UCLA /Digital Entertainment Media
Your Tour Guide…
Who are we making a movie for? Is the potential audience
large enough to return a profit?
How do we convince them to watch it / buy DVDs / buy a
download? How and how much would it cost to reach out our
What is our sales & marketing strategy? What is our movie
sales funnel? How many sales to break even? [Study sales
projections: Know what the market is paying.]
- People share interesting web pages with other Stumblers as
well as Facebook and Twitter friends.
- StumbleUpon Paid Discovery System allows you to target the
right audience and deliver the traffic directly to your site.
- Users share their favorite websites across the web. If someone
bookmarks your website or trailer, chances are good that your
movie may be discovered by other people.
Traditional standard theatrical release models as well as DVD
sales channels are being replaced by video on demand
TRANSACTIONAL VOD (TVOD) (iTunes, Amazon Instant Video,
SUBSCRIPTION VOD (SVOD) “all you can eat preposition” (Netflix
Watch Instantly, Hulu Plus, Amazon Prime, HBO)
AD-SUPPORTED VOD (AVOD) (Youtube, Dailymotion,Vimeo,Hulu,
CABLE VOD (Comcast, Time Warner Cable, Cox Communications)
Use online aggregators.
iTunes has some of the highest standards for encoding.
iTunes pays out to filmmakers quarterly.
Sign up for a free account at
DVD On Demand
Amazon Instant Video
CreateSpace for Film
Sell as: VOD rental, VOD
download, DVD or
combination of all three.
GETTING YOUR PRODUCT ON
Critique & Audience Appeal
Over 60 minutes
Potential for a wider
The whole process takes
about two weeks. The
filmmakers retain all rights
for their film & get 100% of
the revenue from the Netflix
license, usually a one or two
Hulu makes money through ads and by selling $8 per month
Hulu Plus subscriptions.
They pay filmmakers a portion of the advertising revenue.
Hulu is good for promoting a documentary or a niche specific
Getting your title in this platform requires working with an
aggregator who can make a pitch to Hulu on your behalf.
SEARCH: GOOGLE LOVES VIDEOS
Post trailers, clips, teasers on Google +.
Create your own YouTube Station:
Market videos and integrate with call-to-actions.
Sign up for YouTube Partner Program (It’s free). As a YouTube
Partner, you will join a global community.
Get an AdSense Account. This account allows you to place
advertisement on your website.
HAVE STRONG AUDIENCE ENGAGEMENT AND HEAVY, TARGETED
INTERNET TRAFFIC? SELL PRODUCTS FROM YOUR WEBSITE.
The platform has a strong social media component. It promotes word of
mouth advertising and social sharing. Whenever someone shares a
movie, they are also sharing the online shop where you can: pay to watch
the full movie immediately, order a DVD, buy a download, find out where
you can see the film in your local cinema, and share the shopping
splits sales 70/30. With 70% going to the filmmaker and 30%
going to iTunes. For example, when iTunes sells a film for $9.99, $7 of
that goes to the filmmaker. Note: The aggregator may take a portion of
this depending on their business model or they may just charge you a flat
fee for getting it up there.
pays the filmmaker 50% of what they collect. You get paid by
direct deposit every month.
purchases a license for your film for 1 or 2 years. They can
play your film as many times as they like during that period of time.
Licensing fees vary on a film by film basis.
streams films for free but 50% of the advertising revenue goes to
You set the price for viewing of your content over a rental
period and upon clicking a person is offered the opportunity to stream
your film at a cost. They do a 70/30 split similar to iTunes.