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Media Management Group Assignment SSE 2011
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Sse cola wars group1b 2011
1.
2.
3.
Commodities
4.
5.
Fountains
6.
7.
Economies of scale/consolidation
8.
9.
Mature market
10.
11.
BUT can be
useful in negotiations
12.
13.
14.
15.
Relationship with retailers
needed
16.
17.
18.
Result of the
unequal distribution of power in the CP-Bottler relationship
19.
20.
Health trends
21.
Emerging markets
22.
Political instability
23.
24.
25.
Price-sensitivity of consumers
26.
Countries with economical
crises
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