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Planet krypton to print 2

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part 2 of a course/presentation on how comic books are produced, printed, distributed and marketed.

part 2 of a course/presentation on how comic books are produced, printed, distributed and marketed.

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  • 1. “FROM PLANET KRYPTON TO PRINT” How Comic Books Are Made (part 2)
  • 2. Last class (review) 1. Script 2. Pencils 3. Inks 4. Colors 5. Letters
  • 3. this class 1. Production 2. Printing 3. Finding a publisher 4. Distribution 5. marketing 6. getting to issue #2!
  • 4. PRODUCTION SOME BASIC TIPS BEST TO WORK WITH GRAPHIC DESIGNER & PRE-PRESS STAFF USE FLIGHT CHECK INCLUDE ALL FONTS & IMAGE FILES ALL FILES SHOULD BE 300 DPI OR HIGHER (450 IS BETTER) YOU CAN USE PHOTOSHOP, INDESIGN OR QUARK EXPRESS BUT FINAL OUTPUT SHOULD BE PRINT READY PDF.
  • 5. PRODUCTION TRADITIONAL FORMAT 32-96 PAGES 6.625 X 10.25 inches SADDLE STITCHED COLOR NOT MUCH MORE EXPENSIVE THAN BLACK AND WHITE TYPICALLY USED FOR PERIODICALS/MULTI-PART STORIES
  • 6. PRODUCTION “prestige” FORMAT 48-96 PAGES 6.625 X 10.25 inches Perfect bound COLOR NOT MUCH MORE EXPENSIVE THAN BLACK AND WHITE Can be USED FOR PERIODICALS/ MULTI-PART STORIES or one- shots & graphic novels
  • 7. PRODUCTION “graphic novel” FORMAT 96 pages+ (16 page signatures) Can be any trim size Perfect bound COLOR MUCH MORE EXPENSIVE THAN BLACK AND WHITE Typically used to tell self- contained stories
  • 8. PRODUCTION Manga FORMAT 96 pages+ (16 page signatures) Can be any trim size but usually “b” format paperback Perfect bound Almost always BLACK AND WHITE Typically used to tell  serial stories
  • 9. Comic bookprinting SOME BASIC TIPS Higher the print run the cheaper the unit price Costs breakdown in to “set up” charges & paper costs It’s always more expensive to go back to press Ask about how books will be packed Ask if printer can store books You can print locally, overseas or through a printing co-op
  • 10. Graphic novelprinting More options Basic principles same as comic book printing But print on demand is an option Services like lulu, create space and blurb are useful Black and white much cheaper than color Some of these services combine printing and distribution
  • 11. FINDING A PUBLISHEROPTION OWNERSHIP RISK TO DIFFICULTY EXAMPLE CREATORExisting Company Very Low Very High Marvel, DCCharacters or OwnedExistingUniverseSell to Creator Owned Low High Dark Horse,Established Avatar, BookPublisher companiesPublishing Creator Owned Medium Medium ImageCo-opSelf Publishing Creator Owned High Easy Jeff Smith, Dave Sim
  • 12. Web publishing advantages Can be any page count Color or black and white Multi part or self contained No printing expense Minimal distribution expense (hosting fees) disadvantages Can be harder to solicit talent Almost always free
  • 13. Distribution (comics) How it works Sells to comic book stores The only major distributor Has new product selection committee Monthly catalog – diamond previews – lists thousands of items Basic listing is about a paragraph All other placement is paid Solicitation occurs at least two months in advance of delivery Orders on a non-returnable basis
  • 14. THE challenge of the direct market
  • 15. Self -Distribution(comics) How it works Sell at comic book conventions Sell (usually on consignment) to local comic book stores Sell on the web
  • 16. Distribution(graphic novels) How it works Publishers often own their own distribution companies There are also independent distributors (e.g. hudson news) & retailers (e.g. amazon) seasonal catalogs – typically three times a year Basic listing is about a page Solicitation occurs many months in advance of delivery Orders on a returnable basis
  • 17. Distribution(web comics) How it works Very cost effective option Comics apps like comixology or graphicly Self-hosted website Other App based options like ibooks author tools or e-book apps Your print ready pdf can easily be posted online as well
  • 18. Marketing 101 The four “p”s Product Pricing Promotion place
  • 19. pricing Diamond will take anywhere from a 40-60% discount Retail store discounts average 35-50% Booksellers generally receive a 40% discount  onlne partners will take a cut too (apple takes 30%, amazon takes more) Web content is generally free of charge Pricing can be used as a promotional tool
  • 20. promotion Comics news sites Social media (create a community) Events like store signings and launch parties  reviewers Conventions (panels, “artist’s alley” tables Working with charities (CBLDF, hero initiative) Merchandise Even a successful kickstarter campaign can create a buzz
  • 21. place Key to success is to get content in as many places as possible 3000 comic book stores 10,000 traditional bookstores 56 million ipads will be sold by the end of 2012 17 million kindles sold in 2011 Web access is near 100% penetration in north america
  • 22. Getting to issue #2(or the next comics project)Some common obstaclesWriters/artists/creative partners abandoning project“real life” gets in the wayUnderestimating work required to print, publish & promoteDistracted by opportunities (licensing, other media, offers tocollaborate, groupies)For periodicals – “four in the can”For graphic novels – “finish it first”Professionals deliver on time
  • 23. Last class (review) 1. Script 2. Pencils 3. Inks 4. Colors 5. Letters
  • 24. this class 1. Production 2. Printing 3. Finding a publisher 4. Distribution 5. marketing 6. getting to issue #2!
  • 25. Recommended reading Svenplarsen on Amazon.com Planet Krypton Recommended Reading under “wishlists”
  • 26. Questions?
  • 27. e-mail: svenplarsen@gmai l.com twitter: @svenplarsenhttp://svenpatricklarsen.carbonma . com/
  • 28. Marvel characters are“ and © 2012, MarvelEnterprises.Sven Larsen is “ and ©2012, Sven Larsen.