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Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
Web and Business
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Web and Business

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My presentation at Gnanam School of Business. …

My presentation at Gnanam School of Business.
www.vikrams.info
http://www.vikrams.info/gnanam

Published in: Technology, Design
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Transcript

  • 1. Interaction using the Internet
  • 2. Overview • Business and Internet • Web 2.0 - A crash-course • A brief discussion
  • 3. Sleepy?
  • 4. Inexperienced Teacher
  • 5. You?
  • 6. Aim • Introduce Web 2.0 • Its role in business today • Spark Interest • Convince you about its ability
  • 7. For Managers • Web- CRM, Marketing • Give you the World’s context • Prepare for the web boom in India • Revolutionary leaders • Managers of Tomorrow
  • 8. Power of the Internet?
  • 9. Larger Audiences
  • 10. A great way to sell
  • 11. Interact with users
  • 12. They Interact with you
  • 13. Its Cheap
  • 14. Usage Today • Commerce • Connect (Marketing) • Service (Longer relationships) • Convenience and Branding
  • 15. Trends • Speed of Internet • Web Natives • Exploiting the Long Tail
  • 16. What is Web 2.0?
  • 17. Definition Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.
  • 18. Examples
  • 19. Wikipedia • 17th most trafficked website • Every page is user contributed
  • 20. Big Things… Google Maps
  • 21. … For Free Mash-up of Google Maps and CraigsList Rentals
  • 22. Opportunities for Individuals • 100k hits/day • One blogger, part time
  • 23. More... • Gmail • Second Life • Google Maps • Blogger • Amazon • Facebook • Youtube • Orkut • Flickr • tagg
  • 24. 10 Principles
  • 25. 1. Web 2.0 is An attitude, not technology
  • 26. 2. Its a platform
  • 27. 3. Services, not a packaged software
  • 28. 4. The user is a contributor
  • 29. Architecture of Participation In Web 1.0 You Paid Workers For Content
  • 30. Architecture of Participation In Web 2.0 Users Give It To You For Free
  • 31. Examples • Voluntarily contributed: • Involuntary Contributed: • Wikipedia • Recommendations - based on past • Amazon Reviews usage • ebay reputation • Collaborative filtering
  • 32. 5. Trust your users • Every page can be user contributed • Do not control • Wikinomics or Crowdsourcing
  • 33. Why it Works? • Fame • Attention • Common Good • Custodianship
  • 34. 6. Software that gets better the more people that use it
  • 35. Network Effects • Facebook • Scalability - p2p • Better Recommendations
  • 36. 7. Rich user experience • New technology • AJAX
  • 37. 8. Data as the Intel Inside
  • 38. Flickr API Free Pictures from Flickr
  • 39. Google Maps • Easiest high-value web service • First you sign-up • Then you cut and paste some javascript into a web page
  • 40. 9. Small pieces mixed together
  • 41. Web Services and Mash-ups • Websites that are built from pieces of other websites • Provided for promotion • The more usage the better
  • 42. Local News
  • 43. Real Estate
  • 44. Houses on Maps
  • 45. 10. Enable the Long Tail
  • 46. Google Ad Sense • Specialized ads • Search Engine Optimizations
  • 47. Thats All
  • 48. An Overview
  • 49. So how was that?
  • 50. Usage today
  • 51. Commerce • E-bay - No storage • Recommend Products • Easy searching- best prices
  • 52. Connect • Targeted and meaningful Advertising • Facebook, Twitter and Blogs - Updates • Allow participation
  • 53. Service • Product Queries - public platforms • Peers help answering • Tutorials
  • 54. Branding • Location Based service • Stand out from the crowd • Games - Increase brand knowledge
  • 55. Final Points • Shaping for India • Combination with mobiles • Global Vs Local • Copying or Re-inventing • Experimenting is easy
  • 56. My Online Footprint • Vikram Sivakumar • svik88@gmail.com • www.vikrams.info/gnanam • www.facebook.com/vikrams
  • 57. Discussion

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