Beeline BusinessAleksey Nazarov, B2B Marketing Director24/04/2013
Ecosystem with solutions for remote objects control and management via wirelessdevices and mobile network.Includes persona...
M2M market is growing fastGlobal market is expected to double in the next 4 years1801481109887+20% p.a.2015F14F13F12F2011U...
Effective M2M strategy for Operator is 3 key directions development:ConnectivityM2M Complex Solutions for all verticals3 s...
M2M verticalsPossible solutionsVertical market Possible solutions PlayersExampleAutomationandmonitoring▪ Automated MeterRe...
Key focus – expansion of presence in value chainDevicesModulesConnectivityVASService(Refined data)ConnectivitymanagementAp...
Value chain expandingValuecreationHigh Low▪ Most internationalTelCos enter thesolution space insoftware integrationand som...
8Strategy realization at VimpelComdataВ2В Customer1. М2М connectivity developmentExample: Together with Jasper Wirelss Vim...
Strategic partnerships and alliances9The M2M multioperator Alliance was founded in July 2012Goal: to provide global seamle...
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назаров м2м verticals

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назаров м2м verticals

  1. 1. Beeline BusinessAleksey Nazarov, B2B Marketing Director24/04/2013
  2. 2. Ecosystem with solutions for remote objects control and management via wirelessdevices and mobile network.Includes personal devices (e.g. PNDs, e-readers, logistics tablets, etc.) - with NO p2pcommunication or public internet accessWhat is M2M?DevicesModulesConnectivityVASService(Refined data)ConnectivitymanagementApplication SES** Service Enablement Services (IT politics management, service activation/deactivation)M2M solution (e.g. fleet management system)
  3. 3. M2M market is growing fastGlobal market is expected to double in the next 4 years1801481109887+20% p.a.2015F14F13F12F2011USD BillionsKey drivers - WORLD market:• Growth of transport monitoringmarket including lead automotivecompanies with new services fortheir own customers (multimediasystems in cars, technicalmonitoring, etc.)• Growth of Consumer Electronicsmarket (connected PNDs, e-readers, gaming, etc)Key drivers - RUSSIAN market:• Growth of transport monitoringmarket includingERA GLONASS program which willbe launched in Russia in 2013(with potential +2M connectedcars each year*)• Automation and modernization ofautomatic control systems (energy,municipal services , industry, etc.)SOURCE: Machina research "Mobile operator strategy for success in M2M", September, 2012; McKinsey & VIP team analysis
  4. 4. Effective M2M strategy for Operator is 3 key directions development:ConnectivityM2M Complex Solutions for all verticals3 strategic areas to develop in M2MM2M globalization and strategic alliances
  5. 5. M2M verticalsPossible solutionsVertical market Possible solutions PlayersExampleAutomationandmonitoring▪ Automated MeterReading/Management(AMR/AMM)▪ Remote measuring ofpollution/weather data▪ Remote measuring of meter/otherdevice data in order to reduce leakageand operational cost▪ Teliasonera turnkey contract withVattenfall for data reading, management,and maintenance of meters in Swedenand FinlandTranspor-tationand logistics▪ Fleet management▪ Container tracking▪ Inventory management▪ Keep track of trucks, containers, andrental cars to optimize fleet logisticsand locate stolen vehicles/ containers▪ Orange “Fleetlink” service allows to trackcompliance on rules of drivers’ workinghoursSecurity▪ Automated alarm system▪ Access control▪ Facility management▪ Active monitoring of alarm systems,facilities with guaranteedcommunication through a dual signalpath▪ Vodafone and Securitas agreement for anM2M WW network (150k connections inFrance and Sweden in Dec ’05)Automotive▪ Telematics▪ Pay-as-you drive insurancepolicies▪ In-car diagnostic and repair assistanceanywhere and any time▪ Price discrimination on insurancepremium as function of real usage ofthe vehicle▪ Norwich Union’s «pay-as-you-driveinsurance»: free installation of GPS onvehicle, assistance button for 24h accessto help in case of accident/breakdownPaymentsand POS▪ Mobile payments▪ Electronic toll collection▪ Cash registers and vendingmachines▪ Wireless payments of transactionswith remote monitoring of cashregisters’ activities (e.g., tax evasion)and vending machines▪ Development of a network directlyconnecting cash registers in Serbia withthe local tax authority to improve VATforecastHealthcare▪ Patient monitoring▪ Electronic health cards andhospital equipment▪ Proactive patient care throughwireless health devices and advancedanalysis of diagnostic▪ Accenture project for the development ofa “lifeshirt” monitoring 30 physiologicalindicators with remote transmission ofdata to analytic engine for diagnosticSOURCE: Company Web sites
  6. 6. Key focus – expansion of presence in value chainDevicesModulesConnectivityVASService(Refined data)ConnectivitymanagementApplication SES** Service Enablement Services (IT politics management, service activation/deactivation)M2M solution (e.g. fleet management system)Due to M2M value chain development with M2M Connectivity management we do:• Stabilize the ARPU• Achieved great success with APPMb +12% increase in 2012• Lower the impact on the network with MbOU decrease -22%
  7. 7. Value chain expandingValuecreationHigh Low▪ Most internationalTelCos enter thesolution space insoftware integrationand sometimes even insoftware and hardwaredevelopmentPlayerHardware Solution ConnectivityHardwaredevelopmentSolutionintegrationTraffic and datatransmissionSolutiondevelopmentSOURCE: operator website, press, Ovum, Yankee, McKinsey & VIP team analysis
  8. 8. 8Strategy realization at VimpelComdataВ2В Customer1. М2М connectivity developmentExample: Together with Jasper Wirelss VimpelCom launched in 2010 new solution for Russianmarket – multifunctional platform for M2M connectivity management– M2M Control CenterSIM & Connectivitymanagement2. M2M complex solutions launch (end-to-end services)Example: product ‘Automonitoring’– fleet management system for online transportmonitoring and additional information on its history and other parameters.
  9. 9. Strategic partnerships and alliances9The M2M multioperator Alliance was founded in July 2012Goal: to provide global seamless M2M solution for multinational companies all over the worldToday it consists of 8 world operatorsThe Alliance is:8 operators>35 countries
  10. 10. | 10Thank you

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