Web and Business

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My presentation at Gnanam School of Business.
www.vikrams.info
http://www.vikrams.info/gnanam

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Web and Business

  1. 1. Interaction using the Internet
  2. 2. Overview • Business and Internet • Web 2.0 - A crash-course • A brief discussion
  3. 3. Sleepy?
  4. 4. Inexperienced Teacher
  5. 5. You?
  6. 6. Aim • Introduce Web 2.0 • Its role in business today • Spark Interest • Convince you about its ability
  7. 7. For Managers • Web- CRM, Marketing • Give you the World’s context • Prepare for the web boom in India • Revolutionary leaders • Managers of Tomorrow
  8. 8. Power of the Internet?
  9. 9. Larger Audiences
  10. 10. A great way to sell
  11. 11. Interact with users
  12. 12. They Interact with you
  13. 13. Its Cheap
  14. 14. Usage Today • Commerce • Connect (Marketing) • Service (Longer relationships) • Convenience and Branding
  15. 15. Trends • Speed of Internet • Web Natives • Exploiting the Long Tail
  16. 16. What is Web 2.0?
  17. 17. Definition Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.
  18. 18. Examples
  19. 19. Wikipedia • 17th most trafficked website • Every page is user contributed
  20. 20. Big Things… Google Maps
  21. 21. … For Free Mash-up of Google Maps and CraigsList Rentals
  22. 22. Opportunities for Individuals • 100k hits/day • One blogger, part time
  23. 23. More... • Gmail • Second Life • Google Maps • Blogger • Amazon • Facebook • Youtube • Orkut • Flickr • tagg
  24. 24. 10 Principles
  25. 25. 1. Web 2.0 is An attitude, not technology
  26. 26. 2. Its a platform
  27. 27. 3. Services, not a packaged software
  28. 28. 4. The user is a contributor
  29. 29. Architecture of Participation In Web 1.0 You Paid Workers For Content
  30. 30. Architecture of Participation In Web 2.0 Users Give It To You For Free
  31. 31. Examples • Voluntarily contributed: • Involuntary Contributed: • Wikipedia • Recommendations - based on past • Amazon Reviews usage • ebay reputation • Collaborative filtering
  32. 32. 5. Trust your users • Every page can be user contributed • Do not control • Wikinomics or Crowdsourcing
  33. 33. Why it Works? • Fame • Attention • Common Good • Custodianship
  34. 34. 6. Software that gets better the more people that use it
  35. 35. Network Effects • Facebook • Scalability - p2p • Better Recommendations
  36. 36. 7. Rich user experience • New technology • AJAX
  37. 37. 8. Data as the Intel Inside
  38. 38. Flickr API Free Pictures from Flickr
  39. 39. Google Maps • Easiest high-value web service • First you sign-up • Then you cut and paste some javascript into a web page
  40. 40. 9. Small pieces mixed together
  41. 41. Web Services and Mash-ups • Websites that are built from pieces of other websites • Provided for promotion • The more usage the better
  42. 42. Local News
  43. 43. Real Estate
  44. 44. Houses on Maps
  45. 45. 10. Enable the Long Tail
  46. 46. Google Ad Sense • Specialized ads • Search Engine Optimizations
  47. 47. Thats All
  48. 48. An Overview
  49. 49. So how was that?
  50. 50. Usage today
  51. 51. Commerce • E-bay - No storage • Recommend Products • Easy searching- best prices
  52. 52. Connect • Targeted and meaningful Advertising • Facebook, Twitter and Blogs - Updates • Allow participation
  53. 53. Service • Product Queries - public platforms • Peers help answering • Tutorials
  54. 54. Branding • Location Based service • Stand out from the crowd • Games - Increase brand knowledge
  55. 55. Final Points • Shaping for India • Combination with mobiles • Global Vs Local • Copying or Re-inventing • Experimenting is easy
  56. 56. My Online Footprint • Vikram Sivakumar • svik88@gmail.com • www.vikrams.info/gnanam • www.facebook.com/vikrams
  57. 57. Discussion

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