Day 2 intro slide fr com score

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Day 2 intro slide fr com score

  1. 1. Richard A. Spires<br /><ul><li>The Department of Homeland Security was formed in 2002 in response to September 11 attacks on the United States.*
  2. 2. 40% of visitors to DHS.gov come from Europe, Asia and Latin America as many visit USCIS.gov and State.gov in search of immigration information and documentation.
  3. 3. Chief Information Officer of the DHS: 2009 – Present
  4. 4. Deputy Commissioner of Operations Support and IRS CIO: 2004 – 2008</li></li></ul><li>comScore DHS.gov Profile<br />Many of the top searches to DHS.gov include searches for jobs with the DHS and TSA.<br /><ul><li> Chief Information Officer of the DHS: 2009 – Present
  5. 5. Deputy Commissioner of Operations Support and IRS CIO: 2004 – 2008</li></li></ul><li>Dr. Mohamed Reda<br /><ul><li>The Middle East and Africa have seen a constant, steady growth in total Internet users since November 2009, reaching just over 111 million users in November 2010.
  6. 6. Career Services and Photos saw some of the biggest year-over-year gains at nearly 30% each, as over 20 different categories saw double digit gains in the Middle East and Africa.
  7. 7. Founder of the Information Technology Export Community (ITEC): 2008 – Present</li></ul>+5%<br />+28%<br />+10%<br />+17%<br />+30%<br />* ITECEgypy.org: “About Us”<br />* InternetWorldStats.com: “Internet Usage in Africa”<br />
  8. 8.
  9. 9. comScore Customer Knowledge Platform: A granular 360° view of the multitude of online activities<br />Designed to be representative of the total online population.<br />TRUSTe certified for information privacy & security.<br />
  10. 10. North America<br />Distribution of Worldwide Internet Audience<br />US Internet Population vs. Rest of the World<br />Europe<br />Latin America<br />Rest of the World<br />Middle East - Africa<br />Asia Pacific<br />US<br /><ul><li>In 1996, 2/3 of the world’s Internet population was in the US, yet today Asia Pacific is the largest region.
  11. 11. Many emerging regions are likely to bypass old modes, skipping dial-up to go straight to broadband, making multimedia, video, and collaborative content immediately accessible.
  12. 12. Early adoption of mobile web in addition to PC web will likely be popular in many of these high-growth areas.</li></ul>The US Is No Longer the Center of the Online Universe<br />Source: comScore World Metrix, April 2010<br />
  13. 13. A Day in the Life of the Digital Consumer<br />Source: comScore April 2010<br /><ul><li>In a typical month the average US internet user:
  14. 14. Spends 32.6 hours online – roughly an hour a day.
  15. 15. This is an 11% increase year over year.
  16. 16. Goes online 74 times during the month
  17. 17. Consumes more than 2,700 pages of content
  18. 18. The internet has enabled a number of behaviors that change the way people shop, play, transact, and consume information.
  19. 19. Social Networking:
  20. 20. Facebook is now the #1 site in the US in terms of page views and #4 in total audience
  21. 21. Facebook alone now accounts for 7.5% of a person’s time spent online.
  22. 22. Twitter’s US audience has grown 140% vs. year ago to 22 million visitors and it now ranks among the top 50 US web properties</li></li></ul><li>A Day in the Life of the Digital Consumer<br />Smartphone Usage<br />Online Video Viewing<br />The average online video viewer watched 12.3 hours of video in March, up 125% vs. year ago.<br />The number of Smartphone users has increased 78% to 45 million in the past year.<br />Smartphone adoption is soaring<br />OTT video penetration exceeds 80%<br />Source: comScore April 2010<br />
  23. 23. A Day in the Life of the Digital Consumer<br />Unique Searchers (000)<br />Searches perUsage Day<br />Unique<br />searchers<br /> increased by<br /> 6.9%<br />More searches <br />per Usage Day<br />Consumers are increasingly reliant on search<br />Source: comScore qSearch 2.0, April 2010<br />

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