Your SlideShare is downloading. ×
Introduction to Mobile Classifieds by Mobiya
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Introduction to Mobile Classifieds by Mobiya

1,277

Published on

Fascinating presentation about mobile and online classifieds.

Fascinating presentation about mobile and online classifieds.

0 Comments
11 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,277
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
11
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Mobile Interactivity for Classified Advertising London, 2008 Presented by Sacha Vekeman © 2008 Mobiya Limited | Confidential
  • 2. “Classifieds.”
  • 3. Classified advertising starts with...
  • 4. Looking for an new owner...
  • 5. How do they find each other? Print Media • Magazines • Newspapers • Free sheets • Street flyers Online Media • Media portals • Search engines • Social networks • Directory Services Broadcast Media • Radio • Television
  • 6. Connecting & Communicating Yesterday Today Facebook mms 1985: Land line SMS msn/IM rss 1995: E-mail Text Twitter 1998: Web voip wap Search 2005: Mobile
  • 7. “Mobile Classifieds.”
  • 8. It’s I can ME SNAP I can TEXT It knows my LOCATION
  • 9. “Online Classifieds.” [ Before ] [ After ] WEB & SEO Mobile = Digital PayPal, Skype SMS is Simple Registration Private & Direct Upselling Unbundlining
  • 10. “Mobile Classifieds.” [ Before ] [ After ] WEB & SEO Mobile = Digital PayPal, Skype SMS is Simple Registration Private & Direct Upselling Unbundling
  • 11. Seller side: Unbundling Information And how to make money from it? Add location = £1pm Ad description = £1pm Add Category = £1pm
  • 12. Buyer side : Creating Transparency And how to make money from it? Responses are charged £1 per response £1 £1 £1 £1 £1 £1 £1 £1 £1 £1 £1 £1 STOP £1
  • 13. How does it work?
  • 14. Do it yourself : Simply take a picture of the item you want to sell, describe it and text it to the number 66121 … and follow the step-by-step instructions
  • 15. We manage mobile user experiences Contact Direct: Text AJDTJM to 66121 START HERE HTTP request Direct from web SMS request Direct from mobile FREEMSG: reply with OK to retrieve contact details at 25p TXT: OK from web  INFO: the mobile number of the advertisers is… from mobile FREE ALERT: someone responded to your ad, reply with OK SEND to retrieve contact details at 25p  INFO: the mobile number of the advertisers is… TXT: OK  INFO: the mobile number of the responder is…
  • 16. Case Study Metro Belgium
  • 17. Metro Belgium: Two languages
  • 18. Introducing SMS Classifieds
  • 19. Two newspapers with classifieds
  • 20. Metro portal with classified widgets
  • 21. Metro Online Classified Site (by Mobiya) French
  • 22. Metro Online Classified Site (by Mobiya) Dutch
  • 23. To whom it matters?
  • 24. “your readers…” &
  • 25. “…all have mobiles”
  • 26. Role of Mobile in Classifieds? [ Function ] [ Benefit ] Always On Mobile = Digital User Experience SMS is Simple Personal Device Private & Direct Advertising Unbundling
  • 27. “We want you as a Publisher”
  • 28. Why? • You have an existing classified business – Improve your classified monetization – Intensify your classified distribution – Measure your classified performance • You are new to classifieds – No cost to enter a very lucrative market – We’ll give you content and traffic – We’ll give you a revenue stream
  • 29. Mobiya Today Active in 2 countries, in 3 languages 7 media publishers Working with Interconnected to 9 mobile operators Growing company with 11 employees 10,000’s of consumer, millions of SMS transactions + constantly adding net revenue to your bottom line
  • 30. thank you sacha@mobiya.com
  • 31. 2006 Mobiya: First Generation Product
  • 32. 2007 Mobiya: Second Generation Products
  • 33. 2008 Mobiya: Third Generation Product
  • 34. 2008 Mobiya and Oodle: Meta-distribution and SEO
  • 35. 2008 Mobiya and Consumer Media: Strong Distribution
  • 36. 2008 Mobiya and Consumer Media: Strong Distribution
  • 37. 2008 Mobiya and Consumer Media: Strong Distribution
  • 38. 2008 Mobiya and Business Media: Migrating our Customers
  • 39. 2008 Mobiya and Google: The Importance of Search
  • 40. Near Future: The Importance of Privacy Private phone Mobile phone
  • 41. Near Future: The Importance of Privacy Mobile phone

×