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Brand Kenya Booklet Final Presentation Transcript

  • 1. Rugged Majesty of Mount Kenya: KENYA 1 A natural symbol of the birth of the nation
  • 2. National Anthem O God of all creation, Bless this our land and nation. Justice be our shield and defender, May we dwell in unity, Peace and liberty. Plenty be found within our borders. Let one and all arise With hearts both strong and true. Service be our earnest endeavour, And our Homeland of Kenya, Heritage of splendour, Firm may we stand to defend. Let all with one accord In common bond united, Build this our nation together, And the glory of Kenya, The fruit of our labour Fill every heart with thanksgiving. 2 KENYA
  • 3. KENYA is the world’s favourite safari destination. The to succeed. The numerous athletes and medalists give a true economic giant of the Eastern and Central African region and testimony of the resilience of the people of Kenya. the main gateway to Africa, Kenya is a hospitable and friendly country, with a thriving economy and unmatched natural In terms of trade, industry and investment, Kenya has some of attractions. the most competitive and attractive incentives and resources in Africa. This young African democracy, which has been a haven of It boasts picturesque landscapes adorned by the Great Rift peace since its independence in 1963 is arguably one of the best Valley, the snow-capped Mount Kenya and numerous tropical places in the world to visit, live and invest. forests, rivers, lakes and coastal beaches. Kenya is home to the largest species of wildlife in the world. Kenya – A holistic indescribable experience. The Kenyan people besides being warm-hearted and friendly are renowned for their hard work and determination KENYA 3
  • 4. Foreword from the President I am pleased to write a foreword for this attractive and insightful publication about Kenya. In this book, you will find many things said about Kenya, some of which may be new, and others that you already know. It is my hope that the book will enable readers to broaden their knowledge of our country and experience a new understanding and perception of Kenya and its people. Kenya remains a relatively stable and peaceful nation, despite the challenges we have faced over the years. The stability and success of our nation demonstrates that we are a resilient people, and we are always ready to find solutions to our problems. And more importantly, we have been swift to seize the challenges that confront us and transform them into opportunities for enhancing the political, social, and 4 KENYA
  • 5. economic development of our society. the government has implemented a highly talented and skilled labour. In this respect, the Grand Coalition variety of reforms to make our country This publication is, therefore, also an Government, working together with investor-friendly. We welcome investors invitation to investors, friends and Parliament, passed various legislation to take advantage of the unique and well-wishers to visit Kenya. I assure this year to enable the government abundant opportunities we offer to put you that you will not be disappointed. implement various reforms to ensure their money in various sectors of our Kenya is a land of contrasts transparency in the management of economy. – of enchanting landscapes, a snow- the affairs of our nation. I am confident Indeed, Kenya is today one capped mountain on the Equator, that as a people, we are capable of of Africa’s most well endowed expansive savannas that are home overcoming the problems we face, countries in terms of human capital, of the big five and countless, varied and building a united, stable and entrepreneurship and work ethic. wildlife in their natural habitats that prosperous nation. The country has a large portfolio of make Kenya a true safari country. I therefore want to assure our friends investment opportunities, ranging Moreover, Kenya’s coastal region and well-wishers that Kenyans are from the diverse natural resources tells the story of hospitality and of determined to uphold our nationhood. and a vibrant agricultural sector to timeless contacts with the rest of the We are committed to living in unity, sophisticated infrastructure as well as world, a story that is still eloquently told while recognizing the diversity of our the financial and information services by the numerous historical monuments people. Indeed all of us, regardless sectors. and sites, while the beautiful, white of ethnicity, race or religion, are In this regard, Nairobi has grown to sandy beaches and an all-year round inextricably tied together, with a become the region’s financial, transport warm climate assure our visitors a fun- filled holiday experience. common destiny. That destiny, as spelt and tourism hub, while Mombasa is the out in Vision 2030 aims at building a gateway to the Eastern Africa region. Investors will find well developed Welcome to Kenya. prosperous and equitable nation that is an example to the region, and the world infrastructure, including roads, railway, of what Africa is capable of achieving. air transport, and telecommunications Accordingly, the theme of this linking Kenya to the rest of Africa and the world. Investors will also be happy H.E. Mwai Kibaki publication is not only appropriate, but to know that Kenya has a large pool of President of the Republic of Kenya also timely. Over the last six years, KENYA 5
  • 6. Foreword from the Prime Minister It is my pleasure to write the foreword to this useful fact-book on Kenya, especially at this particular time when our country has regained its balance following the political crisis that engulfed it in early 2008. Kenya is back in business as the gateway to the vast and fast growing African market on the eastern seaboard. We have reclaimed our reputation and position as the destination of choice for investment, trade and tourism in Eastern and Central Africa. We in Kenya firmly believe that the private sector provides the main engine for sustainable economic growth. The Government of Kenya is firmly committed to working closely with the both the domestic and foreign private sector to generate wealth in the fight against poverty and underdevelopment. 6 KENYA
  • 7. Kenya offers guaranteed lower • a 100 per cent investment transport for East, Central and Southern production and operational costs deduction on capital expenditure Africa, offering daily air connections and faster business set-up than within 20 years. to West Africa and other parts of the most other countries, through the world. following measures: • exemption from Stamp Duty. As a founder-member of the East African Community (EAC) and the • a one-stop-shop system for The Government places great Common Market for Eastern and required licenses upon entry. emphasis on providing a conducive Southern Africa (COMESA), Kenya and enabling environment for business. offers access to a vast market of more • a ten-year Corporate Tax holiday Maintaining Kenya’s highly skilled than 400 million people. and a 25 per cent tax rate labour force is a top priority alongside Kenya hosts a large number of reduction for 10 years thereafter. issues of security, affordable energy regional bodies, multinationals and supply, responsiveness of the public international organizations. This, • a ten-year withholding Tax sector to business needs, upgrading together with the multi-racial fabric of holiday on non-resident infrastructure and ensuring a pleasant Kenyan society, makes most cities and remittances. multicultural environment to live in. urban centers in the country global in Kenya’s unique geographical matters of faith, education, culture, cuisine and character. • duty and Value Added Tax position offers time flexibility in cross- Welcome to Kenya! You will enjoy (VAT) exemption on imported or interaction with businesses in other visiting or doing business in Kenya. locally sourced raw materials, time zones from Auckland in New construction equipment and Zealand to Los Angeles here in the other business inputs except U.S., without the loss of sleep! Nairobi Raila Amolo Odinga motor vehicles and some fuels. is the regional hub for air and sea Prime Minister of the Republic of Kenya KENYA 7
  • 8. Magnificent Kenya 8 KENYA
  • 9. Complete in its splendour: KENYA 9 The unparalled breathtaking Kenyan landscape
  • 10. Elephant: Majestic giant of the Kenyan wild 10 KENYA
  • 11. Kenya at Glance POPULATION LANGUAGES Estimated in 2007 at 37,183,924 English and Swahili are the main and official languages but there are over 40 LAND AREA other local dialects. 591,383 square kilometers CAPITAL CITY BEST SAFARI TIME Nairobi A visit to Kenya is a truly unique and unforgettable experience. The best times PRINCIPAL TOWNS to fulfill one’s lifetime dream for a great Mombasa Nakuru Safari to Kenya (ideally for two to three Kisumu weeks) is July to February, although the country is hospitable and attractive to the ECONOMY visitor throughout the year. Free market enterprise Time for an idyllic game viewing safari GOVERNMENT is July to September when a one of the Multi-party democracy greatest spectacles on earth takes place PARLIAMENT as more than a million wild animals, A single chamber of 210 elected and 12 mainly wildebeest and zebras cross the nominated members whose life lasts five Mara River into the world-famous Masai years. Mara National Reserve. MAIN GATEWAYS NATIONAL CARRIER Jomo Kenyatta International Airport Moi International Airport Kenya Airways, which is affectionately Wilson Airport tagged “The Pride of Africa” flies to more than 48 different destinations in Africa, CURRENCY Europe, the Middle and the Far East and Kenya shilling (Ksh75 is equivalent to One US Dollar) is soon to fly to the USA. Fort Jesus: KENYA 11 Memorial to Kenya Coast’s rich history
  • 12. Savour the savannah: Open, inviting plains of the hinterland Land of infinite variety 583 000 kilometers square, lying at the centre of the eastern part of the African continent. Renowned globally as the cradle of mankind, Kenya Like its spectacular variety of wildlife, physical and climatic is a land of great variety and spectacular physical and conditions, Kenya is a linguistic and cultural melting pot, with climatic contrasts usually found in entire continents, from at least 42 different tribes and people of different races who live high snow-capped mountains with alpine forests to hot harmoniously together. dry deserts and lovely sandy beaches. The rich vegetation that acts as cover for some of Kenya’s There is so much to be seen and enjoyed in Kenya, spectacular landscape also provides shelter for the great variety ranging from the pre-historic splendour of the Rift Valley of wildlife. to the beautiful shores of the Indian Ocean, lined with The varied altitude of kenya gives the country unique unique mangrove forests and to Lake Turkana, the climatic features. The lower areas of the country have high world’s largest desert lake. temperatures, with humidity dependent on proximity to water From the modern social and cultural hub of Nairobi bodies. The highlands are mild and cool with relatively high (the only city with a national park within its boundaries), rainfall patterns. to the vast breathtaking expanses of wildlife parks such The popular Kenyan coast along the Indian Ocean and the as the Tsavo, Mt Kenya, the Masai Mara and Amboseli, regions around Lake Victoria, the second largest freshwater a visit to Kenya presents the ultimate dream for any body in the world, and the source of the River Nile, are usually traveler. hot or warm and humid. A visitor to Kenya can experience and In the words of famous author Ernest Hemingway, enjoy these varied climatic conditions within a short time. “Kenya is unknowable, unimaginable, and unbelievable.” In terms of size, this great East African country is some 12 KENYA
  • 13. Sun and splendour: Kenya’s fascinating 500 kilometre-long coastline has fabulous beaches Brilliant vision for a beautiful country opportunities for both public and private investors areas. Apart from a visionary political leadership, Kenya has a number of Vision 2030 advantages that make it one of the few countries on the African KENYA’S vision is to become a middle income industrialised continent that are most likely to achieve a socio-economic economy by the year 2030 and the government has developed a transformation in the near future. A well-educated, youthful and comprehensive blueprint - the Vision 2030. The Government is vibrant population, vast, largely untapped natural resources, determined and committed to making Vision 2030 a reality through enormous investment in infrastructure and a well developed a series of planned and well-coordinated initiatives that will increase private sector are among the country’s assets. productivity and ensure that the living standard of the majority of the population is positively transformed. In this respect Vision Small country, big reputation 2030 clearly spells out the social, economic and political priorities Although a relatively small country in the world in its that the country needs to focus on in order to achieve rapid geographical extent and population size, Kenya has often been industrialisation and economic self-reliance within the next 25 to 30 at the centre of global attention and affairs. Kenya’s prowess in years. The government is already putting in place measures for this sports, peace keeping missions and a safe haven for refugees transformation notable among these is the creation of a favourable have positioned Kenya as a visible and impactful global player. investment climate for both local and external entrepreneurs. In addition Kenya holds some of the most valuable treassures on the origins and global distribution of various life forms giving it A great vision for the future unique potential to positively contribute to the future of the world In order to realise the goals of Vision 2030, Kenya requires and human kind. As a young and vibrant developing nation, massive investments from both domestic and external sources. Kenya is determined to forge ahead and join the developed The priority areas in the Vision present, enormous investment post-industrial countries. KENYA 13
  • 14. Major Cities and Towns Nairobi Green City in the Sun Nicknamed the green city in the sun, the modern city of Nairobi, with a population of around 4.5 million inhabitants, occupies a unique place in the world, being the only global metropolis with a large wildlife park, close to its central business district! It is also the only city of a developing country that hosts the global headquarters of several United Nations specialised agencies. Its moderate climate, rich history, modern facilities and central location makes it the most ideal starting point for the Kenyan Safari adventure. Situated just 140 km south of the Equator, 494km west of the port of Mombasa on the Indian Ocean and 338km east of Lake Victoria, at an altitude of 1670 m., Nairobi is not only Kenya’s principal city but also East Africa’s economic and business focal point. In 1907, the British moved the colonial administration from the port of Mombasa to Nairobi and since then what was once a small group of huts, has grown spectacularly into East Africa’s most modern city. Nairobi attained city status in 1950. Nairobi: Green City in the Sun 14 KENYA
  • 15. City of Nairobi in the future KENYA 15
  • 16. Mombasa Romantic, historic island port The island town of Mombasa is the main sea gate on the Eastern African coastline and is Kenya’s oldest and second largest metropolis. It has a rich romantic history dating back over a 1,000 years. The unrivalled beauty of the Kenyan coastline is truly a distinctive feature of the country’s tourism industry. Mombasa is home to a rich historic civilization that gave East Africa the Swahili language, Kenya’s lingua franca that has evolved to be spoken across half of Africa. One of the most famous Swahili words that has not only found its way into the english dictionary but also is a brand name of several products ranging from perfumes to sports is Safari. Close to the palm-fringed beaches lies the natural marvel Mombasa: The historic gateway to Eastern Africa of the coral reef, which runs uninterrupted for close to 500 km. The Kenyan coast teems with various wonders of marine life, mysterious lagoons and creeks that attract exploration. There are also the mangrove forests and awesome cliffs overhanging some of the beaches. Another great coastal spectacle is the variety of wildlife, especially birds. With such exciting features, together with a wide variety of entertainment, a visit to the Kenyan coast is a must for any visitor. The experience is truly memorable. Fort Jesus, built by Portuguese adventurers during the 16th Century, is one of the most important historical monuments in the city of Mombasa. 16 KENYA
  • 17. Kisumu Lively Lakeside Fishing City The lively lakeside city of Kisumu, formerly known as Port Florence is situated along Lake Victoria, the world’s second largest freshwater body and only about 80 km southeast of Nyang’oma Kogelo, the ancestral home of the father of the 44th President of the United States of America, Barack Obama. Kisumu is Kenya’s third largest city. Kisumu is a thriving fishing and commercial city which is steadily positioning itself as the commercial hub of Western Kenya, Tanzania, Uganda and the Great Lakes region. The surrounding region is rich in culture and history, with many intriguing and historic sites among them the Rusinga Islands, the crying of stones and forests of Kakamega and a variety of wild flora and fauna. For a visitor looking for a warm and tranquil resting place, Kisumu is the ideal place. Kenya Airways, the national carrier operates daily flights between Nairobi and Kisumu. Kisumu: City on the lake KENYA 17
  • 18. The Great Rift Valley The Great Rift Valley is one of the most breathtaking and awesome natural physical phenomena on earth estimated to have formed some 20 million years ago. The name “Great Rift Valley” was coined by the Scottish explorer John Walter Gregory in his book The Great Rift Valley (1896) With its steep and jagged escarpment walls, mountains and flat floor, the Great Rift Valley is one of the most attractive and popular parts of Kenya. It is also among the most agriculturally productive, providing most of Kenya’s wheat, maize and dairy products. The floor of the valley is at its lowest near Lake Turkana where there is virtually no distinction between the Great Rift Valley and the surrounding desert. Lake Turkana is the largest desert lake in the world. As it heads south, the Great Rift Valley walls form sheer cliffs rising to 1,900 km (6,232 ft) at Lake Naivasha, thereafter the valley descends again to 580 metres (1,902 feet) as it approaches the border with Tanzania. Hell’s Gate: Mystery of the power of nature 18 KENYA
  • 19. Rising to the heavens: Subterranean movement is still common as the Rift The hot springs of Lake Bogoria Valley is home to 30 active and semi-active volcanoes and countless hot springs. This string of alkaline lakes and boiling springs include lakes Baringo, Bogoria, Nakuru, Elementaita, Naivasha, and Magadi in the south. These lakes are rich in sodium carbonate which creates an ideal breeding ground for algae. Several species of fish, tilapia in particular, thrive in this environment. As a result, millions of birds flock to these soda lakes to feast on the abundant algae and fish making these lakes a unique spot for bird watching, the most spectacular being the flamingos of Lake Nakuru. Then there is the dramatic Hell’s Gate near Lake Naivasha, a truly awesome natural wonder. Among the Great Rift Valley’s unique features is Lake Turkana. Also known as the Jade Sea for the unique turquoise colour of its waters, it stretches 250km and has shores longer than the entire Kenyan coast. This lake not only has an abundance of the delicious tropical fresh-water fish, the Tilapia, but also contains the world’s largest crocodile population. Fishing and livestock rearing and agriculture are among the activities within and around the lake. There are numerous spectacular natural wonders that surround the lake, with fantastic opportunities for the intrepid adventurer. KENYA 19
  • 20. Spectacular wildebeest migration: 20 KENYA Eighth wonder of the world
  • 21. Major national parks and game reserves Balloon safari: The Masai Mara Stunning aerial view of the Masai Mara Eighth wonder of the world The Mara provides one of nature’s most dramatic and awesome spectacles; the annual migration of over a million wildebeest and zebra, teeming from the south to cross the Mara River into the Masai Mara Game Reserve. The migration which has come to be has come to be known as the eighth wonder of the world takes place between July and september making this the most ideal time for a classic safari. The stunning Savannah grasslands with scattered shrubs stretches for as far as the eye can see and is an endless spectacle of natures best highlights. In the vast landscape can be seen the cheetah, the fastest animal on earth, chasing antelope and gazelle, in the Mara River hippos bathe, and on the banks, crocodiles sun themselves. It is in this predator infested waters of the mara that thousands of wildebeest, hundreds of zebra, eland and gazelle must fight for their lives... this is truly the jungles law of survival for the fittest. For the nature loving and adventurous visitor, the wildebeest migration is a “must see”. While at the mara a balloon safari provides an exciting view of this mighty African wilderness. KENYA 21
  • 22. Lake Nakuru National Park Lakes Nakuru and Naivasha and the thousands of flamingos that reside in them, together form a bewitching spectacle beloved of many a local and foreign visitor. Naivasha is best seen by boat. Eight kilometres south of Nakuru town and covering an area of 200 square kilometres, Nakuru National Park is unquestionably a great ornithological wonder of the world. It is the congregation point of an estimated 100,000 to two million flamingos and over 400 species of birds. With the park greatly enlarged since its creation in 1961, and extensive ecological cleaning up of the area, wildlife of a wide variety can now be seen in the park. Lake Bogoria to the north of Nakuru, features enticing hot springs, made even more inviting by the sight of fishermen in papyrus boats and the rare greater kudu. Nakuru boasts the rare Rothschild giraffe and an extraordinary rhino sanctuary. Flight of delight: 22 KENYA Graceful flamingos of the Great Rift Valley lakes
  • 23. Mothers love: Total protection for the young Samburu & Buffalo Springs A tale of three game reserves The arid and semi-arid regions of northern Kenya, framed by volcanic mountain ranges and dotted with lakes, provide a uniquely picturesque holiday for the visitor. Throughout the region, rare animals such as the reticulated giraffe, oryx, Grevy’s zebra, and long-necked gerenuk abound. Between the drier northern region and the imposing, densely forested Mt Kenya lies the serrated and beautiful Meru National Park, home of Elsa the Lioness befriended by Joy and George Adamson and featured in Joy’s Book and the film, Born Free. Almost similar in the variety of flora and fauna are the three wildlife reserves of Samburu, Shaba and Buffalo Springs located along the Uaso Nyiro River, the Meru National Park is home to the rare species of grazing white rhino in Kenya. It lies in a semi arid, open savannah plain broken occasionally by small rugged hills. Lodge in nature: KENYA 23 Luxury and unique wildlife are a tourist’s delight
  • 24. Mount Kenya Snow and Wildlife on the Equator Snow-capped Mount Kenya is Africa’s second highest mountain, a stunning and challenging destination for the adventurers tourists, climbers and trekkers. Below the mountain’s alpine meadows roam elephant, black rhino, Cape buffalo and antelope. On its lower slopes is Ol Pejeta, a private ranch and rhino sanctuary and nearby is the famous Mount Kenya Safari Club. The Aberdare Ranges sport high alpine moorland and primeval aloe forest. Here one can visit the famous Treetops Hotel where leopards are regular visitors and can be viewed in the act of refreshing themselves. The Treetops is renowned because reigning Queen Elizabeth visited in 1952 and went up the Treetops as a princess, but word came that the King had died, she came down a Queen. The Aberdares were named by Joseph Thomson in 1883 after Lord Aberdare who was the then president of the Royal Geographical Society. Lying in these mountains, this park covers an area of 770 square kilometres. A tantalising mixture of mountain rain forest, moorland, thick bamboo forests and sub alpine plants make up the vegetation in this park. Giant heath and tussock grass cover the moorlands which are crossed by wandering trout-filled streams that often cascade into beautiful waterfalls. Snow in tropics: 24 KENYA Africa’s second highest, Mt Kenya is historically and culturally significant
  • 25. King lion: Confident, strong and powerful Amboseli Expansive Pride of the Maasai The imposing, ever present view of Kilimanjaro is the main feature of this wildlife habitat which has some of Kenya’s largest herds of elephants. Hemingway once wrote of the Amboseli as “the essence of Africa,” where elephants rummage the lower forests, leopards prowl the salt flats while antelope graze the expansive grasslands; all these against the backdrop of Kilimanjaro’s majestic peak. Few natural scenes around the world are more inspiring. Apart from the patches of acacia forest, Amboseli grasslands are dotted with shrubs and fragile saline grass. The dry volcanic ash can support little more. The melting snows of Kilimanjaro feed rivers and springs that supply water to the swamps and the Amboseli, which is usually completely dry. Occasional flooding of the rivers occurs during rainy seasons. A wide variety of wildlife, including antelope, wildebeest, giraffe, zebra, elephants, rhino and buffalo, the predatory lion, the cheetah and occasionally the elusive, secretive leopard are attracted to the rivers and swamps. As much a part of the Amboseli spectacle are the Maasai people who graze their cattle here. Amboseli is home of the colourful Maasai, with their rich and proud Tower of nature: Amboseli is the peak of the wild Iconic maasai: A proud, courageous people cultural heritage. KENYA 25
  • 26. Tsavo East & Tsavo West World’s largest game sanctuary The entire Tsavo ecosystem is possibly the world’s biggest game sanctuary. It is an expansive model wildlife sanctuary in terms of geographical and ecological features, with a wide variety of plant and animal life. Tsavo is situated half way between Nairobi and Mombasa. The Tsavo National Parks are ideal for visitors who wish to include both wildlife safari and coastal luxury on their itinerary. Sunsets in the Tsavo offer their own peculiar spectacle, filling the sky with an Speed, stealth and ferocity: incredibly beautiful spectrum of colour and splendour. Cheetah, leopard and buffalo are among the Big Five of found in Tsavo and other wildlife sanctuaries In Tsavo East roam ‘red’ elephants, so called because of the colour of rich volcanic soils that they throw over their skins with their trunks in order to diminish the effects of the hot tropical sun. The Tsavos have the world’s largest and most important concentration of elephants, with a population estimated at more than 20,000. 26 KENYA
  • 27. Special treassure: KENYA 27 The rare white rhino graze our nature parks
  • 28. Kenya’s esteemed place on the world map Welcome to Kenya: A model of Nairobi’s ultra-modern international 28 KENYA airport currently under expansion
  • 29. KENYA 29
  • 30. Kenya: The peace maker as a peace-loving nation. Whenever the More recently, Kenya has also Kenya has and continues to play international community seeks a suitable spearheaded successful peace processes for the Sudan and Somalia important roles on the international place in which to hold talks on matters under the leadership of former President scene. Over the years, the country has ranging from war to climate change, Daniel Moi and current President Mwai been a regional peacemaker. Peace talks Kenya is usually among the countries to to end internal and external conflicts be considered. Kibaki. in various African countries have been Visits by world leaders The UN in Nairobi held in Nairobi, with Kenya playing a vital Prominent world leaders have been to Kenya’s capital Nairobi is the only city mediation role. In recent months, peace Kenya on various occasions to attend in the developing world that hosts the talks on the conflicts in the Democratic both regional and global events or simply global headquarters of a number of Republic of Congo (DRC) and Burundi for holidays. In November 2008, UN United Nations Specialised Agencies. have been hosted by Kenya. Secretary-General Ban Ki-Moon was It is the world headquarters of As a result of its engagement in in Kenya to help broker peace in the the United Nations Environmental numerous efforts to end conflicts around Democratic Republic of Congo (DRC). Programme (UNEP) and the United the world, Kenya has gained a reputation Kenyan soldiers and police officers have Nations Centre for Human Settlements served on numerous peace-keeping (UN Habitat). It is also the regional missions on the African continent and headquarters for Africa of several around the world. other UN bodies. Kenya is a full and Through the United Nations, Kenya committed member of the United Nations has sent peacekeeping forces to Bosnia, Organisation since independence in Namibia and Sierra Leone. During the 1963. past four decades, Kenya has initiated, guided and hosted peace talks for Rich, diverse heritage troubled African countries, starting with From the pre-historic times during the Angola, during the rule of the country’s evolution of humankind through the internationally respected first President, eras of slavery, voyages of discovery the late Mzee Jomo Kenyatta. and colonisation to the modern UN chief Ban Ki-Moon 30 KENYA
  • 31. post-independence period, Kenya has always occupied a unique place in human development. In fact, Kenya and the East African region are often referred to as the “cradle of mankind” due to the discovery by world renowned paleontologists of several pre- historic remains of the ancestors of modern “homo sapiens.” The Museums of Kenya are among the most interesting places to visit for a view of the development of humankind and African culture. Melting pot of culture Inhabited by different races and a total of 42 ethnic communities with varying historical and cultural backgrounds, Kenya is a prime example of harmony in diversity, a true melting-pot of religions, races and culture. The majority of its people are black Africans from different linguistic and cultural stocks, with migrant minorities of Middle Eastern, European (Caucasian) and Asian extraction. More than 40 different languages are spoken in Kenya, but Swahili (a mixture of Arabic and local vernacular languages) and English are the official languages. Rich KENYA culture: 31 Dance to melt your heart
  • 32. Dominating distance athletics Kenya is a global giant in long-distance athletics, having produced a long line of world class runners since 1968. At the Beijing Olympics in 2008, Kenya led Africa with a record harvest of 8 gold, 8 silver and 5 bronze medals. Kenyan athletes have won almost every known city marathon or road race in the world. Track sensation Pamela Jelimo won not only an Olympic gold medal in her 800m specialty, but also the International Amateur Athletics Federation (IAAF) US$1.0 million Golden League jackpot. Kenya is now also one of the top swimming nations in Africa with several continental titles. Other major sports in the country Sporting prowess: Resilience, determination bring great success 32 KENYA
  • 33. include football (most popular), sport There are sufficient world-class shooting, sport sailing, motor rallying conference facilities, excellent (the world famous Safari Rally), horse accommodation, entertainment and racing, golf, boxing, angling, among lovely cuisine in all the major cities and others. within the wildlife parks. Conferencing (in) Kenya Centre for international media Many important global conferences All major international media have been held in Nairobi, including organisations and news agencies have the UN Conference on Climate Change their Africa regional offices based in in 2006, the UN Women’s Decade Nairobi. Meeting in 1985, joint World Bank/IMF From the Kenyan capital, which Meeting in Nairobi in 1975. There was enjoys excellent communication also the UNCTAD conference in 1979. with the rest of the world, media In 2007, there was the World Social representatives from around the world Forum, one of the largest conferences can cover events and transmit news ever held anywhere on earth, with across continents. more than 20,000 delegates from Local media are among the around the globe. most vibrant and diversified in the Conference facilities in Kenya developing world. Media freedom include the famous Kenyatta is guaranteed in the country’s International Conference Centre Constitution. (KICC) in Nairobi. Various regional and The Nation Media Group is the global meetings take place in Kenya largest in Eastern and Central Africa, on a regular basis since it is the main with the Daily Nation being by far the organisational and communications most widely read daily newspaper in KICC: Africa’s premier meeting place hub in the entire Eastern African the region. region. KENYA 33
  • 34. Fearless Beaches and Big Five The famous “Big Five” wild animals, the elephant, rhino, lion, leopard and buffalo are all found in Kenya’s national parks and game reserves. The lion is known for its strength and power, speed and stealth, which make it a menacing predator and give it the the nickname king of the jungle. The rhino is one tonne creature with a lone horn for which it is hunted by poachers. It is often found a lone. A leopard is also a solitary animal but its strength is such that it can haul its prey vertically up a tree. It is also known for speed, surprise and stealth. The buffalo has a fierce temper and will fearlessly stand up to the lion. Lions prey on buffalo which is why the two are African sunset: Enhances beauty of Coast 34 KENYA
  • 35. Grown under the sun mortal enemies. Elephants move in a herd freshness and beauty. A wide variety of Free, The rise and Fall of Idi Amin, Tomb and like buffalo keep the calves in the juicy tropical and temperate fruits and Raider, Cradle of Life, Walk With the Lions. middle of the group to fend off predators. vegetables are also produced in Kenya Kenyan film-makers, with the the It is this unique behaviour of these animals for both domestic consumption and for Kenya Film Commission, are making their that make them a joy to watch. export. presence felt on the international stage. The city of Nairobi is teeming with art Best tea, coffee and flowers Art and film out of Kenya galleries; Gallery Watatu, Ramoma, African Kenya produces the best tea, coffee and As a filming destination, Kenya has few Heritage and Elimo Njau’s Paa Ya Paa cut flowers in the world. equals, with spectacular landscapes and claiming the better name recognition. As a leading producer and global a wide variety of flora and fauna, natural Theatre is popular in Kenya which exporter of very high quality aromatic light, pool of talent and warm-hearted has seen the recent revival of the Kenya Arabica coffee and excellent brown teas, people. National Theatre and both upsurge and Kenya is well-placed to supply large The spectacular landscape of Kenya resurgence of local programming on all quantities of the popular beverages to any has featured in many internationally leading television channels in the country. market around the world. acclaimed films. Notable among them Visitors to Kenya will enjoy the Kenya is the leading exporter of King Solomon’s Mines of the 1950’s, numerous theatre events especially the cut flowers in the world. Its flowers Sydney Pollack’s Oscar winning Out popular Kenyan School and College are renowned, particularly in the large of Africa, The 2005 box office hit The Drama Festival that takes place every European Union market, for their Constant Gardener, White Mischief, Born August. KENYA 35
  • 36. Nobel for noble cause Kenya’s first and so far only Nobel laureate Prof Wangari Maathai was so honoured because of her crusading for the environment. The country hosts the global headquarters of UNEP, but in Professor Maathai, has the first African woman to win the Nobel Peace Prize. She was a Member of Parliament and assistant minister for environment and natural resources (2003 – 2007). United we share power Kenya is the first, and so far the only country in Africa to have succeeded in reaching a power-sharing agreement between the government and the opposition after the General Election of December 2007. The power sharing agreement and coalition government have become models for Africa and enhanced Kenya’s reputation as a politically stable country on a turbulent continent. The coalition also underscored the undying desire of Kenyans for peace and security and an environment that enables them survive and thrive in business. Investing in education In preparation for Kenya’s transformation in line with its economic blueprint, the government introduced free primary and secondary school education in 2003 and 2008 respectively. At one with nature: 36 KENYA Wangari Maathai plants a tree
  • 37. Kenya has 26 universities, some of which are branches or affiliates of well-known American, Australian and from other centres of learning in the world. In almost every field of endeavour, Kenya has a well-focused, highly skilled and hard-working talent pool. Kenya also has the world’s oldest primary school pupil Kimani Maruge whose feat has taken him to the UN in New York and made him a permanent feature at national events besides being entered in the Guinness Book of World Records. Curios and curiosity The best and most popular wood carvings depicting the country’s rich wildlife and cultural heritage are on sale in almost all major towns in School and business: Education and small business the country. point the way to a bright future Some of the most exquisite carvings are made from Kisii soapstone, a unique natural stone that lends itself well to the mallet and chisel. Kenya is also renowned worldwide for its hand-made traditional baskets known as “kiondos” from various materials, including sisal fibre, reeds and grass. Tips for quality tipples Kenyan beers, especially the Tusker, Tusker Malt, White Cap and Pilsner brands have won several awards at the International Monde Selection for their excellent taste, high quality and purity. The Tusker lager, especially which embodies our heritage has found its place along other world popular lagers in America and Europe. KENYA 37
  • 38. Investment opportunities in Kenya Mombasa harbour: The most modern and busiest port in Eastern Africa 38 KENYA
  • 39. KENYA 39
  • 40. A great testimony The World Bank described Kenya as one of the best investment and business locations in sub-Saharan Africa in 2007. This investor and business friendly environment has been created by a reformist government guided by its acclaimed long term development blue-print called Vision 2030. The plan seeks to transform Kenya into a middle income economy and put the country firmly on track to becoming an industrialised country in the next 20 to 30 years. Kenya’s thriving and vastly diversified economy, the largest and most vibrant in the East African region, makes it an investment destination of choice. Agriculture Agriculture is the mainstay of Kenya’s economy. It employs about 75 per cent of its 37 million people. The sector represents 24 per cent of Kenya’s Gross Domestic Product (GDP) and about a third of its produce is exported. Agriculture, therefore, offers plenty of investment opportunities in technological infrastructure, transport and irrigation. There are abundant investment openings in improvement of and value addition to agricultural produce such as processing, packaging and storage. Livestock development, seed improvement, manufacture of fertiliser, production of technical equipment and other support services are areas of great attraction to investors. Infrastructure: 40 KENYA The driving force for Vision 2030
  • 41. Agro-processing Investment opportunities in agro-processing revolve around the production of edible oils such as butter, ghee, and margarine as well as sunflower, cotton seed, coconut and corn oil. Coffee There are impressive investment opportunities in the core components of the agricultural sector, such as coffee, which was Kenya’s fourth leading export commodity in 2007. The government welcomes investments in the coffee farming industry particularly in its processing and packaging plants, instant Coffee: The solid rock of Kenya that drives other economies worldwide coffee processing, Robusta coffee growing, infrastructure and value addition in production of Ready to Drink (RTD) coffee. Roasting, grinding and the production of decaffeinated coffee for export are areas with a tempting investment pull. Tea Tea, otherwise referred to as Kenya’s green gold, has for long been considered a health-enhancing beverage. It was the country’s third leading foreign exchange earner in 2007. As a natural drink, without additives and preservatives, it has over the years dominated the world market because of its flavour and taste. A wide range of investment opportunities exist in the tea sector because the government encourages value addition to its growing and production. Processing of the crop, storage and packaging are areas Tea: The green gold of Kenya which have plenty of opportunities for investment. KENYA 41
  • 42. Horticulture Horticulture is one of the fastest growing areas of the Kenyan economy. It was Kenya’s leading foreign exchange earner in 2007. Myriad investment opportunities in horticulture exist in the production and export of cut flowers, French beans, pineapples, mushrooms, asparagus, mangoes, macadamia nuts, avocado, passion fruit, melons and carrots. Fisheries The Indian Ocean and Lake Victoria provide vast fishing potential. Deep sea fishing, prawn and trout farming are in their infancy, but have great potential for growth. Investment opportunities exist in fish meal, fillet and leather processing, as well as fisheries-support infrastructure, that is, refrigerated transport, cold storage Livestock The liberalisation of Kenya’s dairy industry has opened up investment opportunities in livestock development and milk processing for local and regional markets. There is also non-conventional livestock farming of ostrich and crocodiles while bee keeping and honey processing are an untapped potential. Apparels There is high potential for investment in yarn and garment making, textile equipment, dyes and chemicals and overall development of textile industry. Grown Under The Sun: 42 KENYA Kenya produces the best cut flowers in the world
  • 43. Leading the way: Tourism Kenya poised to become regional ICT hub Tourism was Kenya’s third largest foreign exchange earner in 2007. It is a robust and vibrant industry, reinvigorated through the government’s liberalisation strategy. The diversification of tourist generating markets coupled with successful promotion has had a positive impact on the growth of the industry. The sector is a potential growth area that has an avalanche of investment opportunities in conferencing, eco-friendly tourism in the parks and cruise ship tourism. Kenya has sumptuous investment opportunities in cultural tourism and traditional arts and craft development. The same goes for highway bed and breakfast outlets, resort cities and sports tourism. Medical, tour, travel and aviation tourism are no doubt fast growing segments of the industry that offer varied investment opportunities. Domestic and regional tourism together with construction and expansion of tourist hotels and game lodges present alluring opportunities for investment in Kenya. Kenya’s Great Rift Valley, one of the natural wonders of the world with fantastic scenery, provides a fascinating panorama for film creation and entertainment. ICT Kenya’s telecommunication policy enacted in 1997 underscores the government’s desire to have a well-developed communications network by 2015. KENYA 43
  • 44. The policy aims to bring down communication costs, improve accessibility and create jobs by positioning the country as a regional ICT outsourcing hub. With a liberalised telecommunications sector and an accelerated internet growth and mobile telephony, Kenya prides itself on being firmly on the road to becoming the regional leader in Information Technology services. Great opportunities exist for the provision of IT and related services, development for incoming/outgoing call centres and software. The completion of the laying of broadband fibre-optic cables by the end of 2009 will instantly position Kenya as a strategic Business Process Outsourcing (BPO) hub by the 2010. The government supports investments in disaster recovery software, ICT habitats, education/ training and development in broadband infrastructure. Knowledge Industry The government is keen to attract reputable educational institutions, universities and training centres to help develop Kenya’s knowledge industry. Great investment opportunities exist in expansion of science and technology centres, IT centres of excellence and training centres for the hospitality industry. Fashion and design and Research and Development Institutes (RDI) form an attractive are of investment. Energy Kenya has a deregulated energy sector which offers abundant investment opportunities in, oil exploration, LPG (Liquid Petroleum Gas) supply and distribution. Kenya has embraced a rural electrification programme and created opportunities for investment in generation of power in the rural areas, Information technology: 44 KENYA Government policy aims to bring costs down
  • 45. manufacture of transformers and management of water service and levels. Infrastructure The realisation of the government’s economic blueprint - Vision 2030 - is dependent on development of infrastructure. Government is therefore fully committed to improving this crucial sector by enhancing Kenya’s road network, electricity and water resources by encouraging Construction: Has huge investment potential investments in it. The government provides an enabling environment for investments in development of high capacity urban transport, construction of roads, railways, training in road safety and supply of equipment. Investment opportunities also exist in rehabilitation and management of airports, railway lines, and seaports in Lamu, Mombasa and Kisumu. Manufacturing Kenya’s manufacturing policy is export oriented. The sector adds value to agricultural output and provides forward and backward linkages to accelerate overall growth. There are ample investment opportunities in manufacturing including garment-making, assembly Garment making: Targeting the US market of automotive components and electronics and the production of plastics and paper. KENYA 45
  • 46. There are also avenues for investment in the manufacture of chemicals, pharmaceuticals and metal export and engineering products. Banking and finance Kenya’s financial sector is the largest and most developed in the East and Central African region. The industry is regulated by the Central Bank of Kenya (CBK), which oversees fiscal liquidity and the operations of the industry. Kenya has a vibrant and investor attractive stock exchange and brokerage. Insurance, finance and banking and also have huge Favourite tipples: potential for investment.Though a steady growth is experienced in the micro-financing sector, significant investment is required to help Kenya’s beers are gold medal winners realise its full potential. Investment banking, lease hire and housing finance are growth areas awaiting substantial investments. Beer Kenya produces excellent beers using locally grown barley. The country has recently developed papaya and grape wines that can be exported to regional and international markets. Electronics There is a fast growing demand for electronic goods in Kenya and investors are sought in the production of equipment such as motors, circuit breakers, transformers, switch gears and irrigation pumps. Other items for manufacture in Kenya include capacitors, resistors and insulation tapes. 46 KENYA
  • 47. Paper Kenya has a rapid growing demand for paper made from timber. Its forests are fast diminishing hence the need for more investments in the production of paper manufactured non-traditional raw materials such as sisal waste, straw and waste paper. Motor vehicle parts There are opportunities for investment in metal and engineering works, especially as regards development of a nucleus foundry making precision castings, manufacture of vehicle parts and assembly, manufacture of components for use by local assemblers for export. Mining Kenya has untapped mineral deposits and multiple investment opportunities are on offer in prospecting and mining of gold and precious stones. The country also has an extensive area for exploration of petroleum oil. There exists potential for production of sanitary-ware and insulators as well as manufacture of ceramic pottery, tiles and glass. Sports Development of sporting facilities such as golf courses and gymnasiums provides lucrative investment opportunities. Investors could help in developing sports facilities and nurturing talent, especially from the grassroots. Steep chase: Steeplechase is Kenya’s specialty KENYA 47
  • 48. Home of world achievers Cheerful: 48 KENYA Kenyans gathered to applaud their heroes
  • 49. KENYA 49 KAYAMBA AFRICA: The lovely tunes of a nation
  • 50. Kenyans are a resilient, proud, innovative and hardworking people. Global surveys conducted by the BBC in 2002 and 2006, ranked Kenyans among the most optimistic people in the world. A strong sense of national belonging and excellent international linkages give Kenyans great advantage in seeking excellence. Kenya proudly boasts of some of the best and brightest in diverse fields, including writers, technologists, technicians, scientists, researchers, poets, paleontologists, musicians, lawyers, athletes, artists, and academics, among other disciplines, around the world. They are a source of inspiration to many locally and globally. Sample a few: Prof Wangari Maathai Undoubtedly one of the most recognisable Kenyan faces around the world. She is a top celebrity as Kenya’s first only Nobel Peace Prize laureate, (and so far the only African woman to win the coveted award), for her work for the environment. A long-time academic who taught veterinary anatomy at the University of Nairobi, she was the first Kenyan woman to obtain a PhD, become a lecturer and then a professor in any field of academic study. Maathai was a Member of Parliament and an assistant minister for environment and natural resources between 2003 and 2007. Maathai has won 20 international awards since 1983. Global acclaim: 50 KENYA Proffesor Wangari Maathai gets another prize
  • 51. Prof Miriam Were Another internationally celebrated Kenyan and a former chairperson of the National AIDS Control Council (NACC) that coordinates Kenya’s HIV/AIDS response, Were has served in several UN bodies, including the World Health Organisation, UNICEF and the United Nations Population Fund (UNFPA). A highly regarded chemist, biologist and medical doctor, with a string of qualifications in Public Health from the Johns Hopkins University in the USA, she taught medicine at the University of Nairobi before taking up international assignments. Were won the UNICEF Maurice Pate Award) for her work in community health in 1978 and in 2008 won the Hideyo Noguchi Africa Prize for her work in medical services. Kipchoge Keino He won Kenya’s first gold medal at the Olympic Games in Mexico City in 1968. Keino won the 1500 metres race and put Kenya firmly on the global sporting map as home of the long distance runners. He repeated the feat in Munich, Germany, by winning another gold medal for Kenya in the 3,000 metres steeple chase race in 1972 and, once again, set Kenya on the road to claiming the race as its specialty. In 1965, Keino became the first Kenyan to win the 1500 metres and 5000 meters respectively at the All Africa Games held in Brazzaville Congo. He was crowned the sportsman of the year in 1987 and characterised as among “Athletes Who Care” for his work with Sporting pioneer: KENYA 51 Kipchoge Keino, Kenyas first Olympic gold medalist
  • 52. orphans by the well-known Sports Illustrated magazine. In 1996 Keino was inducted into the world sports Humanitarian Hall of Fame. Michael Werikhe When he visited Kenya in 2006 as Illinois Senator, President Barack Obama was gifted a rhino carving by the Standard Group media house. Smiling, Obama said the rhino is a stubborn animal. Perhaps that is one reason the rhino still graces Kenya’s wild, but could there be another reason? Yes. Before Wangari Maathai became Kenya’s best known campaigning ‘green’, there was the world famous walker for the preservation of the rhino – Michael Sampson Werikhe. “The Rhino Man” to media and conservationists around the world”, Werikhe became famous through his long fundraising walks. He began his first walk on December 1982 from Mombasa to Nairobi, a distance of about 500 kilometres. In 1985, he walked from Kampala to Dar-es-Salaam and to Mombasa. Werikhe took his campaign to Europe in 1988 and to the United States in 1991. In 1993 he was in Taiwan, a consumer nation of rhino horns. Werikhe won 10 international awards for his efforts. August 9, 2009 will mark the tenth anniversary of Werikhe’s passing. This article is a tribute to a brilliant conservationist. Rhino man: 52 KENYA Michael Werikhe walked the world to save the rhino
  • 53. Pamela Jelimo The first African woman to win the US$1 million International Association of Athletics Associations (IAAF) jackpot in September 2008. Jelimo is also the first Kenyan woman to win the 800 metre Olympic gold (Beijing Olympics in 2008). Before exploding into fame, Jelimo had won the junior national 400 meters title in 2007 at the age of 17 and also set a junior record of 24.68 seconds in 200 meters the same year. She is now undoubtedly Kenya’s most renowned female athlete, and greater athletic achievements are predicted of this highly talented sportswoman. Inspirational Pamela embodies the determination of the Kenyan youth poised to take their place in national and international affairs. Athletic queen: KENYA 53 Pamela Jelimo in another victory run
  • 54. The Kenyan roots of US President Close family ties: 54 KENYA Obama meets relatives at Nyang’oma-Kogelo village
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  • 56. Elders bless Obama: President Obama is presented with traditional regalia during 56 KENYA his visit in 2006
  • 57. Nyang’oma-Kogelo is perhaps Already, there are a number of local Kenya’s most celebrated rural village tour companies offering services – known by Kenyans themselves to bring the international visitor, not and the world at large. But it was not only to Kenya, but also, and more always like that. importantly, to Nyang’oma-Kogelo. This is the village where Barack In Kogelo, Obama has become Hussein Obama, Snr, father of a role model and an inspiration Barack Hussein Obama, Jnr, the for the youth. His principles and 44th President of the United State of values are likely to remain the key America, was born, bred and buried. driving force for the youth of this Some now think Kogelo is Kenya’s village and it is perhaps this that will village of the future. propel Kogelo into a popular tourist In 2006 when Obama, then an destination. Illinois Senator and his wife Michelle President Barack Obama’s visited Kogelo, it was a sleepy little- philanthropic trait appears to have known village in Kenya’s Nyanza been inherited from his late father Province. Not anymore, the senator’s who donated the land on which the visit awakened the village where his two village schools named after the step-grandmother Mrs Sarah Obama president stand. lives. As the ancestral home of the father of 44th President of Local and international journalists are regular visitors to Nyang’oma- the United States, Kogelo will Kogelo and their stories of the joy of undoubtedly remain the focus of a Kogelo people continue to grace the lot of international attention and an screens of the local and international interesting destination to visit long media. after Obama has left office. KENYA 57
  • 58. The last word The release of this booklet on Kenya and what it has to offer to the world is a momentous milestone for us as a nation in our continuous efforts to build a strong, attractive and globally visible country-brand. This booklet presents in a simple, succinct and attractive format, the very best of what makes Kenya irresistible in terms of tourism, trade, investment opportunities, lifestyle, heritage and culture. It is impossible to capture the great variety and essence of this great African nation on the pages of a small booklet like this one. The warmth, the inventiveness, the industry, the hospitality, the friendliness, the varied and rich African cultures of the people of Kenya are indescribable and can only be experienced personally. To fully enjoy and appreciate the unique landscapes with authentic, enchanting sites; the immensely rich heritage in plant, bird and animal species (some found nowhere else on earth); the virgin splendour of the coastal beaches; the exciting variety of sports; and the luxurious offerings of the resorts, hotels and lodges, one has to pay a visit to Kenya. A visit to Kenya presents an opportunity to experience first-hand what makes the country the most enchanting holiday destination in the world and one of the best places on earth to work, visit, live and invest. It is our hope that by reading this booklet, you have got useful insights to help you make the decision to visit or invest in this great country. Mary Kimonye CHIEF EXECUTIVE OFFICER BRAND KENYA BOARD 58 KENYA
  • 59. Prod uced in association with Inter m a c C om m u n ic a tion s L im ite d Te l: 020 2359919 E m a il: k e n ya @gvpe dia .c om