & Collaborative Innovation (publication at ISPIM- Hambourg 2011) external ecosystem: start-ups, universities, customers, suppliers… 2.0 ‘Beta 2.0 2.0 2.0 testing’ Idea contest Partnership Corporate External Problem and / Innovation Open API / program with investment solving getting Challenge Open Data start-ups and fund feedback entrepreneurs Mix ‘Beta KM / Best Problem testing’ Idea contest practices / Intrapreneurship Spin-Offs / Internal solving and / Innovation Enterprise program Licensing getting Challenge Social feedback networks 2.0 2.0 2.0 2.0 Internal External employeescontact@bluenove.com 32 07/12/2012 CONFIDENTIEL 16
  • 07/12/2012 Design, launch and management of a partnership program with startups Orange Partner startupcontact@bluenove.com Our framework: the 12 levers of Open & Collaborative Innovation (publication at ISPIM- Hambourg 2011) external ecosystem: start-ups, universities, customers, suppliers… 2.0 ‘Beta 2.0 2.0 2.0 testing’ Idea contest Open API / Partnership Corporate External Problem and / Innovation Open Data program with investment solving getting Challenge start-ups and fund feedback entrepreneurs Mix ‘Beta KM / Best Problem testing’ Idea contest practices / Intrapreneurship Spin-Offs / Internal solving and / Innovation Enterprise program Licensing getting Challenge Social feedback networks 2.0 2.0 2.0 2.0 Internal External employeescontact@bluenove.com 34 07/12/2012 CONFIDENTIEL 17
  • 07/12/2012 Intrapreneurship at Alcatel-Lucent …contact@bluenove.com 07/12/2012 35 > Turning the levers into a road map … > To transform culture and mind-setcontact@bluenove.com 07/12/2012 36 18
  • 07/12/2012 What’s next ?…contact@bluenove.com 07/12/2012 37Trends and perspectives for Open Innovation in 2012/2013 (publication by bluenove)1) More convergent outside-inside merging projects2) More hybrid online/offline mixed methodologies to support co-creation3) The appearance of meta-challenges & contests4) Clearer selection of contributors in an idea management process and or careful definition ofrewards and incentives5) More use of web 2.0 software platforms and new information technologies dedicated toOpen and Collaborative Innovation6) The acceleration of Open Data initiatives both in public administrations and enterprises7) The current Intellectual Property models will be more challenged and new ones will emerge8) More partnership programmes with start-ups, more Corporate Venturing structures andIncubators9) More disruptive innovation from cross-sector issues such as Smart City10) More ambitious training programmes to help team members to learn how to manage openand collaborative projects11) More focus on Business concepts and less on pure Ideation12) More need to prove the ROI of Open & Collaborative Innovation and overall innovationrelated investmentscontact@bluenove.com 07/12/2012 38 19
  • 07/12/2012 Open & Collaborative Innovation ?contact@bluenove.com 07/12/2012 39 Open & Collaborative Innovation ? …It is about daring telling that you don’t know !contact@bluenove.com 07/12/2012 40 20
  • 07/12/2012 thank you ! contact@bluenove.com www.bluenove.com Twitter @bluenovecontact@bluenove.com 21