Got so bad, government stepped in and forced transparency on us.
Social media lets groups of otherwise unconnected people form around common interests and take action.
Loss of control (John)
Reference Michael Hyatt here…
Building Trust with Transparency How Social Media Amplifies Authenticity John C. Havens VP, Social Media Porter Novelli
* Author, Tactical Transparency: how leaders can leverage social media to maximize value and build their brand * VP, Social Media at Porter Novelli * First Guide to Podcasting at About.com * Leader Organizer, Podcamp NYC * Professional NYC Actor for 15 years
Huw Gilbert, Senior Manager for Communications at PepsiCo:
@christinelu Huw from Pepsi here. We agree this creative is totally inappropriate; we apologize and please know it won’t run again. #pepsi
Thank you to @boughb and @huwgilbert for having the guts to get on Twitter on behalf of Pepsi and give us an update on the suicide ad
“ The speed with which buzz spreads across social media can be harnessed to spread positive messages just as quickly as any other messages.”
-Huw Gilbert, PepsiCo
Negative PR as an Opportunity
“ When you recognize that with transparency comes airing some of your dirty laundry and with that dirty laundry comes people’s perception that you’re being open and honest, then you have to be comfortable in saying things in public that may be misinterpreted or misunderstood or used by your enemies. And that’s a scary process but that’s how you get to authenticity.” -- Chris Anderson