Mobile Interactivity
     for Classified
       Advertising
                                           London, 2008
      ...
“Classifieds.”
Classified advertising starts with...
Looking for an new owner...
How do they find each other?
                       Print Media
                       • Magazines
                       ...
Connecting & Communicating

Yesterday                Today
                                  Facebook
                    ...
“Mobile Classifieds.”
It’s
        I can   ME
        SNAP
I can
TEXT




                       It knows my
                        LOCATION
“Online Classifieds.”
   [ Before ]       [ After ]


 WEB & SEO      Mobile = Digital

PayPal, Skype    SMS is Simple

Re...
“Mobile Classifieds.”
   [ Before ]       [ After ]


 WEB & SEO      Mobile = Digital

PayPal, Skype    SMS is Simple

Re...
Seller side: Unbundling Information
                   And how to make money from it?

                                   ...
Buyer side : Creating Transparency
                              And how to make money from it?

        Responses are cha...
How does it work?
Do it yourself :
Simply take a picture of the item you want to
  sell, describe it and text it to the number
             ...
We manage mobile user experiences


          Contact Direct: Text
          AJDTJM to 66121


                           ...
Case Study
Metro Belgium
Metro Belgium: Two languages
Introducing SMS Classifieds
Two newspapers with classifieds
Metro portal with classified widgets
Metro Online Classified Site (by Mobiya)




                               French
Metro Online Classified Site (by Mobiya)




                               Dutch
To whom it matters?
“your readers…”




                  &
“…all have mobiles”
Role of Mobile in Classifieds?
      [ Function ]       [ Benefit ]


    Always On        Mobile = Digital

  User Experi...
“We want you as a Publisher”
Why?
• You have an existing classified business
  – Improve your classified monetization
  – Intensify your classified dis...
Mobiya Today
   Active in 2 countries, in 3 languages


                  7 media publishers
   Working with


   Intercon...
thank
you sacha@mobiya.com
2006 Mobiya: First Generation Product
2007 Mobiya: Second Generation Products
2008 Mobiya: Third Generation Product
2008 Mobiya and Oodle: Meta-distribution and SEO
2008 Mobiya and Consumer Media: Strong Distribution
2008 Mobiya and Consumer Media: Strong Distribution
2008 Mobiya and Consumer Media: Strong Distribution
2008 Mobiya and Business Media: Migrating our Customers
2008 Mobiya and Google: The Importance of Search
Near Future: The Importance of Privacy




   Private phone    Mobile phone
Near Future: The Importance of Privacy




             Mobile phone
Introduction to Mobile Classifieds by Mobiya
Introduction to Mobile Classifieds by Mobiya
Introduction to Mobile Classifieds by Mobiya
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Introduction to Mobile Classifieds by Mobiya

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Fascinating presentation about mobile and online classifieds.

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Introduction to Mobile Classifieds by Mobiya

  1. 1. Mobile Interactivity for Classified Advertising London, 2008 Presented by Sacha Vekeman © 2008 Mobiya Limited | Confidential
  2. 2. “Classifieds.”
  3. 3. Classified advertising starts with...
  4. 4. Looking for an new owner...
  5. 5. How do they find each other? Print Media • Magazines • Newspapers • Free sheets • Street flyers Online Media • Media portals • Search engines • Social networks • Directory Services Broadcast Media • Radio • Television
  6. 6. Connecting & Communicating Yesterday Today Facebook mms 1985: Land line SMS msn/IM rss 1995: E-mail Text Twitter 1998: Web voip wap Search 2005: Mobile
  7. 7. “Mobile Classifieds.”
  8. 8. It’s I can ME SNAP I can TEXT It knows my LOCATION
  9. 9. “Online Classifieds.” [ Before ] [ After ] WEB & SEO Mobile = Digital PayPal, Skype SMS is Simple Registration Private & Direct Upselling Unbundlining
  10. 10. “Mobile Classifieds.” [ Before ] [ After ] WEB & SEO Mobile = Digital PayPal, Skype SMS is Simple Registration Private & Direct Upselling Unbundling
  11. 11. Seller side: Unbundling Information And how to make money from it? Add location = £1pm Ad description = £1pm Add Category = £1pm
  12. 12. Buyer side : Creating Transparency And how to make money from it? Responses are charged £1 per response £1 £1 £1 £1 £1 £1 £1 £1 £1 £1 £1 £1 STOP £1
  13. 13. How does it work?
  14. 14. Do it yourself : Simply take a picture of the item you want to sell, describe it and text it to the number 66121 … and follow the step-by-step instructions
  15. 15. We manage mobile user experiences Contact Direct: Text AJDTJM to 66121 START HERE HTTP request Direct from web SMS request Direct from mobile FREEMSG: reply with OK to retrieve contact details at 25p TXT: OK from web  INFO: the mobile number of the advertisers is… from mobile FREE ALERT: someone responded to your ad, reply with OK SEND to retrieve contact details at 25p  INFO: the mobile number of the advertisers is… TXT: OK  INFO: the mobile number of the responder is…
  16. 16. Case Study Metro Belgium
  17. 17. Metro Belgium: Two languages
  18. 18. Introducing SMS Classifieds
  19. 19. Two newspapers with classifieds
  20. 20. Metro portal with classified widgets
  21. 21. Metro Online Classified Site (by Mobiya) French
  22. 22. Metro Online Classified Site (by Mobiya) Dutch
  23. 23. To whom it matters?
  24. 24. “your readers…” &
  25. 25. “…all have mobiles”
  26. 26. Role of Mobile in Classifieds? [ Function ] [ Benefit ] Always On Mobile = Digital User Experience SMS is Simple Personal Device Private & Direct Advertising Unbundling
  27. 27. “We want you as a Publisher”
  28. 28. Why? • You have an existing classified business – Improve your classified monetization – Intensify your classified distribution – Measure your classified performance • You are new to classifieds – No cost to enter a very lucrative market – We’ll give you content and traffic – We’ll give you a revenue stream
  29. 29. Mobiya Today Active in 2 countries, in 3 languages 7 media publishers Working with Interconnected to 9 mobile operators Growing company with 11 employees 10,000’s of consumer, millions of SMS transactions + constantly adding net revenue to your bottom line
  30. 30. thank you sacha@mobiya.com
  31. 31. 2006 Mobiya: First Generation Product
  32. 32. 2007 Mobiya: Second Generation Products
  33. 33. 2008 Mobiya: Third Generation Product
  34. 34. 2008 Mobiya and Oodle: Meta-distribution and SEO
  35. 35. 2008 Mobiya and Consumer Media: Strong Distribution
  36. 36. 2008 Mobiya and Consumer Media: Strong Distribution
  37. 37. 2008 Mobiya and Consumer Media: Strong Distribution
  38. 38. 2008 Mobiya and Business Media: Migrating our Customers
  39. 39. 2008 Mobiya and Google: The Importance of Search
  40. 40. Near Future: The Importance of Privacy Private phone Mobile phone
  41. 41. Near Future: The Importance of Privacy Mobile phone

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