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Mobiya at DPA 2008 Conference

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Introducing mobile interactivity for classified publishers at the Digital Publishing Association Annual Conference in Brighton

Introducing mobile interactivity for classified publishers at the Digital Publishing Association Annual Conference in Brighton

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Mobiya at DPA 2008 Conference Mobiya at DPA 2008 Conference Presentation Transcript

  • Mobile Interactivity for Classified Publishing Brighton, 2008 Presented by Sacha Vekeman © 2008 Mobiya Limited | Confidential
  • From 1988 secondary school here: From 1994 university Gent: Since 2005 I live here with my family
  • 2006 Mobiya: First Generation Product
  • 2007 Mobiya: Second Generation Products
  • 2008 Mobiya: Third Generation Product
  • 2008 Mobiya and Oodle: Meta-distribution and SEO
  • 2008 Mobiya and Consumer Media: Strong Distribution
  • 2008 Mobiya and Consumer Media: Strong Distribution
  • 2008 Mobiya and Consumer Media: Strong Distribution
  • 2008 Mobiya and Business Media: Migrating our Customers
  • 2008 Mobiya and Google: The Importance of Search
  • Near Future: The Importance of Privacy Private phone Mobile phone
  • Near Future: The Importance of Privacy Mobile phone
  • “Classifieds.”
  • Classified advertising starts with...
  • Looking for an new owner...
  • How do they find each other? Print Media • Magazines • Newspapers • Free sheets • Street flyers Online Media • Media portals • Search engines • Social networks • Directory Services Broadcast Media • Radio • Television
  • Connecting & Communicating Yesterday Today Facebook mms 1985: Land line SMS msn/IM rss 1995: E-mail Text Twitter 1998: Web voip wap Search 2005: Mobile
  • My frustration with Classifieds • 50,000 classified sites out there. Why bother? • Why pay for classifieds? Perception of “Free” • 50% of the population has NO broadband • Mobile penetration is 100% ! – I want to simply use my mobile to create ads… – I want to be contacted directly on my mobile… – I want to be alerted via SMS on my mobile… – and much more.
  • “Mobile Classifieds.”
  • It’s I can ME SNAP I can TEXT It knows my LOCATION
  • “Online Classifieds.” [ Before ] [ After ] WEB & SEO Mobile = Digital PayPal, Skype SMS is Simple Registration Private & Direct Upselling Unbundlining
  • “Mobile Classifieds.” [ Before ] [ After ] WEB & SEO Mobile = Digital PayPal, Skype SMS is Simple Registration Private & Direct Upselling Unbundling
  • Seller side: Unbundling Information And how to make money from it? Add location = £1pm Ad description = £1pm Add Category = £1pm
  • Buyer side : Creating Transparency And how to make money from it? Responses are charged £1 per response £1 £1 £1 £1 £1 £1 £1 £1 £1 £1 £1 £1 STOP £1
  • How does it work?
  • Do it yourself : Simply take a picture of the item you want to sell, describe it and text it to the number 66121 … and follow the step-by-step instructions
  • We manage mobile user experiences Contact Direct: Text AJDTJM to 66121 START HERE HTTP request Direct from web SMS request Direct from mobile FREEMSG: reply with OK to retrieve contact details at 25p TXT: OK from web  INFO: the mobile number of the advertisers is… from mobile FREE ALERT: someone responded to your ad, reply with OK SEND to retrieve contact details at 25p  INFO: the mobile number of the advertisers is… TXT: OK  INFO: the mobile number of the responder is…
  • To whom it matters?
  • “your readers…” &
  • “…all have mobiles”
  • Role of Mobile in Classifieds? [ Function ] [ Benefit ] Always On Mobile = Digital User Experience SMS is Simple Personal Device Private & Direct Advertising Unbundling
  • “We want you as a Publisher”
  • Why? • You have an existing classified business – Improve your classified monetization – Intensify your classified distribution – Measure your classified performance • You are new to classifieds – No cost to enter a very lucrative market – We’ll give you content and traffic – We’ll give you a revenue stream
  • Meditation “What does Mobile Classified Interactivity mean to me?” – As a directory publisher? – As a data provider? Think! – Direct marketing opportunities over mobile – Drive delivery of your data to new channels Supported by a B2B, B2C, C2C interactive classified ecosystem
  • Mobiya Today Active in 2 countries, in 3 languages 7 media publishers Working with Interconnected to 9 mobile operators Growing company with 11 employees 10,000’s of consumer, millions of SMS transactions + constantly adding net revenue to your bottom line
  • thank you sacha@mobiya.com