Your SlideShare is downloading. ×
  • Like
  • Save
test pres
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply
Published

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
126
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Retail chain – more than 500 stores
    £551 million profit 2010
    3 million customers off and online…
  • 2. Core Business Areas
    Clothing/Fashion Home/Furniture
  • 3. Competitors
    (Horizontals)
  • 4. Real competition in search
    (verticals)
  • 5. Why the need for SEO/linkbuilding?
    25 generic key terms across the core business areas
  • 6. Not so good
  • 7. Link Analysis
  • 8. Anchor text to horizontals
    http://www.next.co.uk
    http://www.debenhams.com
  • 9. Verticals
    http://www.asos.com
  • 10. Solutions?
    Build relationships with bloggers to get links, approach via sites such as…
    Or…
  • 11. Make the bloggers come to you
    Submit content to other blogs such as Closet Case to attract bloggers,
    http://metro.typepad.com/closet_case/
  • 12. Other Ideas
  • 13. Educational links