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Introduction to Mobile Classifieds by Mobiya
 

Introduction to Mobile Classifieds by Mobiya

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Fascinating presentation about mobile and online classifieds.

Fascinating presentation about mobile and online classifieds.

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    Introduction to Mobile Classifieds by Mobiya Introduction to Mobile Classifieds by Mobiya Presentation Transcript

    • Mobile Interactivity for Classified Advertising London, 2008 Presented by Sacha Vekeman © 2008 Mobiya Limited | Confidential
    • “Classifieds.”
    • Classified advertising starts with...
    • Looking for an new owner...
    • How do they find each other? Print Media • Magazines • Newspapers • Free sheets • Street flyers Online Media • Media portals • Search engines • Social networks • Directory Services Broadcast Media • Radio • Television
    • Connecting & Communicating Yesterday Today Facebook mms 1985: Land line SMS msn/IM rss 1995: E-mail Text Twitter 1998: Web voip wap Search 2005: Mobile
    • “Mobile Classifieds.”
    • It’s I can ME SNAP I can TEXT It knows my LOCATION
    • “Online Classifieds.” [ Before ] [ After ] WEB & SEO Mobile = Digital PayPal, Skype SMS is Simple Registration Private & Direct Upselling Unbundlining
    • “Mobile Classifieds.” [ Before ] [ After ] WEB & SEO Mobile = Digital PayPal, Skype SMS is Simple Registration Private & Direct Upselling Unbundling
    • Seller side: Unbundling Information And how to make money from it? Add location = £1pm Ad description = £1pm Add Category = £1pm
    • Buyer side : Creating Transparency And how to make money from it? Responses are charged £1 per response £1 £1 £1 £1 £1 £1 £1 £1 £1 £1 £1 £1 STOP £1
    • How does it work?
    • Do it yourself : Simply take a picture of the item you want to sell, describe it and text it to the number 66121 … and follow the step-by-step instructions
    • We manage mobile user experiences Contact Direct: Text AJDTJM to 66121 START HERE HTTP request Direct from web SMS request Direct from mobile FREEMSG: reply with OK to retrieve contact details at 25p TXT: OK from web  INFO: the mobile number of the advertisers is… from mobile FREE ALERT: someone responded to your ad, reply with OK SEND to retrieve contact details at 25p  INFO: the mobile number of the advertisers is… TXT: OK  INFO: the mobile number of the responder is…
    • Case Study Metro Belgium
    • Metro Belgium: Two languages
    • Introducing SMS Classifieds
    • Two newspapers with classifieds
    • Metro portal with classified widgets
    • Metro Online Classified Site (by Mobiya) French
    • Metro Online Classified Site (by Mobiya) Dutch
    • To whom it matters?
    • “your readers…” &
    • “…all have mobiles”
    • Role of Mobile in Classifieds? [ Function ] [ Benefit ] Always On Mobile = Digital User Experience SMS is Simple Personal Device Private & Direct Advertising Unbundling
    • “We want you as a Publisher”
    • Why? • You have an existing classified business – Improve your classified monetization – Intensify your classified distribution – Measure your classified performance • You are new to classifieds – No cost to enter a very lucrative market – We’ll give you content and traffic – We’ll give you a revenue stream
    • Mobiya Today Active in 2 countries, in 3 languages 7 media publishers Working with Interconnected to 9 mobile operators Growing company with 11 employees 10,000’s of consumer, millions of SMS transactions + constantly adding net revenue to your bottom line
    • thank you sacha@mobiya.com
    • 2006 Mobiya: First Generation Product
    • 2007 Mobiya: Second Generation Products
    • 2008 Mobiya: Third Generation Product
    • 2008 Mobiya and Oodle: Meta-distribution and SEO
    • 2008 Mobiya and Consumer Media: Strong Distribution
    • 2008 Mobiya and Consumer Media: Strong Distribution
    • 2008 Mobiya and Consumer Media: Strong Distribution
    • 2008 Mobiya and Business Media: Migrating our Customers
    • 2008 Mobiya and Google: The Importance of Search
    • Near Future: The Importance of Privacy Private phone Mobile phone
    • Near Future: The Importance of Privacy Mobile phone