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Mobiya Classifieds: Introduction
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Mobiya Classifieds: Introduction

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Mobiya\'s patent protected platform drives new revenues for classified publishers using search technology and mobile communications.

Mobiya\'s patent protected platform drives new revenues for classified publishers using search technology and mobile communications.

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    Mobiya Classifieds: Introduction Mobiya Classifieds: Introduction Presentation Transcript

    • Customer Presentation Monetising Classifieds Mobiya® Confidential Sacha Vekeman Director, Mobiya
    • Mobiya is a technology company that over the past four years has developed a unique mobile enabled interactive classifieds network. Using patent protected digital indexing and search technology for online, mobile and print classifieds, Mobiya drives new revenues.
    • 95% of your classifieds do not drive PROFIT Paid ads Revenue Free ads Cost
    • And it is going to get worse!
    • WHY? Insertion fees Your competitor is free… Online advertising Banners are a failing business model Back-office costs Digital complexity versus automation
    • 99% in fact, it could soon be Paid ads Free ads Cost
    • Mobiya can fix this!
    • Stop focusing on the 1% Start focusing on the 99% Monetise your classifieds today.
    • Focus on what you have:  Publishing and marketing expertise  Limited classified content  Traffic and circulation  Short term opportunities  Smart people
    • Don’t focus on what you don’t have…
    • Time for long term in-house development
    • Unlimited classified content
    • Unlimited back office and admin resources
    • Think about your classifieds as an e-commerce resource more product transactions & billing unlimited billing content privacy support search & rich media distribution buyer & seller response communication tracking
    • Allow Mobiya to measure and make new profits
    • Mobiya Knows. 51% Buyer conversion in print 5.5% Visitor conversion online 1.5% Page view conversion online 34% Advertising conversion over Mobiya 13% Demand elasticity of buyers 600% Price elasticity of buyers
    • Allow Mobiya to add value offering new user experiences
    • Why do people like using Mobiya! No registration needed for advertising Sellers Free text alerts from real buyers Sellers Range and quality of classified ads Buyers Private exchange of contact details Buyers
    • Mobiya indexes adverts Get ready £’s Buyers and £’s Mobiya distributes adverts £’s £’s Sellers through its network £’s Trade Get Set: phase 1 £’s £’s £’s £’s £’s £’s Mobiya provides Buyers and £’s £’s £’s On portal £’s pre-press ready £’s £’s £’s distribution of Sellers £’s advert feeds & £’s £’s £’s £’s adverts through online classified £’s £’s £’s Trade media owner £’s web sites, widgets £’s £’s £’s GO: phase 2 = PROFIT
    • Thank you! Sacha Vekeman Director, Mobiya