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Social networking03012010


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Presenting the basics of Social Networking and how it can be used to build your business.

Presenting the basics of Social Networking and how it can be used to build your business.

Published in: Technology, Design

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    The Very Basics of Marketing on the Internet
  • 2. What We Will Cover
    • What is Social Networking?
    • 3. What’s the difference between Social Networking sites and a “regular” Web site?
    • 4. Do I need to have a Web site, a blog and join Social Networking sites?
    • 5. How do I create an effective yet safe profile?
    • 6. How many sites should I join?
    • 7. How do I make the time to keep up with all of this?
  • What IS Social Networking?
    • The Ability to Find People
    • 8. Access to Information
    • 9. Online “Community”
    • 10. Multi-directional Interactive Communication
    • 11. A virtual Chamber of Commerce
  • Old vs. New Web
    • Old Web (Web 1.0) predominantly one-way communication
    • 12. Forums and later Blogs allowed limited two-way communication
    • 13. Web 2.0, or Social Networking, allows users to interact with each other
  • Social Networking Sites
  • 14. What These Sites Have In Common
    • Membership
    • 15. Personal and/or Business Profile
    • 16. “Friends”
    • 17. Discussions and Groups
    • 18. News Feeds
  • Why Should I Care?
    • You can make you and your business more visible
    • 19. You can connect with customers and prospects
    • 20. Allows you to demonstrate your expertise
    • 21. People are increasingly searching for goods and services using Social Media
    • 22. Web sites are becoming secondary sources of information
  • Why Should I Care?
    • If Facebook was a country it would be the world's third largest
    • 23. More than 95% of people under 30 are using Social Networking
    • 24. The fastest growing demographic of Social Networking users is between 30 and 50 years of age
    • 25. Social Networking has surpassed Google - and even pornography - as an Internet activity
  • What About "Regular" Web?
    • Blogs still have an important role in connecting you with your customers and your prospects
    • 26. Regular Web sites allow you to maintain a virtual storefront or office
    • 27. Social networking sites can drive traffic to your blogs and your “traditional” Web sites.
    Creating Your Place in Cyber Space
  • 28. Creating Your Profile
    What you need to know to create a profile the will help the right people find you.
  • 29. Your Profile Photograph
    Bad Photos
    Good Photos
  • 30. Profile Data
    • Be discreet with personal information
    • 31. Focus on business information
    • 32. In general, keep it professional
    • 33. Avoid controversial statements
    • 34. Be descriptive when writing about your business
    • 35. If possible, insert links to your Web site(s) and blog(s)
    • 36. Create one profile per site
    • 37. Use key words
  • Making Friends
    How to build a network that will help you build your business
  • 38. Invite People You Know
    • Co-workers
    • 39. Vendors
    • 40. Customers
    • 41. Networking buddies
    • 42. Prospects
    • 43. Quality over quantity – be discriminating (except on Fan Pages)
  • Meet New People
    • Join Groups
    • 44. "Like" people and Pages
    • 45. Post on your page
    • 46. Post on other people's Pages
    • 47. Attend events
    • 48. Put "Badges" on your Web page(s) and blog(s)
    • 49. Use QR or other tags
  • About Friend Requests…
    • You don’t have to accept all friend requests
    • 50. If you don’t know the person, investigate
    • 51. You can always “un-friend” someone later
    • 52. Look at your friends’ friends
    • 53. Quality vs. quantity
  • Posting Content
    How to attract attention and avoid trouble
  • 54. Respect Terms Of Service
    • Be sure you understand the Terms Of Service (TOS)
    • 55. Violating TOS can alienate you from community members
    • 56. Violating TOS can get you banned for life
    • 57. Report TOS violations
  • Use Your Common Sense
    • Think before you post
    • 58. Avoid negative posts
    • 59. If you feel the need to criticize, make it constructive
    • 60. Understand the definition of “libel” and “slander”
  • Make It Informative
    • Post “how to” articles and videos
    • 61. Look for opportunities to comment on other people’s postings
    • 62. Add value if you comments on someone else’s posting
    • 63. It’s OK to make references to other postings (preferably yours) or even seminars or products as long as it makes sense
    • 64. Too much selling will backfire on you
  • Understanding the Differences
    How to decide what Social Networking sites to join and how much time to spend on each
  • 65.
    • The “must be on” site
    • 66. Outstanding search features
    • 67. Ideal for job seekers
    • 68. Excellent resource for sales people
    • 69. Embodies the Six Degrees of Separation
    • 70. Lets members ask questions in open forums
    • 71. Has a variety of groups to join
  • 72. Lets people find nearby businesses
    Lets the “check in” when they come in
    Lets them tell their friends where they are
    Lets you offer coupons and discounts to visitors who check in
    Lets you compile statistics
  • 73. Lets people write reviews of your business
    No real control over what people post
    You can invite friends to join and post
    May or may not work for your business
  • 74.
    • Arguably one of the most popular and effective sites for business networking
    • 75. Lets you group your friends by category
    • 76. Allows you to send messages to multiple friends or groups of friends
    • 77. Lets you create multiple groups and fan pages for your business
  • Facebook Fan Page
  • 78. Facebook Group Page
  • 79. Biznik
    • Localized communities
    • 80. Allows members to set up events, promote them on the site, and even collects the admission for you
    • 81. Encourages members to post articles and host events
    • 82. Encourages members to rate articles and events
    • 83. Encourages members to refer other members
    • 84. Free and paid membership levels
  • TweetDeck
  • 85. HootSuite
  • 86. Google Results