Customer Presentation
 Monetising Classifieds
     Mobiya® Confidential




         Sacha Vekeman
         Director, Mobi...
Mobiya is a technology company that over the
past four years has developed a unique mobile
enabled interactive classifieds...
95% of your classifieds do not drive PROFIT
                                  Paid ads
                     Revenue

     ...
And it is going to get worse!
WHY?

Insertion fees
Your competitor is free…


Online advertising
Banners are a failing business model


Back-office cost...
99%
in fact, it could soon be

                                  Paid ads
                                  Free ads




 ...
Mobiya can fix this!
Stop focusing on the 1%
  Start focusing on the 99%
Monetise your classifieds today.
Focus on what you have:
 Publishing and marketing expertise
 Limited classified content
 Traffic and circulation
 Shor...
Don’t focus on what you don’t have…
Time for long term
in-house development
Unlimited
classified content
Unlimited back office and
     admin resources
Think about your classifieds as
  an e-commerce resource
               more product   transactions & billing

  unlimited...
Allow Mobiya to
measure
and make new profits
Mobiya
                      Knows.
51% Buyer conversion in print
                                5.5% Visitor conversion ...
Allow Mobiya to

add value
offering new user experiences
Why do people like using Mobiya!
           No registration needed for advertising
 Sellers
           Free text alerts ...
Mobiya indexes adverts
Get ready



                                                                         £’s
         ...
Thank you!




  Sacha Vekeman
  Director, Mobiya
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Mobiya Classifieds: Introduction

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Mobiya\'s patent protected platform drives new revenues for classified publishers using search technology and mobile communications.

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Mobiya Classifieds: Introduction

  1. 1. Customer Presentation Monetising Classifieds Mobiya® Confidential Sacha Vekeman Director, Mobiya
  2. 2. Mobiya is a technology company that over the past four years has developed a unique mobile enabled interactive classifieds network. Using patent protected digital indexing and search technology for online, mobile and print classifieds, Mobiya drives new revenues.
  3. 3. 95% of your classifieds do not drive PROFIT Paid ads Revenue Free ads Cost
  4. 4. And it is going to get worse!
  5. 5. WHY? Insertion fees Your competitor is free… Online advertising Banners are a failing business model Back-office costs Digital complexity versus automation
  6. 6. 99% in fact, it could soon be Paid ads Free ads Cost
  7. 7. Mobiya can fix this!
  8. 8. Stop focusing on the 1% Start focusing on the 99% Monetise your classifieds today.
  9. 9. Focus on what you have:  Publishing and marketing expertise  Limited classified content  Traffic and circulation  Short term opportunities  Smart people
  10. 10. Don’t focus on what you don’t have…
  11. 11. Time for long term in-house development
  12. 12. Unlimited classified content
  13. 13. Unlimited back office and admin resources
  14. 14. Think about your classifieds as an e-commerce resource more product transactions & billing unlimited billing content privacy support search & rich media distribution buyer & seller response communication tracking
  15. 15. Allow Mobiya to measure and make new profits
  16. 16. Mobiya Knows. 51% Buyer conversion in print 5.5% Visitor conversion online 1.5% Page view conversion online 34% Advertising conversion over Mobiya 13% Demand elasticity of buyers 600% Price elasticity of buyers
  17. 17. Allow Mobiya to add value offering new user experiences
  18. 18. Why do people like using Mobiya! No registration needed for advertising Sellers Free text alerts from real buyers Sellers Range and quality of classified ads Buyers Private exchange of contact details Buyers
  19. 19. Mobiya indexes adverts Get ready £’s Buyers and £’s Mobiya distributes adverts £’s £’s Sellers through its network £’s Trade Get Set: phase 1 £’s £’s £’s £’s £’s £’s Mobiya provides Buyers and £’s £’s £’s On portal £’s pre-press ready £’s £’s £’s distribution of Sellers £’s advert feeds & £’s £’s £’s £’s adverts through online classified £’s £’s £’s Trade media owner £’s web sites, widgets £’s £’s £’s GO: phase 2 = PROFIT
  20. 20. Thank you! Sacha Vekeman Director, Mobiya

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