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LinkedIn Training Presentation
LinkedIn Training Presentation
LinkedIn Training Presentation
LinkedIn Training Presentation
LinkedIn Training Presentation
LinkedIn Training Presentation
LinkedIn Training Presentation
LinkedIn Training Presentation
LinkedIn Training Presentation
LinkedIn Training Presentation
LinkedIn Training Presentation
LinkedIn Training Presentation
LinkedIn Training Presentation
LinkedIn Training Presentation
LinkedIn Training Presentation
LinkedIn Training Presentation
LinkedIn Training Presentation
LinkedIn Training Presentation
LinkedIn Training Presentation
LinkedIn Training Presentation
LinkedIn Training Presentation
LinkedIn Training Presentation
LinkedIn Training Presentation
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LinkedIn Training Presentation

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Transcript

  • 1. Advance class on Going deeper into the social media tool, which was designed purely for business.
  • 2. Review from the LinkedIn intro class Hopefully by now you have a profile, which is 100% complete. You are a member of several groups and are actively participating in a few. Account settings have been adjusted to your needs. All invitation request are personalized. You started building your brand. You have a company target list with 30 - 50 names. Now we will take you to the next level!
  • 3. Agenda for this Presentation Examples of Profiles that need some TLC. Branding yourself on LinkedIn. Utilizing Groups. Advanced People search. Taking advantage of Questions & Answers. The power of the Company search function. Using the Applications LinkedIn provides.
  • 4. Example 1 of a LinkedIn Profile, which needs some TLC. Headline says nothing. The public profile will not be found easily by search engines. The summary really does not say very much except for listing some titles.
  • 5. Example 2 of a LinkedIn Profile, which needs some TLC. Headline is advertising. The public profile will not be found easily by search engines. The summary is the start of his electronic resume instead of his brand.
  • 6. Example 3 of a LinkedIn Profile, which needs some TLC. Headline is very generic. The public profile will not be found easily by search engines. The summary is non existent. Sad Fact: It did not take me very long to find these three examples
  • 7. Branding (The art of becoming knowable, likable and trustable) Building a brand takes time, effort and patience. Make sure your brand is consistent throughout your social media activities. For example Twitter, Facebook and Blogs. Your Brand goes beyond your professional experience. A good brand can significantly help you in your job search as well as later on building new business.
  • 8. Let the branding begin Headline: In 140 characters or less you have to create something memorable. Photo: Yes you need to add a photo. Status: You should update this once every week or two. Recommendation: You need at least 3, but we recommend having 4-7. Connections: Once you hit 500+ people see you as a super connector. Websites: You can add up to 3. For example Blog, Twitter and Company. Public Profile: Change it to first and last name if possible.
  • 9. Summary & Specialities Try to create your own brand here. Mention skills that you can’t add to your experiences. Add a human touch for example volunteer work, which might be relevant. Stay away from politics and religion. Specialities is a great area to add all the experiences for specific keyword searches.
  • 10. Groups Here is an example of a few groups I would recommend. You should have a mixture of local, industry specific and mass groups. Groups extend your network as you are able to send group members messages even if they are 2 degrees or further away from you. They are a great source for information as well as branding yourself.
  • 11. Groups You can look at your groups, search for groups, create your own group and read through the FAQ. The group profile shows you an overview of the group, date of creation, type of group, how many members, if it has sub groups, the owner of the group and its website. Most groups have discussion forums, job boards and news.
  • 12. Groups continued Overview: A quick insight into what has been happening in the group. Discussions: Here you can get more details, read posts and add comments and post your own discussions. News:Read and post news articles relevant to the group. Jobs: This behaves like the discussion forum, but is dedicated for reading and posting about jobs. Subgroups: Theses are groups inside the main group. Not all groups have subgroups. More: Search for members, check out any updates inside the group and change your settings for this specific group.
  • 13. People Search You can search through the whole database of Linked as far as your network reaches. You can go from a very specific search to a very broad search.
  • 14. Search Results
  • 15. Linkedin Answers
  • 16. Linkedin Companies
  • 17. Companies Results
  • 18. Company Overview
  • 19. Company Contacts
  • 20. Applications
  • 21. Application Example
  • 22. General Tips Back up your LinkedIn contacts at least once a month. Set up a GOOGLE ALERT for your name. Use Firefox instead of Internet Explorer to get spell check, when using LinkedIn. Treat your LinkedIn Profile equal or higher than your resume. Donʼt forget you are in control. You can remove connections and groups, delete or hide recommendations, view other peoples profiles publicly or incognito and the list continues. Be CREATIVE to ensure you set yourself apart from the rest. Believe and live the mission of “PAYING IT FORWARD”
  • 23. Contact Details www.linkedin.com/svenjohnston Twitter @WeAreOC Facebook www.facebook.com/WeAreOrangeCounty Facebook Group “We Are Orange County!” Website (Under Construction) www.WeAreOrangeCounty.ORG

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