INFO 191 S1 2008  Assignment ONE: Real Groovy Powerpoint Presentation <ul><li>By Simon Verbiest </li></ul><ul><li>ID#:1019...
 
Real Groovy makes the bulk of its money selling media in its retail stores.
For a time, it was mostly plain sailing
But then some folks figured out how to get their media another way…  DIGITAL DOWNLOADING
And while that was going on, more clouds appeared on the horizon:  DISCOUNT STORES LOWER PRICES LOWER PRICES LOWER PRICES
To make matters worse, a nasty creature has emerged from the depths ECONOMIC  RECESSION
And it might just eat the company up
Things are looking rough for Real Groovy Turnover target barely met
 
Captain Chris Hart “ I have some things that could help.”
Vinyl LPs Secondhand goods, especially DVDs A HUGE range of media on shelves Specifically:
But would all of these things be… <ul><li>ENOUGH FOR A MIRACLE? </li></ul><ul><li>Or just a big joke </li></ul>
Because research suggests… are just a fad, and offer no long term growth And that a big range isn’t necessarily a “good” r...
Research has also shown that Several major companies are conducting market research to find out what specific products sho...
And that Secondhand goods, especially DVDs
So perhaps if they focus on <ul><li>Conducting market research to determine the optimal range </li></ul><ul><li>Marketing ...
 
And make it through to the other side
But if they don’t figure something out fast They’ll find themselves on a sinking ship
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    1. 1. INFO 191 S1 2008 Assignment ONE: Real Groovy Powerpoint Presentation <ul><li>By Simon Verbiest </li></ul><ul><li>ID#:1019459, CECIL ID: sver030 </li></ul>
    2. 3. Real Groovy makes the bulk of its money selling media in its retail stores.
    3. 4. For a time, it was mostly plain sailing
    4. 5. But then some folks figured out how to get their media another way… DIGITAL DOWNLOADING
    5. 6. And while that was going on, more clouds appeared on the horizon: DISCOUNT STORES LOWER PRICES LOWER PRICES LOWER PRICES
    6. 7. To make matters worse, a nasty creature has emerged from the depths ECONOMIC RECESSION
    7. 8. And it might just eat the company up
    8. 9. Things are looking rough for Real Groovy Turnover target barely met
    9. 11. Captain Chris Hart “ I have some things that could help.”
    10. 12. Vinyl LPs Secondhand goods, especially DVDs A HUGE range of media on shelves Specifically:
    11. 13. But would all of these things be… <ul><li>ENOUGH FOR A MIRACLE? </li></ul><ul><li>Or just a big joke </li></ul>
    12. 14. Because research suggests… are just a fad, and offer no long term growth And that a big range isn’t necessarily a “good” range
    13. 15. Research has also shown that Several major companies are conducting market research to find out what specific products should be in their range.
    14. 16. And that Secondhand goods, especially DVDs
    15. 17. So perhaps if they focus on <ul><li>Conducting market research to determine the optimal range </li></ul><ul><li>Marketing their secondhand business more aggressively </li></ul><ul><li>Reducing unnecessary costs, which in turn will reduce prices (to better compete with discount giants) </li></ul>
    16. 19. And make it through to the other side
    17. 20. But if they don’t figure something out fast They’ll find themselves on a sinking ship

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