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Diplomat africa 4
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  • 1. www.DiplomatAfrica.orgAFRICAVolume 4 • 2012PROMOTING ECONOMIC GROWTH AND SUSTAINABILITY THROUGH LEADERSHIP, DIPLOMACY AND TRADEDIPLOMATAFRICAVolume4•2012•www.DiplomatAfrica.orgBITC:Introducing the restructuredBotswana Investment & TradeCentreAfrican Union:New era with Dlamini-ZumaProudly African Initiative:Uniting the continentwww.ProudlyAfrican.info
  • 2. “No man is an island; every man is a piece of a continent”(John Donne, 1572 – 1631)The African Century is dawning.Diplomat Africa has become a documentation of continued African growthover the past year. We have explored the diversity of the southern Africanregion and uncovered the unique methods of diplomacy in various countries.After focussing on Intra-African trade in our last issue, the above quote frompoet John Donne seems hugely relevant to our continent.Inter-African unity is being solidified through the ushering in of the newAfrican Union chair, Dr Nkosazana Dlamini-Zuma. This momentous electionis sure to see continental integration. The launch of the Proudly AfricanInitiative shares the same crest of the Africa unity wave in this new era forAfricanism.African countries are starting to work together for the greater good of Africaas a whole. This could not be more timeous as it coincides with the interestof international capital which has come with worldwide focus on Africa, inwhat is dubbed as the “African Century”.Our four featured countries for this issue of Diplomat Africa are Mauritius,Seychelles, Lesotho, and Botswana. The two island nations are part of theexciting Vanilla Islands grouping, which is anticipated to bring huge globaltourist attention to our eastern shores. Lesotho has just ushered in a newera which is poised to bring economic growth to the mountain kingdom.Botswana is all set to take advantage of the rise of the African Century,through the newly restructured Botswana Investment & Trade Centre (BITC)in association with Brand Botswana. These exciting developments arepositioning Botswana as a diversified economy and showcasing Botswana’spride.In this issue, we are also excited to share an intricate look at the lives ofsome of Africa’s prominent icons and diplomats.With this, our profile of Future Visions in the SADC region which we haveexplored in these first four issues, are wrapped up. We look forward toexploring the endless well of sectors of development in Africa in our nextissues.We are excited to be sharing all these growth stories with you as theydevelop.Thapelo LetsholoPublisherPUBLISHER’S FOREWORDMain SponsorsBotswana Investment& Trade Centre (BITC)2 | Diplomat Africa
  • 3. siemens.com/answersEvery day in Africa more and more people are moving tourban areas. This is creating an urgent demand for thedevelopment of better, more sustainable infrastructures.Already we’re at work in major cities like Lagos andAlgiers, helping ensure a reliable electricity supply topower economic growth and infrastructure development.Our efficient rail technologies in Johannesburg aretransporting commuters safely and keeping the economyon track. With our water technologies, more people inDar es Salaam have access to clean drinking water. Andour medical equipment is providing citizens of Nairobiwith affordable healthcare.We’re working with African cities today to create answersthat will last for generations to come.Building cities worthbuilding a future in.Siemens provides answers for Africa‘s rapidly growing cities.
  • 4. CREDITSConTaCT DETaIlSGVPedia Publishing (Pty) LtdPo Box 26382 Gaborone, BotswanaPlot 119 Unit 2G Gaborone International Finance ParkTel: +267 3951363 (Gaborone)+27 117052097 (Johannesburg)Email General: info@gvpedia.comEmail Editor: rebecca@gvpedia.comWebsite africa: www.Diplomatafrica.orgwww.Proudlyafrican.infoWebsite Global: www.GVPedia.comTHE TEaMPublisher: Thapelo letsholoEditor: Rebecca EbProject Manager: Gia BischofbergerProduction: GVPedia CommunicationsCreative Direction: iMedi8 CreativePrinter: Creda CommunicationsWebsite Development: liam DobellPublic Relations: RedPepper PR & CommunicationConsultancy (Botswana)Sales Team: Yvonne Sinclair (South africa),Tshiamo Mhlanga, KaboGarebakwena, BalepengMontwedi (Botswana)International Group Publisher:Sven BoermeesterUltimately we look forward toshowcasing and connecting all thesuccessful governments, companiesand individuals that are spearheadingafrica’s incredible growth.GVPedia Communications:Managing DirectorGia BischofbergerDisclaimer: Every effort has been made to ensure the accuracy of theinformation in “Diplomat africa”. neither “Diplomat africa”, Red Pepper PR &Communication Consultancy nor GVPedia Communications cc assume anyresponsibility for errors or omissions.The editor reserves the right to amend and alter copy and visual material asdeemed necessary.all rights reserved: no part of this publication shall be reproduced, copied,transmitted, adapted or modified in any form or by any means. Thispublication shall not be stored in whole or in part in any retrieval system.Proudly AfricanBoosting inter-trade & culturalrelations across the continentwww.ProudlyAfrican.info4 | Diplomat africa
  • 5. 88 Botswana well-positioned for dawn of the AfricanCentury12 Future Visions Mauritius16 Future Visions Seychelles20 Future Visions Lesotho1216 20IN THIS ISSUEFUTURE VISIONSDiplomat Africa | 5
  • 6. CHAPTER 1:FOREIGN POLICY,DIPLOMACY ANDRELATIONS26 Nkosazana Dlamini-Zuma electedas African Union Chair27 Proudly African28 Lesotho welcomes The RightHonourable Motsoahae ThomasThabane as its newPrime Minister29 High Commissioner of India inSouth Africa Virendra Gupta30 Lieutenant General Tebogo CarterMasire31 Board Chairperson Mr VictorSenye Introduces the BotswanaInvestment & Trade Centre (BITC)32 Salif Keita33 Restructured MBSA appoints newexecutive director34 Legwaila Joseph Manson JohnLegwaila36 Moise Chapwe Katumbi38 The African PresidentialRoundtable 2012CHAPTER 2:TRADE ANDINVESTMENT42 Botswana Investment and TradeCentre44 City of Ekurhuleni, Place of Peace,enters into own new era46 Fairscape Precinct, A mixed-useconcept for Fairgrounds48 Botswana Examinations Council50 Debswana Jwaneng MineCHAPTER 3:AFRI-INDIA54 Confederation of Indian Industry inSouth Africa56 INDIALLIA 201258 Successful Indian Companies inSouth Africa50 56IN THIS ISSUE6 | Diplomat Africa
  • 7. CHAPTER 4:TRAVEL ANDHOSPITALITY62 Hospitality Marketplace Africa64 Regional Branding andCommunication Strategy forSouthern Africa66 Introducing the Vanilla Islands – atourist’s Indian Ocean dream68 Rani ResortsCHAPTER 5:BUILDING AFRICA72 Master Builders South Africa74 African Federation of ConstructionContractors’ Associations (AFCCA)76 Infrastructure is on South Africa’smain agenda78 Lesotho Highlands Water ProjectCHAPTER 6:GROWTH ANDDEVELOPMENTAFRICA82 Future of Trade at BRICS Africa201284 NEPAD – Advancing Agricultureand Food Security in Africa86 Africa Frontiers Forum88 PAMRO Conference 201290 The Sugar Industry Mauritius92 Europe, Middle East and Africa(EMEA) regional meeting held inAfrica 201294 BA ISAGO: A University College inTransition and Transformation6678 94Diplomat Africa | 7
  • 8. International capital is increasingly flowingaway from developed markets and intoemerging economies. Of the African statesbidding to host this capital, all indicatorspoint to Botswana as the most strategicallypositioned to benefit.While many believe the country’s journey to this point startedin the late 1960s with the discovery of diamonds in theOrapa/Letlhakane area, Botswana’s history as an extractiveeconomy began with gold mining, albeit on a small-scale, inthe late 1800s.Large-scale extractive activities around diamonds, coal,soda ash, copper, and nickel were explored in the late1950s, laying the foundation for the establishment of world-famous operations such as Jwaneng and Orapa diamondmines, Morupule Colliery, Botash, and BCL Mine.The resource boom of the late 1960s and 1970sallowed extractive industries to outpace agriculture as theBotswana well-positioned for dawnof the African Century8 | Diplomat AfricaFUTURE VISIONS
  • 9. primary drivers of Botswana’s economy, with governmentusing the revenues to direct growth mainly to national socialdevelopment endeavours such as education, health, andprimary infrastructure.While Botswana is most well known worldwide for thisresource miracle, a lesser acknowledged but greatly moresignificant marvel was the government’s use of economicpolicy to carry the momentum of the wealth-boom towardsbroader economic development.While the resource boom exceedingly createdemployment, raising incomes and living standards, it wasgovernment policy that ensured this increased demandresulted in the creation of secondary industry such asfinancial services, manufacturing, hospitality and tourism,aviation, and other sectors.Economic diversificationSince the 1980s, government’s economic diversificationpolicy has seen the deployment of the burgeoning mineralrevenues towards the growth and deepening of nationwideInformation Communication Technologies, transportnetworks, and more recently, robust efforts towards self-sufficiency in energy generation.It is from these efforts that secondary industry hasblossomed and deepened, with the result that theconsumer demand originally built by mineral revenues, hasbecome complimented by new and transformed economicpathways.In addition, these government social developmentpolicies, such as the billions of Pula spent on tertiaryeducation investment, have transformed consumer demandtowards more complex products, allowing market space forproduction of more specialised and modern products andservices.From the 1980s when the Financial Assistance Policyfirst marked government’s attempts at countrywideindustrialisation of the mineral revenues, economicpolicy since the millennium has been aimed at providingsupporting infrastructure and policy conducive to the privatesector.This two-pronged policy has seen the development andDiplomat Africa | 9FUTURE VISIONS
  • 10. roll-out of key agencies such as the Citizen EntrepreneurialDevelopment Agency, Local Enterprise Authority, BotswanaExport Development and Investment Authority, InternationalFinancial Services Centre, and others.In the last four years, critical modern economy agenciessuch as the Competition Authority, Financial IntelligenceAgency, and the Non-Bank Financial Institutions RegulatoryAuthority have emerged, closing policy loopholes andbuilding confidence for investors.Over the same period, government has embarkedon the most aggressive infrastructure outlay sinceIndependence, with billions of Pula invested in roadand air infrastructure, dam construction, power stationdevelopment and extension of the transmission grid.In addition, government and the Bank of Botswana havedeveloped a regular and high value domestic debt issuanceprogramme chiefly designed to boost the development ofcapital markets.The result of this comprehensive approach bygovernment over the years, has seen greater Foreign DirectInvestment (FDI) with more moving into non-mining sectors,thus raising non-extractives’ contribution to the economy.A recent Ernst & Young survey suggested Botswanaattracted approximately US$13.5-billion (P99-billion) in FDIbetween 2003 and 2011, placing it among the continent’stop 15 targets for foreign capital.While minerals accounted for more than a third of thisFDI (part of the reason being the attendant high capitalcosts), foreign capital also targeted financial services,communications, real estate, hotels, and tourism.With key infrastructure slowly moving into place andthe safety net of investor and support agencies graduallycommingling, government has lately begun addressing10 | Diplomat AfricaFUTURE VISIONS
  • 11. the various factors influencing the country’s globalcompetitiveness.Part of the motivation has been that the secondaryeconomy (manufacturing/industrial economy feeding offthe primary, raw material, activities) is growing rapidly.Further impetus is required in order to fill the space currentlyoccupied by imports.At present, it could be argued that Botswana’s economyhas more elements of primary and tertiary economy andfewer of secondary economy, with an annual merchandiseimport bill estimated at nearly a fifth of the Gross DomesticProduct.Global competitiveness and relationsThe focus on competitiveness, as seen by the establishmentof a select Cabinet committee on the issue, is seeing thetargeting of eight policy areas identified by investors andenunciated by the World Economic Forum’s annual report,as problem areas.Besides these, Botswana as a member of the SouthernAfrican Customs Union (SACU) is also engaged in inter-regional industrialisation negotiations to ensure greaterdomestic capacity building from the value created within theunion.In addition, the country has penned an interimEconomic Partnership Agreement with the European Unionand is in the process of finalising a more comprehensivearrangement, among the raft of international trade andtax protocols it has in place to enhance the domesticeconomy’s industrial allure.Indicators already exist that these policies have placedBotswana at the heart of the African Century.Already, the Botswana Stock Exchange, the agencywith its pulse on foreign capital flows, has reported heavieruptake of local counters by foreign companies andindividuals, as global focus shifts to Africa.The Botswana Stock Exchange was the eighth bestperforming market in the world last year and this year, thelocal bourse expects to further improve its performance.Given the goodwill in the highest political offices, thesupport of policy and infrastructure as well as the robustinvestor agencies, sovereign credit rating, developedfinancial services, and skilled labour force – Botswana iswell poised for the African Century.Diplomat Africa | 11FUTURE VISIONS
  • 12. The economic landscape of Mauritius hasundergone a major transformation. It haschanged from an agricultural economy toan innovation-driven economy focusingon emerging sectors such as knowledge,healthcare and life sciences, financialservices, sea-food, logistics, propertydevelopment, ICT, and renewable energy in2012.The island nation of Mauritius is world renowned as atropical holiday destination with crisp white sands andturquoise warm Indian Ocean waters. The culture, vibrancy,and tourism infrastructure, make Mauritius one of Africa’smost beautiful and desirable island destinations. But it tooka strategic economic diversification plan to get Mauritiusto where it is today. Its growth regardless of its diminutivesize, tells one of Africa’s greatest success stories. Mauritianindustry has maintained its strength even in the face ofeconomic turmoil worldwide – proving there’s a lot more tothis spectacular island than agriculture and tourism.As proof that Mauritius is an attractive investmentlocation, the country achieved nearly MUR10-billion in FDIfor the year 2011 amidst growing global uncertainty. Inmost sectors of activity, namely financial services, hospitalityand property development, construction, healthcare andmanufacturing, Mauritius has in fact had an increase in theflow of investments.Ken Poonoosamy, the Managing Director of Board ofInvestment Mauritius, explains this was achieved largely byadopting a targeted approach to further consolidate existingmarkets, the identification and tapping of new and emergingmarkets, and a focus on Greenfield projects in order toboost investments.The new Repo rate set at 4,9% augurs well forthe economy as a whole and allows a new windowof opportunity for investors. The initiative of the BankFuture Visions Mauritius12 | Diplomat AfricaFUTURE VISIONS
  • 13. of Mauritius offsets prolonged adverse circumstancesthat seem to shackle the world market, in particular theuncertainties in Europe. The lowering of the interest rateoffers a boost to investors’ confidence.This year, Mauritius celebrated the 44th anniversaryof its independence. To mark the occasion, the Boardof Investment (BOI) in Mauritius looked back over theeconomic growth of 40 years, whilst looking to the futureby maintaining their resolve to promote Mauritius as aRepublic of MauritiusCapital: Port-LouisLocation: Island 500 miles east of Madagascar, inthe Indian OceanArea: 2,040 sq. km. (787 sq. mi.)Population: 1,286,340 (including Rodrigues,Agalega, and St. Brandon)Language: Creole (common), French, English(official), Hindi, Urdu, Hakka, BhojpuriIndependence: March 12, 1968 (became a republic in1992)Government: Parliamentary RepublicActing President Monique OhsanBellepeauPrime Minister NavinchandraRamgoolamCurrency: Mauritian rupee (MUR)Terrain: Volcanic island surrounded by coralreefs and a central plateau rimmed bymountainsClimate: Tropical; cyclone season mid-December-AprilGDP: $19.276 billion (2011)Agriculture: 4.5%Industry: 24%Services: 71.4%Diplomat Africa | 13FUTURE VISIONS
  • 14. green and sustainable island-State, keeping its ecologicalstewardship at heart.HistoryMauritius’ known history extends back over five centuries.The first historical evidence was on a map by Italiancartographer Alberto Cantino in 1502. Even thoughMauritius was discovered and visited by the Portuguesebetween 1507 and 1513, it was the Dutch who first laidbase there. The legacy the Dutch left, besides eliminatingthe Dodo and giant tortoise populations and much of theebony heartwood forests, was to lay the foundations ofindustry with the introduction of sugarcane in the 1600s.They also contributed the name of the country after themain vessel in the fleet which first made landfall.After the Dutch abandoned their colony in 1710, theFrench developed a colony on the island in 1715, leavingan indelible and lasting mark on the island’s infrastructureand culture. It was also the French, under Governor Mahéde La Bourdonnais, who successfully developed the sugarindustry. The island population was slowly grown anddeveloped through each of the colonies as slaves werebrought over from the mainland and Madagascar, formingthe Creole population today. The impact of sugar on thepopulation is evident in the indentured labourers broughtover from India. The British took over in 1810 and ruled untilindependence in 1968.Present economic situationSince independence, Mauritius has worked tirelessly tobuild on these foundations through the diversification ofthe economy. Currently, Mauritius is striving to add toits ‘four-pillar’ economy, namely sugar, textile, tourismand financial services. This is to make it more resilient toshocks, enhance productivity and competitiveness, andsimultaneously support growth and job creation. Theeconomy grew at an estimated 4% in 2011 driven by aresurgent textile industry, and a strong performance by thefinancial sector.In 2011, tourist arrivals were estimated at about965,000 compared to 871,000 in 2009 and 2011 tourismearnings were estimated at about MUR43-billion, up fromMUR35.7-billion in 2009. Gross foreign direct investment(FDI) stood at MUR9.5-billion in 2011, 10.6-billion in 2010and MUR8.8-billion in 2009. The investment went mainlyto sectors like health, real estate, finance, manufacturing,aquaculture, and the agro industry.Apart from infrastructure development, Mauritius isgiving priority to the small and medium enterprise (SME)sector, which has been the main source of employmentcreation during the financial and economic crises. Thegovernment is also increasing its support to export-orientedindustries, especially textile and clothing which have beenunder severe stress in the crisis.Indicators show that primary sector activities, mainlyrelated to agriculture, grew by 2.5% in 2011. Sugarcanegrew by only 0.6% while “other agriculture activities”expanded 3.7% in 2011. Mauritian banks are healthy,profitable, well-capitalised and resilient with an overallcapital adequacy ratio well up with international standards.14 | Diplomat AfricaFUTURE VISIONS
  • 15. Future overall growth will rely in some part on thecapacity of Mauritius to tackle:• fiscal and current account deficits• high dependency on traditional export partners• high import-dependenceFuture prospects of the economyWith the lack of visibility on how the international businessscene will be evolving in the future, the Vice Prime Ministerand Minister of Finance and Economic Development,Honourable Xavier Duval presented a prudently optimisticbudget for 2012 which builds on the momentum createdby bold economic reforms as well as the buoyancy of anempowered population to pave the way for Mauritius toemerge as a world class city-State by the 2020s whileplaying a significant role in the development of Africa.It is of paramount importance for Mauritius to gather theright impetus to fulfil its economic potential whilst creatingand unlocking opportunities.To achieve its full potential, the key sectors of theeconomy such as manufacturing and financial services needto shift gear to a new level of value addition while emergingsectors such as education and healthcare need to cementtheir role in the development of the economy.The future prospects of the Mauritian economy seem tobe resistant to the shocks of the world economic scene. Aconcrete example is the Mauritian manufacturing sector.Mauritius has the right combination of factors such asan increasing industrial capacity, research potential and apowerful drive for innovation for sectors which are criticalto its future development such as biotechnology, medicaldevices, nanotechnology, environmental technology andenergy to play its major role as a manufacturing hub forAfrica.Other sectors such as ICT are expected to provide newvalue-added services, for example cloud computing, whilefinancial services such as fund management and investmentbanking are part of the logical way forward for the financialindustry to position itself as the International FinancialCentre for Africa.The Government has undertaken broad measures toensure an overhaul and upgrade of key infrastructuresof Mauritius. Growth prospects of the economy will bedependent on the improvement in infrastructure levelssuch as high quality of logistics, utilities, connectivity, andtransportation costs capable of supporting the emergenceof a highly modernised country. These improvements,coupled with the right education system, are key toensuring that Mauritius meets its economic prospects andpositions itself as the gateway to Africa.Board of InvestmentLevel 10, One Cathedral Square Building16 Jules Koenig StreetPort LouisMauritiusTel: +230 203 38 00Fax: +230 208 29 24Email: contact@investmauritius.comDiplomat Africa | 15FUTURE VISIONS
  • 16. One thousand miles from the African coastin the western Indian Ocean at the crossroadof Asia and Africa, the 115 islands ofSeychelles just below the equator, offer adiverse range of experiences in their whitesandy beaches and verdant mountains andforests. Seychelles has retained a soulful wayof life which is vibrant and captivating, yetstill authentic.This archipelago of legendary natural beauty comprises 41of the oldest mid-oceanic granitic islands on earth, whichtogether, constitute the Inner Islands. The most prominentare Mahé (the principal island and home to the capitalVictoria), together with its close neighbours Praslin and LaDigue.Seychelles has two UNESCO World Heritage Sites:‘Aldabra’ the largest raised coral atoll on earth; and Valléede Mai where the Coco-de-Mer nut grows on ancientpalms, which once earned Seychelles the reputation forbeing the site of the Garden of Eden.Seychelles’ culture is a melting pot of various ethicstrains of the original European settlers of 1770 andtheir retainers – African slaves and Indian and Chinesemigrants who form the well-integrated Seychellois societyof today.HistoryIt is believed that Austronesian seafarers (and later Maldivianand Arab traders) were the first to visit the uninhabitedSeychelles. Remains of Maldivian mariner presence fromthe 12th century were discovered on Silhouette Island. Theearliest recorded sighting by Europeans took place in 1502by the Portuguese Admiral Vasco da Gama, who passedthrough the Amirantes and named them after himself(islands of the Admiral).A transit point for trade between Africa and Asia, theFuture Visions Seychelles16 | Diplomat AfricaFUTURE VISIONS
  • 17. islands were occasionally used by pirates until the Frenchbegan to take control in 1756 when a Stone of Possessionwas laid by Captain Nicholas Morphey. The islands werenamed after Jean Moreau de Séchelles, Louis XV’s Ministerof Finance.ClimateSeychelles enjoys an average of seven hours of sunshineevery day. March and April are the hottest months withtemperatures in the shade rarely exceeding 30°C. Duringthe cooler months of July and August, the temperature getsas low as 21°C.The south-east trade winds blow regularly from Mayto October when the temperature is slightly lower andthe atmosphere less humid due to the mild sea-breezes.The north-west monsoon prevails from December toMarch, which is the hottest and wettest time with humidityaveraging 65%.EconomySeychelles is one of the smallest independent countriesin the world. The islands of the archipelago are scatteredover one-million square kilometres of sea with a total landarea of only 455 square kilometres (177 square miles). As aRepublic of SeychellesCapital: VictoriaLocation: An island country spanning anarchipelago of 115 islands in the IndianOcean, 1,500 kilometres (932 mi) eastof mainland Africa, northeast of theisland of Madagascar.Area: 451 km2 (174 sq mi)Population: 85,525 (smallest population in Africa)Language: French, English, Seychellois CreoleIndependence: June 29, 1976 (from the UnitedKingdom)Government: Unitary representative presidentialrepublicPresident James MichelVice President Danny FaureCurrency: Seychellois rupee (SCR)Terrain: 115 islands fall under two groups: 43tall granite Inner Islands; and 72 low-lying coral cays, atolls and reef OuterIslands. The Outer Islands are dividedinto five groups: Amirantes, SouthernCoral Group, Alphonse Group, FarquharGroup, and Aldabra Group.Climate: Equable although quite humid; mostlylying outside the cyclone beltGDP: $2.245-billion (2011)Agriculture: 1.9%Industry: 18.7%Services: 79.3%Diplomat Africa | 17FUTURE VISIONS
  • 18. result there is very limited cultivable land as well as noknown mineral resources. Its main resource, is its beauty,which has been well capitalised on in a successful tourismindustry.Despite its constraints of limited resources,the economic situation of Seychelles is one thatmany developing countries could envy. Even at US$2,053,000,000 GDP in 2010, its GDP per capita is thesecond highest in Africa, after Equatorial Guinea.TourismThe natural beauty and uniqueness of Seychelles hasalways attracted vast numbers of tourists, placing thetourism industry as the biggest sector of the economy.Factors such as globalisation, competitiveness, and theeconomic downturn worldwide have resulted in Seychelleshaving to refocus their marketing campaign.This led to the formation of a highly resourceful tourismbody under the leadership of Minister for Tourism andCulture, Alain St.Ange. When Prince William and hisnew wife, Duchess Catherine, chose Seychelles as theirhoneymoon destination, it sparked a worldwide trend. TheSeychelles tourism board were quick to market the countryas the ‘Honeymoon Destination’ of the world. Seychelles isnow understandably one of the first choice destinations forhoneymooners.The Seychelles International Carnival of Victoria isan annual celebration which attracts numerous touristsas well as communities from all over the Indian Ocean.The Carnival for 2012 became an initiative of the VanillaIslands organisation and was jointly hosted by Seychellesand La Réunion, and was a great success in drawingattention by celebrating this unique region. The VanillaIslands organisation is a joint marketing concept betweenSeychelles, Comoros, Madagascar, La Réunion, Mauritius,and Mayotte. Seychelles Tourism Minister Alain St.Ange hasbeen elected to be the first President of the Vanilla Islandsorganisation. This exciting concept has opened up theregion for inter-travel.EnvironmentThe Seychelles government is finding alternative ways tosustain themselves. A new energy bill has been passedwhich allows sustainable energy producers to sell back theirenergy to the main power supply company. Photovoltaiccells would do very well in Seychelles given the number ofhours of sunshine per day, and are also becoming moreaffordable.Eco capital of the worldSeychelles aims to position itself as the Eco Capital of theWorld with standards which will be judged and measured.Almost 50% of the land area of these 115 islands in themiddle of the Indian Ocean is under strict conservationand a host of eco-practices were announced as part of theSeychelles2020 Initiative.La Digue has been chosen as the repository of thisambition, but other islands such as Silhouette, North,Fregate, Conception and Cousin have already got their ownprogrammes.Foreign DiplomacyIn foreign relations, Seychelles’ representation is expandingwith plans to cover five continents, namely North America,South America, Africa, Asia, and Europe. This is visiblethrough the opening of new diplomatic missions in Rome,Beijing, Pretoria and India, in addition to those already inexistence in New York, Paris and Brussels, which all playa result-oriented role in bilateral, regional and internationalaffairs.As a small nation, the government saw the need to gainmore visibility and credibility in the international arena. Theytook the unprecedented move of inviting former Diplomatsto Seychelles in a bid to set up an association of “Friends ofSeychelles”.Key achievementsPresident James Michel stressed the importance ofdiversifying the economy as soon as he took office after18 | Diplomat AfricaFUTURE VISIONS
  • 19. noticing the main challenges for investment in Seychelleswas that focus was solely on the two main sectors of theeconomy – tourism and fisheries.His plan was to try to create more visibility, awarenessand interest in other sectors of the economy, involving otherservices to support the industry. He started with a proactivepromotion programme which organised investment forumsin other countries to open up the other sectors. Thispublicised the offshore industry of Seychelles and its stablejurisdiction with favourable tax rates and conditions.Seychelles has potential for financial services and thebanks are very profitable, with space for more financialintermediaries. There is also scope for development inthe ICT sector. One of the visions of the country is tomove towards a knowledge economy. The workforce ishighly educated with a 98% literacy rate and the newlyopened University of Seychelles offers a vehicle for this.The submarine cable is also one of the enablers as theconnection opens many windows of opportunity. Particularareas of interest include e-commerce and business processoutsourcing.Seychelles’ social indicators are good by internationalstandards. The country’s success in improving the socialconditions of its population is partly rooted in the welfare-state role assumed by the government over the last twodecades. There is a comprehensive social safety net,whereby the government has sought to minimise incomedisparities. This is through subsidised housing, access tohealthcare and education, and minimum income for theelderly, unemployed and the poor. Life expectancy hasincreased and infant mortality rates have been reduced.Competitive advantagesSeychelles is unique because of its political, social, andeconomic stability. Since its reform, the country has hada strong economy, with inflation contained to single digitsand built up reserves. The legal framework in place allowssecurity and ease for new businesses and banks.The Seychelles environment is well placed for corporateglobal positioning, with access to networking with theMiddle East, Asia and Africa. The access to Africa isheightened by Seychelles’ membership with SADC andCOMESA, with direct flights to South Africa, Kenya, andEthiopia – making Seychelles the perfect stepping stone.Vision 2020President Michel’s vision to transform Seychelles has beentangibly illustrated to his citizens through the annual ‘Touchthe Future’ 2020 Expo, which highlights how these goalscan become reality. The Vision was conceptualised througha thorough process of investigation of various sectors ofsociety and their aspirations. Vision 2020 has been inter-woven to Aspiration 2013, which focused on the youth, andStrategy 2017, which focused on developing the economy.The Vision notes innovation as the key to Seychelles’success in the future.Ministry of Foreign Affairs Seychelles:www.mfa.gov.scVirtual Seychelles: www.virtualseychelles.comDiplomat Africa | 19FUTURE VISIONS
  • 20. Lesotho is a democratic, sovereign andindependent country which is locatedin southern Africa. The name Lesothotranslates into “the land of the people whospeak Sotho”.Formerly a British protectorate until independence inOctober 1966, the Kingdom of Lesotho is one of the threeremaining monarchies in Africa.The country has a land area of approximately 30,355km², roughly the size of Belgium or Taiwan, or the Americanstate of Maryland. Located at the southern tip of Africa,Lesotho is completely outside the tropics and enjoys a cool,temperate climate. Often referred to as the “Switzerland ofAfrica”, it is blessed with a beautiful, often snow-cappedrange of mountains, the Maluti. The Kingdom’s centralposition in the heart of Africa’s most developed economy -the Republic of South Africa, is well served by air, rail androad links to all its major centres.The capital, Maseru, is only 600 km away from SouthAfrica’s busiest harbour, Durban, and is one-hour’s drivefrom Bloemfontein, a judicial and academic centre. It isalso only 45 minutes by air or four hours by road fromJohannesburg.Lesotho is home to the largest and most ambitiouscivil engineering project in the whole of Africa, the LesothoHighlands Water Project (LHWP), which has harnessed andcommercialised her upstream surplus water resources –often referred to by Basotho as their “White Gold”.Lesotho enjoys a high literacy rate at 82% that has beenfurther enhanced by the free primary education programintroduced by the government in 2000. There are over1200 Primary schools in Lesotho placing every child withinwalking distance to a school.The economy is divided into three sectors: primary,secondary and tertiary, contributing 12.75%, 29.48% and57.77% respectively. The manufacturing sector contributes17.3% to GDP.Future Visions Lesotho20 | Diplomat AfricaFUTURE VISIONS
  • 21. Republic of MauritiusCapital: MaseruLocation: The only independent state in the worldlying entirely above 1,000 metres inelevation. It has an altitude of 3,400metres at its highest, and its lowestpoint of 1,400 metres is the highest inthe world. Lesotho is the southernmostlandlocked country in the world andentirely surrounded by South Africa.Area: 30,335 sq. kmPopulation: 2-millionLanguage: Sesotho & EnglishIndependence: October 4, 1966 (from Britishprotection)Government: Unitary Parliamentary ConstitutionalMonarchy under King Letsie III andPrime Minister Tom Thabane.Currency: Loti, plural Maloti; par with SouthAfrican Rand (ZAR).Terrain: Mountainous highland with plateausand hills with abundant water andgrazing lands.Climate: The high altitude keeps Lesotho coolthroughout the year with most rainfalling in summer thunderstorms.Temperatures in summer can reach30ºC in the lowlands and as low as -7ºCin winter and -18ºC in winter. Snow iscommon from May to September.GDP: $3.672 billion (5.2% 2011)Agriculture: 7.5%Industry: 33.1%Services: 59.4%Diplomat Africa | 21FUTURE VISIONS
  • 22. Development StrategyThe Government of Lesotho has adopted a private sectordriven economic development and an export led industrialgrowth strategy. An essential part of the economy is anindustry that comprises diamond mining and quarrying,construction, manufacturing of textiles, garments andfootwear, assembly of electronics and electrical appliances,trout breeding and fishing, water bottling and foodprocessing.Lesotho’s trade and investment framework provides fora duty-free and concessionary access of Lesotho madeproducts into the Southern African Customs Union (SACU),Southern African Development Community (SADC), the USunder Africa Growth and Opportunity Act (AGOA), and tothe EU under the SADC Economic Partnership Agreement(EPA). Other significant markets include:• Preferential market access of Lesotho originating products into the Australian market (22 millionconsumers), affording them duty-free access or reducedrates of duty.• Duty-free access for a large list of products except for dairy, poultry and egg products granted by Canada (34million consumers) under the GSP system.• A preferential treatment agreement between SACU and MERCOSUR (comprising Argentina, Brazil, Paraguay,and Uruguay (385 million consumers) grants tradepreferences on specific products originating fromLesotho as member of SACU.• The SACU EFTA gives SACU originating industrial and fish products duty-free and quota free access toSwitzerland, Norway, Iceland and Liechtenstein.• 99% of Lesotho’s industrial products, including textiles and clothing can be exported duty- and quota-free toJapan (127 million consumers).• Lesotho’s products are eligible for duty-free access to New Zealand, under a GSP scheme introduced in 1972.• Turkey provides Lesotho’s industrial products duty free access under a GSP scheme.IndustriesLesotho’s main exports to these markets comprise crudematerials (diamonds, wool and mohair), manufacturedgoods (garments, electronics and electrical appliances,footwear) and water (under the Lesotho Highlands WaterProject).One of the first initiatives undertaken by governmentafter independence in 1966 was the formation of theLesotho National Development Corporation (LNDC) andthe Lesotho Tourism Development Corporation (LTDC) in2002. Both institutions are government’s arm to encourageinvestment and to assist in the development of tourism,commerce and industry.The key responsibility of the LNDC is to contribute tonational economic growth and development by promotingLesotho as an attractive and a preferred investment locationto both foreign and local investors. LNDC offers a widerange of investment supportive services. These includeserviced industrial sites; factory buildings; business supportservices; aftercare services; financial assistance to supportjoint ventures with local investors; and where possible,limited equity participation in projects considered to be of22 | Diplomat AfricaFUTURE VISIONS
  • 23. strategic importance to the economy.The LTDC deals with identification and promotionof investment opportunities in the tourism sector. TheCorporation also plays an advisory role to the privatesector and tourism programs in collaboration with tourismorganisations.The LNDC and LTDC together with the Governmentand the business community of Lesotho are constantlypromoting investments that combine natural resources withthe existing skills. An example of this synergy is Lesotho’swool and mohair products including jerseys, scarves,blankets and tapestries. A lucrative investment opportunityexists in the establishment of a vertically integrated industrythat can process the abundant wool and mohair to themore value added stage of yarn.As is the case with many emerging economies, asubstantial amount of capital has been channelled to labourintensive activities such as clothing, footwear, tourism,and electronics assembly. While Lesotho is very strong inthese labour intensive activities with special reference to theclothing and textile sector, investment opportunities exist inother activities such as:• Garment industry integration (knitted fabric mill, accessories and packaging materials);• Automotive components;• Leather and footwear;• Assembly of consumer electrical and electronic appliances;• Food processing and water bottling;• Mining – resource based projects e.g. sandstone, ceramic ware and brick making;• Renewable energy and environmental projects such as water recycling and solid waste management;• Pharmaceuticals; and• Infrastructure development.Investments in these priority sectors are supported bya healthy government administered incentive packageincluding:• 0% tax on income generated from exporting manufactured goods outside of the Southern AfricanCustoms Union (SACU);• A permanent maximum manufacturing tax rate of 10% on profits;• Training subsidy allowable at 125% for tax purposes; and• No withholding tax on dividends distributed by manufacturing firms to local or foreign shareholders.Vision 2020In 2000 the country took a policy decision to formulatea vision to provide a long-term perspective within whichnational short to medium-term plans could be formulated.The specific objectives of the Lesotho Vision 2020 are to:establish a long-term vision for Lesotho by looking beyondthe short-term plans and adjustments; explore the optionsfor economic, political and human development to the year2020; identify alternative development strategies suitablefor the Lesotho situation; promote a process of opendialogue and consultation with socio-economic groupscountrywide; create an environment whereby Basothowill actively participate in achieving the Vision 2020; and,develop a focus along the horizon in the direction of whichdevelopment plans could be rolled out.Lesotho’s Vision 2020 document identifies sevenpillars of development. These are democracy, unity, peace,education and training, economic growth, managementof the environment, and advancement in technology. Witha new government and numerous exciting developmentprojects in the pipeline, Lesotho is setting its owndevelopment agenda, which looks sure to see the countryrise up to new heights.For more information contact:Lesotho National Development CorporationBlock A, Development HouseKingsway Street, Maseru, LesothoPrivate Bag A96, Maseru 100, LesothoTel: (+266) 22 312 012 | Fax: (+266) 22 310 038Email: info@lndc.org.ls | Website: www.lndc.org.lsYOUR STRATEGIC PARTNER IN INVESTMENTDiplomat Africa | 23FUTURE VISIONS
  • 24. CHAPTER 1:FOREIGN POLICY, DIPLOMACYAND RELATIONS
  • 25. Southern Africa celebrated on 15 July2012 as South African politician DrNkosazana Dlamini-Zuma was elected asthe new Chairperson of the African UnionCommission (AU) at its 19th session, inAddis Ababa, Ethiopia.The victory came after three rounds of voting in whichDlamini-Zuma received 60% of the votes against outgoingchair since 2008, Jean Ping of Gabon. The momentousresult means that Dlamini-Zuma becomes the first womanto lead the organisation.Nkosazana Clarice Dlamini-Zuma was born on 27January, 1949 in Kwa-Zulu Natal and fought in the struggleagainst Apartheid. Dlamini-Zuma received honorary Doctorof Law degrees from the University of Natal (1995) and theUniversity of Bristol (1996).She served as democratic South Africa’s Minister ofHealth from 1994 to 1999 as well as the Minister of ForeignAffairs from 1999 to 2009. She then became Minister ofHome Affairs in 2009 – having served four Presidents intotal: Nelson Mandela, Thabo Mbeki, Kgalema Molanthe(interim), and ex-husband Jacob Zuma.The first election for the AU Chair in January 2012resulted in a deadlock with neither opponent able to securethe necessary two-thirds majority, meaning that Ping’sterm was extended by six months. Throughout the votingprocess, Dlamini-Zuma has maintained that her stance asleader would not be determined by her region as she hopesto avoid polarisation on the continent in order to maintainglobal credibility for the whole of Africa.Many believe that her history as a freedom fighter bideswell for the organisation, which will ensure that the bestinterests of African democracy will always be first priorityand remain unhindered by bureaucracy.Dlamini-Zuma’s appointment brings a peaceful endto the succession battle, preserving the AU’s unity. WhatSouth Africa hopes to achieve after its active pursuit of thisposition, is empowerment for the AU through finding Africansolutions for African problems. Dlamini-Zuma aims to chairas an inclusive leader and avoid division at all costs. Hercompetency in her ministerial roles have spoken volumes forher ability at the helm of the organisation.Memorable achievements include Dlamini-Zuma’sshuttle diplomacy in ending the war in the DemocraticRepublic of Congo as Minister of Foreign Affairs, introducinglegislation which gave equal access to free basic care asMinister of Health, and turning around a troubled HomeAffairs ministry which then received its first clean audit in 16years. Through her leadership and managerial efficiency,Dlamini-Zuma has promised to make the AU a moreeffective organisation, as she aims to consult all regions inimplementation of programmes.As the new AU chair, Dlamini-Zuma is expected tostress economic growth and development, and women’srights. This includes setting priorities for improving andbuilding infrastructure, peace building, greater involvementof women in politics, and strengthened relations betweenNorth Africa and sub-Saharan Africa.Nkosazana Dlamini-Zumaelected as African Union Chair26 | Diplomat AfricaFOREIGN POLICY, DIPLOMACY AND RELATIONS
  • 26. Proudly African is an initiativeof Global Village Africawhich is a marketing andbusiness platform gearedtowards showcasingand harmonising Africa’sdevelopment, trade andcultural diversity to a globalaudience.This is where the BEST OF AFRICAin business, government and non-profit organisations unite, promotingtheir vision and best practice inorder to find the right customers,partnerships and joint ventures- in order to grow alongside thecontinent’s indisputable economicpotential.The initiative has an unstoppablemagnetic presence with its evergrowing country and sectoral windowalready in over 20 African states.We invite all leaders in businessand government across Africa toshowcase and integrate their visionsand activities so as to promoteinter-Africa trade, investment andtechnology transfer from around theglobe.We also invite all Africa’s media,trade exhibitions, conferences andbusiness chambers to use theplatform to gain mutually beneficialexposure.Fully unlocking Africa’s promiserequires greater continent-wideeconomic integration and inter-trade;such as in Europe, where integrationhas enabled the continent to becomethe world’s single biggest market.Integration and inter-trade is not onlyurgent, but also indispensable tounlock economies of scale and propelAfrica’s competitiveness in the globaleconomy, thus aligning the continentwith the global flows of trade andfinance as an equal partner.Africa’s massive economic potentialstill lies largely untapped - but not formuch longer. The world is comingand so is the dream of a more unitedAfrica. We need to make sure wemaximise on the growth for the benefitof all of Africa and its people.www.ProudlyAfrican.infoProudly AfricanBoosting Trade, Development andCultural Relations across AfricaThapelo Letsholo, Proudly AfricanProudly AfricanBoosting inter-trade & culturalrelations across the continentwww.ProudlyAfrican.infoDiplomat Africa | 27FOREIGN POLICY, DIPLOMACY AND RELATIONS
  • 27. For the first time in 14 years, Lesothowelcomed a new Prime Minister to govern themountain kingdom, as Motsoahae ThomasThabane was sworn in on 8 June, 2012.Born as the eldest in a family of eight in Maseru on May28, 1939, Thabane’s parents Isaiah and Malekhooa GraceNkoya wanted their children to acquire the best education.Thabane has a BA degree in Political Science and Englishfrom Puis VII University and a PH from Morija TeacherTraining College.As a young man, he was determined to graduateuniversity at all costs and marry the girl of his dreams,Judith Fobo. Succeeding against all odds, Thabane’sculture of resilience, honesty and optimism was nurtured.He is now not only the father of five children, but the newfather of a nation.Having been in government employment in variousroles since 1965, Thabane’s recent prolific political careersaw him serve as Minister of Foreign Affairs from 1998 to2003, Minister of Home Affairs and Public Safety from 2003to 2005, and Minister of Communications, Science andTechnology from 2005 to 2006.He also served as the Chairman of Council of Ministersin the Organisation of African Union, before it became theAfrican Union. In the 1990s he led the negotiating team thataided the return of political exiles that fled the country in1970.Thabane’s achievements include winning the2006 Best ICT Minister in Africa Award, chairing theCommittee of Ministers in the East African SubmarineCable System Project, pioneering the expansion of ruraltelecommunications networks in rural Lesotho, chairingthe National Refugee Committee, chairing the NationalDemocratisation Committee, and part-time consulting forthe World Health Organisation on Primary Health CareImplementation in sub-Saharan Africa.Thabane’s resignation from Lesotho Congress forDemocracy (LCD) on 9 October, 2006 to form his AllBasotho Convention (ABC) party was driven by his desire tounite all Basotho. It was seen by many as the start of a newpolitical dawn to lead Lesotho into economic development.The momentous transition of power from Mosisili toThabane marked the first time in Lesotho’s history thatthe vote brought about a change in regime. The legislativeelection of May 26 saw Mosisili’s LCD fail to secure themajority. Thabane’s ABC then teamed up to share powerwith LCD and the Basotho National Party, thereby oustingMosisili.Thabane’s appointment received wide support, with thegovernments of South Africa and France extending theircongratulations. France lauded it as a “sign of Lesotho’sexemplary system of alternating political power”.Thabane believes being Prime Minister requires usingone’s power and influence to help the citizens to push forthe country’s wholesome development. Seen as the ‘manof all seasons’, it is hoped that Thabane’s term will see abetter life for every one of Lesotho’s citizens.Lesotho welcomes The RightHonourable Motsoahae ThomasThabane as its new Prime Minister28 | Diplomat AfricaFOREIGN POLICY, DIPLOMACY AND RELATIONS
  • 28. Mr Virendra Gupta is also concurrently accredited to theKingdom of Lesotho. Born on August 19 1954, he obtainedhis Masters degree in Physics from the University ofAllahabad. After briefly working at the State Bank of India,he joined the Indian Foreign Service in 1977.He has served as Director General, Indian Council forCultural Relations, New Delhi. He was also posted atIndian Missions in Kathmandu, Lagos, New York (wherehe served as Rapporteur of the UN Special Committeeagainst Apartheid), Permanent Mission of India to the UnitedNations, as well as Tel Aviv and Cairo in various capacities.He then served as High Commissioner of India in Dar-es-Salaam (1998-2001) and Port of Spain (2001-2005).In his capacity as High Commissioner of India in SouthAfrica, he has dealt with wide-ranging issues includinginternational security, southern Africa, disarmament, tradeand investment promotion, energy security, and multilateralaffairs.Under his guidance, the Indian High Commission in SouthAfrica launched a new website to promote bilateral relations.Through this, High Commissioner Gupta expressed hisbelief that South Africa and India’s trade relationship is tobe defined by economic growth in the next few years, andthat job creation, value addition and government policy onbeneficiation will further influence this relationship.He is married and has two children. His hobbies includeGolf and Bridge.India is South Africa’s sixth largest trading partner withbilateral trade between the two countries reaching $10-billion a year. An increase of $5-billion has been targetedfor 2014. High Commissioner Gupta also feels that SouthAfrica serves as India’s anchor on the African continent.This central status of South Africa in India’s policy in Africaarose from the countries’ shared position on the cusp ofbecoming developed countries.The bilateral relationship between India and South Africahas a strong base through the hand of peace first extendedby the iconic ‘Father of the Nation’, Mohandas ‘Mahatma’Gandhi. This relationship has been continually upheld by thesignificant South African Indian community.High Commission of India, Pretoria852, Schoeman StreetCnr of Schoeman Street and Eastwood StreetArcadia – 0083Telephone: +27 12 342 5392Facsimile: +27 12 342 5310www.indiainsouthafrica.comHigh Commissioner of India inSouth Africa, Mr Virendra GuptaDiplomat Africa | 29FOREIGN POLICY, DIPLOMACY AND RELATIONS
  • 29. Lieutenant General Masire, the 4th Commander of theBotswana Defence Force, graduated from the East AfricanSchool of Aviation, in 1975 and the US Airforce Commandand Staff College in 1988. He also holds a BSc Degreefrom Troy State University and an MBA from University ofSouthern Queensland.He first worked at the Department of Civil Aviation as anAir Traffic Controller before joining the Military in 1977, whenthe Botswana Defence Force was formed. He holds therecord of being the only member of the first intake of 1977still in the BDF thirty-five years on.During his 35 years of an illustrious military career,Lt. Gen. Masire has held various operational, staff andcommand appointments: one of them being the Chief VIPPilot. He has the honour and privilege of being the only BDFPilot to have flown all the four Presidents of the Republicof Botswana to over thirty countries. The General was thelongest serving Air Arm Commander starting in 1989 until2006. He has over 4000 flying hours and was inducted intothe International Honour Roll by the US Air University in1993.Lt. Gen. Masire reached the pinnacle of his career in2006, when he was promoted to the rank of LieutenantGeneral and appointed the Commander, BDF in the sameyear. Some of the major developments and highlights ofhis command in the BDF include: the induction of thefirst female officers into the Defence Force in 2007; andthe construction and completion of the premier DefenceCommand and Staff College which is scheduled for officialopening on 26 July 2012 – the eve of his retirement.Furthermore, in his wisdom and foresight, he pioneered therestructuring of the Defence Force Formations to enhancethe force’s capability to meet new challenges posed byoperations such as international peacekeeping and peacesupport as well as developments in technology.He is a decorated General, who has been bestowedwith the Duty Code Oder (DCO), Distinguished ServiceMedal (DSM) and Grand Officer of Meritorious Order of theInternational Military Sports Council (GOM).General Masire was born in Kanye. He did his primaryeducation in Mochudi and moved to Gaborone in 1968where he completed his secondary education at GaboroneSecondary School. He married Orefitlhetse in 1984 and theyare blessed with three daughters: Phatsimo, Tuduetso andMagadi.In his spare time the General is a keen football fan and apart-time farmer.Lieutenant General Tebogo Masire30 | Diplomat AfricaFOREIGN POLICY, DIPLOMACY AND RELATIONS
  • 30. Botswana Export Development and Investment Authority(BEDIA) and Botswana International Financial ServicesCentre (IFSC) were merged on the 1st April, 2012 tobecome a single entity – the Botswana Investment andTrade Centre (BITC).I am pleased to note that the transition process isprogressing well. We continue to receive support from theMinistry of Trade and Industry who are our principals andimplementing partners. We are also grateful for the businesscommunity’s understanding during this transition period.Special mention goes to the BITC staff that havebeen at the core of the process of change. I urge themto continue being diligent and endeavour to make BITCthe best Investment Promotion Agency (IPA) in the region.Keeping in mind that with change comes the opportunity tobecome more efficient, agile and competitive.As the Board of Directors we have resolved to holdmonthly meetings to ensure we expedite the migrationprocess in a timely manner. In order to minimise disruptionto business, the two former entities will continue to functionas normal and be accommodated as they are until suitableaccommodation for the BITC is secured.The process of systems and process integration is beingsystematically managed to ensure that by the 1st October,2012 the basic systems and processes are in place and arefully functional.The recruitment process involved implementing theBITC CEO and populating the BITC organisational structurewith employees thereafter. An appropriate, fair andtransparent recruitment process was followed to ensurethat the right employees with the required competencies areselected and placed in the right jobs.We anticipate that due to the merger there will beshorter turn-around times, more targeted investmentpromotion initiatives leading to improved service delivery.Our objective as the Board of Directors is that the BITCshould be best placed to stimulate both local and foreigninvestment as well as position Botswana as a destinationof choice for investment. I would like to urge all of youto partner with us as we endeavour in this journey thatwill diversify our economy, create jobs for Batswana andcontribute towards the realisation of Botswana’s Vision2016.In conclusion, I wish to take this opportunity to assure allBITC stakeholders that services provided by former BEDIAand IFSC will continue to be rendered to them accordingly.We urge you all to feel free to contact us if you requireclarity or further details about the change we are currentlyembarking on.Contact Person: Ms W. MakwinjaTitle: BITC Care Taker Chief Executive OfficerTel: +267 3601435Fax: +267 3971539Email: wmakwinja@yahoo.comBoard Chairperson Mr VictorSenye Introduces the BotswanaInvestment & Trade Centre (BITC)Diplomat Africa | 31FOREIGN POLICY, DIPLOMACY AND RELATIONS
  • 31. Salif Keita was born in thevillage of Djoliba in Mali onthe 25th of August, 1949.He is an afro-pop singer-songwriter uniquely knownfor his reputation as the“Golden Voice of Africa” aswell as his albinism. He isalso a direct descendantof the founder of the MaliEmpire, Sundiata Keita.Keita’s music is a combinationof traditional West African musicstyles with European and Americaninfluences. His overall style is Islamicusing instruments such as Balafons,djembes, guitars, koras, organs,saxophones, and synthesisers.Early lifeKeita was cast out by his family andcommunity because his albinismwas seen as a sign of bad luck inMandinka culture. He began hismusical career in 1967 when he left forBamako and joined the governmentsponsored Super Rail Band deBamako. He then joined the group LesAmbassadeurs in 1973. Together, thegroup fled to Abidjan in Côte d’Ivoireduring the mid-1970’s political unrestin Mali. They changed their name to“Les Ambassadeurs Internationaux”.Their reputation achieved internationalstatus. Keita received a National Orderaward from the president of Guinea in1977.CareerKeita moved to Paris in 1984. Hefound success in Europe as an Africanstar of world music. He returned toBamako in Mali to live and recordin the early 2000s. His 2002 albumMoffou was hailed as his best albumin many years. He built a recordingstudio in Bamako where he recordedM’Bemba, in 2005. In 2004, he wasnamed United Nations Ambassadorfor Music and Sports and dedicatedhimself to causes like Malaria, AIDSand the plight of Albinos in Mali andaround the world.Keita’s album, La Différence,was produced in 2009 and recordedbetween Bamako, Beirut, Paris,and Los Angeles. He dedicated itto the struggle of the world albinocommunity, for whom Keita hasalways championed. La Differencewon Keita the Best World Music 2010at the Victoires de la musique.Salif Keita’s first major USmainstream breakthrough was afeature on the soundtrack to WillSmith’s movie Ali. In 2010, Keitabecame Peace Ambassador for theAfrican Union to end fighting in conflictzones and raise awareness about theplight of the African Albino.Keita has received multipleGrammy Award nominations. He hasreleased a total of 19 albums since1982.The Salif Keita Global FoundationWith an Olympic medal winning albinoniece, an albino child, and havinglost his albino sister to skin cancer,Keita founded The Salif Keita GlobalFoundation in 2005 to raise awarenessand money for free healthcare andeducational services, for the care andintegration, for Albinos in Africa. Thefoundation brings media attentionto the global plight of people withalbinism and advocates their rightsand social integration. The organisationis headed by Keita’s Malian-Americanwife, journalist and activist, CoumbaMakalou.www.salifkeita.usSalif Keita32 | Diplomat AfricaFOREIGN POLICY, DIPLOMACY AND RELATIONS
  • 32. Itumeleng ‘Tumi’ Dlamini has been appointed executivedirector of Master Builders South Africa (MBSA) – the firstwoman, and first black person, to become executive headof MBSA in its 108 year history.She joined MBSA on 1 March, 2012 as part ofMBSA’s new strategic restructuring plan which involvesthe appointment of an executive director as the executivehead of the organisation, and the creation of the new postof operations director, which will be filled by Pierre Fourie,former CEO of MBSA.Tumi Dlamini holds a BSoc Sci degree with majors inIndustrial Sociology and African Politics as well as an LLBdegree, both from the University of Cape Town. She joinsMBSA with an impressive and diverse career history. Sheis an admitted attorney of the High Court of South Africaand was the first black female partner at international lawfirm, Bowman Gilfillan, where she practiced corporate andcommercial law.After 10 years in legal practice which included time atthe firm’s London offices, she joined the 2010 FIFA WorldCup Organising Committee South Africa. There she heldvarious key senior positions, including Manager in the Officeof the CEO where she was responsible for organisationaland executive management, as well as operational planning.She later served as the Head of African Legacyand Strategic Stakeholders, also part of the 2010 FIFASoccer World Cup project and, in this position, engaged,networked and negotiated with key national and provincialgovernment leaders, as well as business leaders in SouthAfrica and Africa. She was also responsible for facilitatingprivate and public partnerships for the delivery of the 2010FIFA Soccer World Cup Legacy projects, one of whichwas the development of SMMEs to unlock and applyparticipation by SMMEs in the procurement spend of theWorld Cup projects.Master Builders South Africa President Danie Hattinghcomments: “We are delighted about Tumi Dlamini’sappointment to our organisation. Her appointmentmarks the implementation of the next phase of MasterBuilders South Africa’s strategic plan and will strengthenthe organisation’s liaison with Government and industrystakeholders. She will be responsible for implementing thenew growth strategy adopted by the MBSA Board.”“Over and above her leadership and executivemanagement role, Tumi’s main focus will be to cultivateand strengthen strategic relationships with national andprovincial governments, as well as key industry role players,to unlock investment and development within the buildingindustry.”The new MBSA executive director says she islooking forward to working with Master Builders SouthAfrica and achieving its strategic goals. “I will use myaccumulated experience to lead the organisation towardsthe advancement of its priorities for the greater good of theindustry,” she added.Restructured MBSA appoints newexecutive directorDiplomat Africa | 33FOREIGN POLICY, DIPLOMACY AND RELATIONS
  • 33. Legwaila was born in a little village calledMathathane in North-Eastern Botswana on2 February, 1937. The fifth child ofMorongwa and Madome Legwaila, he wasnamed in honour of the Legwaila Clan.His professional career started fifty-four years ago as ateacher. In 1968, Legwaila was offered a scholarship tostudy in Canada. As he was doing a teacher’s course atSerowe Teachers Training College, his sponsors expectedhim to pursue a degree in education – which he did forone year at the University of Calgary in Canada. He thendecided to change to History and Political Science. Hisappetite for international diplomacy was whetted when thiscourse at the University of Alberta in Canada paid specialemphasis on the study of international organisations, andhe began to envision a career with the United Nations.In his final year, he received an unsolicited job offer inthe Office of President Sir Seretse Khama. On returningto Botswana he was placed in the Department of ExternalAffairs as an Assistant External Affairs Officer. In 1974 hewas appointed Private Secretary to the President – sealinghis fate as a diplomat.In 1980 Legwaila was appointed by President SirSeretse Khama to represent Botswana at the UnitedNations in New York as Ambassador Extraordinaryand Plenipotentiary and Permanent Representative.Concurrently, he was also accredited to Jamaica andGuyana as High Commissioner and Cuba as Ambassador.His work at the United Nations did not go unnoticedby the Secretaries General of the world body. In 1989 hewas appointed by the Secretary General Peres de Cuellarto serve as his Deputy Special Representative in Namibiato assist in the implementation of the United Nations Planleading to the independence of Namibia.His stint in Namibia as a peace-keeper and peace-maker was the beginning of a new career in the internationalarena assisted by continued service in New York asLegwaila Joseph MansonJohn Legwaila34 | Diplomat AfricaFOREIGN POLICY, DIPLOMACY AND RELATIONS
  • 34. Ambassador and Permanent Representative of Botswanato the United Nations.On his return to New York in early 1990 at theconclusion of the U.N. Mission in Namibia, Legwaila lookedforward to resuming his duties as permanent representativeand the government decided to keep him in New York.In 1992 he was borrowed once again, by the SecretaryGeneral of the Organisation of African Unity (OAU), tolead the OAU Mission in South Africa during the country’stransition from Apartheid to a non-racial democracy. Thisincluded observing the CODESA negotiations for a newSouth Africa, which took place at the International TradeCentre in Kempton Park, Johannesburg.As the representative of the OAU it was Legwaila’sresponsibility to serve as a conduit between the SouthAfrican liberation movement and the Headquarters of theOAU, and as the eyes and ears of the OAU SecretaryGeneral and the Chairman of the Organisation. Under hisleadership more than one hundred election observers fromall over Africa (including Botswana) monitored the electoralprocess, which culminated in the election of Mr NelsonMandela as the first democratically elected President ofSouth Africa in April 1994.Botswana had bid for membership of the UN SecurityCouncil for 1995-1996 and Legwaila was to remain inhis post at the Mission in New York to lead Botswana’sdelegation on the Security Council. Longing to return toBotswana, he remained in New York even after officiallyretiring from the Civil Service in 1997.In November 2000 Legwaila was again borrowedby the UN Secretary General to serve as his SpecialRepresentative in Ethiopia and Eritrea where he headed theUnited Nations Mission (UNMEE) for five and a half years,whose mandate was to monitor a ceasefire between thetwo East African nations after a war over the border.He was then requested to return to Headquarters inNew York, to take an assignment as Special Advisor onAfrica for Secretary General Kofi Annan in the last year ofhis stewardship of the U.N. This prominent assignmentprovided the most fitting way to wrap up an eventful careeras a diplomat in the service of both his beloved country andthe United Nations.He was touched to have seen Namibians and SouthAfricans taste freedom after centuries of suffering andhopelessness; and witnessing war ravaged villages inEthiopia and Eritrea and having to dodge mine fields, madeLegwaila realise the fortune of coming from a peacefulcountry like Botswana.His twenty-year stint at the world body was his mostfulfilling and he was honoured to represent his countryand people at a global body such as the United Nations.Legwaila sees no comparable profession as fulfilling, asennobling and as exciting as diplomacy – particularly theaspect of it which involves peacekeeping and peacemaking.Ambassador and Permanent Representative of BotswanaDiplomat Africa | 35FOREIGN POLICY, DIPLOMACY AND RELATIONS
  • 35. When Moise Chapwe Katumbi announced he was quittinghis position as Katanga province governor in October 2011,seas of people poured into the streets of the mineral richcity of Lubumbashi to protest the decision.His popularity at home and abroad has impressively soaredplacing the 47-year-old businessman high in the echelonof the political history of DR Congo which is now on thepath to recovery. Children, women, youths and the generalpopulous in DR Congo adore Katumbi.His appearance in public is greeted with chants of “Moise!Moise! Moise!”.Moise is the Swahili name for Moses and as a result,his loyalists say in their native Swahili ‘Uyu ni Moise wamubible’ [This is the Moise of the bible], to draw parallelsbetween his leadership of the vast mineral endowedcountry after decades of war, poverty and civil strife – andthe biblical Moses. Coincidentally, his father was an Israeliimmigrant to DR Congo.Katumbi has endeared himself with the people partlybecause of their shared passion of football. Katumbi’saffection for Congolese giants TP Mazembe football club,a team he has lifted out of oblivion, has further endearedthe charming politician to the masses beyond his territorialboundary.That is why when invisible political pressure was thrust onhim to exit his position last year, Katanga virtually came toa standstill. In fact, at the time, he said he was quitting sohe could concentrate on his businesses and his belovedTP Mazembe, Africa’s four-time continental championsand the first club from African soil to reach the finals of theprestigious FIFA World Club championships.As president of TP Mazembe, Katumbi has expanded togive Katanga their sporting prestige by investing in thewhite-and-black shirted men revered as the ‘Crocodile’ ofthe region. His presence at the team was immediately felt.After just two-years in charge, Mazembe was back on thecontinental scene winning back-to-back CAF ChampionsLeague titles in 2009 and 2010. Mazembe went a stepfurther to become the continent’s first side to reach the FIFAClub World Cup final losing to the Italian side in Abu Dhabi.Stade de Kibassa Maliba, the current home of Mazembe,is filled to capacity whenever the Lubumbashi outfit is inaction. Katumbi’s presence in his traditional white appareland a black cowboy hat creates wild cheers from the fans.Under Katumbi, Mazembe’s brand new home-ground isnear completion with an investment of over US $20-million;and he has further bought two planes for the team and forthe fans to transport them to matches within and outsideDR Congo.A snap-shot of the activities of October 10, 2011 when asolidarity march demanded Katumbi stay in office, atteststo the incredible popularity built around his leadership sinceMoise Chapwe Katumbi36 | Diplomat AfricaFOREIGN POLICY, DIPLOMACY AND RELATIONS
  • 36. 2007 when he became governor. The protesting multitudestold Katumbi he was going nowhere. His role was to repairthe rattled image Katanga had endured in decades of war.Katumbi promised to re-think his decision following theimmense show of solidarity from his people.Since February 2007 when he returned from exile to beelected governor of the country’s southern region, Katumbihas dedicated his service to bettering the lives of his people.The road network, schools and factories are back to life andKatumbi has overseen a rapid and steady economic activity.The electrification of major parts of Katanga has also beenrapid, the township road network, has been Katumbi’spassion too. The majority of Congolese people appreciatedKatumbi’s commitment to lift not only Katanga, but the restof the country out of its dark state.The densely populated townships of Kenya, Katuba,Kalubwe Kamalondo and upmarket areas like Golf andCarrefour have all received attention. Kolwezi and Likasi,other than Lubumbashi, are some cities in which Katumbi’ssupervised projects are slowly but surely sprouting.His immediate policies upon taking over political office –including the ban on exporting raw ore, the ban onunnecessary dismissals in mining companies, anddeveloping the energy sector – are credited for the revivalof Katanga. Further, Katumbi has identified agriculture asone of the country’s other sectors that could support thecountry’s economy, instead of relying on mining.He discourages his compatriots from relying on importedmaize, whose flour forms part of the country’s stable food,particularly in Katanga. To lead by example, Katumbi hashimself engaged heavily in farming.Katumbi’s popularity is sometimes equalled to that of MoiseTshombe, the leader of Katanga in the early 60s; andLaurent Desire Kabila – the man who rescued DR Congofrom Mobutu Sese Seko’s 30-year dictatorial rule; as well asthe great Patrice Emery Lumumba.Diplomat Africa | 37FOREIGN POLICY, DIPLOMACY AND RELATIONS
  • 37. The African Presidential Roundtable 2012:A 21st Century Energy Agenda for Africawas held from May 23-25, at the Universityof the Witwatersrand, Johannesburg,South Africa. The Roundtable was a multi-continental conversation involving formerAfrican heads of state and government,diplomats, industry leaders, internationaldignitaries, and students and faculty from theUnited States, Europe, and Africa.The Roundtable marked the 10th Anniversary of the AfricanPresidential Roundtable and coincided with the University ofWitwatersrand’s 90th Year Celebrations. It was a follow-up to the Balaclava Summit held in Mauritius in 2011,which also focused on energy security in Africa. The focusof this meeting was the charge received in Balaclava toreconvene to refine the recommendations and expand thestakeholders in the conversation.The Roundtable deliberations were lead by experts inthe public and private sector, from institutions such as theWorld Energy Council, USAID, CAMAC Energy, the EnergyPower Group, Uranium One, the World Bank, the Ministriesof Energy of Niger, South Africa, and Mozambique; BostonUniversity and the University of the Witwatersrand.The African Presidential Roundtable 2012Witwatersrand Communiqué: A 21st Century EnergyAgenda for Africa(L-R): Ambassador Charles R. Stith, Director, African Presidential Center; His Excellency Nicéphore Dieudonné Soglo, formerPresident of Benin; His Excellency Amani Abeid Karume, former President of Zanzibar; His Excellency Ali Hassan Mwinyi,former President of Tanzania; His Excellency Thabo Mbeki, former President of South Africa; His Excellency OlusegunObasanjo, former President of Nigeria; His Excellency Pedro Pires, former President of Cape Verde; His Excellency BenjaminMkapa, former President of Tanzania; His Excellency Rupiah Bwezani Banda, former President of Zambia.38 | Diplomat AfricaFOREIGN POLICY, DIPLOMACY AND RELATIONS
  • 38. Over 200 public and private sector leaders participatedin the deliberations, forums, and functions.The following Heads of State and Government wereco-conveners of the Roundtable:• His Excellency Nicéphore Dieudonné Soglo former President of the Republic of Benin,• His Excellency Pedro Pires former President of Cape Verde,• His Excellency Joaquim Chissano former President of the Republic of Mozambique,• His Excellency Olusegun Obasanjo former President of the Republic of Nigeria,• His Excellency Thabo Mbeki former President of the Republic of South Africa, • His Excellency Benjamin Mkapa former President of the Republic of Tanzania, • His Excellency Ali Hassan Mwinyi former President of the Republic of Tanzania, • His Excellency Rupiah Banda former President of the Republic of Zambia, and• His Excellency Amani Abeid Karume former President of Zanzibar.This year’s African Presidential Roundtable focused on how governments, institutions, and individuals can aid in bringing Africa closer to achieving energy security. If the challenge of achieving energy security for Africa is solved, it has the potential to drive development on the continentto unprecedented levels. This year’s African Presidential Roundtable focused on how governments, institutions, and individuals can aid in bringing Africa closer to achieving a resolution to this pressing dilemma.The deliberations explored ways to maximise the value/potential of Africa’s renewable, non-renewable, and sustainable energy resources; and the importance of mobilising its human resources in order to reach its potential. The Roundtable discussions also addressed the demand for qualified energy-sector personnel on the continent to meet the demands of Africa’s energy needs for the next fifty years, and stressed the importance of more young people committing to scientific courses of study so as to contribute to the solution of this pressing problem.Africa is becoming the next World Energy Hub because it is strategically situated and has a wealth of natural resources. Africa has at least an 8-10% share of the proven global world oil and gas reserves, and has already overtaken the Middle East as the major oil supplier to the U.S.Africa’s ability to attain energy security rests on political leadership, policy, and its people. The Roundtable encouraged political leaders at every level to lead the necessary country and continental dialogue, which must take place if energy security is going to get the sustained attention it needs to be achieved.The uniqueness of the Roundtable is the contrast of past African leaders exchanging and sharing information with future leaders – such as the students in attendance. A surprising outcome of this however, was that the information was shared both ways. This is a positive indication of the independent and analytical thinking being nurtured in such high-level institutions.The tangible benefits of engaging past leaders are that they have call power, they impact on public opinion due to their profiles, and they have vast wisdom and experience.There was also mention of valuing African resources for controlled usage. This concept of natural capital was also one of the focuses of The Summit for Sustainability in Africa held in Gaborone Botswana from 24 – 25 May. Natural Capital prescribes to the notion that everything in our ecosystem is given a value so as to ensure economic growth does not damage the environment and similarly, that the protection of the environment is not to the detriment ofthe economy. This is especially important in Africa where resources are needed to pull populations out of poverty. Such key discussions are leading the way to defining this delicate balance of growing Africa sustainably.Photos courtesy of Thabane Maja of Maja Entertainment.(L) Dr Malcolm McCulloch and (R) His Excellency NicéphoreDieudonné Soglo, former President of Benin(R-L): 1. Dr Latsoucabé Fall, Regional Manager, Africa,World Energy Council, 2. Ambassador Charles R. Stith,Director of the African Presidential Center, 3. His ExcellencyAli Hassan Mwinyi, former President of Tanzania, 4. HisExcellency Amani Abeid Karume, former President ofZanzibar, 5. His Excellency Nicéphore Dieudonné Soglo,former President of Benin, 6. His Excellency Pedro Pires,former President of Cape Verde, 7. Verity Norman, ProgramDevelopment Manager, African Presidential Center, 8.(obscured) Dr Linda Heywood, Director, African-AmericanStudies, Boston University, 9. Ambassador Robin R.Sanders, former U.S. Ambassador to Nigeria.Diplomat Africa | 39FOREIGN POLICY, DIPLOMACY AND RELATIONS
  • 39. The perfect farm takesdedication, passion and AFGRI!"#$%"#&"%"#()%#$**#+),%#($%-./0#/""123#4%)-#5)%*167*$22#"8,.9-"/&:#&$.*)%6-$1"#(./$/7"#$/1#./2,%$/7"#&)#2)9.2&.7$&"1#0%$./#-$/$0"-"/&#$/1#9%)1,7&2#5.7#./7*,1"#$/.-$*#(""12:#9%)7"22"1#"1.;*"#).*#$/1#9),*&%+#9%)1,7&23#<4=>?#.2#&,2#+),%#$**6"/7)-9$22./0#(%."/1#./#&"#($%-./0#$/1#())12#@$*,"#7$./3#?&A2#/)#5)/1"%#&"/:#&$&#5"/#+),#0%)5:#5"#0%)5#&)0"&"%3www.afgri.co.za
  • 40. CHAPTER 2:TRADE AND INVESTMENT
  • 41. 42 | Diplomat Africa
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  • 43. Situated in the heart of the Gauteng province,South Africa, the City of Ekurhuleni is poisedto become the first Aerotropolis in Africa.An Aerotropolis is a type of urban form comprising aviation-intensive businesses and related enterprises extendingoutward from major airports. It has an Airport City at itscore and is surrounded by clusters of aviation-relatedenterprises. It is similar in form and function to a traditionalmetropolis, which hosts commuter-linked suburbs.From December 1991 to November 1992, South Africanpolitical leaders met at the World Trade Centre in KemptonPark for the negotiation of a new South African nation,known as the Conference for a Democratic South Africa(CODESA).It is a fitting tribute that the place in which South Africa’sfuture was decided would be incorporated into one of onlysix metropolitan municipalities at the time, serving highdensity population areas in South Africa. Today there areeight metropolitan municipalities across the country.On 5 December 2000, seven years after the historicCODESA negotiations, the local government authorities ofthe nine cities and towns east of Gauteng entered their ownnew era with the formation of the Ekurhuleni MetropolitanMunicipality.The municipalityThe region of Ekurhuleni, formerly known as the EastRand, was home to a number of good sized towns thathad developed around the mines, and whose chartersdated back nearly a century. Nine local administrationsamalgamated to form Ekurhuleni – Alberton, Benoni,Boksburg, Brakpan, Edenvale, Germiston, KemptonPark/Tembisa, Nigel, and Springs – along with two othercouncils, the Khayalami Metropolitan Council and theEastern Gauteng Services Council.EconomyThe economy of the Ekurhuleni region is larger and morediverse than that of many countries in Africa. It accounts fornearly a quarter of the Gauteng province’s economy which,in turn, contributes over one third of the national GrossDomestic Product.Ekurhuleni contributes about 7% to the country’sspending power and another 6.2% to its production. In themajority of indicators of economic activity, namely per capitaincome, unemployment, poverty, average wages, as well asother indicators of human development, it is similar to therest of Gauteng.It has the largest concentration in Africa of industryfor the production of goods and commodities; which iswhy Ekurhuleni is often referred to as ‘Africa’s workshop’.Manufacturing in Ekurhuleni accounts for 32% of its totalproduction output, and 26% of the GDP of Gauteng.InfrastructureThe network of roads, airports, rail lines, telephones,City of Ekurhuleni, Place of Peace,enters into own new eraCity ofEkurhuleni44 | Diplomat AfricaTRADE AND INVESTMENT
  • 44. electricity grids and telecommunications, rivals that of manycities in developed Europe and America. This infrastructuresupports a well established industrial and commercialcomplex.South Africa’s largest railway hub is located inGermiston and this links the city to all the major populationcentres and ports in the southern African region. Many ofthe country’s modern freeways and expressways crisscrossone or other part of Ekurhuleni, connecting it to virtually allprovinces, and many of the country’s major cities.The Maputo Corridor development, South Africa’smost advanced spatial development initiative, connectsEkurhuleni with Maputo, the capital of Mozambique. It isalso linked directly via rail, road and air to Durban, SouthAfrica’s biggest and busiest port.Why Ekurhuleni?• Ekurhuleni is home to OR Tambo International Airport which is used by most of the world’s leading airlines andservices most of the African continent.• The Albertina Sisulu Corridor is a prime investment and development location. Lying on the R21 freewaywhich runs through Ekurhuleni, the corridor linksJohannesburg, OR Tambo International Airport, andPretoria (Tshwane).• Investment opportunities lie in a wide range of sectors including telecommunications, business outsourcing,import, export, manufacturing, processing, transportservices, office and retail space, agriculture, and eco-tourism and conservation industries.• The municipality has devised an urban development structure that creates investment opportunities forbusiness while also contributing to social developmentand upliftment.• Roads, railways and airports service Ekurhuleni well as it has a well developed network of infrastructure as well asstrong telecommunications infrastructure and powerfulelectricity grids.• A modern road network system reaches every part of the municipality and connects all the major towns,offering conveniences and a seamless travel experience.• Roads are well maintained and more than capable of handling the city’s increasing commercial traffic.The N3 from Johannesburg to Durban, the N12 fromJohannesburg to Witbank and the R21 highway, whichjoins OR Tambo International Airport to the rest of theprovince, all meet at Gillooly’s Interchange at the heart ofEkurhuleni.• More than a quarter of Africa’s railway tracks are situated in South Africa and at the heart of this hub isEkurhuleni.Ekurhuleni Metropolitan MunicipalityTel: +27 11 820 4321Fax: +27 11 820 4310www.ekurhuleni.comDiplomat Africa | 45TRADE AND INVESTMENT
  • 45. Botswana Development Corporation (BDC)and its 100% subsidiary, CommercialHoldings, have marked yet another milestoneby investing in a property developmentinitiative dubbed “The Fairscape Precinct.”Strategically located in the heart of Showground OfficePrecinct, this state of the art development will be uniqueand trend-setting as it will be a mixed development towerstanding at 15 storeys and comprising of rental officespace, retail space, penthouses, a hotel and 884 carparking bays in the basement. BDC found it imperativeto initiate Fairscape Precinct to revitalise Fairgrounds byoffering prospective commercial and retail tenants with aworld class mixed-use property at a total cost ofP466-million.Fairgrounds have since transformed into a major officehub in Gaborone but lack a development that truly placesit as an office location of international stature. BDCtherefore found it imperative to come up with Fairscape.The uniqueness of the development is derived from fivemajor design principles: mixed land use, central piazza,district architectural identity, streetscape character andenvironmental sustainability.This mixed-use concept is the first of its kind to beimplemented in Botswana and is envisaged to bringmodern high-class working and living environment into thecountry. The core concept is to integrate the corporateand private culture into one domain – where businessmeets pleasure. The central aim of the Fairscape Precinctdevelopment is to create an environment which promoteseconomic opportunities and stimulates enterprises witha lot of emphasis on investment sustainability. With a 15storey high tower, the design and structure of the building isto accommodate pedestrian movements and accessibilityto the amenities of the precinct with a piazza formingFairscape Precinct,A mixed-use concept for Fairgrounds46 | Diplomat AfricaTRADE AND INVESTMENT
  • 46. the central (focal point of the precinct) having an array ofshops and open cafes, hence providing a vibrant “streetarchitecture” where locals and visitors can mingle.Also as a 15 storey high tower, this will make it one of thetallest buildings in Gaborone. The design and constructionwill incorporate modern green building status, which willrender the development to be environmentally friendly andenergy efficient, with a three level basement parking.Moedi, Plot 50380, Gaborone InternationalShowgrounds, Private Bag, 160, Gaborone, BotswanaTel: +267 365 1300Fax: +267 390 3114 or +267 390 4193Email: enquiries@bdc.bwDiplomat Africa | 47TRADE AND INVESTMENT
  • 47. It was all glitter and glamour for the Botswana GeneralCertificate of Secondary Education (BGCSE) top tenachievers and a glimpse of the allure that awaits them asthey would be preparing for the western world to pursuefurther studies.The Botswana Examinations Council (BEC) 3rd AnnualExcellence Awards in collaboration with the Ministry ofEducation and Skills Development (MOESD) was by allstandards an epic event in the Council’s 2012 calendarof events. The immaculate dress and sometimes glitterycostumes of achievers, parents, teachers and the VIPs; tothe golden adorned table tops and golden reed chairs, allsummed up the mood of the day.When Esther Modise was called onto the stageto receive the Golden Star Award from His ExcellencyPresident Lt. General Seretse Khama Ian Khama, the hallbroke into a rupture of applause and competing flashlightsas media personnel shoved each other to get the best shot.The former Selebi Phikwe Senior Secondary Schoolstudent has outdone herself with eight A+ and an A toput herself in the world stage by unlocking a host ofopportunities, that should she have failed, she wouldprobably only have dreamed about.In the short term she has earned herself a whoopingP20,000, a trophy and certificate as part of the Golden StarBotswanaExaminationsCouncil48 | Diplomat AfricaTRADE AND INVESTMENT
  • 48. Award goodies in addition to a laptop, Awards T-Shirt andabove all a government scholarship in one of the prestigiousUniversities in the United Kingdom.His Excellency President Lt. General Seretse Khama IanKhama applauded BEC and MOESD for the pivotal role theyplay in meeting the country’s Vision, one of whose pillarsis to be an educated and informed nation by 2016. Hecalled on other students across all schools in the countryto set their footsteps exactly where Esther and other 2011academic top achievers stepped to secure educationalsuccess.His Excellency also implored relevant authorities toreward deserving teachers and invited teachers to cometo state Houses to discuss with him their challenges in arelaxed atmosphere over a cup of tea. He requested theMinistry of Education and Skills Development to facilitate forthis kind of a meeting.Esther Modise was to later go onto the podium toencourage those who are to still go through the BECnational examinations and left them with these words: “Takeyour school work seriously and refrain from anything whichmay distract you from your academics and face all thechallenges as rewards are eminent”.“We are limited only by the mind and thoughts, the restis borne of either one,” echoed the BEC Executive SecretaryDr Serara Moahi earlier on when giving the overview ofthe awards celebrations held at Gaborone InternationalConvention Centre on the 31st May 2012.Dr Moahi pointed out that the words were earlierput across by a former student of Orapa CJSS, KaraboSankoloba. “To derive the meaning from this quote shalltake decades,” she said.The BEC Executive Secretary emphasised thatthe excellence awards are meant to increase learners’confidence, raise their aspirations, improve their motivationfor learning, keep them engaged in education and thatrecognition of achievement can help young people to reflecton their learning and development.She stated that for the 3rd Annual Excellence Awardsa total of 72 students were to be awarded as follows:The Presidential award (highest performance in BGCSE),Ministerial award (second highest performance in BGCSE),top 10 high achievers in BGCSE, top 10 high achievers inJunior Certificate Examination (JCE), top 10 high achieversin Primary School Leaving Examination (PSLE), top twoachievers in special needs category at PSLE, JCE andBGCSE.Dr Moahi also stated that the top achievers at subjectlevel at BGCSE, English, Mathematics and Science at JCEand English, Mathematics and Science combined at PSLEwere also to receive awards.She also stated that the best performing school and itsParents Teachers Association at each level were also to beawarded on the Day.The curtain for the Day was closed with dance andlaughter as Honourable Minister of Education and SkillsDevelopment Pelonomi Venson-Moitoi took to the floor withthe BEC Chairperson Dr Joseph Tsonope to the tunes ofNnunu with her jazz melodies of yesteryears.Plot 54862, KT Motsete RdPrivate Bag 0070, GaboroneTel: +267 3650700 | Fax: +267 318 5011E-mail: enquiries@bec.co.bwwww.bec.co.bwDiplomat Africa | 49TRADE AND INVESTMENT
  • 49. Debswana Jwaneng Mine’sapproach to sustainablepartnership is captured intheir commitment to livingup to diamonds. The Mine’scommitment to miningand recovering diamondssafely, cost effectively andresponsibly when measuredagainst the highest globalmining standards to deliversuperior value, always sitsat the heart of its businessstrategy.The Mine’s aim is to ensure that itsactivities contribute significantly tothe development and prosperityof Botswana, and community ofJwaneng and surrounding areas.This promise is underpinned byDebswana’s value of Show we Care,which says “The people whoselives we touch, their communitiesand nations and the environmentwe share, all matter deeply to us.We will always think through theconsequences of what we do so thatour contribution to the world is real,lasting and makes us proud.”The responsibility for theproper management of sustainablepartnership is core to the way theyoperate as a business. DebswanaJwaneng Mine works in partnershipwith a broad range of stakeholdersto improve communities in areas ofhealthcare, education, communityupliftment, art and culture, sportsdevelopment and environmentalprotection. Partnering with variousstakeholders ensures that revenuesfrom diamonds are transformed intoeconomic wealth and improved qualityof life and wellbeing for its employees,their families, the community ofJwaneng and surrounding areas,the nation of Botswana and itsshareholders.The Mine’s biggest CorporateSocial Investment project to date isJwaneng Mine Hospital. Funded tothe tune of over P64-million annually,the hospital serves as both a Minehospital and district referral hospitalfor a radius of 200km. The hospitalwhich has been accredited by Councilfor Health Services Accreditationof Southern Africa (COHSASA) has55 beds and consults about 8100public patients and 34,000 privatepatients. In April 2003, Debswanapartnered with the government ofBotswana to set up the InfectiousDisease Care Clinic (IDCC),which provides free antiretroviraltherapy (ART) to members of thecommunity. Debswana is one ofthe few companies in the countrywhich provides free ART to HIVpositive employees and spouses. Inaddition, the Mine recently funded theelectrification of Maokane Clinic at thevalue of P45,000.In 1979, the Mine establishedAcacia Primary School which providesstate-of-the-art pre-primary andprimary education at a nominal fee forMine employees and the community.Since education is the cornerstoneof development in any community,in 2002 Jwaneng Mine started theDEBSWANA JWANENG MINE30 years of sustainable partnership50 | Diplomat AfricaTRADE AND INVESTMENT
  • 50. Debswana Government School’sDevelopment Programme, which aimsat developing the existing governmentprimary schools in Jwaneng. Theprogramme concentrates on Science,Maths and English subjects.Jwaneng Mine has made stridesin skills transfer. Through the Cut8 Project the Mine partnered withthe National Internship Programmeunder the Ministry of Labour andHome Affairs and gave 39 Batswanauniversity graduates an opportunity totake part in an internship programmewith Cut 8 contractors. Lecturersfrom various training institutions inBotswana have been taken for furthertraining in areas of Rigging, PipeFitting, Mechanical Fitting and Boilermaking at the Fluor Training Centrein Secunda, African Academy inJohannesburg and Southern AfricanInstitute of Welding in Johannesburg,South Africa. Three junior chefs wenton a three-month training at LoireValley Chef School in Blois, France, tobecome professional chefs.Sustainable management ofthe natural environment is key tothe future prosperity of Botswanaand Jwaneng. Good environmentalstewardship involves avoiding,minimising and mitigating the negativeenvironmental impacts at everystage of the mining lifecycle andmaximising the positive environmentalcontributions. The Mine complieswith international standards forenvironmental management systems.These systems provide systematicmanagement of all environmentalimpacts of their operations withemphasis on water conservation, dustmonitoring, energy management,land usage management, pollutionprevention and waste management.In 1994, the Mine established JwanaGame Park with the objective toconserve existing free roaming gamein the area. The park, which measures19 000 hectares, accommodatesabout 1 700 animals. The parkalso hosts Cheetah ConservationBotswana, which provides a basefor research on the conflict betweenendangered cheetah and livestock.The Mine engages withcommunities throughout the year toensure that they understand theirexpectations and to clarify theircommitments to them. Twice ayear, the General Manager hosts aStakeholder’s Engagement Forum withexternal stakeholders in and aroundthe town, to update the community oncritical business issues, as well as givethe stakeholders an opportunity tocontribute more substantively to thoseissues. Ensuring that communities inwhich Jwaneng Mine operates areinvolved in decisions which affectthem has always been a businesspriority for the Mine. The Mine alsohas a representative at Jwaneng TownCouncil meetings; this ensures thatthey effectively maintain their legal,social and political licence to operateon an on-going basis. DebswanaJwaneng Mine remains committed tosustaining their partnership in order toensure that the Mine leaves a real andlasting impact on Botswana.ABOUT DEBSWANA DIAMONDCOMPANY• Debswana is a successful public-private partnership whichhas been in existence for 43years. It is a 50/50 partnershipbetween the Government ofBotswana and De Beers.• Out of every P5 derived from diamond revenues, theBotswana government receivesP4 through dividends, royaltiesand taxes.• Over 30% of government revenues are generated fromDebswana diamond revenues.• Revenues from diamonds have been used to develop Botswanaover the past 43 years.• The company operates four diamond mines and one coalmine. The diamonds mines areOrapa, Letlhakane, Damtshaa and Jwaneng, and the coal mineis Morupule Coal Mine.Diplomat Africa | 51TRADE AND INVESTMENT
  • 51. MAHINDRA BOTSWANA (PTY) LTDPlot 20694, Sekotlo Road, Block 3, Broadhurst IndustrialTel: +267 3160155 | Fax: +267 3160154 | mahindra@info.co.bw
  • 52. CHAPTER 3:AFRI-INDIA
  • 53. Today, India and South Africa are keytrading and investment partners ofa large number of countries, lendingfundamental strength to South-SouthCooperation.The rise of both nations on theglobal plank is predicated to theresurgence of the private sector inboth economies. Private corporatesin India and South Africa have notonly focused on building globalcompetitiveness, but are also agentsof inclusive growth and social change.It is this all-round character that makesIndian and South African businessesa perfect fit in the emerging globaleconomic order that calls for bothcompetitiveness and inclusivity.Confederation of Indian Industry(CII) in South Africa has played akey role in bringing businesses onboth sides of a common platform byperiodically organising bilateral andmultilateral conclaves, conferences,seminars, business meets andexpositions, with great success.To institutionalise the interaction ina systematic fashion, CII has helpedindustry on both sides to createcommon platforms like the IndiaBusiness Forum (IBF) South Africaand India-South Africa CEOs Forum, apart from holding the annual ‘DoingBusiness with India’ conference inSouth Africa. Engagements like thesehave had a visibly positive impacton the bilateral trade and investmentflows.India Business Forum (IBF) SouthAfricaFollowing CII’s interaction with severalIndian companies operating in SouthAfrica, coupled with the growinginvestments in South Africa, gavea reason for a “Forum” for Indiancompanies. The sheer range anddiversity of the Indian corporatepresence in South Africa prompted CIIto take this initiative.The India Business Forum, SouthAfrica (IBF) was formed as a result inMarch 2007 in Johannesburg.India Business Forum, SouthAfrica consists of 55 leading Indiancompanies from the automotive,metallurgical, engineering,pharmaceutical, informationtechnology, financial services andother sectors; and the membership isgrowing.The forum is being guided underthe Chairmanship of Mr RamanDhawan, Managing Director, TataAfrica Holdings (SA) (Pty) Limited.India-South Africa CEOs ForumThe India-South Africa CEOs Forum is another key pillar of bilateral businessConfederation of Indian Industryin South Africa54 | Diplomat AfricaAFRI-INDIA
  • 54. engagements. The CEOs Forum was started five years ago in August 2007 under the leadership of Mr Ratan Tata andSouth African business leader Mr Patrice Motsepe.The Forum was formed to enhance business co-operation and to ensure a closer and enduring economicpartnership, leveraging the strengths and complementaritiesof the two countries and their long-standing relationship.In respect of bilateral trade, the Forum addressesboth tariff and non-tariff barriers (NTBs) that impede thetrade flow. The Forum has also highlighted the scopefor cooperation on airport management, air navigation,communication systems, safety and security.Doing Business with IndiaIn an effort to increase India-South Africa businessengagements, CII introduced a conference on ‘DoingBusiness with India’ in collaboration with the Consulate ofIndia at Johannesburg. This annual conference is focusedon promoting ‘Brand India’ and on projecting India as thefavoured destination for South African Investments.The first conference on ‘Doing Business with India’,held in September 2008, was enthusiastically received withthe participation of over 250 CEOs and senior business executives from India and South Africa. In 2011–2012 theapproach has been sectoral and is received well by bothIndian and South African businesses.Way ForwardThe stage is set for India and South Africa to take theirbusiness engagements to a higher plane – Confederation ofIndian Industry (CII) and is committed to its role as a catalystto greater bilateral trade and investment flows, and morepeople-to-people contacts.About Confederation of Indian Industry (CII)The Confederation of Indian Industry (CII) works to createand sustain an environment conducive to the growth ofindustry in India, partnering industry and government alikethrough advisory and consultative processes.CII is a non-government, not-for-profit, industry led andindustry managed organisation, playing a proactive rolein India’s development process. Founded over 117 yearsago, it is India’s premier business association, with a directmembership of over 7000 organisations from the private aswell as public sectors, including SMEs and MNCs – and anindirect membership of over 90,000 companies from around400 national and regional sectoral associations.CII catalyses change by working closely withgovernment on policy issues, enhancing efficiency,competitiveness and expanding business opportunities forindustry through a range of specialised services and globallinkages. It also provides a platform for sectoral consensusbuilding and networking. Major emphasis is laid onprojecting a positive image of business, assisting industryto identify and execute corporate citizenship programmes.Partnerships with over 120 NGOs across the country carry forward our initiatives in integrated and inclusivedevelopments, which include health, education, livelihood,diversity management, skill development and water, toname a few.With 63 offices including 10 Centres of Excellence inIndia, and 7 overseas offices in Australia, China, France,Singapore, South Africa, UK, and USA – as well asinstitutional partnerships with 223 counterpart organisationsin 90 countries – CII serves as a reference point for Indianindustry and the international business community.Confederation of Indian Industry HeadquartersThe Mantosh Sondhi Centre23, Institutional Area, Lodi RoadNew Delhi – 110 003 (India)Tel: +91 11 2462 9994 -7 | Fax: +91 11 2462 6149Email: info@cii.in | Website: www.cii.inSouth Africa OfficeMs Dorin Nelson Country RepresentativeConfederation of Indian Industry (CII)C/O BUSA- Business Unity South Africa, 3 Gwen Lane1st Floor, Sandton, 2146 Johannesburg, GautengTel: +27 11 7848000, Ext: 202Fax: +27 11 784 8004 / 0866098248Email: cii.africadesk@gmail.com / dorin.nelson@cii.inDiplomat Africa | 55AFRI-INDIA
  • 55. GVPedia Directors Sven Boermeester and Thapelo Letsholorecently attended the 2012 INDIALLIA event in MumbaiIndia. Since 1990, 16 FUTURALLIA forums have broughttogether more than 10,000 participants and made possibleabout 80,000 individual business meetings, thus initiatingthousands of business partnerships between SMEs all overthe world.GVPedia Africa President Thapelo Letsholo, GVPedia IndiaPresident Sandhya Mendonca, and GVPedia InternationalPresident Sven Boermeester at INDIALLIARun from the 23rd to the 25th April, the 2012 INDIALLIAbrought together 400 different companies – 200 fromIndia and 200 from the rest of the world. The InternationalBusiness Development Forum At The Incredible Destination,India aims to connect business globally and is organisedby a partnership between World Trade Center Mumbai andAll India Association of Industries and supported by theGovernment of Maharashtra.Presentation by Mr Vijay Kalantri at INDIALLIA 2012INDIALLIA allowed the perfect opportunity to promote Africaand specifically the Future Of Trade Africa as a platform for African trade with India. The doors between India and Africaare open for trade and this is the start of many new anddeveloping business relations. The launch of the ProudlyAfrican initiative fits directly in line with these aims.www.indiallia.comWorld Trade Center Mumbai in briefThe World Trade Center Mumbai is the realisation of thevision of one man, Dr M. Visvesvaraya – an Indian engineerand scientist. Named after him, M. Visvesvaraya IndustrialResearch & Development Centre (MVIRDC), a non-profitcompany registered under the Indian Companies Act, is thepromoter of WTC.Established in 1970, MVIRDC is governed by a Councilof Management, comprising industrialists, representativefrom Central and State Governments and Trade PromotionBodies.www.wtcmumbai.orgINDIALLIA 2012Hosted by WTC Mumbai and All IndiaAssociation of Industries56 | Diplomat AfricaAFRI-INDIA
  • 56. All India Association of Industries in briefThe All India Association of Industries has been servingtrade and industry for over 50 years. Under the dynamicleadership of the Late Shri Babubhai M. Chinai (M.P), theAIAI was established in 1956, which is today the leadingassociation of industries in India’s commercial capital.Their membership spans across a wide spectrum ofindustries with direct membership strength of over 1400and indirect membership of over 30,000 through affiliatedtrade bodies. About 70% of the membership relate to the SME Sector.www.aiaiindia.comGVPedia Africa President Thapelo Letsholo, GVPedia IndiaPresident Sandhya Mendonca, and GVPedia InternationalPresident Sven Boermeester at INDIALLIAPresentation by Mr Vijay Kalantri at INDIALLIA 2012Diplomat Africa | 57AFRI-INDIA
  • 57. Tata AutomobileTata Motors Limited is India’s largest automobile company,with consolidated revenues of US$-15 billion in 2008-09.Established in 1945, Tata Motors’ presence cuts acrossthe length and breadth of India. Tata Motors, was the firstcompany from India’s engineering sector to be listed in theNew York Stock Exchange, emerging as an internationalautomobile company.Tata Motors is also expanding its international footprint,established through exports since 1961. Tata entered thenext level of internationalisation with its assembly plant inSouth Africa – along with several offices throughout thecountry. Tata’s plans for South Africa came amid risingvehicle sales in the country.The company’s commercial and passenger vehicles aremarketed in several countries in Africa, with offices nowin Ghana, Kenya, Malawi, Mozambique, Nigeria, Senegal,South Africa, Tanzania, Uganda, and Zambia.The years to come will see the introduction of severalinnovative vehicles focussed on emerging customer needsand environmental technologies.www.tatasa.co.zaRanbaxy PharmaceuticalsRanbaxy Laboratories Limited, India’s largestpharmaceutical company, is an integrated, research-based international company, producing a wide range ofquality, affordable generic medicines, trusted by healthcareprofessionals and patients worldwide. Ranbaxy has apresence in 23 of the top 25 pharmaceutical world markets.Ranbaxy (S.A.) (Pty) Ltd – South Africa, a wholly ownedsubsidiary of Ranbaxy, was set up in 1998. There hasbeen a constant effort to differentiate Ranbaxy from themyriad of other generic manufacturers by establishing thecorporate heritage and the vision of becoming a researchbased international pharmaceutical company. During 2006Ranbaxy acquired Be-Tabs with US$-30million turnover,becoming the 5th largest generic company in South Africa.The product portfolio is divided into three strategic areas:Acute, Chronic and OTC. Ranbaxy’s joint-venture with Community InvestmentHoldings (South Africa), “Sonke Pharmaceuticals (Pty) Ltd”,(Sonke) markets and sells Ranbaxy’s range of Anti-retroviralproducts in South Africa and other African markets, withlocal tie ups in 27 Brands.www.ranbaxy.comSuzlon Wind TurbinesSuzlon began after founder Mr Tulsi R. Tanti noted soaringpower costs and the unreliability of available power. Hesaw wind energy as an alternative, opening a wind farm inGujarat, India in 1995. He set up Suzlon Energy Limited –India’s first home-grown wind technology company.Suzlon delivers wind power solutions from assembly, toinstallation, to commissioning. The company manufacturesblades, generators, panels and towers in-house.The Suzlon Group is the world’s fifth largest wind turbineSuccessful Indian Companiesin South Africa58 | Diplomat AfricaAFRI-INDIA
  • 58. supplier, in cumulative installed capacity. The footprintextends across Asia, Australia, Europe, Africa and Northand South America. The Group is a leader in offshore windtechnology.Suzlon’s global footprint in South Africa is part of itsEmerging Markets focus. The vision of Suzlon is as thetechnology leader in the wind sector, in the top three windcompanies in all the key markets of the world, to be theglobal leader in providing profitable, end-to-end wind powersolutions.www.suzlon.comApollo TyresApollo Tyres Ltd is a high-performance company andleading Indian tyre manufacturer. Apollo is an ambitious anddynamic organisation. Registered in 1976, Apollo is builtaround the core principles of creating stakeholder valuethrough product reliability.In 2006, Apollo ventured outside India for the first time,acquiring Dunlop Tyres International Pty Ltd in South Africa(renamed Apollo Tyres South Africa Pty Ltd) and Zimbabwe– taking on southern Africa as the second domestic market.The company holds brand rights for Dunlop across 30African countries.The company currently produces the entire range ofautomotive tyres for ultra and high speed passenger cars,trucks and buses, farm and Off-The-Road, industrial and specialty applications like mining, retreaded tyres, andretreading material.The two South African manufacturing plants are inDurban (1935) and Ladysmith (1973) in Kwa-Zulu Natal.The South Africa branded outlets are called Dunlop Zones.Exports out of these key manufacturing locations reach over70 destinations across the world.www.apollotyres.comMahindraMahindra SA is a fully-owned subsidiary of Mahindra &Mahindra of India, which was established in 1945. Thecompany is a fully-fledged organisation operating in SouthAfrica, leveraging on the strength of its Indian roots and 65year history.The company has vehicle dealerships in all nineprovinces of South Africa, which are fully-fledged facilitiesthat handle sales, service and spare parts. With over35 dealerships in cities and towns across South Africa,Mahindra has a growing national footprint, moving everdeeper into communities as it continues its drive to offervalue-for-money products and services to customers.The company has also expanded into other sub-Saharan countries and currently exports vehicles toZimbabwe, Zambia, Botswana, Swaziland and Namibia.Mahindra South Africa has a powerful network in placeto ensure the effective and efficient distribution of all parts inall areas of South Africa.Mahindra South Africa has achieved significant growthin the country since its establishment in October 2004.www.mahindra.co.zaDiplomat Africa | 59AFRI-INDIA
  • 59. Maseru is an ideal base from which to explore the western region of Lesotho with its magnificentscenery, rich history, culture and crafts. Lesotho offers the ultimate outdoor experience, whether youenjoy hiking, mountain biking, pony trekking or 4x4’s.
  • 60. CHAPTER 4:TRAVEL AND HOSPITALITY
  • 61. In a focused effort to establish the marketing andcommunications footprint for the food, beverage andhospitality sector in Africa, Future of Trade Africa hasentered into a strategic relationship with Shout Factory,South Africa’s leader in the hospitality media and marketingspace to build a Hospitality Marketplace for Africa.This initiative will be the most comprehensive African tradeand promotion agency for the hospitality sector with thegoal of providing functional trade information as well asbuilding trade relations for companies wishing to growtheir business in Africa. Localised knowledge, content andcontacts is the key to successful trade relations in Africa.Future of Trade Africa is also building the agriculture, agro-processing and agribusinesses marketplace for Africa whichhas clear synergies as the products move from farm gateto retail to restaurant. We invite all stakeholders focusingon Africa in the food, beverage and hospitality industry toshowcase their projects, products and services.In terms of the system and interactive platform, HospitalityMarketplace will combine a comprehensive tradepublication targeting the African market as well as be a fullysupported products and services search platform for thefood beverage and hospitality sector.We have invested in development upgrades of our successfulSouth African platform, www.hospitalitymarketplace.co.za.We are confident that this platform will represent the mostcomprehensive information portal available to professionalslooking for industry news, product solutions or resources inAfrica within the next 2 years!We have maximised exsisting Food, Beverage andHospitality platforms that combine the best of the industrywith the following marketing, media and business products:Online Directories and Content Management systems:Industry directory• www.HospitalityAfrica.info• www.HospitalityMarketplace.co.zaAll Africa portal• www.ProudlyAfrican.infoIndustry news• www.chefmag.co.za• www.saca.co.za• www.retailchef.comHospitality Marketplace AfricaThe African Trade and Export Promotion Agency for theFood and Beverage Hospitality IndustryProudly AfricanBoosting inter-trade & culturalrelations across the continentwww.ProudlyAfrican.info62 | Diplomat AfricaTRAVEL AND HOSPITALITY
  • 62. Print• Hospitality Market Place Africa• Hospitality Market Place South Africa• Chef Magazine• Retail Chef Magazine• Diplomat Africa Magazine• Best of South AfricaHospitality Marketplace Africa will be promoted at thefolowing exhibitions and conferences across Africa:• SAITEX• Hospitality Expo Ghana• HOSTEX• Food Agro KenyaHospitality Marketplace Africa will be copromotedwith the following African initiatives:• African Foodservice Trade Shows 2012/2013• Future Of Trade Africa 2012• Africa’s Big Seven• Foodbext 2012 – The Pan-West African Food And Beverage Exhibition• Africa International Autumn Trade Fair 2012• Ethio Chamber International Trade Fair 2012• Gulfood• Hostex Gauteng 2013• The 2013 United Nations World Tourism Organisation (Unwto) General Assembly• Ifea 2013 – Africa’s International Food & Drink Event• The Hotel Show• West African Hotel, Hospitality & Catering Exhibition (Ghana)www.HospitalityAfrica.infowww.ProudlyAfrican.infoDiplomat Africa | 63TRAVEL AND HOSPITALITY
  • 63. The Regional TourismOrganisation of Southern Africa (RETOSA) in collaboration with theCommonwealth Secretariat,have commissioned UKbased Yellow RailroadInternational DestinationConsultancy, to preparea destination brandmanagement andcommunication strategy andimplementation guidelinesfor the southern Africaregion.To gather input from both the privateand public sectors, RETOSA used the Indaba travel trade show at Durban’sInternational Convention Centreduring May to convene a workshop incollaboration with the CommonwealthSecretariat. The workshop wasattended by public and privatesector representatives from all the 15RETOSA member states including senior tourism officials, travel trade,industry experts and consultants.Francis Mfune, executive director ofRETOSA opened the proceedings. “The SADC region currently has atwo percent share of the internationaltravel market and want to grow thisto five percent by 2020. A cohesivebrand and communication strategy isan essential component in achievingthis aim”, he said.In his opening address Tom Buncle,Managing Director of Yellow Railroad,stated that, “Establishing SouthernAfrica as a brand in the minds ofinternational travellers will be builton four key pillars, namely: diversity,Regional Branding andCommunication Strategy forSouthern Africa64 | Diplomat AfricaTRAVEL AND HOSPITALITY
  • 64. wilderness, humanity, and climate.But how RETOSA members engage and support the brand is critical to itssuccess.”Buncle identified three travelmotivation trends in his presentation,these being:• Feel FulfilledTypically emanating from “old”Western Europe, North America,Australasia and Japan this groupwant to visit “undiscovered”destinations that offer “active”relaxation, escapism, authenticityand personal fulfilment.• Fly and FlopBuncle describes this group as“Sunticipation” who want resortbased venues and are familyorientated and price conscious.They emanate from NorthernEurope, “New” Eastern Europeand Russia.• Bling and BuyThis group demonstrate theirwealth and social status andare noted for their ostentatiousconsumption habits. “Look whereI’ve been” and “What’s globalwarming got to do with me?” aretypical mantras from this groupwho emanate from “New” EasternEurope, Russia, China, Brazil andIndia.Describing the benefits of a successfulbrand, Buncle maintains that brandsthat are distinctive, have personalityand are memorable can distinguishthemselves from competitors andbuild loyalty at a premium price. Hedifferentiates branding from marketingas:• Branding – who you are (personality / essence)• Marketing – how you communicate this to yourcustomers.“A destination brand is the mix of thecore characteristics of the place thatmake it distinctive and memorable.It is the enduring essence of theplace that makes it different fromall other places (and competitors).Importantly, the brand exists inthe eyes of the beholder. It has tobe credible and real, it cannot bemanufactured. It is the way in whicha destination nurtures, develops andpresents its core characteristics toits main audiences that enables it toestablish, reinforce, or even change itsreputation” says Buncle.Describing the primary risks todestination branding, Buncle citesconflicting stakeholder interests,political compromise, dishonestyand unclear thinking as contributingfactors that result in bland, indistinctand consequently forgettable brands.“Branding is no substitute forsubstance, says Buncle. Yourbrand already exists – it just needsclarification, commitment andcommunication. A brand is not budgetdependent – communicating it is whatcosts.”In concluding his presentation,Buncle urged RETOSA members to collaborate through shared resources,market intelligence and skillsdevelopment. “As a region, southernAfrica is only as strong as its weakestlink. Individual interests must be putaside in favour of shared goals toattain consumer credibility.”Audience participation highlightedstumbling blocks that thegovernments of member states wouldneed to address as priorities for thebrand to succeed, which includedair access constraints, cross-bordervisa issues, corruption and nepotismamong other constraints.Yellow Railroad will be presenting theirbrand strategy proposal by the end ofOctober this year.For more information or tocontribute to this proposal emailtom@yellowrailroad.comFrancis Mfune, executive director ofRETOSAHon. Minister Alain St Ange, Seychelles Minister for Tourism and Culture andMember States’ representativesTom Buncle, Managing Director ofYellow RailroadDiplomat Africa | 65TRAVEL AND HOSPITALITY
  • 65. The exciting concept of the Vanilla Islandswas conceptualised by six Indian Ocean island nations who saw the benefit in forminga new travel destination brand. The affiliatedislands comprise of Seychelles, Madagascar,La Réunion, Comoros, Mayotte, andMauritius. The aim of the co-operationpartnership which was founded on August4th, 2010 at La Réunion is to pool forcesand jointly market the region.Growth of the Vanilla IslandsThe collective name of the islands is a play on the senses– conjuring up smells and flavours of the islands and theircultures. The vanilla plant is cultivated on all the islandsand also ties in closely to each of their cultures and naturalheritage. Through this agreement between these jewel-like Indian Ocean islands, island hopping between them could soon become a regular and seamless option fortourists. This agreement still aims to celebrate and uplift theuniqueness and individuality of each island, but also calls topool resources to work together in attracting more visitorsto the region.Visitors will be encouraged to mix and match islandexperiences: one can enjoy water sports or golf inMauritius, a wellness experience in the Seychelles, hikingin La Réunion, getting up close with lemurs in their naturalenvironment in Madagascar, and excellent snorkelling in theComoros and Mayotte – all achievable in one trip.The success of the Vanilla Islands concept will be basedon four pillars: visa-free travel facilitated between the islands;an extended and enhanced transportation network betweenthe islands; close cooperation between tour operators,hotels, and authorities; and a homogenous marketingstrategy, focusing on the uniqueness of each of the VanillaIslands by simultaneously strengthening the joint identity.Inter-island flights range from a quick40 minutes to a maximum of two hoursand 20 minutes. Additionally, new cruiseroutes between Mauritius, La Réunion,Madagascar, and the Seychelles willhelp facilitate the diverse experience ofthe Indian Ocean. This joint marketing venture will help to increase the profile ofthe little known Indian Ocean islands to a new audience – and therefore increasevisitor numbers and aid in economicgrowth and local employment, whilstprotecting the serenity and naturalheritage.The Vanilla Islands concept is acelebration of accessibility, quality,uniqueness, and competitiveness, whichare attributes which will help raise theregion. The more positive image helpscreate visibility through highlightingthe charms of the Indian Ocean in all its exotic glory. The multi-layeredexperience holds a new value for thetourism industry.Introducing the Vanilla Islands – atourist’s Indian Ocean dream66 | Diplomat AfricaTRAVEL AND HOSPITALITY
  • 66. Bringing the pod to flowerBefore beginning to build this new collective image, therewere a number of key steps to first put in place, suchas the development of a website, the joint promotion offurther developing the cruise ship industry, as well as theestablishment of a “regional academy”. The idea of theacademy is to allow locals to grow and develop skills tomeet new demands by specialising in certain products inthe region.During the 2012 International Tourism Fair ofMadagascar, Seychelles Tourism and Culture Minister AlainSt.Ange met with various other tourism officers to supportthe call made by Pascal Viroleau, the Head of the IRT (LaRéunion Tourisme), for a General Meeting of the VanillaIslands on July 11 2012 in the Seychelles. At the meeting,the Vanilla Islands grouping became an official organisation– Minister Alain St.Ange was elected as the first Presidentof the Indian Ocean Vanilla Islands with Mauritian Tourism Minister Michael Sik Yuen as Vice President. La Réunion isto be the Secretary and Mayotte the Treasurer.Madagascar is positioning its International Tourism Fairas its event for the Indian Ocean Vanilla islands, Seychelles on its part continues to position its Carnaval Internationalde Victoria as the Indian Ocean Vanilla Islands event, and Mayotte have said that they are studying the possibilities ofalso launching an event for the Indian Ocean Vanilla Islands. Alain St.Ange said that the concept of labelling theIndian Ocean islands was a necessity due to the globalised pace of the world: “We all need to be proud of our region,and then to push that region to ensure that the strengthsand unique selling points of each of our islands are putforward in our bid to bring the Indian Ocean Islands to the minds of potential visitors. Together we are strong,and together we are not an island but part of a wholedestination”.www.ilesvanille.com/www.facebook.com/Les.iles.vanille/infoDiplomat Africa | 67TRAVEL AND HOSPITALITY
  • 67. Rani Resorts boasts atotal of seven resorts inMozambique and Zimbabwe– from the breathtakingVictoria Falls and theunspoilt wilderness ofNiassa Game Reserve, tothe white sand beaches ofthe Bazaruto and QuirimbasArchipelagos.The Stanley and LivingstoneThe Stanley and Livingstone is asixteen room all-suite boutique hotelidyllically situated near Victoria Falls inZimbabwe, one of the Seven Wondersof the World. The hotel is a 10 minutedrive from Victoria Falls on the VictoriaFalls Private Game Reserve.Old UrsulaThis camp is ideal for families or smallgroups and presents the perfect basefor exploring the beautiful surroundsof Victoria Falls. Guests can enjoythe private swimming pool, excellentgame viewing, or take part in themany adventures on offer such aswhite water rafting or bungee jumping.Indigo Bay Island Resort and SpaIndigo Bay Island Resort and Spaon Bazaruto Island in Mozambiquewas Rani Resorts’ first operation andflagship resort. This tropical islandparadise of palm tree speckled whitesand beaches lapped by the IndianOcean is home to some of the world’sbest fishing and diving. If not relaxingin the luxury chalets, guests can alsoenjoy horse rides on the majesticBazaruto sand dunes. Indigo Bay has30 beach chalets, 14 Bayview villas.Pemba Beach Hotel and SpaLocated in Pemba in the farreaches of the northern coastline ofMozambique, Pemba Beach Hoteland Spa is a modern oasis perfectfor the business traveller or as anovernight respite before exploring theislands of the Quirimbas or the NiassaReserve. The hotel has 102 rooms, amagnificent spa facility and is withinreach of several restaurants.Medjumbe Private IslandWithin the Quirimbas Archipelago isMedjumbe Private Island – an exclusiveluxury private island with 13 luxurybeach chalets in one of the world’smost beautiful locations. Its diminutivesize provides ultimate exclusivityand is therefore perfect for romanticgetaways. Outside each chalet is aprivate plunge pool looking over theturquoise water of the Indian Ocean.The location is in a protectedmarine reserve. The resort offersfishing on a strictly catch-and-releasepolicy and they educate fishermanin the area about what types ofsustainable fish to catch.Matemo IslandAlso located in the QuirimbasArchipelago in northern Mozambiqueis Matemo Island which provides theRani Resorts68 | Diplomat AfricaTRAVEL AND HOSPITALITY
  • 68. ideal idyllic island experience for guests. With 24 individualpalm-thatched beach chalets and pristine beaches,the environment is a tropical dream. Matemo caters tofamilies and honeymooners and is an interesting historicaland cultural hub with community based activities andexcursions.Lugenda Wilderness CampThe Lugenda Wilderness Camp is in the Niassa NationalReserve in a remote area of northern Mozambique, borderingwith Tanzania. The Niassa National Reserve is an expanseof 42,000 square kilometres. With experienced guides,Rani Resorts runs a conservation concession and has beenoperating in the area for about ten years. The Camp is aneight roomed tented luxury safari-lodge. Lugenda offers atruly remarkable wilderness experience in one of the world’smost beautiful and unspoilt areas of nature.Santa Carolina developmentRani Resorts has recently secured one of the treasuredislands on the Mozambique coast called Santa Carolina.Otherwise known as Paradise Island, this island gem liesin the crown of the Bazaruto Archipelago. There is an oldhotel resort on the island, but over the years following theMozambique Civil War, it has become derelict. Rani Resortsare in the planning stages of developing a whole new resorton the island.Community involvement and conservationRani Resorts’ short term focus remains in these locations.Rani Resorts utilises community involvement in its resortsand employs and supports as many local people aspossible.Rani Resorts has also brought in language teachers forhotel staff in order to further their education. They have alsobuilt schools and clinics for surrounding communities andhave teamed up with various NGOs for wildlife preservation.Rani Resorts reintroduced black rhino into their VictoriaFalls Private Game Reserve, on which The Stanley andLivingstone is located and started a successful blackrhino breeding program. Rani Resorts is also active inthe Endangered Wildlife Trust which runs a Dugongconservation program in the Bazaruto marine reserve.Currently, the company is looking at alternative energyusage in its resorts and is committed to conserving energyand lessening its carbon footprint. They are looking toswitch over to solar energy with the possibility of windturbines, LED lighting throughout the resorts and energyefficient equipment. Rani Resorts is currently planning analternative energy program for Medjumbe Private Island.The company recognises the rich natural resources inMozambique and Zimbabwe and has integrated its resortsto create jobs for the local communities and preserve theirnatural habitat.Tel: +27 11 658 0633 (SA)+258 21 301 618 (Moz)Email: info@raniresorts.comwww.raniresorts.comDiplomat Africa | 69TRAVEL AND HOSPITALITY
  • 69. HRDACTHE MANDATE OF THE HUMAN RESOURCE DEVELOPMENT ADVISORY COUNCILThe Human Resource Development Advisory Council (HRDAC) was established as an interim structure by Presidential Directive (CAB 19 (B)/2009) issued on July 9th 2009to drive the implementation of the National Human Resource Development Strategy (HRDS). The strategy is a macro level initiative that sets out an approach to developthe human resource capacities and match them with the anticipated skills requirements in line with the national economic growth and development ambitions. It isplanned that the Human Resource Development Council will have been legally established and will be operational before the end of 2012.THE VALUE PROPOSITION OF THE NATIONAL HUMAN RESOURCE DEVELOPMENT STRATEGYOver the last three decades Botswana has had the natural resources to guarantee its prosperity. The warning signs are clearly evident that this may not be the case in thefuture. The country’s dependence on a single natural resource is not sustainable in the long term and alternative engines of growth need to be developed if Botswana isto compete and prosper in the future.the creation of wealth, long term prosperity for all and societal transformation and social justice.The challenge is formidable. Skills matter fundamentally for the economic and social health of Botswana. Our nation’s skills are not world class and we run the risk ofundermining the gains that we have made as a nation over the last four decades. Productivity continues to trail behind our peers and competitors and our unemploymentrate is unacceptably high. Demographic, technological and global changes are presenting enormous challenges and brilliant opportunities. The population is verydramatically altering the way we work. Globally competitive pressures on all sectors of the economy are increasing. Manufactured goods and services are traded acrossthe world. If the Botswana economy is to successfully diversify into these areas, the ability to do so will depend almost entirely on the skills and knowledge of its people.Improving our skills levels will address these systemic problems.In sum, skills development is the most important lever within our control to create wealth and ensure the long term prosperity of our people. The Government has madeindividuals we must take a personal responsibility for improving our skills. Employer’s appetite for skills training must be increased.This is the vision of the National HumanResource Development Strategy (2009), a vision that we must all embrace to guarantee the long term prosperity of Botswana.PROGRESS IN ESTABLISHING THE HUMAN RESOURCE DEVELOPMENT COUNCILfocussed on the design of the strategic architecture of the proposed Council and has included three components of organisational design, legislative drafting and duediligence. The organisational blueprint sets out the strategic positioning, mandate, objects and functions of the Council followed by a comprehensive detailing of thegovernance framework, organisational structure processes and systems, human resource and funding requirements. This was concluded in December 2010 with theapproval by the HRDAC governing Council of the‘Organisational Design and Implementation Plan’.The second component is about legislation. The HRDAC has concluded the preparation of the draft Human Resource Development Bill which sets out the statutoryrequirements for establishing the Council. The preparation of the draft Bill is the outcome of an extensive nationwide consultation which elicited a wealth of inputs frompublic and private sectors, civil society representatives and institutions and organisations across the entire education and skills training sector. The Draft Bill has beenpassed to the Minister of Education and Skills Development with a recommendation that it be processed for consideration and approval by the National Assembly.The expectation is that the Draft Bill will be considered by Parliament during 2012 which in turn will lead to the HRDC being established and formally commencingoperations.out the merger. The Due Diligence Report was approved by the HRDAC governing Council on December 2011 bringing to a close this initial phase of establishing theHRDC.With the HRDAC’s responsibility for the Design Phase concluded the next step in establishing the Human Resource Development Council is the pre-merger or transitionphase. This will require the HRDAC to lay the foundation for the statutory Council to commence operations on Day 1. This is anticipated to take place before the end of2012.LONGTERM PROSPERITY FORALL INTHE GLOBAL ECONOMYBUILDINGWORLD CLASS SKILLS FOR BOTSWANA
  • 70. CHAPTER 5:BUILDING AFRICACourtesy Gautrain
  • 71. Master Builders South Africa is the leadingrepresentative body in the building andconstruction industry in South Africa.The primary role of MBSA is to promote the viewpoints andinterests of the industry, to promote the highest quality andstandards through excellence in service to our members,engaging government and legislative bodies on nationalpolicies that affect the industry, for the purpose of creating asustainable building industry in South Africa.More than a hundred years is a long time for anyorganisation to have survived and flourished, and still have ameaningful role in today’s fast-track world. Master BuildersSouth Africa was founded as the National Federation forBuilding Trade Employers in 1904 and has seen manytrials and tribulations, successes and disasters through theintervening years. The Federation’s initial aims were to unitethe contractors of the day to gain better bargaining powerwith government authorities and to negotiate with tradesunions.Master Builders South Africa is today the nationalvoice of the Master Builders Associations (MBAs) inthe country and represents all sectors of the buildingindustry. It functions as a federation of registered employerorganisations which represent employers operating in thebuilding industry. It is regulated in terms of section 107 ofthe Labour Relations Act, Act 66 of 1995.MBSA represents its members on national bodiesand liaises with national government on legislative andother issues which encompass training needs, legalservices, labour relations, building codes and standards,and economics which affect the building industry. Suchbodies include the Construction Industry DevelopmentBoard (CIDB), Construction Education & Training Authority(CETA), and The South African Council for the Project andConstruction Management Professions (SACPCMP).As a member of the African Federation of ConstructionContractors’ Association (AFCCA), MBSA promotesinternational and African fellowship and cooperationbetween the South African building and constructionindustry and other African industry associations. ThroughAFCCA, MBSA established cooperative, networkingand working arrangements in furtherance of buildingconstruction projects on the continent.The MBAs have offices in the major cities of South Africaand their members range from large national, international,residential and commercial builders and civil contractors, tospecialist subcontractors both large and small, as well assuppliers and professional industry advisers.They collectively employ over 100 experienced staffwith qualifications in a diverse range of disciplines includingbuilding, law, management, economics, marketing,accounting, labour relations, safety, and education andtraining, to serve their members.Each MBA has a code of ethics to which membersmust adhere, and they also provide advice and assistanceon various aspects of business practice. All MBAs cater foremerging contractors and offer a special membership feeMaster Builders South Africa72 | Diplomat AfricaBUILDING AFRICA
  • 72. structure and assistance to encourage such membership.Members of the public are encouraged to use an MBAmember for all building work – whether a new luxury house,renovation, refurbishment, additions or alterations, howeverlarge or small. The MBA offices can provide names andcontact details of appropriate member companies, so thatquotes and references can be obtained before negotiatinga contract.AwardsEach year MBSA acknowledges excellence in the buildingindustry through its prestigious President’s Award ofExcellence which is presented in conjunction with the MBSAannual national congress. MBSA conducts an annual safetycompetition for member companies which compete in anumber of categories. This competition, initiated in 1963,attracts large numbers of entries from the best occupationalhealth and safety managed sites in South Africa.PublicationsSA Builder/Bouer is the official journal of MBSA and hasbeen published since 1923. It offers the latest news onprojects, products, personalities and developments inthe building industry and has an estimated readership of20,000.MBSA has developed and offers a range of standardbuilding agreements for sale to MBA members as wellas members of the public, The MBSA Safety Manual forConstruction Sites is a comprehensive document thatprovides all the necessary information pertaining to healthand safety.Our corporate members, the Master Builders Associations, have offices in the following areas:• Boland: + 27 21 863 3330 | info@mbaboland.org.za• Eastern Cape: + 27 41 365 1835 | ecmba@global.co.za• Free State: + 27 57 352 6269 | masterbuilders@mbafs.co.za• Gauteng: + 27 11 805 6611 | info@gmba.co.za• KwaZulu-Natal: + 27 31 266 7070 | info@masterbuilders.co.za• North Boland: + 27 23 342 6964 | mbanb@telkomsa.net• Northern Cape: + 27 53 831 1845 | vicsmba@xsinet.co.za• West Boland: + 27 22 772 2251• Western Cape: + 27 21 685 2625 | info@mbawc.org.zaOur affiliate members, representing specialist subcontracting companies, are:• Association of Architectural Aluminium Manufacturers of South Africa (AAAMSA) + 27 11 805 5002 | aaamsa@iafrica.com• SA Refrigeration and Air Conditioning Contractors’ Association (SARACCA) + 27 11 622 3890 | saracca@icon.co.za• SA Reinforced Concrete Engineers’ Association (SARCEA) + 27 11 455 6321 | sarcea@iafrica.comMaster Builders South AfricaNo.1 Second Road, Halfway House 1685Tel: + 27 11 205 9000 Fax: + 27 11 315 1644info@mbsa.org.zawww.mbsa.org.zaDiplomat Africa | 73BUILDING AFRICA
  • 73. EstablishmentMaster Builders South Africa wasinvited to the office of the EgyptianEmbassy in 2006 to attend a meetingin Cairo, Egypt, with a view to creatingan African Federation of Contractors.The meeting constituted 25 AfricanCountries represented by theirrespective Construction Associations,including MBSA’s then President, MrSean Moffatt.The organisation was establishedunder the name of the AfricanFederation of ConstructionContractors’ Associations (AFCCA)and meetings of the Federation havebeen held at its Headquarters inCairo each subsequent year. Over the last five years, which included theFifth Anniversary of AFCCA’s GeneralAssembly and Executive BureauMeetings in 2010, the meetingshave been attended by the PastPresident and current Board Memberof Master Builders South Africa, MrsEunice Forbes. The organisation ispartially funded through membershipsubscriptions, the EgyptianFederation, and government hasprovided financial assistance to cover,initially, travelling and accommodationcosts of delegates to attend theannual meetings.MBSA was elected to holdone of the five seats allocated forthe positions of Vice Presidents ofAFCCA. Each of the Regions, North,South, East, West, and Central Africaholds such a seat, representing itsarea on the Executive Bureau, andGeneral Assembly of AFCCA. In effect,South Africa through Master BuildersSouth Africa occupies one of theseats and in so doing, represents theSouthern Africa Region.In order for the African members tobe afforded the opportunity of meetingin each other’s countries, it wasproposed that the General AssemblyMeeting be held annually in Cairo, andthat the Executive Bureau meeting beheld twice a year in different membercountries – once during the sameperiod as the General Assembly,which is June of each year, and theother either November or January.This proposal was put into effect threeyears ago, resulting in three ExecutiveBureau Meetings having been hostedby Libya, Morocco, and recentlySudan.It is hoped that MBSA will hostthe next meeting of the ExecutiveBureau scheduled to be held in SouthAfrica either in October 2012 or in January 2013. Holding the meeting inSouth Africa would have far reachingbenefits, not only for the industry, butalso contributing to Government’sobjective and goals to increaseintra-Africa economic and industryrelations.The positive role that SouthAfrican building contractors andmaterial suppliers can play in theAfrican economy and the associatedbenefits to South Africa as well asthe Continent as a whole, can be farreaching. At the same time, they cancontribute towards building mutuallybeneficial Regional and Continentalrelations, advancing South Africa’sbuilding and construction industry.Aims of the organisation• Establishing professional ties among the contractors in African countriesfor developing the contractingsector at all technical, economic,human and administrative levels.• Promoting the Contracting African Federation of ConstructionContractors’ Associations (AFCCA)AFCCA General Assembly meeting, Cairo, June 201274 | Diplomat AfricaBUILDING AFRICA
  • 74. Profession in fields of building andPublic Works, to realise the highestlevel of quality.• Supporting African contractors to enable them to achieve high levelsof professional responsibility for allsectors of construction in Africa.• Defending legal material or moral rights of African contractors.• Calling for establishing groups of contractors in the African countriesat general, private and partnershiplevels for execution of buildingprojects.• Finding a mechanism that gives competitive advantages for Africancontractors when participating in atender in African countries.• Establishing contact and cooperation channels with othergroups of contractors all over theworld.• Establishing a network aiming at arranging and connecting unionsof African contractors in variousAfrican countries; an effectivedatabase, and establishing“consortiums” enabling acquisitionof the large projects.Current activities• Develop classification rules and regulations. Develop trainingcourses to produce engineers,accountants and technical skills.• Undertake mutual visits between AFCCA Members in order toactivate partnerships betweencompanies.• Organise meetings with the AFCCA President and two Vice Presidentswith the Chairman of the AfricanDevelopment Fund in order to makerecommendations with AfricanGovernments for the benefit of theAfrican companies.• Facilitate travel opportunities for Executive Bureau members inorder to interact with the GermanContractors Association and FrenchContractors Association in order toopen new avenues through CICAmembership.• Commence with a media campaign to increase AFCCA’s exposureto countries that have not as yetjoined.• A CD on Standards for Uniformity and Registration Criteria whichhad been prepared by SouthAfrica’s CIDB, was tabled byMaster Builders at the ClassificationCommission. Discussion on thematter created the awareness thatthe subject required an in-depthanalysis. The Committee felt that therelevant criteria would be collatedagain which would be of assistanceto all members – the object beingthat when either those countrieswho wished to join forces and workwith South African contractors, orany other contractors, or vice-versa, there would be a clearunderstanding of the requirementsand expectations of the countriesinvolved. Master Builders wouldlike to record its thanks to CIDB forarranging this CD.AFCCA has secured the positionof Observer at Confederation of International Contractors’ Associations(CICA).Master Builders South AfricaEunice ForbesTel: + 27 11 883 9867Mrs Eunice Forbes, MBSA PastPresident and current board memberand AFCCA Vice PresidentNew AFCCA President Eng. IbrahimMahleb shaking hands with EuniceForbes after being elected at theGeneral Assembly meeting, Cairo,June 2012AFCCA Executive Bureau meeting,Sudan, January 2012Executive Bureau Opening Session, Sudan, January 2012Diplomat Africa | 75BUILDING AFRICA
  • 75. During 2012’s State of the Nation Address onthe 9th of February, President Jacob Zumamade it very clear that South Africa’s mainfocus according to the New Growth Path is theupgrade and development of infrastructure.Infrastructure is the key to the country’s economic growthand will enable self-sufficiency and entice investment whilstsimultaneously creating jobs.The infrastructure drive was heralded when South Africawon the bid to host the 2010 FIFA Football World Cup.The government immediately increased spending oninfrastructure development through the build programme.The economy was stimulated through the influx inemployment numbers. The National Planning Commissionwas established in 2009 in order to produce a nationaldevelopment plan for South Africa along the lines of itsconstitution.The first draft of the plan outlines South Africa’s goals for thenext 20 years as well as the aims of addressing poverty andinequality. It is hoped that higher growth and job creationthrough infrastructure development will be the solution.The New Growth Path framework was launched in 2010and identified South Africa’s job drivers as infrastructuredevelopment, tourism, agriculture, mining, manufacturingand the green economy. As part of this, 2011 was amilestone in job creation in South Africa with the rate ofunemployment coming down from 25% to 23.9% with365,000 people employed in the formal sector during theyear.President Jacob Zuma called on all South Africans tojoin government in the infrastructure development drive.The drive will be pursued during the next couple of yearsthrough the vast experience gained during the 2010 FIFASoccer World Cup to manage the project successfully.The plan is being driven by the Presidential InfrastructureCoordinating Commission (PICC).The PICC has identified strategic projects through fivemajor geographically-focused programmes: (focusing onhealth and basic education infrastructure, information andInfrastructure is on South Africa’smain agenda76 | Diplomat AfricaBUILDING AFRICA
  • 76. communication technologies, and regional integration.)1. Development and integration of rail, road and waterinfrastructure centred around two main areas in theLimpopo mineral belt.2. Improvement of the movement of goods and economicintegration through a Durban-Free State-Gautenglogistics and industrial corridor.3. Development of a major new South Eastern node thatwill improve the industrial and agricultural developmentand export capacity of the Eastern Cape region.4. Expansion of the roll-out of water, roads, rail andelectricity infrastructure in the North-West. Ten priorityroads will be upgraded.5. Improvement of infrastructure of the west coast whichhas enormous potential waiting to be unlocked.In addition to these plans, Southern Africa was duallyawarded the bid to host the Square Kilometre Array (SKA)radio telescope infrastructure project along with Australiaand New Zealand. The South African contingent was bid inpartnership with eight other African countries. The decisionwas made on 25 May 2012 in Amsterdam, the Netherlandsand Southern Africa was identified as the preferred site. Asa result, South Africa will host the majority of SKA dishesin Phase 1 which will be added to MeerKAT. Further SKAdishes will be added to the ASKAP array in Australia. Allthe dishes and the mid frequency aperture arrays for PhaseII of the SKA will be built in Southern Africa while the lowfrequency aperture array antennas for Phase I and II will bebuilt in Australia and New Zealand.SKA is the most powerful telescope in the world and is amajor milestone in utilising the potential of Africa’s skiesthrough the installation of 3000 different satellite dishes. Thisis a historic moment not only for Africa, but for the world, inthe advancement of information technologies.The North-South Road and Rail Corridor is another majorinfrastructure project for the continent which South Africais a major champion of. This is a Presidential InfrastructureChampioning initiative of the African Union’s NEPAD whichwill open up borders and inter-trade.The massive investment in infrastructure aims to leave morethan just power stations, rail-lines, dams and roads. Thehope is that apart from the physical factors, the countrywill be industrialised and skills and jobs will be generated.President Jacob Zuma has convened an infrastructuresummit to discuss the implementation of the plan withpotential investors and social partners.Extracts from the State of the Nation Address By HisExcellency Jacob G Zuma, President of the Republicof South Africa on the occasion of the Joint Sitting ofParliament, Cape Town, 9 Feb 2012.Images courtesy Gautrain.Diplomat Africa | 77BUILDING AFRICA
  • 77. The Lesotho Highlands Water Project (LHWP) is an ongoingwater supply and hydropower project of the governmentsof Lesotho and South Africa, and is Africa’s largest watertransfer project. The first treaty between the two countriesfor the transfer of water was signed in 1986. It includesa system of several large dams and tunnels throughoutboth countries. The Lesotho component involves the riversMalibamatso, Matsoku, Senqunyane and Senqu. In SouthAfrica, it involves the Vaal River.The project’s aims are to provide jobs and income forLesotho, as well as hydroelectric power, in exchange forwater to Gauteng, South Africa’s industrial and mining hub.The VisionIn the aftermath of the global economic meltdown and themainstreaming of concepts like global warming and climatechange, it is becoming increasingly evident that economicgrowth and prosperity going forward will be built on verydifferent fundamentals. International money is followingscarce resources (i.e. water), “green” industry and energy,Lesotho Highlands Water ProjectDeveloping a Country - Not a Dam78 | Diplomat AfricaBUILDING AFRICA
  • 78. and easy access to labour.This shift in investment favours Africa. Funding forprojects that offer spatial development opportunities andopen up corridors for trade are far more likely to attractfavourable, global funding.The development of an integrated “Special EconomicZone” (SEZ) would offer Lesotho the opportunity to becomea part of this global movement.First phasesThe first phase of the project was reached on thecompletion of Katse Dam in 1998. The Katse dam is aconcrete arch dam across the Malibamatso River. Althoughthe Katse dam has power generation capability for localuse, the primary purpose is as the storage basin for Phase1A and provides discharge into the transfer tunnel.Phase 1B of the project was completed in 2002 withthe construction of the Mohale dam, a very large rock-filldam, located on the Senqunyane River. The system isinterconnected in such a way that water may be transferredin either direction for storage in Mohale or ultimate transferto South Africa through the Katse reservoir.Dam-Hydro-Special Economic ZoneExperts warned at NEDLAC that South Africa’s, andin particular Gauteng’s, future water security is onlyassured until 2018. MK Malefane, heading up the PolihaliConsortium proposal, believes the only solution for thedelivery of Lesotho Polihali Phase 2 Dam is on a turnkeyfinance-design-build basis with a consortium team. Theconsortium needs to have the capability and resourcesto undertake such construction and delivery of water toGauteng by the deadline 2018. Due to the sensitive natureof land-ownership with traditional leaders, communitymembership in the consortium is imperative in preventingfurther delays as experienced in Phase 1.The Polihali Consortium proposes a Special EconomicZone (SEZ) Project that already has a growing number ofSouth African and international manufacturers registered toinvest, supported by the new roads being built linking thePhase 2-SEZ with the Durban sea-port. Incorporated in theSEZ plans to benefit from the Phase 2 infrastructure is thedevelopment of a tourist resort city.This approximate R20-billion Phase 2 Dam-Hydro-SEZdevelopment initiative is set to be the model and drivingforce for the new SACU industrial diversification programthat will be implemented in the rest of the member countriesof Swaziland, Botswana, and Namibia with support frommember South Africa. This solution ensures sustainableeconomic development activity and job creation amongstthe member countries. The project is set to become oneof the key catalysts for delivery of over 100,000 jobsparticularly in Lesotho and South Africa.Malefane maintains there are two key imperatives inPhase 2: that there needs to be a final turnkey solutionaccepted by the end of 2012 and that major economicdevelopment for Lesotho needs to be generated from aninfrastructure project this size. In a project of this size whichincludes over 47 kilometres of tunnelling, it is vital thatthe usual tendering processes in this case, which coulddelay the processing and awarding of the + 400 main andsub-contracts resulting in delivery of water to Gautengway beyond the 2018 water security threshold, need to beabandoned.It is therefore in the best interests of South Africaparticularly for political and social stability. By offeringa turnkey solution in 2012 for Phase 2 of LHWP, theimpending catastrophic COSATU-led labour and publicreaction when taps start running dry will be prevented. Itwill also ensure South Africa maintains on its current growthpath and employment vision, and Lesotho can progress ontheir recovery path.For Lesotho, Polihali Consortium’s committed strategyis to mobilise South African and foreign investment forthe realisation of broader poverty reduction, job creationand economic development as a key offset offering of theturnkey solution.Polihali Investment & Development ConsortiumJohannesburg, South AfricaCell: +27 83 982 0658 Fax: +27 86 693 3353Email: mkmalefane@gmail.comDiplomat Africa | 79BUILDING AFRICA
  • 79. In February 2012, an innovative new creativeagency Kamoso Consulting was establishedin Botswana, leveraging the resources ofinternational brand consultancy SouthSouthWestand Gaborone–based communications firmRed Pepper. Drawing on this depth of localand international knowledge and experience,Kamoso develops powerful brand strategies;converting business strategy into meaningfulbrand activation and engagement, drivingincreased value in organisations, their productsand services. Kamoso will play a unique andvaluable role in assisting Botswana’s evolvingeconomy at the dawn of the African century.Directors Thapelo Letsholo and Andy Sargent first metduring an inbound trade mission from Australia,hosted by the Botswana Export Development andInvestment Authority (BEDIA) in March 2011. Afteridentifying a niche in the market for their combined offering,their respective companies have been working closelytogether ever since.“We are proud to welcome Kamoso as a member ofthe Botswana business community, which has been theoutcome of a joint effort with BEDIA. Collaborating withsuch extensive experience and professionalism required nohesitation.” Reitumetse Aphiri, BEDIA.“The decision to formalise our partnership and formKamoso was driven by the genuine desire to continueto build local capacity and further facilitate the transferalof skills, in and out of Botswana. There is much to belearnt from all sides. Botswana is the logical base forus in Africa as the economy is stable and the businessenvironment is well regulated. There is general excitementacross all sectors for the future of the nation, driven by theresponsible management of recent economic growth anddevelopment.” Andy Sargent, Kamoso.Kamoso currently has major branding projectsunderway in Botswana in both the Education and Tourismindustries. These industries were identified as central toBotswana achieving Vision 2016 (Botswana’s strategy topropel its socio-economic and political development). Thisis a direct alignment with the continued focus on buildinglocal capacity and the continued diversity of the economyin Botswana – proof of Kamoso playing a vital role the thecontinued growth of both the public and private sectorsacross Botswana.Carrying strong endorsement from institutions such asBEDIA and the Citizen Entrepreneurial Development Agency(CEDA) has assisted Kamoso as it enters the market with apowerful service offering unlike any other domestically.“Branding is an essential part of the growth anddevelopment of any country – especially in an expandingeconomy such as Botswana’s. The unique drive of Kamosoto connect business strategy with brand strategy andactivation is a breath of fresh air in Botswana.” BosisiNtshole, Citizen Entrepreneurial Development Agency(CEDA).Tel: +267 395 1363Email: dumela@kamoso.co.bwWeb: www.kamoso.co.bwKamosoEmpowering leaders today, to create an inspiredvision for the Africa of tomorrow80 | Diplomat AfricaGROWTH AND DEVELOPMENT AFRICA
  • 80. CHAPTER 6:GROWTH AND DEVELOPMENTAFRICA
  • 81. The Future of Trade Africa – Trade andInvestment Commerce Exchange washeld in the specially designed conferencecentre on the DHL BRICS Africa ImportExport floor of SAITEX 2012 from 15 to17 July at Gallagher Convention Centre inMidrand, South Africa. As key stakeholdersdeliberated on the topics of the Future ofTrade Africa at the conference, the ProudlyAfrican initiative launched through itsdisplay of BEST OF books and business-matchmaking opportunities.Aiming to jointly display Africa’s diverse countries through“pages of timeless history”, both in high-end coffee tablebook print format and eBook format, the Proudly Africaninitiative is a new concept which brings together theachievements of GVPedia Publishing and various industrybodies. The initiative celebrates all things African – intrade and industry, commerce, tourism, and development.The continent’s shared success stories and areas ofpotential investment come together under one banner as ashowcase to the world.Visitors to the Proudly African exhibition at BRICS Africawere greeted with the display of the BEST OF coffee-tablebook collection, Diplomat Africa magazines, and the newHospitality Marketplace publication. Strategically locatedon the BRICS Africa B2B floor, Proudly African’s displaycreated an expose of the continent’s finest offerings,Future of Trade atBRICS Africa 2012Proudly AfricanBoosting inter-trade & culturalrelations across the continentwww.ProudlyAfrican.infoGVPedia / Proudly African team82 | Diplomat AfricaGROWTH AND DEVELOPMENT AFRICA
  • 82. relevant to new players from the otherBRICS member countries, and mostnotably, from India.“India is increasingly becoming amajor trading partner with the regionand South African businesses shouldtake the opportunity that our ties withIndia, both historically and throughnew initiatives such as BRICS (theBrazil, Russia, India, China andSouth Africa association of leadingeconomies) afford for local businessesto establish a footprint on the Indiancontinent,” said Stephen Oehley,director at South African TradePromotions.The High Commissioner of India toSouth Africa, Mr Virendra Gupta,was taken through the display byGVPedia India partner, SandhyaMendonca. The High Commissionerhelped officially launch the new Bestof India book in front of a multitudeof cameras, including those of CNBCAfrica.The launch of the Proudly AfricanInitiative allowed for a time of reflectionand celebration. In attendance wasBest of Zambia partner, Lee-AnneSingh, who brought with her copiesof the well-received Best of Zambiabook.Also launched on the BRICS AfricaB2B floor in partnership with AdeleLucas Promotions, was the new Bestof Soweto book in the VIP lounge. Thebooks were on display and for saleand were complimented by impressiveart murals depicting life in Soweto.The response to the books wasoverwhelmingly positive.The Future of Trade Africa – Tradeand Investment Commerce Exchangeimpressed with its calibre of high-levelspeakers, and included discussionson topics such as Identifying NewMarkets in Africa, Logistics andInter-Regional Integration, andthe Practicalities of Business inAfrica. Speakers included: MEC ofGauteng Department of EconomicDevelopment, Ms Qedani Mahlangu;Lead Partner of Africa BusinessCentre of Ernst & Young, MichaelLalor; MD DHL Express Central Africaand Indian Ocean Islands, HennieHeymans; Business DevelopmentDirector of Imperial Logistics, CyrilLaubscher; and Programme Directorof Trade Mark Southern Africa, MarkPearson.There were ample opportunitiesfor delegates to network and theconference was designed to offer aplatform for South African businessesto ensure they benefit from theexpected boom in trade between theBRICS countries.www.ProudlyAfrican.infoRebecca Eb, Proudly African Managing Editor and KaboGarebakwena, Proudly African BotswanaAdvocate Leslie Sedibe, CEO Proudly South Africanand Thapelo Letsholo, Partner Proudly AfricanVirendra Gupta, High Commissioner of India to South Africaand Sandhya Mendonca, Best of India Publisher.Diplomat Africa | 83GROWTH AND DEVELOPMENT AFRICA
  • 83. In the last few decades, a number of African countries haveexperienced severe food shortages. The New Partnershipfor Africa’s Development, the NEPAD Agency, recognisesthat attaining sustainable food security is a major challengefor Africa. NEPAD has been working with country andregional partners to support more coherent and integratedagricultural development. One of the key achievements hasbeen NEPAD’s support for the implementation of the AfricanUnion framework for agricultural development, knownas the Comprehensive Africa Agriculture DevelopmentProgramme (CAADP).Through this Programme, whose objective is to raiseagricultural productivity on the continent to at least sixpercent annually to contribute to poverty alleviation andelimination of hunger, NEPAD brings together variousagricultural institutions in Africa. Countries that have signedup to the Programme are required to commit at least 10percent of their national budgets to agriculture.The programme is premised on four pillars: sustainableland and reliable water control systems; private sectordevelopment, rural infrastructure and improved trade-relatedcapacities for market access; increasing food supply andreducing hunger; and agricultural research and technologysharing.Among its achievements, the programme hassucceeded in getting 30 African countries to sign theCAADP Compact which brings out national consensusand commitment to give agriculture top priority in terms ofbudgetary allocation. Also, more than 24 have establishedagriculture and food security investment plans.To date seven countries have exceeded the six percenttarget and another four have achieved growth of betweenfive and six percent.Through this, CAADP has boosted agriculturalgrowth across the continent; accelerated cassavacommercialisation in southern Africa; enhanced livelihoodsin rural Africa; and improved regional trade in food staples,through natural disaster risk management tools andplatforms for skills transfers.CAADP has inspired and energised African agriculturalresearch institutions, farmers’ associations, and Africangovernments who believe that agriculture has a pivotalrole in development. Development partners looking for achampion for agricultural development in Africa have ralliedaround CAADP.In essence, CAADP is about boosting investment tostimulate growth in the agricultural sector. This meansbringing together the public and private sectors and civilsociety – at the continental, regional and national levels– to increase investment, improve coordination, shareknowledge, successes and failures, encourage one another,and to promote joint and separate efforts.NEPAD’s Pan-African Cassava Initiative (NPACI), whichlinks national agricultural research with regional cassavaschemes, has succeeded in the commercialising of cassavaby encouraging the processing of the root crop into starchand other industrial products.Under TerrAfrica, NEPAD’s strategic investmentNEPAD – Advancing Agriculture andFood Security in Africa84 | Diplomat AfricaGROWTH AND DEVELOPMENT AFRICA
  • 84. Programme which is also funded by the World Bank andother partners, the Agency aims to leverage funds to up-scale sustainable land management in sub-Saharan Africa.The programme has secured close to US$1-billion and hasdisbursed funds to 27 countries in the last few years. One ofthe beneficiaries is Ethiopia, which received almost US$30-million. In addition, over 23,700 households in Lesotho,Mozambique, Swaziland and Zimbabwe have been givenimproved seed varieties and trained in appropriate farmingtechniques such as jab planting and basin planting.Ploughing land breaks down soil structures and is notsustainable, whereas jab planting allows farmers to plantseed into ground that has not been ploughed. Plantingbasins leave over 90 percent of the soil undisturbed,capture rainwater and allow farmers to place fertiliser ormanure more precisely. This means farmers harvest moreand do not have to buy highly priced staples. In 2010 theproject was extended to Eastern Africa.CAADP’s Food and Nutrition Security Programmehas gained significant grounds in Botswana and Namibiathrough its school feeding programme where about270,000 children in Namibia and 330,000 children inBotswana have benefitted so far from the programme. Thescheme is an important strategy for addressing inequalitiesin education, including providing access and expandingeducation opportunities for disadvantaged Namibianchildren. Not only will it result in increased food supply andboost responses to food emergency crises, it will also leadto better children’s nutrition and education due to the jumpin school enrolment that is likely to be witnessed. Fromthe health perspective, it will act as a vehicle for fightingdiseases. The programme runs in 20 countries in East,West and Central Africa.Among the main drivers of NEPAD’s agriculturalprogramme include an increased level and quality ofproductivity; enabling incentives for both state and non-state players such as security, investments and governance.CAADP ensures local African ownership and responsibility,and encourages transparency and accountability.www.nepad.orgDiplomat Africa | 85GROWTH AND DEVELOPMENT AFRICA
  • 85. Frontier Advisory hosts a seriesof thought-leadership forums andconferences both in South Africaand internationally. These globallyorientated executive events bringtogether corporate leaders to discussissues of key importance aroundfrontier and emerging markets.In partnership with theJohannesburg Stock Exchangesince 2009, Frontier Advisoryhosts the monthly Africa FrontiersForum. The forum invites leadingcompanies, organisations andbusiness personalities to speak at themonthly forums focusing on topicsrelevant for business on the continent.These forums are interactive and aredesigned to encourage conversationand provide a platform for sharedlearning.The Africa Frontiers Forum is theonly dedicated series in South Africathat on a monthly basis addressestopics relating to Africa that impact onbusiness on the continent. The topicsand themes of the Africa FrontiersForum are always timely and designedin consultation with our partner, theJSE, and our other stakeholders.The Africa Frontiers Forum ishosted monthly in Johannesburg atthe Johannesburg Stock Exchange,and the forums have been extendedto the Western Cape and KwaZulu-Natal. Four events will be held in CapeTown and Durban each for 2012.Partnerships range fromgovernment organisations such asWesgro in the Western Cape andTIKZN in KwaZulu-Natal to corporateorganisations such as Deloitte, FNBand Webber Wentzel. The benefits ofpartnering in these thought-leadershipseries provides organisations withclear brand exposure on thoughtleadership of the Africa FrontiersForum, access to an average of 120attendees on a monthly basis, mediaexposure, as well as direct benefits fororganisations’ clients and staff.The success of the structure ofthe Africa Frontiers Forum is reflectedin the high degree of media exposurethat the seminars receive. Constantcoverage is provided by BusinessDay, Business Report, CNBC Africa,Engineering News, Mining Weekly, theSABC, Thomson Reuters, and XinhuaNews. The Financial Times is thededicated Media Partner of the AfricaFrontiers Forum.Due to the demand of the AfricaFrontiers Forums across the region,Frontier Advisory will extend the AfricaFrontier Forums to East Africa andWest Africa in 2013.Africa Frontiers Forum86 | Diplomat AfricaGROWTH AND DEVELOPMENT AFRICA
  • 86. Topics addressed and to be addressed in 2012• January: Africa Outlook Conference 2012.• February: Will Special Economic Zones rescueManufacturing in South Africa and the Region?• March: The Commercial Strategies of Emerging Marketsand new Emerging Multinationals in Africa.• April: Will Political Instability derail Economic Growth inFrancophone Africa’s 250 million-strong Market?• May: The State of Africa: Reporting from the WorldEconomic Forum’s Africa Summit, Ethiopia.• June: Capital Market Integration in Africa-AligningRegulatory & Capital Market Growth Interests in theRegion.• July: New Policy Direction in China’s InvestmentStrategy Direction.• August: The Rise of Social Media in Africa and how it isshaping Companies’ Business Models.• September: Ethiopia.• October: BRICS/ Infrastructure.• 6 November: Eurozone Crisis and its economic Impacton Africa.• 20 November: BRICS Development Bank.• January 2013: South Africa Looks Ahead to 2013.AFF in Cape Town in 2012Four AFF business seminars are planned to be held in CapeTown during the course of the year.Seminar Prioritised Themes:• The BRICS Summit – What does it mean for SouthAfrican Business?• Africa’s Oil-led Growth Model: How can Cape Town bepositioned as a Services Hub for Oil-Rich Africa?• Private Equity in Africa.• China’s Commercial Relations with Africa.Launching the AFF in Durban in 2012Four AFF business seminars are planned to be held inDurban during the course of the year.Seminar Prioritised Themes:• India’s Commercial ties with Africa: Leveraging thesecond wave of investment.• Logistics as an Enabler of Commerce in Africa.• BRICS Infrastructure Development in Africa.• Strategies for Successful Retail in Africa.Please contactAfricaFrontiersForum@frontieradvisory.com. orSuheima Shamsoodeen on+27 11 447 8038 for interest inpartnering on the Africa Frontiers Forum.Please contactmmohohlo@frontieradvisory.comor Metja Mohohlo on+27 11 447 8038 for interestin attending any of our AfricaFrontiers Forum events.Diplomat Africa | 87GROWTH AND DEVELOPMENT AFRICA
  • 87. Inspiring cooperation and knowledge sharing across themyriad of cultural and political lines which segment Africais no easy task. In the field of media research however,there is a vibrant cross-border community of professionalsdedicated to growing media audience research across thecontinent, which is essential for the development of mediain Africa.This community is held together by PAMRO, the PanAfrican Media Research Organisation – a forum whereindustry organisations, media research providers, mediaowners, marketers and advertising agencies from acrossthe continent can exchange knowledge and learn from oneanother’s successes and failures.Ultimately, by bringing together the media researchindustry across African borders, PAMRO aims to produceharmonised, compatible and comprehensive audiencemeasurement data for the entire continent. By promotingmedia research in Africa, PAMRO aims to assist inuncovering the opportunities that exist for growth anddevelopment in all African countries.One of PAMRO’s key vehicles for bringing peopletogether from around the continent is its annual conference,the PAMRO All Africa Media Research Conference. Meetingin a new city each year – this year’s event takes place atLake Victoria, Uganda, from 26-29 August – delegatesfrom across the continent come together to touch base atwhat is surely the premier event on the pan-African mediaresearch calendar.“The PAMRO conference has grown into a remarkablenetworking and learning opportunity, and provides avaluable forum for intra-country communication and theexchange of ideas,” says PAMRO president and MD ofTelmar Media Systems, Jennifer Daniel.Food for thoughtFrom the measurement and status of radio, print, TV,internet and outdoor across Africa, to future trends andchallenges in the media audience field, the programme forthe 14th PAMRO Conference covers a wide range of mediaresearch topics, based around the theme “From Local toGlobal: Media Research in a Developing World”.Speakers are coming from across Africa – Ghana, Kenya,Nigeria, and South Africa to date – and will be joinedby experts from as far afield as the UK, Hong Kong andSwitzerland.• Romi Hofer of GfK Switzerland will look at approachesto facing the challenges of media research.• Keld Nielsen, global business development director ofTNS Media Research, UK, and Laurence Chausson,marketing director of Kantar Media, UK, will give theirperspectives on new media measurement.• Looking specifically at television measurement, CraigPAMRO Conference 2012Sharing learning in media research across the continent88 | Diplomat AfricaGROWTH AND DEVELOPMENT AFRICA
  • 88. Johnson and Candice Ulrich from Nielsen SA willexplore the route to installing peoplemeter panels inAfrica to measure television viewing.• Into the realm of outdoor media, Mike Broom, CEOof Panel Services Africa, and Graham Tomes ofEagle Outdoor, will present “African Solutions toAfrican Problems: Sun, Illumination, Jobs and MediaMeasurement”.• James Fergusson, manager of TNS, Singapore, andKarin du Chenne, MD of TNS Johannesburg, willdemonstrate the crucial role which mobile will play inhow Africans access products and services, highlightingthe critical factors behind successfully utilising mobile asa marketing and communications channel.• Another confirmed speaker is Andrzej Suski of MillwardBrown Africa and Middle East, who asks whether multi-channel campaigns in Africa can maximise return oninvestment.A number of other speakers will also be presenting at thisyear’s conference, including Joe Otin of Ipsos sub-SaharanAfrica, and Adelaide McKelvey of Continental OutdoorMedia, to name a few.Finally, there will be updates on media audienceresearch activities from PAMRO member countries acrossthe continent.“The 14th PAMRO conference promises to be an eventnot to be missed,” Daniel sums up. “The conference hasgrown enormously since it was first held in Johannesburg in1999, and is truly the key networking opportunity for mediaresearchers and clients on the African continent. I lookforward to seeing you all in Uganda.”The when and whereThe 14th PAMRO All Africa Media Research Conferenceruns from Sunday 26 August 2012 to Wednesday 29August 2012, at the Speke Resort and ConferenceCentre in Munyonyo, Lake Victoria, Uganda. Programmehighlights include a get-together dinner, a breakfastsession, conference outing, and the Speciality Dinnerwhere the Piet Smit Achiever Award will be awarded bythe President of PAMRO.How to registerConference costs and registration forms can be foundon the PAMRO website at www.pamro.org.To become a PAMRO member and qualify for the specialconference rate, visit www.pamro.org and click on thelink under “All about PAMRO”, or email pamro@saarf.co.za or call +27 (11) 463-5340.Jennifer Daniel, President, PAMRODiplomat Africa | 89GROWTH AND DEVELOPMENT AFRICA
  • 89. Sugarcane was introduced to Mauritius by the Dutch in1639. It grew well and by 1641, two sugar processingplants had been established. The manufacture of sugar wasabandoned in 1652 but cultivation continued. When theFrench occupied the island, sugar production received noattention until Mahé de Labourdonnais built the first sugarfactories. At the beginning of the 19th Century, there werenearly 80 factories producing over 3,000 tonnes of sugar.Since then, the Mauritian sugar factories have undergonecontinual expansion, modernisation, and centralisation.Today there are 17 sugar factories in Mauritius, producingaround 630,000 tonnes of sugar every year, with 530,000tonnes exported to the European Union. Sugarcane ispresently cultivated on 72,000 hectares, representing 85%of the arable land in Mauritius.The sugarcane crop has adapted very well to Mauritius’growing conditions and the industry has been supportedthrough the development of efficient organisations.Sugarcane is set to remain one of the major contributorsof the Mauritius economy. Fields of sugarcane have beena steady feature of the Mauritian landscape for over twocenturies. Once the country’s leading export, sugar is stillconsidered to form the backbone of the Mauritian economy.The sugar industry owes much of its success to theSugar Protocol attached to the Third Lome Convention.This saw Mauritius benefitting from export quotas atpreferential guaranteed prices well above world marketprices. The quota has been fixed at 507,000 metric tonnes,resulting in a ‘sugar dividend’ yield estimated at US$200-million annually. The Sugar Action Plan further boostedthe industry in the 1980s when the government reducedexport duty on sugar. The ban on mill closures was alsolifted, which allowed the industry to benefit from significanteconomies of scale.Both the Sugar Protocol and the Sugar Action Planplayed a critical role in Mauritius’ economic growthand resultant transition from a low-income single-cropeconomy to a middle-income diversified economy. Manymanufacturing enterprises as well as tourism venturesbenefitted from the sugar dividend through start-up capital.They also benefitted from the technical and managerialexpertise already in place in the sugar sector. As a result,the stable revenues from sugar exports helped to developand foster a more diversified Mauritian economy.The success of the sugar industry in Mauritius can alsobe significantly attributed to the positive trade agreementswith the United Kingdom and the European Union.There are a number of challenges the Mauritian sugarindustry now faces, such as the high cost of productiondue to a low milling capacity, a short milling season, andhigh labour costs. The rocky terrain in places adds furtherconstraint to production. In order to achieve increasedsugar yield in Mauritius, the government plans to embark ona number of research strategies.The aim is to decrease production costs of sugarThe Sugar Industry Mauritius90 | Diplomat AfricaGROWTH AND DEVELOPMENT AFRICA
  • 90. while simultaneously increasing productivity per unit ofresources. These strategies include the scientific disciplinesof agronomy (irrigation, nitrogen nutrition, and culturaloperations), research and development on mechanisationof cultural practices, as well as breeding high yieldingvarieties with high sucrose and fibre content for sustainableproduction levels.Focuses for increasing sugar yield:• Increase the efficiency of breeding and selection of newcane varieties;• Improve sugarcane husbandry with particular emphasison mechanisation, ripening and irrigation;• Efficient use of fertilisers;• Improved cultural operations and practices;• Pest and disease control;• Biometrical studies;• Sugar milling and processing;• Rehabilitation of abandoned cane lands;• Yield gap between planters and millers;• Improving labour efficiency;• Environmental studies and monitoring;• Reduction of costs of production;• Crop diversification to rotate food crops between canecycles;• Technology transfer;• Diversification within sugar for maximum use of by-products and derivatives:• The use of bagasse for generation of electricity• Sucrochemistry• Organic sugar.The diversification of the Mauritian economy built onthe backbone of the country’s sugar legacy has ensuredit is one of Africa’s wealthiest nations. Through carefulgovernment research priorities, the legacy of sugar inMauritius will remain strong.Source: Society for Sugar Research and Promotion on Maurinet.com – Mauritius Island Online; and the Government of Mauritius inSurvival of the Mauritius Sugar Industry – D R. Julien Amas 1995.Diplomat Africa | 91GROWTH AND DEVELOPMENT AFRICA
  • 91. World Trade Center Cape Town had thepleasure of hosting the first ever World TradeCenter Association’s (WTCA) Europe, MiddleEast and Africa (EMEA) regional meetingto be held in Africa. This annual regionalmeeting saw over 70 representatives fromWorld Trade Centers from EMEA regionsconverging in Cape Town, South Africa from30th – 1st June 2012.The purpose of WTCA’s EMEA regional meeting 2012was to encourage peer-to-peer dialogues through variousinteractive panel discussions and networking, amongstWorld Trade Center (WTC) representatives and WTC TradeMission Participants, with the objective to increase inter-regional trade amongst EMEA regions and hence stimulatemultiple economies.This event resulted in the signing of several MOUs that willpositively impact economic growth in Africa.World Trade Centers in attendance included Accra (Ghana),Algiers (Algeria), Almere Area (Netherlands), Basilicata (Italy),Bhubaneswar (India), Bucharest (Romania), Cape Town(South Africa), Cyprus, Dar es Salaam (Tanzania), Gaborone(Botswana), Istanbul (Turkey), Jaipur (India), Lagos (Nigeria),Lausanne (Switzerland), Lille (France), Marseille Provence(France), Minsk (Belarus), Moscow (Russia), Mumbai (India),Pescara (Italy), San Marino, Venlo (Netherlands), as well asthe World Trade Center Association. Also in attendance wasChris van Biljon of the Captains of Industry Forum and VuyoMzozoyana of Peermont Global Ltd.The first day’s program consisted of dialogues and roundtable discussions centred on Imparting of Knowledge asTools for Success. The delegation was welcomed by hostJulius Steyn, CEO of WTC Cape Town, as well as GhaziEurope, Middle East and Africa (EMEA)regional meeting held in Africa 201292 | Diplomat AfricaGROWTH AND DEVELOPMENT AFRICA
  • 92. Abu Nahl, the Chairman of the WorldTrade Centers Association. Thesecond day ended with the launch ofAGRI World Africa and included thesigning of the trade agreement, beforethe delegation headed off on a tourof Cape Town and the closing Galadinner.AGRI World AfricaAgriculture on the African continentand the showcasing thereof willundoubtedly soon be venturing intounchartered territory with the launchof AGRI World Africa. This is theexciting sentiment that prevails withinthe ranks of the World Trade Centre,Agri Mega Group and other keystakeholders in the agriculture sector.The first milestone was reached whenthe Agri Mega Group (AMG) andWorld Trade Centre (WTC) signed aMemorandum of Agreement (MoA) atthe EMEA event in not only addressingthe agriculture challenges on theAfrican Continent, but to formulatenew methodologies in positioningAfrica to be the potential food hub ofthe world.Africa will soon have its ownAgriculture Expo and promises to bethe centre point of interests of therelevant role-players throughout theagriculture value-chain. Agri WorldAfrica (AWA) will be a catalyst intransforming the Agriculture industryon the African continent.Amongst others, the AWA aims toshowcase agricultural products;promote trade and commerce in Africabetween African Countries; promotetrade and commerce between Africaand the international world; put Africanagriculture on a sound path of growthand development; develop andgrow economies with the focus onenhanced agricultural activities; andfacilitate sustainable food productionin Africa.World Trade Centre CEO, Julius Steynsaid that Agri World Africa will give thecontinent access to world marketsthat ordinarily are not accessible toagriculture producers.“Furthermore, this joint-venture withthe Agri Mega Group will support andcooperate with the existing pool ofAgriculture experts who currently playpivotal roles throughout the Africancontinent,” Steyn added.Steyn has alluded to the historicagreement and subsequent strategicplanning session, as an integral step inthe right direction to ensure that boththe political and development goalsof the relevant heads of African statesand regional organisations, like Nepadand COMESA, are adhered to. “Thejoint-venture agreement’s success inventuring into Africa is underpinned bythe enormous continental footprint ofWorld Trade Center,” Steyn concluded.Orton King, Group Executive Director:Agri Mega Group, said, “It is time thatwe look at Agriculture with an Africa-for-Africa approach and that we mustlook beyond the current challengesthat prevail on the continent. In it wemust see the agriculture potentialfor Africa and therefore we are veryexcited to be part of a facilitationprocess to position Africa as acommercial agri-market to the rest ofthe world.”This ground-breaking joint-ventureagreement will make a contribution toAfrica in the positioning to be the foodhub of the world.Diplomat Africa | 93GROWTH AND DEVELOPMENT AFRICA
  • 93. In today’s global economy, a graduateneeds abundant choices of programmesand career paths to select from. BA ISAGOUniversity College is increasingly and steadilybecoming a preferred institution of choice fortertiary education.BACKGROuNDBA ISAGO, a dynamic private tertiary education institutionoffering market-driven programmes of international repute,was originally established in Francistown in 2002 with only50 students. In the last ten years, its student population hasrisen to over 2000, with branches in Gaborone, Francistownand Maun. Fully accredited by the Tertiary EducationCouncil (TEC) in 2006 and the Botswana Training Authority(BOTA) in 2004, the College offers a wide range of degree,diploma and certificate level programmes, on a full-time andpart-time basis.All its programmes have a direct bearing on the humancapital development of Botswana. The College’s philosophyand guiding business principles are always premised on theunderstanding that there must, at all times, be a meaningfulbalance between its business imperatives and the academicpursuits of its students. All these, resonate well and are intandem with the country’s new National Human ResourcesDevelopment Strategy and also some of the vital pillarsof Botswana’s Vision 2016. BA ISAGO is focused andcommitted to transforming itself from a University College tofull university status.ACADEMIC PARTNERSHIPBA ISAGO offers its own home-grown programmes, aswell as some which are offered through license agreementswith the University of South Africa (UNISA) and the NationalUniversity of Science and Technology (NUST) in Bulawayo,Zimbabwe. All these programmes have been approved andregistered by the Tertiary Education Council (TEC). Otherstrong collaborative partnerships include ACCA, ICDL,UNISA Graduate School of Business Leadership (SBL),UNISA’s Centre for Business Management (CBM) and theBotswana Institute of Chartered Accountants (BICA).Centre for Research, Entrepreneurship and ProjectManagement (CREPM)CREPM is a value-adding research, enterprise, projectmanagement and consultancy Strategic Business Unit ofBA ISAGO. The following are core functions of CREPM:• Research• Training• Consultancies• Community Engagement• ConferencingThe following Degree, Diploma and Certificateprogrammes are offered on a full or part-time basis:Degree and Diploma Programmes offered throughuNISA:• Human Resources ManagementBA ISAGO: A University College inTransition and Transformation94 | Diplomat AfricaGROWTH AND DEVELOPMENT AFRICA
  • 94. • Marketing Management• Financial Management• Management Accounting• Transport and Logistics• Business Informatics• Law• Tourism Management• Industrial and Organisational Psychology• Bachelor of Accounting Sciences in FinancialAccounting• National Diploma in Safety ManagementDegree and Diploma Programmes offered throughNuST:• Risk Management and Insurance (Hons.)• Fiscal Studies (Hons.)• Diploma in Development and Disaster ManagementBA ISAGO Diploma and Degree Programmes:• Diploma in Court Administration• Diploma in Real Estate (leading to a BTech Degree)• National Professional Diploma in Education (NPDE)• Diploma in Accounting• Diploma in Transport and Logistics• Diploma in Entrepreneurship• Diploma in Insurance• BCOM in Accounting• BCOM in Banking and Finance• BCOM in Risk Management• BCOM in Human Resources ManagementProfessional Programmes:• Association of Certified Chartered Accountants (ACCA)• Certified Accounting Technician (CAT)• International Computer Driving Licence (ICDL)• Botswana Institute of Chartered Accountants (BICA)BA ISAGO Certificate Programmes:• Vocational Education and Training (Training of TrainersCourse)• Human Resources Management• Business Management• Entrepreneurship• Court Administration• Real Estate• Foundation and Intermediate Certificate Course forDeputy Sheriffs and Court Bailiffs• Customary Law• LawWorkshops and SeminarsThe Centre for Research, Entrepreneurship and ProjectManagement (CREPM) conducts workshops and seminarsas and when required by various interest groups.RegistrationRegistration is now open to all interested candidates until15th December 2012. BA ISAGO also runs an EveningSchool for in service trainees which runs from 1730 hrs to2030 hrs during the week.GABORONE CAMPuSPlot 54831, Block 7, Corner of Western Bypass(Motsete Road) and Mogoditshane Road,Gaborone, BotswanaEmail: anamika.singh@baisago.co.bwTel: (+267) 395 7744 • Fax: (+267) 395 7709Mobile: (+267) 714 37500FRANCISTOWN CAMPuSHaskins Building, Plot 1602/3,Light Industrial Site, Francistown, BotswanaEmail: gertrude.kachere@baisago.co.bwTel: (+267) 241 8780 • Fax: (+267) 241 8778MAuN CAMPuSSuite 6, Lewis Building,Old Mall Extension, Maun, BotswanaEmail: maun.campus@baisago.co.bwTel: (+267) 686 7021 • Fax: (+267) 686 7021Diplomat Africa | 95GROWTH AND DEVELOPMENT AFRICA
  • 95. THE BEST OFAFRICABRANDING A CONTINENT,A NATION, A CITY AND ITS PEOPLEWe brand and build the image of the world’s most excitingeconomic regions to affect a change in the perception of acontinent, a nation, a city and its people by the rest of theworld.Global Village Africa is Africa’s premier platform forshowcasing and networking governments, leadingcompanies and entrepreneurs in business, tourism andlifestyle. The ‘Best of series’ books crisply profile leadingcompanies and innovators, as leaders within their genre.We celebrate the success of countries, individuals andcompanies with ‘the good news’ editorial and pictorialimagery in the highest quality print format available.All books now availablefor download on youriPad with the newVIPedia app.
  • 96. www.debswana.comMining the Resource, Enriching the NationI am owned in equal shares by the Botswana Government (Batswana),and De Beers.My establishmentin 1969, during the early years of this country’s birth, would greatly shape her economic landscapeand alter the course of her future forever. Being the world’s largest diamond producer by value andsecond largest producer by volume, I operate four exceptional open pit mines in Jwaneng, Orapa,Letlhakane and Damtshaa. Over the years, I have proved to be a major contributor to the economyof Botswana, contributing 30% to GDP, 70% to foreign exchange earnings and 32% to Governmentrevenue. Out of every P5 derived from diamond revenues, the Botswana Government receives P4through dividends, royalties and taxes. I produce 25 to 30 million carats a year. I am undoubtedly thelargest private sector employer, with over 4 500 employees. My pride in being a part of our country’ssuccess story is demonstrated by my commitment in mining safely, optimally and responsibly, andcontributing to communities, thus leaving a lasting legacy.I am Debswana Diamond Company and this is my story and yours too, Batswana betsho!

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