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Digital Film Distribution

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  • 1. Presented by: SVITLANA LUTZ @SvitlanaLutz UCLA /Digital Entertainment Media
  • 2. Your Tour Guide… svitlana@svitlanalutz.com twitter.com/svitlanalutz WWW.SVITLANALUTZ.COM
  • 3.  Who are we making a movie for? Is the potential audience large enough to return a profit?  How do we convince them to watch it / buy DVDs / buy a download? How and how much would it cost to reach out our target audience?  What is our sales & marketing strategy? What is our movie sales funnel? How many sales to break even? [Study sales projections: Know what the market is paying.]
  • 4. Movie Website
  • 5.  - People share interesting web pages with other Stumblers as well as Facebook and Twitter friends. - StumbleUpon Paid Discovery System allows you to target the right audience and deliver the traffic directly to your site.  - Users share their favorite websites across the web. If someone bookmarks your website or trailer, chances are good that your movie may be discovered by other people.
  • 6. Traditional standard theatrical release models as well as DVD sales channels are being replaced by video on demand platforms.
  • 7. TRANSACTIONAL VOD (TVOD) (iTunes, Amazon Instant Video, Vudu, PlayStation) SUBSCRIPTION VOD (SVOD) “all you can eat preposition” (Netflix Watch Instantly, Hulu Plus, Amazon Prime, HBO) AD-SUPPORTED VOD (AVOD) (Youtube, Dailymotion,Vimeo,Hulu, Metacafe) CABLE VOD (Comcast, Time Warner Cable, Cox Communications)
  • 8. Use online aggregators. iTunes has some of the highest standards for encoding. iTunes pays out to filmmakers quarterly. ONLNE AGGREGATOR
  • 9. Sign up for a free account at INDIE FILM DISTRIBUTION ENTERPRISE DVD On Demand Amazon Instant Video CreateSpace for Film Studios Sell as: VOD rental, VOD download, DVD or combination of all three. Disc On-Demand Program
  • 10. NETFLIX MOVIE REQUIREMENTS GETTING YOUR PRODUCT ON NETFLIX Critique & Audience Appeal Buzz Over 60 minutes Potential for a wider audience appeal Distribber The whole process takes about two weeks. The filmmakers retain all rights for their film & get 100% of the revenue from the Netflix license, usually a one or two year contract.
  • 11.  Hulu makes money through ads and by selling $8 per month Hulu Plus subscriptions.  They pay filmmakers a portion of the advertising revenue.  Hulu is good for promoting a documentary or a niche specific title.  Getting your title in this platform requires working with an aggregator who can make a pitch to Hulu on your behalf.
  • 12. SEARCH: GOOGLE LOVES VIDEOS Post trailers, clips, teasers on Google +. Create your own YouTube Station:  Market videos and integrate with call-to-actions.  Sign up for YouTube Partner Program (It’s free). As a YouTube Partner, you will join a global community.  Get an AdSense Account. This account allows you to place advertisement on your website.
  • 13. HAVE STRONG AUDIENCE ENGAGEMENT AND HEAVY, TARGETED INTERNET TRAFFIC? SELL PRODUCTS FROM YOUR WEBSITE. The platform has a strong social media component. It promotes word of mouth advertising and social sharing. Whenever someone shares a movie, they are also sharing the online shop where you can: pay to watch the full movie immediately, order a DVD, buy a download, find out where you can see the film in your local cinema, and share the shopping experience.
  • 14. splits sales 70/30. With 70% going to the filmmaker and 30% going to iTunes. For example, when iTunes sells a film for $9.99, $7 of that goes to the filmmaker. Note: The aggregator may take a portion of this depending on their business model or they may just charge you a flat fee for getting it up there. pays the filmmaker 50% of what they collect. You get paid by direct deposit every month. purchases a license for your film for 1 or 2 years. They can play your film as many times as they like during that period of time. Licensing fees vary on a film by film basis. streams films for free but 50% of the advertising revenue goes to the filmmaker. You set the price for viewing of your content over a rental period and upon clicking a person is offered the opportunity to stream your film at a cost. They do a 70/30 split similar to iTunes.
  • 15. THANK YOU FOR BEING HERE!