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    test pres test pres Presentation Transcript

    • Retail chain – more than 500 stores
      £551 million profit 2010
      3 million customers off and online…
    • Core Business Areas
      Clothing/Fashion Home/Furniture
    • Competitors
      (Horizontals)
    • Real competition in search
      (verticals)
    • Why the need for SEO/linkbuilding?
      25 generic key terms across the core business areas
    • Not so good
    • Link Analysis
    • Anchor text to horizontals
      http://www.next.co.uk
      http://www.debenhams.com
    • Verticals
      http://www.asos.com
    • Solutions?
      Build relationships with bloggers to get links, approach via sites such as…
      Or…
    • Make the bloggers come to you
      Submit content to other blogs such as Closet Case to attract bloggers,
      http://metro.typepad.com/closet_case/
    • Other Ideas
    • Educational links