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Npc mayoclinic-2012

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  • 1. Innovation in Care and OperationsMayo Clinic in Virtual Worlds Nonprofit Commons September 14, 2012 1
  • 2. Mayo Clinic Landing Point
  • 3. Mayo Clinic Landing Point
  • 4. Mayo Clinic 58,300 staff incl 7,400 physicians working on 3 major campuses (MN, FL, AZ) Mission: To inspire hope and contribute to health and well-being by providing the best care to every patient through integrated clinical practice, education and research.
  • 5. Mayo Clinic in 2011 (the numbers) 1,113,000 patients with 123,000 hospital admissions and 588,000 hospital days 8,117 active human research studies, and 5,0430 journal articles published 3,523 students in Mayo Clinic graduate and undergraduate programs, 124,068 participants in continuing medical education programs $8.5B revenue, nonprofit, excess revenue funds research and education
  • 6. Mayo Clinic Innovations Mayo Clinic has a long history of innovation, medical and non-medical First medical group practice First round intensive care unit Cortisone – gave away and did not patent Open-heart surgery with heart bypass machine Developed “G-suit” for pilots
  • 7. Mayo Clinic is Not Afraid of Digital 25,000,000 visitors a month at our various Web sites 100,000+ devices on our network Portal services for patients, interactive phone and mobile applications, very active with social media Online course registration and staff services But, as a Fortune 100 business, we are conservative 
  • 8. Mayo Clinic Space in Second Life Individuals have been in SL for years May 2009 – rented ¼ region for demonstration project October 2009 – purchased first region March 2010 – purchased second region and built conference center October 2010 – third region August 2012 – fourth region ordered
  • 9. Mayo Clinic Model “3 Shield Model” Clinical Care, Research, Education all supported by Administration Encouraging the adoption of Virtual Worlds requires engagement with all parts of the organization The biggest challenges are “cultural” not even “technical”
  • 10. Mayo Clinic Work in Second Life February 2010 – First medical presentation hosted at Virtual Ability November 2010 – First CME program given with credits December 2010 – First scale model of physical space to aid construction July 2011 – First patient care activity August 2011 – First clinical trial recruitment
  • 11. Education - well defined for us Public Education and CME  Avatar to avatar, avatar to face-to- face, streaming  Outreach presentations for public and professionals (cardiology, GI cancer, radiology, Dalai Lama) 37+  School of Professional Development (continuing medical education) 140 +  Transform Symposium (streaming video) 2
  • 12. Conference Center
  • 13. Session in Conference Center
  • 14. Education – many partners Collaborations with other healthcare and education groups School of nursing doing clinical practice in our spaces Multiple campuses of medical schools collaborating
  • 15. Administrative - defined Collaborative Mayo work groups across campuses Collaboration with non-Mayo groups Professional association meetings Prototyping physical space – scale models, design ideas, traffic flow Disaster preparedness simulation
  • 16. Office Space Modeling
  • 17. Clinical Practice - being defined Most difficult to implement because of integration with highly regulated existing RL activities  Support groups  Procedure simulation  Therapy  Personalized patient education
  • 18. Research – getting started In the USA, 70% of clinical trials do not get enough participants and so are not completed Recruiting for trials has been successful, and very low cost Many groups do research in SL, but not traditional medical research
  • 19. Projects Being Developed Virtual World International Hospice – education about hospice as well as therapeutic interactions Wellness activities – including “prepare a meal together and eat together” Multi-campus medical school student services Cognitive impairment therapy for traumatic brain injury
  • 20. Necessary Success Factors Persistence – always ready to do a demo and help someone be a star  Work through existing relationships Help others get done what they want done, not help you do what you want Give lots of your own personal time Think like an “intrepreneur”
  • 21. Barriers to Use Technical – something simple like a different slide viewer to accommodate 100 slides in 20 minutes The “flakiness” of Second Life requires backup systems IT security thinking SL is a game to be blocked Traditionalists thinking face-to-face is real and SL is not real
  • 22. Keys to Success Be a real resident – work, play, do, interact Have a story to tell – Why this matters to you Never be defensive – always supportive Be persistent and cheerful Help others be successful, then sell their success Collaborate – You are not alone