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Social networking 101
 

Social networking 101

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Learn the basics of Social Networking sites like Facebook, Biznik, LinkedIn and more.

Learn the basics of Social Networking sites like Facebook, Biznik, LinkedIn and more.

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    Social networking 101 Social networking 101 Presentation Transcript

    • Social networking 101
      The Basics of Marketing on the Internet
    • What We WON’T Cover
      SEO (Search Engine Optimization)
      Pay-per-click advertising
      Blogging strategies
      Back linking, link following, etc.
      The social side of social networking
    • What We WILL Cover
      What is a Social Networking site?
      What’s the difference between Social Networking sites and a “regular” Web site?
      Do I need to have a Web site, a blog and a Social Networking site?
      How do I create an effective yet safe profile?
      How many sites should I join?
      How do I make the time to keep up with all of this?
    • Old vs. New Web
      Old Web (Web 1.0) predominantly one-way communication
      Forums and later Blogs allowed limited two-way communication
      Web 2.0, or Social Networking, allows users to interact with each other
    • Social Networking Sites
    • What IS Social Networking?
      Traditional Web Content
      The Ability to Find People
      Access to Information
      Online “Community”
      Multi-directional Communication
      A virtual Chamber of Commerce
    • What These Sites Have In Common
      Membership
      Personal Profile
      “Friends”
      Discussions and Groups
      News Feeds
    • Why Should I Care?
      You can make your business more visible
      You can connect with like-minded people
      You can connect with customers and prospects
      Allows you to demonstrate your expertise
    • What Are the Pitfalls?
      Potentially overwhelming amounts of information
      Possibility of making undesirable contacts
      Can make enormous demands on your time
      Anything you post may never disappear
    • What About Blogs and Web 1.0?
      Blogs still have an important role in connecting you with your customers and your prospects
      Regular Web sites allow you to maintain a virtual storefront or office
      Social networking sites can drive traffic to your blogs and your “traditional” Web sites.
    • Diving into social networking
      Creating Your Place in Cyber Space
    • What you need to know to create a profile the will help the right people find you.
      Creating Your Profile
    • Your Profile Photograph
      Bad Photos
      Good Photos
    • Profile Data
      Be discreet with personal information
      Focus on business information
      In general, keep it professional
      Avoid controversial statements
      Be descriptive when writing about your business
      If possible, insert links to your Web site(s) and blog(s)
      Create one profile per site
      Use key words
    • How to build a network that will help you build your business
      Making Friends
    • Invite People You Know
      Co-workers
      Vendors
      Customers
      Networking buddies
      Prospects
      Quality over quantity – be discriminating
    • Meet New People
      Join Groups
      Post articles
      Write blog posts
      Participate in forums
      Attend events
      Seek out other experts
    • About Friend Requests…
      You don’t have to accept all friend requests
      If you don’t know the person, investigate
      You can always “un-friend” someone later
      Look at your friends’ friends
      Quality vs. quantity
    • How to attract attention and avoid trouble
      Posting Content
    • Respect Terms Of Service
      Be sure you understand the Terms Of Service (TOS)
      Violating TOS can alienate you from community members
      Violating TOS can get you banned for life
      Report TOS violations
    • What Happens on the ‘Net STAYS on the ‘Net
      Your “friends” can share your content
      Your friends’ friends can usually see your posts
      Deleting your profile doesn’t mean your posted information is deleted
      “Flaming” someone can come back to haunt you
    • Use Your Common Sense
      Think before you post
      Avoid negative posts
      If you feel the need to criticize, make it constructive
      Understand the definition of “libel” and “slander”
    • Make It Informative
      Post “how to” articles and videos
      Look for opportunities to comment on other people’s postings
      Add value if you comments on someone else’s posting
      It’s OK to make references to other postings (preferably yours) or even seminars or products as long as it makes sense
      Too much selling will backfire on you
    • How to decide what Social Networking sites to join and how much time to spend on each
      Understanding the Differences
    • Linkedin
      The “must be on” site
      Outstanding search features
      Ideal for job seekers
      Excellent resource for sales people
      Embodies the Six Degrees of Separation
      Lets members ask questions in open forums
      Has a variety of groups to join
    • Facebook
      Arguably one of the most popular and effective sites for business networking
      Lets you group your friends by category
      Allows you to send messages to multiple friends or groups of friends
      Lets you create multiple groups and fan pages for your business
    • Biznik
      Localized communities
      Allows members to set up events, promote them on the site, and even collects the admission for you
      Encourages members to post articles and host events
      Encourages members to rate articles and events
      Encourages members to refer other members
      Free and paid membership levels
    • Plaxo
      Helps you remember birthdays
      Offers a decent job search engine
      You can join a variety of groups or create your own
    • One of many ways to bring your business to the world of Social Networking
      Create Your Own Site!
    • Pick your niche
      Public or private?
      Gather a group of connected people
      Invite trusted members
      Publicize it on your other social networking sites
      Be prepared to post content frequently