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  • 1. Retail chain – more than 500 stores
    £551 million profit 2010
    3 million customers off and online…
  • 2. Core Business Areas
    Clothing/Fashion Home/Furniture
  • 3. Competitors
    (Horizontals)
  • 4. Real competition in search
    (verticals)
  • 5. Why the need for SEO/linkbuilding?
    25 generic key terms across the core business areas
  • 6. Not so good
  • 7. Link Analysis
  • 8. Anchor text to horizontals
    http://www.next.co.uk
    http://www.debenhams.com
  • 9. Verticals
    http://www.asos.com
  • 10. Solutions?
    Build relationships with bloggers to get links, approach via sites such as…
    Or…
  • 11. Make the bloggers come to you
    Submit content to other blogs such as Closet Case to attract bloggers,
    http://metro.typepad.com/closet_case/
  • 12. Other Ideas
  • 13. Educational links