Retail chain – more than 500 stores<br />£551 million profit 2010<br />3 million customers off and online…<br />
Core Business Areas<br />		Clothing/Fashion					Home/Furniture<br />
Competitors<br />(Horizontals) <br />
Real competition in search<br />(verticals)<br />
Why the need for SEO/linkbuilding?<br />25 generic key terms across the core business areas<br />
Not so good<br />
Link Analysis<br />
Anchor text to horizontals<br />http://www.next.co.uk<br />http://www.debenhams.com<br />
Verticals<br />http://www.asos.com<br />
Solutions?<br />Build relationships with bloggers to get links, approach via sites such as…<br />Or…<br />
Make the bloggers come to you<br />Submit content to other blogs such as Closet Case to attract bloggers,<br />http://metr...
Other Ideas<br />
Educational links<br />
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  1. 1. Retail chain – more than 500 stores<br />£551 million profit 2010<br />3 million customers off and online…<br />
  2. 2. Core Business Areas<br /> Clothing/Fashion Home/Furniture<br />
  3. 3. Competitors<br />(Horizontals) <br />
  4. 4. Real competition in search<br />(verticals)<br />
  5. 5. Why the need for SEO/linkbuilding?<br />25 generic key terms across the core business areas<br />
  6. 6. Not so good<br />
  7. 7. Link Analysis<br />
  8. 8. Anchor text to horizontals<br />http://www.next.co.uk<br />http://www.debenhams.com<br />
  9. 9. Verticals<br />http://www.asos.com<br />
  10. 10. Solutions?<br />Build relationships with bloggers to get links, approach via sites such as…<br />Or…<br />
  11. 11. Make the bloggers come to you<br />Submit content to other blogs such as Closet Case to attract bloggers,<br />http://metro.typepad.com/closet_case/<br />
  12. 12. Other Ideas<br />
  13. 13. Educational links<br />

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