Mobile Restaurant


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Mobile Restaurant

  1. 1. Mobile Restaurant By Team 8
  2. 2. Objectives <ul><li>Keeping food costs at less than 35% of revenue </li></ul><ul><li>Promoting and expanding the restaurant concept as a unique restaurant </li></ul><ul><li>Expanding our marketing and advertising in all over Tamil nadu to increase our customer base </li></ul>
  3. 3. Mission <ul><li>Our restaurant will be an inspiring one , combining an eclectic atmosphere with excellent and interesting food . </li></ul><ul><li>Our main mission </li></ul><ul><li>Have a great food selection </li></ul><ul><li>Efficient and superior customer service </li></ul><ul><li>Customer satisfaction is our prime objective </li></ul>
  4. 4. Key to success <ul><li>Unique , Innovative & contemporary </li></ul><ul><li>Product quality </li></ul><ul><li>Customer Satisfaction </li></ul><ul><li>The menu will target to varied people </li></ul>
  5. 5. Company Summary <ul><li>The restaurant will feature two venues: </li></ul><ul><li>One is restaurant mainly for school students , college students and working professionals . </li></ul><ul><li>Other will be outdoor for the customers who want something not so heavy like lunch and dinner </li></ul><ul><li>There will be chairs provided and roof will be in style of hut to give restaurant an indian look and also differentiate from others. </li></ul>
  6. 6. <ul><li>Menu : </li></ul><ul><li>Our Restaurant is focused on serving the need of people of Chennai and major cities of Tamil nadu </li></ul><ul><li>There will be little bit flexibility in the menu at the starting of the Restaurant </li></ul><ul><li>The Management </li></ul><ul><li>One Restaurant Manager </li></ul><ul><li>Cook according to need and demand </li></ul><ul><li>Waiter for cleaning and distributing </li></ul>
  7. 7. <ul><li>Our start up costs are mostly expensed equipments , furniture , painting , rent , start-up labor, legal and consulting costs associated with opening our restaurant </li></ul><ul><li>Services will be during </li></ul><ul><li>Morning 5-6 am – beaches </li></ul><ul><li>7-10am – schools , colleges , IT companies </li></ul><ul><li>Home delivery will be available on the order of more than 300rs </li></ul>
  8. 8. The Menu <ul><li>Chat-Items </li></ul><ul><li>Burgers and pizzas </li></ul><ul><li>All Fresh juices and Mint juice </li></ul><ul><li>Special Western chocolates and ice creams </li></ul>
  9. 9. Market Analysis <ul><li>Today in India , the trend of fast moving environment created need of Restaurants . </li></ul><ul><li>Reasonable price </li></ul><ul><li>Waste of Time </li></ul><ul><li>Market Segmentation </li></ul><ul><li>School children </li></ul><ul><li>Youths and teenagers </li></ul><ul><li>Families </li></ul>
  10. 10. Strategy and Implementation <ul><li>We intend to success by giving people a combination of excellent and intresting food in an environment </li></ul><ul><li>We will focus on establishing a strong identity in our community with a grand opening </li></ul><ul><li>We will create an appealing and entertaining environment with unbeatable quality at an exceptional price </li></ul><ul><li>All menu items are moderately priced for the area </li></ul>
  11. 11. Marketing strategy <ul><li>To promote Western countries breakfast methods , superior service and exciting concepts to draw in local repeat customers </li></ul><ul><li>Customer service </li></ul><ul><li>Advertising and promotion </li></ul><ul><li>Providing mind blowing Offers </li></ul>
  12. 12. Media Marketing <ul><li>Billboard Advertisement </li></ul><ul><li>Distribution of pamplets </li></ul><ul><li>Advertisements in regional newspaper </li></ul><ul><li>Advertorial on local cable channel </li></ul><ul><li>Banners and small posters in the sectors </li></ul><ul><li>Sponsorship in the schools </li></ul>
  13. 13. Sales Strategy <ul><li>Our sales strategy requires consistently high quality food , service , speed and atmosphere </li></ul><ul><li>Hiring employees who genuinely enjoy their jobs </li></ul><ul><li>Continually assessing quality of all aspects mentioned above </li></ul><ul><li>Interacting with our customers personally , so they know that their feedbacks goes directly to owners </li></ul><ul><li>Evaluating food choices for popularity </li></ul>
  14. 14. Personnel plan
  15. 15. Financial plan <ul><li>Our financial model is based upon concept “ plan for the worst , but manage for the best “ </li></ul>