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Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
Social networking 101
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Social networking 101

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2009 Presentation on the basics of using Social Networking tools such as LinkedIn, Facenbook, Biznik and more for your business

2009 Presentation on the basics of using Social Networking tools such as LinkedIn, Facenbook, Biznik and more for your business

Published in: Business, Technology, Design
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Transcript

  • 1. Social networking 101<br />The Basics of Marketing on the Internet<br />
  • 2. What We WON’T Cover<br />SEO (Search Engine Optimization)<br />Pay-per-click advertising<br />Blogging strategies<br />Back linking, link following, etc.<br />The social side of social networking<br />
  • 3. What We WILL Cover<br />What is a Social Networking site?<br />What’s the difference between Social Networking sites and a “regular” Web site?<br />Do I need to have a Web site, a blog and a Social Networking site?<br />How do I create an effective yet safe profile?<br />How many sites should I join?<br />How do I make the time to keep up with all of this?<br />
  • 4. Old vs. New Web<br />Old Web (Web 1.0) predominantly one-way communication<br />Forums and later Blogs allowed limited two-way communication<br />Web 2.0, or Social Networking, allows users to interact with each other<br />
  • 5. Social Networking Sites<br />
  • 6. What IS Social Networking?<br />Traditional Web Content<br />The Ability to Find People<br />Access to Information<br />Online “Community”<br />Multi-directional Communication<br />A virtual Chamber of Commerce<br />
  • 7. What These Sites Have In Common<br />Membership<br />Personal Profile<br />“Friends”<br />Discussions and Groups<br />News Feeds<br />
  • 8. Why Should I Care?<br />You can make your business more visible<br />You can connect with like-minded people<br />You can connect with customers and prospects<br />Allows you to demonstrate your expertise<br />
  • 9. What Are the Pitfalls?<br />Potentially overwhelming amounts of information<br />Possibility of making undesirable contacts<br />Can make enormous demands on your time<br />Anything you post may never disappear<br />
  • 10. What About Blogs and Web 1.0?<br />Blogs still have an important role in connecting you with your customers and your prospects<br />Regular Web sites allow you to maintain a virtual storefront or office<br />Social networking sites can drive traffic to your blogs and your “traditional” Web sites.<br />
  • 11. Diving into social networking<br />Creating Your Place in Cyber Space<br />
  • 12. What you need to know to create a profile the will help the right people find you.<br />Creating Your Profile<br />
  • 13. Your Profile Photograph<br />Bad Photos<br />Good Photos<br />
  • 14. Profile Data<br />Be discreet with personal information<br />Focus on business information<br />In general, keep it professional<br />Avoid controversial statements<br />Be descriptive when writing about your business<br />If possible, insert links to your Web site(s) and blog(s)<br />Create one profile per site<br />Use key words<br />
  • 15. How to build a network that will help you build your business<br />Making Friends<br />
  • 16. Invite People You Know<br />Co-workers<br />Vendors<br />Customers<br />Networking buddies<br />Prospects<br />Quality over quantity – be discriminating<br />
  • 17. Meet New People<br />Join Groups<br />Post articles<br />Write blog posts<br />Participate in forums<br />Attend events<br />Seek out other experts<br />
  • 18. About Friend Requests…<br />You don’t have to accept all friend requests<br />If you don’t know the person, investigate<br />You can always “un-friend” someone later<br />Look at your friends’ friends<br />Quality vs. quantity<br />
  • 19. How to attract attention and avoid trouble<br />Posting Content<br />
  • 20. Respect Terms Of Service<br />Be sure you understand the Terms Of Service (TOS)<br />Violating TOS can alienate you from community members<br />Violating TOS can get you banned for life<br />Report TOS violations<br />
  • 21. What Happens on the ‘Net STAYS on the ‘Net<br />Your “friends” can share your content<br />Your friends’ friends can usually see your posts<br />Deleting your profile doesn’t mean your posted information is deleted<br />“Flaming” someone can come back to haunt you<br />
  • 22. Use Your Common Sense<br />Think before you post<br />Avoid negative posts<br />If you feel the need to criticize, make it constructive<br />Understand the definition of “libel” and “slander”<br />
  • 23. Make It Informative<br />Post “how to” articles and videos<br />Look for opportunities to comment on other people’s postings<br />Add value if you comments on someone else’s posting<br />It’s OK to make references to other postings (preferably yours) or even seminars or products as long as it makes sense<br />Too much selling will backfire on you<br />
  • 24. How to decide what Social Networking sites to join and how much time to spend on each<br />Understanding the Differences<br />
  • 25. Linkedin<br />The “must be on” site<br />Outstanding search features<br />Ideal for job seekers<br />Excellent resource for sales people<br />Embodies the Six Degrees of Separation<br />Lets members ask questions in open forums<br />Has a variety of groups to join<br />
  • 26. Facebook<br />Arguably one of the most popular and effective sites for business networking<br />Lets you group your friends by category<br />Allows you to send messages to multiple friends or groups of friends<br />Lets you create multiple groups and fan pages for your business<br />
  • 27. Biznik<br />Localized communities<br />Allows members to set up events, promote them on the site, and even collects the admission for you<br />Encourages members to post articles and host events<br />Encourages members to rate articles and events<br />Encourages members to refer other members<br />Free and paid membership levels<br />
  • 28. Plaxo<br />Helps you remember birthdays<br />Offers a decent job search engine<br />You can join a variety of groups or create your own<br />
  • 29. One of many ways to bring your business to the world of Social Networking<br />Create Your Own Site!<br />
  • 30. Pick your niche<br />Public or private?<br />Gather a group of connected people<br />Invite trusted members<br />Publicize it on your other social networking sites<br />Be prepared to post content frequently<br />

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