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a tale of porter's five seas

a tale of porter's five seas

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  • 1. INFO 191 S1 2008 Assignment ONE: Real Groovy Powerpoint Presentation
    • By Simon Verbiest
    • ID#:1019459, CECIL ID: sver030
  • 2.  
  • 3. Real Groovy makes the bulk of its money selling media in its retail stores.
  • 4. For a time, it was mostly plain sailing
  • 5. But then some folks figured out how to get their media another way… DIGITAL DOWNLOADING
  • 6. And while that was going on, more clouds appeared on the horizon: DISCOUNT STORES LOWER PRICES LOWER PRICES LOWER PRICES
  • 7. To make matters worse, a nasty creature has emerged from the depths ECONOMIC RECESSION
  • 8. And it might just eat the company up
  • 9. Things are looking rough for Real Groovy Turnover target barely met
  • 10.  
  • 11. Captain Chris Hart “ I have some things that could help.”
  • 12. Vinyl LPs Secondhand goods, especially DVDs A HUGE range of media on shelves Specifically:
  • 13. But would all of these things be…
    • ENOUGH FOR A MIRACLE?
    • Or just a big joke
  • 14. Because research suggests… are just a fad, and offer no long term growth And that a big range isn’t necessarily a “good” range
  • 15. Research has also shown that Several major companies are conducting market research to find out what specific products should be in their range.
  • 16. And that Secondhand goods, especially DVDs
  • 17. So perhaps if they focus on
    • Conducting market research to determine the optimal range
    • Marketing their secondhand business more aggressively
    • Reducing unnecessary costs, which in turn will reduce prices (to better compete with discount giants)
  • 18.  
  • 19. And make it through to the other side
  • 20. But if they don’t figure something out fast They’ll find themselves on a sinking ship