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EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
EU Gateway Programme
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EU Gateway Programme

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The EU Gateway Programme is a programme managed by the European Commission that supports European Companies in their approach to the Japanese and/or Korean market. See also: www.eu-gateway.eu.

The EU Gateway Programme is a programme managed by the European Commission that supports European Companies in their approach to the Japanese and/or Korean market. See also: www.eu-gateway.eu.

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  • 1. Opportunities for EU companies in Japan and Korea A programme funded and managed by the European Commission to support EU companies in developing business cooperation with Japanese and Korean companies www.eu-gateway.eu
  • 2. EU Gateway Programme Agenda for this presentation What is the EU Gateway Programme? Which sectors are part of the Programme? What services does the Programme provide? What financial support is provided? How is the EU Gateway Programme organised? What does a Business Mission look like? Success stories How to apply? Q&A Page 2 www.eu-gateway.eu
  • 3. EU Gateway Programme EU Gateway Programme: What is the EU Gateway Programme? What sectors are part of the Opportunities for EU companies in Japan and Korea! Programme? What services does the Programme provide? What financial supporting EU companies with market entry and development of durable support is provided? business cooperation with Japanese and Korean companies How is the EU Gateway In 6 sectors Programme organised? What does a • Business Mission look like? • 6 Business Missions to Japan Success stories How to apply? • 3 Business Missions to Korea • For companies throughout the EU Page 3 www.eu-gateway.eu
  • 4. The EU Gateway Programme What is the EU Gateway Programme? • Well known: Over 14 years of What sectors experience in Japan are part of the Programme? What services does the Programme • Helped over 2.500 SME’s to find Business Partners in Japan provide? What financial support is provided? How is the EU Gateway Programme organised? • 2009-2015, renewed EU Gateway What does a Business Programme, including Missions to Korea Mission look like? Success stories How to apply? Page 4 www.eu-gateway.eu
  • 5. Why Japan and Korea? Difficult to enter markets: What is the EU Gateway Programme? • What sectors are part of the – Highly technological and design markets Programme? What services – Cultural and language barriers does the Programme provide? – Long term vision What financial support is provided? • Great potential: How is the EU Gateway Programme – Japan: organised? What does a • 128 mln inhabitants (10th globally) Business Mission look • World’s 2nd largest economy like? Success stories – Korea: How to apply? • 49 mln inhabitants • World’s 13th largest economy Page 5 www.eu-gateway.eu
  • 6. Participant experiences What is the EU Gateway Who better to explain than participants themselves? Programme? What sectors are part of the Programme? What services does the Programme provide? What financial support is provided? How is the EU Gateway Programme organised? What does a Business Mission look like? Success stories How to apply? Page 6 www.eu-gateway.eu
  • 7. Long term business focus The EU Gateway Programme offers What is the EU Gateway Programme? • What sectors are part of the companies to join the 2009-2015 Programme? What services programme up to 3 times for Japan and up to 3 times for Korea. does the Programme provide? What financial support is provided? How is the EU Gateway Programme • Establishing business in Japan and Korea requires building good relations, organised? What does a Business Mission look like? Success this is essential for market entry. stories How to apply? Page 7 www.eu-gateway.eu
  • 8. EU Gateway Sectors What is the EU Gateway Programme? What sectors are part of the Programme? What services does the Programme What sectors are part of the EU Gateway provide? What financial support is Programme? provided? How is the EU Gateway Programme organised? What does a Business Mission look like? Success stories How to apply? Page 8 www.eu-gateway.eu
  • 9. EU Gateway Sectors Page 9 www.eu-gateway.eu
  • 10. EU Gateway Business Missions • EU Gateway Business Missions, a continuous process: 2008 2015 Cycle 1: 2009 Cycle 2: 2010 Cycle 3 Cycle 4 Cycle 5 Cycle 6 Construction & Building Construction & Building Technology: 2 - 6 Feb 2009 Technology, Fashion Design: Environment & Energy-related Technology: 1 - 5 Feb 2010 23 - 27 Mar 2009 Environment & Energy-related Fashion Design: Technology: 25 – 29 May 2009 15 - 19 Mar 2010 Healthcare & Medical Healthcare & Medical Japan Technology: 14 - 18 Sep 2009 Technology: 17 - 21 may 2010 Interior Design: Interior Design: 2 - 6 Nov 2009 TBC ICT: ICT: 30 Nov – 4 Dec 2009 13 – 17 Sep 2010 Construction & Building Construction & Building Technology: 8 – 12 Jun 2009 Technology: 5 – 9 Apr 2010 Environment & Energy-related Environment & Energy-related Korea Technology: 12 - 16 Oct 2009 Technology: 7 – 11 Jun 2010 Healthcare & Medical Healthcare & Medical Page 10 Technology: 23 – 27 Nov 2009Technology: 22 – 26 Nov 2010 www.eu-gateway.eu
  • 11. EU Gateway Services Attractive package of financial, logistical What is the EU Gateway Programme? • What sectors are part of the and strategic support: Programme? What services Strategic coaching support: Financial support: does the Programme Individual coaching Accommodation (up to €1000) provide? Pre-departure meeting, Customised services (80% up to expert advice €1600) What financial support is Market studies Pre-departure meeting travel and provided? Promotion & Individual accommodation How is the EU Gateway search for potential business Programme organised? partners Logistical support: What does a Schedule individual Business Organised Business Week Mission look appointments Hotel arrangement like? Stand-by assistance during Success Venue stories Business Week Study tour How to apply? Debriefing and follow-up Press coverage & Promotion Page 11 www.eu-gateway.eu
  • 12. The Coaching Process • Coaching Timeframe Business Mission Business Week Recruitment Strategic preparation Debriefing [EU] and and selection follow-up Standard and Customised Services Stand-by [EU] [JP/KR] assistance Promotion Campaign 19 34 42 12 & 18 weeks weeks weeks months Page 12 www.eu-gateway.eu
  • 13. EU Gateway Financial Support What is the EU Gateway • The EU gateway Programme finances all the standard Programme? What sectors services provided (coaching, market studies, etc) are part of the Programme? • In addition: What services does the – Hotel accommodation in Japan/Korea for one person up to € Programme provide? 1000 What – Customised services (80%) up to €1600 financial support is – Travel and accommodation for pre-departure meeting provided? How is the EU Gateway A small price to pay for efficient and effective market exploration Programme organised? • Your company pays: What does a Business – Travel to Japan/Korea (incl. insurance and shipping) Mission look like? – 20 % of customised services (if appl. amount above €2000) Success stories – Depending on the amount of representatives and on the How to apply? exchange rate the amount above €1000 for hotel in Japan/Korea Page 13 www.eu-gateway.eu
  • 14. EU Gateway Organisation EU Gateway Programme What is the EU Gateway Programme? • What sectors are part of the Programme? What services does the Programme – Structure of the organisation: provide? What financial • European Commission, Programme Management support is provided? How is the • EU Gateway Central Management Unit EU Gateway Programme organised? What does a • EU Gateway Coaching Network Business Mission look like? Success • EU Gateway Operational Logistics Unit stories How to apply? Page 14 www.eu-gateway.eu
  • 15. EU Gateway – Coaching Network DE AT DK SI UK IE ES MT PT Hamburg SE FI Cluster GR CY IT London Madrid Carl Machado Cluster camachado@eu-gateway.eu Cluster Andrew Lee Laura Alonso ajlee@eu-gateway.eu lalonso@eu-gateway.eu Central Coordination NL LU Brussels Warsaw PL SK EE (Brussels) Cluster P. Wauters, Cluster BG HU CZ FR BE Sebastiaan van der Peijl Baudouin Lejeune Cyprian Zielonka blejeune@eu-gateway.eu CoachingNetwork@eu-gateway.eu czielonka@eu-gateway.eu LT LV RO Local Office Local Office Japan Korea Page 15 www.eu-gateway.eu
  • 16. Highlights of the Business Mission What is the EU Gateway Programme? What sectors are part of the Programme? What services does the Programme provide? What financial support is provided? • What does a Business Mission look like? How is the EU Gateway Programme organised? What does a Business Mission look like? Success stories How to apply? Page 16 www.eu-gateway.eu
  • 17. The Coaching Process • Recruitment, selection, preparation Business Mission Business Week Recruitment Strategic preparation Debriefing [EU] and and selection follow-up Standard and Customised Services Stand-by [EU] [JP/KR] assistance Promotion Campaign 19 34 42 12 & 18 weeks weeks weeks months Page 17 www.eu-gateway.eu
  • 18. Highlights of the Business Mission Recruitment: What is the EU Gateway Programme? • What sectors are part of the Programme? – Direct contact with your coach What services does the – Application coaching, build your profile Programme Preparation is the key to success: provide? What financial • support is provided? How is the EU – Pre-departure meeting in Europe: Gateway Programme organised? • Doing Business in Japan / Korea: Business Culture and Customs What does a Business Mission look • Sector expert presentations: Japanese/Korean like? Market overview, sector specific details and Success business opportunities stories How to apply? • Programme details and meeting with your cluster coordinator Page 18 www.eu-gateway.eu
  • 19. Highlights: pre-departure meeting What is the EU Gateway Programme? What sectors are part of the Programme? What services does the Programme provide? What financial support is provided? How is the EU Gateway Programme organised? What does a Business Mission look like? Success stories How to apply? Page 19 www.eu-gateway.eu
  • 20. The Coaching Process • Preparation: prepare your materials and focus your strategy Business Mission Business Week Recruitment Strategic preparation Debriefing [EU] and and selection follow-up Standard and Customised Services Stand-by [EU] [JP/KR] assistance Promotion Campaign 19 34 42 12 & 18 weeks weeks weeks months Page 20 www.eu-gateway.eu
  • 21. Customised Services Preparation and materials are key to What is the EU Gateway Programme? • What sectors are part of the Programme? success: What services – Translation (English to Korean) and printing of company does the Programme documentation, products, manuals, brochures and business cards provide? What financial support is – Interpretation (only English-Korean and reverse) at business provided? meetings during the mission week (and outside the two business- How is the EU Gateway days) Programme organised? – Assistance for individual meetings What does a Business Mission look – Legal advice at business meetings during the mission week like? Success – Advice on certification procedures, import license, interoperability stories How to apply? standards, … Page 21 www.eu-gateway.eu
  • 22. Counterpart search approach overview Step 1 Step 2 Step 3 List up potential Find interested Schedule on individual Steps counterpart counterparts meeting • List up potential • Reach out to the • Identify individual counterparts by potential counterparts counterpart interest market research in who are interested in • Set up meeting Activities sector org., company the business days for schedules between databases, the each EU company the participants and internet, etc… (and potentially the counterparts individual meetings) Output Potential Counterpart list Counterpart List Individual Meeting & Company wish lists Schedule 200 – ---------- ---------- Up to ---------- 300 ---------- ---------- 1,000 ---------- and up Page 22 www.eu-gateway.eu
  • 23. Counterpart search approach overview Key criteria in searching for a counterpart We use our and your materials to promote your company Particularly we pay attention to your company’s: • International business strategy • International operation • Product promotion • Setting up partnerships to develop distribution channels • Business collaboration the EU company is looking for • Sales collaboration • Joint R&D and Joint production • Target sector • Wholesales for import materials • Home centre • Expectations of business partner • Knowledge of the local market and local distribution network • Potential to purchase materials • Offer to business partner • Unique products with international brand assistance in promotion and sales Page 23 www.eu-gateway.eu
  • 24. The Coaching Process • The Business Week in Tokyo / Seoul and follow-up Business Mission Business Week Recruitment Strategic preparation Debriefing [EU] and and selection follow-up Standard and Customised Services Stand-by [EU] [JP/KR] assistance Promotion Campaign 19 34 42 12 & 18 weeks weeks weeks months Page 24 www.eu-gateway.eu
  • 25. The Business Mission Week Agenda: What is the EU Gateway Programme? • What sectors are part of the – Sunday Arrival & Informal Programme? What services Drink* does the Programme – Monday Briefing provide? What financial Session support is provided? Study Tour* How is the EU Gateway – Tuesday Business Day 1 Programme organised? Reception What does a – Wednesday Business Day 2 Business Mission look – Thursday Individual like? – Friday Meetings Success stories Debriefing How to apply? *Not Mandatory Page 25 www.eu-gateway.eu
  • 26. Follow-up Debriefing session on the Friday of the What is the EU Gateway Programme? • What sectors are part of the Programme? Business Week Follow-up contact: What services does the Programme • provide? What financial support is – In the first weeks after return to Europe provided? How is the EU – 12 months after the Business Week Gateway Programme organised? – 18 months after the Business Week What does a Business • Why? Mission look like? – Your follow-up with Japanese/Korean Success stories counterparts is essential. – With your feedback we continuously improve How to apply? the EU Gateway programme Page 26 www.eu-gateway.eu
  • 27. Piecing it all together What is the EU Gateway Programme? • With this we put the right pieces in place for What sectors are part of the your Business Mission and support your Programme? What services approach to the Japanese and/or Korean market. does the Programme provide? What financial support is provided? How is the EU Gateway Programme organised? What does a Business Mission look like? Success stories How to apply? Page 27 www.eu-gateway.eu
  • 28. Success stories Healthcare and Medical Technologies What is the EU Gateway Programme? What sectors are part of the Programme? Company: Medikro Oy What services does the Programme provide? “The missions to Japan enabled us to get a sense of the market What financial support is for our products by meeting and talking with customers provided? and Japanese businesses. How is the EU Gateway Programme We really gained a thorough understanding of the organised? competition, prices, consumer behaviour and What does a Business preferences, and different sales channels in the Mission look like? cardiopulmonary market.” Success stories How to apply? Page 28 www.eu-gateway.eu
  • 29. Success stories Environment and Energy-related What is the EU Gateway Programme? What sectors are part of the Programme? Technologies Company: Seda Umwelttechnik What services does the Programme provide? What financial support is provided? "The EU gateway program was very important in opening the How is the EU door to uncharted territories. Exchanging ideas with other Gateway Programme participants and learning the subtle differences in how to do organised? What does a business helped us to find our initial distributor. We made an Business Mission look important sale soon after our first business mission, like? however it is the subsequent program missions that Success allowed us to win more contracts." stories How to apply? Page 29 www.eu-gateway.eu
  • 30. Success stories Interior Design What is the EU Gateway Programme? What sectors are part of the Programme? Company: Vincent Sheppard What services does the Programme provide? "Through our first participation in EU Gateway, we were able to What financial support is set up a partnership with our current distributor. The provided? second participation enabled us to strengthen our ties with How is the EU Gateway the distributor and increase our visibility on the market." Programme organised? What does a Business Mission look like? Success stories How to apply? Page 30 www.eu-gateway.eu
  • 31. Success stories Fashion Design What is the EU Gateway Programme? What sectors are part of the Programme? Company: NJ Studija What services does the Programme provide? “The EU Gateway organizers ensured that the appropriate What financial support is conditions were in place for meetings with potential clients, provided? while also providing us with the possibility of learning more How is the EU Gateway about the Japanese market itself.” Programme organised? What does a Business Mission look like? Success stories How to apply? Page 31 www.eu-gateway.eu
  • 32. Success stories Fashion Design What is the EU Gateway Programme? What sectors are part of the Programme? Company: NJ Studija What services does the Programme provide? “The EU Gateway organizers ensured that the appropriate What financial support is conditions were in place for meetings with potential clients, provided? while also providing us with the possibility of learning more How is the EU Gateway about the Japanese market itself.” Programme organised? What does a Business Read their interviews and more on Mission look like? • Success stories www.eu-gateway.eu How to apply? Page 32 www.eu-gateway.eu
  • 33. How to apply? Visit our website: www.eu-gateway.eu What is the EU Gateway Programme? • What sectors are part of the Programme? • and express your interest for a Business Mission What services does the Programme provide? What financial support is provided? How is the EU Gateway • 2 steps: Programme organised? What does a – Expression of interest form online Business Mission look like? – Application form online Success stories How to apply? Page 33 www.eu-gateway.eu
  • 34. How to apply? For more information visit our website: What is the EU Gateway Programme? • What sectors are part of the Programme? www.eu-gateway.eu What services does the Programme provide? What financial support is • Also visit: provided? How is the EU Gateway – www.eu-gateway.jp – www.eu-gateway.kr Programme organised? What does a Business Mission look like? Success stories How to apply? Page 34 www.eu-gateway.eu
  • 35. Questions & Answers What is the EU Gateway Programme? What sectors are part of the Programme? • Thank you for your attendance and attention What services does the Programme provide? What financial support is provided? How is the EU Gateway Any questions? Programme organised? What does a Business Mission look like? Success stories How to apply? Q&A Page 35 www.eu-gateway.eu

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